# Klipfolio vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klipfolio excels in providing a user-friendly experience, with many users highlighting its intuitive interface and ease of use. One user mentioned, "What I really like about Klipfolio is that it’s super easy to pick up," making it a great choice for teams looking for quick onboarding.
- **Users say** that Looker offers a robust reporting interface that is both intuitive and straightforward. Reviewers appreciate the ability to create new fields and calculate values using existing data elements, which enhances their reporting capabilities significantly.
- **According to verified reviews** , Klipfolio stands out for its exceptional customer support, with users praising the responsiveness and helpfulness of the support team. One user noted, "Awesome support!" which can be a crucial factor for businesses needing reliable assistance.
- **Reviewers mention** that Looker is particularly strong in data visualization and integration with tech stacks, making it a preferred choice for marketing analytics. Users have shared that it has helped them with "data visualisation, tech stack integration, and shareable dashboards," which are essential for campaign management.
- **G2 reviewers highlight** that Klipfolio is particularly effective for small businesses, with many users from this segment finding it meets their specific needs well. One user shared their success in converting Google Sheets into dashboards, emphasizing its suitability for smaller operations.
- **Users report** that while Looker has a slightly steeper learning curve, its powerful features for data querying and filtering make it worthwhile for mid-market companies. Reviewers appreciate the ability to pull reports for "pretty much anything we’re running in our campaigns," showcasing its versatility in handling complex data needs.



| | Klipfolio | Looker | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 256 | 1,644 | 
| **Largest Market Segment** | Small-Business (54.8% of reviews) | Mid-Market (60.6% of reviews) | 
| **Entry Level Price** | $90.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Klipfolio

Pros:
- Integrations (2 reviews)
- Customer Support (1 reviews)

Cons:
- Limited Chart Functionality (1 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Klipfolio | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.8 (200 reviews) | 8.7 (1129 reviews) | 
  | **Ease of Use** | 8.1 (200 reviews) | 8.3 (1135 reviews) | 
  | **Ease of Setup** | 8.0 (128 reviews) | 8.3 (611 reviews) | 
  | **Ease of Admin** | 8.5 (126 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 9.4 (188 reviews) | 8.6 (964 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (125 reviews) | 8.9 (409 reviews) | 
  | **Product Direction (% positive)** | 9.0 (192 reviews) | 8.7 (1057 reviews) | 

---
## Pricing

### Klipfolio

#### Entry-Level Pricing

Plan: Base

Price: $90.00 Per Month

Key Features:
- 3 Dashboards
- Unlimited Users
- 4hr Data Refresh Rate

[Browse all 3 editions](https://www.g2.com/products/klipfolio/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Klipfolio** | N/A | N/A |
| **Looker** | 8.3/10 | 781 |

#### Reports

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Reports Interface** | 8.8 (126 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (115 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.0 (145 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.7 (103 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 9.2 (150 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Calculated Fields** | 8.5 (129 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.4 (132 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.0 (108 reviews) ✓ Verified | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Feature Not Available | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.2 (108 reviews) ✓ Verified | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | 8.0 (81 reviews) ✓ Verified | 7.7 (503 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Predictive Analytics** | 7.3 (5 reviews) | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | 8.8 (138 reviews) ✓ Verified | 8.4 (646 reviews) ✓ Verified | 
| **Big Data Services** | 7.1 (20 reviews) | 8.0 (518 reviews) ✓ Verified | 

#### Building Reports

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Data Transformation** | 8.5 (90 reviews) ✓ Verified | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 8.1 (79 reviews) ✓ Verified | 8.3 (404 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (75 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 8.8 (84 reviews) ✓ Verified | 8.1 (332 reviews) ✓ Verified | 

#### Platform

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Klipfolio** | N/A | N/A |
| **Looker** | 8.2/10 | 747 |

#### Reports

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Reports Interface** | 8.8 (126 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (115 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.0 (145 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.7 (103 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 9.2 (150 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Reports

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (112 reviews) | 
| **Share Reports** | Not enough data | 8.5 (109 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Klipfolio | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (116 reviews) | 
| **Score Cards** | Not enough data | 8.4 (111 reviews) | 
| **Dashboards** | Not enough data | 8.7 (116 reviews) | 
| **Formats** | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (107 reviews) | 

#### Collaboration

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (109 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.0 (143 reviews) | 
| **Email Reports** | Not enough data | 8.5 (145 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Klipfolio** | 8.3/10 | 177 |
| **Looker** | 7.9/10 | 803 |

