Compare Klaviyo and Wati 
At a Glance
Market Segments
Small-Business (82.2% of reviews)
Small-Business (76.9% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Klaviyo
Star Rating
(1,343)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoWati
Star Rating
(474)4.6 out of 5
Market Segments
Small-Business (76.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in providing a comprehensive solution for email and SMS marketing, with users appreciating the ability to manage both channels under one platform. One user highlighted that it allows social media managers to handle marketing campaigns without needing a dedicated specialist, showcasing its user-friendly design.
- Users say Wati stands out for its simplicity and effectiveness in managing WhatsApp communications at scale. Reviewers mention that the platform is very user-friendly, making it easy to set up automated messages and chatbots, which is particularly beneficial for businesses looking to streamline their customer interactions.
- According to verified reviews, Klaviyo has a strong focus on eCommerce, with users praising its functionality for loyalty programs and marketing campaigns. One user noted that Klaviyo anticipates needs before they arise, indicating a proactive approach to user experience.
- Reviewers mention that Wati provides reliable WhatsApp API access and features like a shared team inbox and broadcast messaging, which are essential for service-oriented businesses. This capability allows teams to collaborate effectively and manage customer inquiries seamlessly.
- G2 reviewers highlight that Klaviyo's implementation process is generally smooth, with many users appreciating its intuitive onboarding. This ease of setup is a significant advantage for businesses that may not have extensive technical resources.
- Users report that while both platforms have similar star ratings, Wati's recent feedback indicates a higher level of satisfaction in day-to-day usability, with users finding it dependable and easy to navigate, which is crucial for maintaining effective communication with customers.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableWati
Growth
Contact Us
Send WhatsApp messages to thousands of users in one click to improve reach.
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month
Free Trial
Klaviyo
Free Trial is available
Wati
Free Trial is available
Ratings
Meets Requirements
9.0
981
8.9
362
Ease of Use
8.6
989
9.2
373
Ease of Setup
8.5
637
8.9
336
Ease of Admin
8.9
523
9.1
283
Quality of Support
8.4
933
8.5
354
Has the product been a good partner in doing business?
8.9
527
9.1
279
Product Direction (% positive)
8.9
929
9.3
343
Features by Category
Email Marketing
9.0
567
|
Verified
Not enough data
9.3
556
|
Verified
Not enough data
8.9
505
|
Verified
Not enough data
9.0
493
|
Verified
Not enough data
Online Marketing
7.9
383
|
Verified
Not enough data
8.3
406
|
Verified
Not enough data
8.7
439
|
Verified
Not enough data
8.7
454
Not enough data
8.2
253
Not enough data
Lead Management
8.5
356
Not enough data
8.4
273
Not enough data
9.0
520
|
Verified
Not enough data
7.8
221
Not enough data
8.5
359
|
Verified
Not enough data
8.5
400
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
492
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
428
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
337
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
325
|
Verified
Not enough data
8.0
161
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
324
|
Verified
Not enough data
8.6
322
|
Verified
Not enough data
8.5
271
|
Verified
Not enough data
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Design
Not enough data
8.7
155
Not enough data
7.9
152
Not enough data
8.7
166
Not enough data
8.5
153
Not enough data
8.7
153
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Functionality
Not enough data
8.8
135
Not enough data
8.6
118
Not enough data
8.6
115
Support
Not enough data
8.6
118
Not enough data
8.4
114
Not enough data
8.7
129
Responses
Not enough data
8.6
174
Not enough data
8.8
167
Not enough data
8.7
165
Not enough data
8.6
159
Not enough data
8.5
154
Platform
Not enough data
8.7
163
Not enough data
8.8
144
Not enough data
8.4
159
Not enough data
8.0
162
Not enough data
Feature Not Available
Not enough data
8.7
151
Not enough data
8.6
151
Generative AI
Not enough data
7.3
96
Not enough data
Feature Not Available
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Messaging Channels
Not enough data
7.4
44
Not enough data
Feature Not Available
Not enough data
7.1
46
Not enough data
9.1
68
Administration
Not enough data
9.2
67
Not enough data
9.0
64
Not enough data
8.2
60
Not enough data
8.7
67
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
8.3(won by default)
55
Not enough data
8.6(won by default)
57
Not enough data
8.5(won by default)
54
Channels
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
56
Not enough data
8.6(won by default)
59
Not enough data
7.7(won by default)
50
Not enough data
8.5(won by default)
51
Insight
Not enough data
8.0(won by default)
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.2
89
Not enough data
9.4
95
Not enough data
9.3
88
Not enough data
9.1
86
Not enough data
9.2
85
Not enough data
9.3
91
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.8
84
Not enough data
9.1
84
Not enough data
8.6
78
Not enough data
8.9
80
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Wati are categorized as WhatsApp Marketing
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, and RCS Business Messaging
Wati is categorized as Chatbots, Communication Platform as a Service (CPaaS), Proactive Notification, Customer Communications Management, and Social Customer Service
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wati
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Marketing and Advertising
12.7%
Apparel & Fashion
12.5%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.3%
Other
36.6%
Education Management
10.4%
Information Technology and Services
7.1%
Retail
6.4%
Marketing and Advertising
6.1%
Health, Wellness and Fitness
5.9%
Other
64.2%
Discussions
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is WATI used for?
2 Comments
PP
Wati is WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their...Read more
Can i send custom pdf by template by providing custom link tomy customer?
2 Comments
JD
Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF...Read more
How to include pictures as a button option?
1 Comment
JD
Pictures cannot be added as buttons.
However, you can have messages with pictures and regular text buttons.Read more
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