Compare Klaviyo and WebEngage 
At a Glance
Market Segments
Small-Business (82.0% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
Talk To Us Up To 10K Monthly Active Users (MAU)
Klaviyo
Star Rating
(1,308)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoWebEngage
Star Rating
(742)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user-friendliness, making it accessible for teams without dedicated email marketing specialists. Users appreciate its intuitive design, which allows social media managers to effectively manage email campaigns alongside SMS marketing, all under one platform.
- According to verified reviews, WebEngage stands out for its robust segmentation capabilities, enabling users to efficiently target specific audiences during campaigns. Reviewers highlight the platform's journey flows that integrate multiple channels like push notifications and WhatsApp, enhancing engagement strategies.
- Users say that Klaviyo's comprehensive features for email and SMS marketing provide a seamless experience, with many noting the convenience of having both functionalities in one place. This integration is particularly beneficial for eCommerce businesses looking to streamline their marketing efforts.
- Reviewers mention that WebEngage's user interface is praised for its clarity and ease of use, especially in data analysis and lifecycle management. Users find the dashboards helpful for tracking events and cohort analysis, which supports their retention marketing strategies.
- G2 reviewers highlight that while Klaviyo has a slight edge in overall satisfaction, WebEngage's AI features for personalized messaging are noteworthy. Users appreciate how these features can enhance user intent and align with business objectives, making campaigns more effective.
- According to recent feedback, both platforms have their strengths, but Klaviyo's higher volume of recent reviews suggests a more active user base, which may indicate ongoing improvements and support. Users feel that Klaviyo anticipates their needs, providing solutions proactively, which enhances their overall experience.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableWebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Klaviyo
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
9.0
954
8.5
629
Ease of Use
8.6
961
8.8
633
Ease of Setup
8.5
609
8.3
404
Ease of Admin
8.9
521
8.7
265
Quality of Support
8.4
909
8.6
621
Has the product been a good partner in doing business?
8.9
525
8.8
265
Product Direction (% positive)
8.9
905
9.6
606
Features by Category
Email Marketing
9.0
557
|
Verified
8.7
342
|
Verified
9.3
544
|
Verified
8.8
333
|
Verified
8.9
502
|
Verified
8.6
330
|
Verified
8.9
483
|
Verified
8.5
305
|
Verified
Online Marketing
7.8
380
|
Verified
8.1
260
8.3
403
|
Verified
8.3
310
|
Verified
8.7
436
|
Verified
8.6
310
|
Verified
8.7
452
8.3
308
|
Verified
8.2
252
Feature Not Available
Lead Management
8.5
354
8.3
299
|
Verified
8.4
273
8.4
296
|
Verified
9.0
509
|
Verified
8.7
327
|
Verified
7.8
221
8.2
272
|
Verified
8.5
358
|
Verified
8.5
283
|
Verified
8.5
399
|
Verified
8.6
302
|
Verified
8.4
333
|
Verified
8.4
289
|
Verified
8.2
286
|
Verified
8.4
281
|
Verified
Campaign Management
8.7
348
|
Verified
8.4
298
|
Verified
8.0
199
Feature Not Available
8.1
288
|
Verified
Feature Not Available
7.6
198
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.8
196
7.8
243
7.8
189
Feature Not Available
7.5
184
7.7
248
7.8
258
|
Verified
7.7
246
Reporting & Analytics
8.5
487
|
Verified
8.4
335
|
Verified
8.3
416
|
Verified
8.4
324
|
Verified
8.4
427
|
Verified
8.0
308
|
Verified
8.4
442
|
Verified
8.0
302
|
Verified
7.6
200
7.5
243
Platform
8.5
334
|
Verified
8.5
303
|
Verified
8.7
315
|
Verified
8.6
292
|
Verified
8.9
317
|
Verified
8.9
302
|
Verified
8.3
208
|
Verified
8.1
256
|
Verified
7.8
194
|
Verified
8.2
272
|
Verified
8.9
320
|
Verified
8.6
291
|
Verified
8.0
160
Feature Not Available
Agentic AI - Marketing Automation
6.9
26
8.1
19
7.0
25
8.4
18
7.5
25
8.2
17
7.0
23
8.4
17
6.7
25
8.5
18
7.3
25
8.4
18
Integration
8.5
323
|
Verified
8.5
304
|
Verified
8.6
318
|
Verified
8.5
308
|
Verified
8.4
264
|
Verified
8.2
280
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.1
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Visitor Behavior
Not enough data
8.4
130
|