#### Reports

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Reports Interface** | 8.8 (126 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (115 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.0 (145 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.7 (103 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 9.2 (150 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Connectors** | 8.4 (33 reviews) ✓ Verified | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | 7.7 (11 reviews) | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Data Querying** | 7.8 (30 reviews) ✓ Verified | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | 8.4 (35 reviews) ✓ Verified | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | 8.6 (29 reviews) ✓ Verified | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Klipfolio | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | 7.8 (40 reviews) | 

#### Self Service 

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Calculated Fields** | 8.5 (129 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.4 (132 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.0 (108 reviews) ✓ Verified | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Feature Not Available | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.2 (108 reviews) ✓ Verified | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | 8.0 (81 reviews) ✓ Verified | 7.7 (503 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Klipfolio | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.1 (40 reviews) | 
| **Report Scheduling and Automation** | Not enough data | 8.4 (44 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.7 (35 reviews) | 
| **Data Source Connectivity** | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Predictive Analytics** | 7.3 (5 reviews) | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | 8.8 (138 reviews) ✓ Verified | 8.4 (646 reviews) ✓ Verified | 
| **Big Data Services** | 7.1 (20 reviews) | 8.0 (518 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.1 (56 reviews) | 
| **Concurrent User Support** | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.2 (44 reviews) | 
| **Notebook and Script Integration** | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (35 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.4 (35 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.6 (35 reviews) | 
| **Role-based Insight Personalization** | Not enough data | 7.4 (37 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.6 (35 reviews) | 

#### Building Reports

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Data Transformation** | 8.5 (90 reviews) ✓ Verified | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 8.1 (79 reviews) ✓ Verified | 8.3 (404 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (75 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 8.8 (84 reviews) ✓ Verified | 8.1 (332 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Klipfolio** | N/A | N/A |
| **Looker** | 8.4/10 | 773 |

#### Reports

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Reports Interface** | 8.8 (126 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (115 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.0 (145 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.7 (103 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 9.2 (150 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Calculated Fields** | 8.5 (129 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.4 (132 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.0 (108 reviews) ✓ Verified | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Feature Not Available | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.2 (108 reviews) ✓ Verified | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | 8.0 (81 reviews) ✓ Verified | 7.7 (503 reviews) ✓ Verified | 

#### Building Reports

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Data Transformation** | 8.5 (90 reviews) ✓ Verified | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 8.1 (79 reviews) ✓ Verified | 8.3 (404 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (75 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 8.8 (84 reviews) ✓ Verified | 8.1 (332 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klipfolio** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | Klipfolio | Looker | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Klipfolio | Looker | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klipfolio** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klipfolio** | N/A | N/A |
| **Looker** | 8.2/10 | 312 |

#### Marketing Operations

| Feature | Klipfolio | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (229 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.4 (130 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Klipfolio | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (1):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)


**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Klipfolio | Looker | 
|---|---|---|
| **Small-Business** | 54.8% | 19.3% | 
| **Mid-Market** | 36.8% | 60.6% | 
| **Enterprise** | 8.4% | 20.1% | 

### By Industry

#### Klipfolio

- **Marketing and Advertising:** 18.0%
- **Computer Software:** 14.2%
- **Information Technology and Services:** 10.5%
- **Internet:** 4.6%
- **Hospital & Health Care:** 3.8%
- **Retail:** 3.8%
- **Financial Services:** 3.8%
- **Insurance:** 2.5%
- **Automotive:** 2.5%
- **Management Consulting:** 2.1%
- **Other:** 34.3%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Klipfolio

- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (277 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1638 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (494 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (277 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

---
## Top Discussions

### Klipfolio

- Title: [Is there a mobile device view for Klipfolio?](https://www.g2.com/discussions/31199-is-there-a-mobile-device-view-for-klipfolio) — 2 comments, 1 upvote
  > **Top comment:** "Hi Mark,

Thank you for your interest in Klipfolio! We do have a mobile app on both iOS and Android where you can easily log in and view your dashboards...."
- Title: [My data sources fail to refresh when the number of rows is large, how do I prevent this from happening if the data is already aggregated to the maximum extent that I need for my use case?](https://www.g2.com/discussions/31101-my-data-sources-fail-to-refresh-when-the-number-of-rows-is-large-how-do-i-prevent-this-from-happening-if-the-data-is-already-aggregated-to-the-maximum-extent-that-i-need-for-my-use-case) — 1 comment, 1 upvote
  > **Top comment:** "Hi Sarthak,

I would recommend reaching out to support@kliopfolio.com where we can jump in and take a closer look at your data sources and see how we might..."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/klipfolio-vs-looker)