Verified
Not enough data
8.7
133
|
Verified
Not enough data
7.9
123
|
Verified
Templates
Not enough data
8.2
120
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
8.5
128
|
Verified
Personalization
Not enough data
8.3
128
|
Verified
Not enough data
8.2
133
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
127
|
Verified
Not enough data
8.3
121
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.8
130
|
Verified
Multichannel
Not enough data
8.7
126
Not enough data
8.8
127
|
Verified
Not enough data
8.5
128
|
Verified
Administration
Not enough data
8.9
127
|
Verified
Not enough data
8.5
129
|
Verified
Not enough data
8.7
128
|
Verified
Not enough data
8.6
128
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.7
258
Not enough data
9.0
260
Not enough data
8.8
261
Not enough data
8.8
268
Not enough data
8.9
260
Analytics
Not enough data
8.5
273
Not enough data
8.4
257
Optimization
Not enough data
8.6
235
Not enough data
8.9
263
Not enough data
8.3
239
Not enough data
8.4
232
Agentic AI - Push Notification
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.3
11
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
8.8
224
|
Verified
8.1
101
Feature Not Available
8.8
133
|
Verified
8.6
211
|
Verified
8.3
115
|
Verified
8.0
180
8.7
126
|
Verified
8.5
213
|
Verified
8.5
107
7.5
163
8.9
135
|
Verified
8.9
204
|
Verified
8.7
55
8.8
200
|
Verified
SMS Platform
8.6
135
|
Verified
8.3
224
|
Verified
8.9
135
|
Verified
8.8
225
|
Verified
Feature Not Available
7.9
151
Feature Not Available
Feature Not Available
8.3
63
7.9
171
8.8
111
|
Verified
8.7
205
|
Verified
Agentic AI - SMS Marketing
6.8
11
7.8
9
6.7
10
7.8
9
6.8
10
8.0
9
6.7
10
7.9
8
6.8
10
7.7
8
7.0
10
7.3
8
Data Sourcing
8.4
76
8.3
121
8.3
68
8.2
120
8.5
96
8.4
119
8.5
91
8.4
124
Intelligence
8.6
105
8.6
123
8.1
73
7.8
124
8.0
68
7.9
118
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
8.6
274
|
Verified
9.0
16
8.9
275
|
Verified
Platform Data
8.5
16
8.7
282
|
Verified
8.3
15
8.4
264
|
Verified
8.8
15
8.7
276
|
Verified
8.2
15
Feature Not Available
Platform Additional Functionality
8.4
16
8.8
272
|
Verified
9.2
14
8.7
271
|
Verified
8.3
14
8.4
266
Agentic AI - Customer Journey Analytics
6.0
5
8.2
12
7.0
5
7.1
11
6.3
5
8.3
12
6.9
6
8.1
12
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.2
49
Not enough data
8.9
50
Not enough data
8.4
49
Not enough data
9.1
48
Not enough data
9.1
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.2
47
Not enough data
8.6
50
Agentic AI - Personalization
6.9
14
8.7
5
7.0
14
8.3
5
6.9
15
8.7
5
6.8
14
9.0
5
6.3
14
9.0
5
7.4
16
9.3
5
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.4
123
Not enough data
8.9
132
|
Verified
Not enough data
8.2
116
Not enough data
8.4
120
Campaigns
Not enough data
8.3
112
|
Verified
Not enough data
9.1
131
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
122
Not enough data
8.9
125
Engagement
Not enough data
8.3
112
Platform
Not enough data
8.8
122
Not enough data
8.7
112
|
Verified
Not enough data
8.6
106
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Marketing Operations
8.5
19
8.3
216
|
Verified
8.4
18
8.6
226
|
Verified
8.8
20
8.6
236
|
Verified
8.8
17
8.9
232
|
Verified
7.3
16
Feature Not Available
7.6
15
Feature Not Available
Campaign Activity
8.1
18
8.7
234
|
Verified
8.5
23
8.5
240
|
Verified
8.1
17
8.4
231
|
Verified
7.5
17
8.6
232
|
Verified
8.1
17
8.3
224
|
Verified
8.1
16
8.0
199
Agentic AI - Marketing Analytics
7.6
7
8.5
9
7.6
7
8.3
8
7.9
8
8.3
7
Categories
Categories
Shared Categories
Klaviyo and WebEngage are categorized as SMS Marketing, Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Marketing Automation, and WhatsApp Marketing
Unique Categories
Klaviyo is categorized as Pop-Up Builder, Email Template Builder, Email Deliverability, Conversational Marketing, Review Management, Online Form Builder, and RCS Business Messaging
WebEngage is categorized as Customer Journey Mapping, Push Notification, E-Commerce Personalization, Transactional Email, and Mobile Marketing
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.2%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Financial Services
11.6%
Education Management
11.2%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.2%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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