# Klaviyo vs Positive User Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in its **segmentation and automation capabilities** , allowing users to create highly personalized email and SMS campaigns based on real customer behavior. This feature is particularly praised for its effectiveness in managing multiple brands and creating tailored marketing strategies.
- **Users say** that User.com stands out for its **all-in-one platform** that integrates CRM, marketing automation, and GDPR-compliant data management. Reviewers appreciate the seamless customer engagement it offers, especially with features like automated workflows and live chat, making it ideal for businesses looking for a comprehensive solution.
- **According to verified reviews** , Klaviyo's user-friendly dashboard is a significant advantage, making it easy for new users to learn and navigate the system quickly. This intuitive design helps streamline the process of managing campaigns and analyzing data, which is a common highlight among users.
- **Reviewers mention** that while User.com provides robust features for **building and personalizing emails** , it sometimes faces challenges in matching specific workflow needs, with some users noting configuration difficulties. However, its strong focus on customer engagement through in-game behavior segmentation is a unique selling point.
- **Users highlight** that Klaviyo's reporting capabilities are particularly strong, allowing for detailed insights within campaigns. This feature helps marketers track performance effectively, which is crucial for optimizing future strategies and improving overall marketing efforts.
- **G2 reviewers indicate** that User.com shines in its **customer support quality** , receiving higher ratings in this area compared to Klaviyo. Users appreciate the responsive assistance they receive, which enhances their overall experience with the platform, especially when navigating its diverse features.



| | Klaviyo | Positive User | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,354 | 50 | 
| **Largest Market Segment** | Small-Business (82.2% of reviews) | Small-Business (78.0% of reviews) | 
| **Entry Level Price** | No pricing available | €69.00 1 Seat Per Month | 

---
## Top Pros & Cons

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

### Positive User

Pros:
- Automation (3 reviews)
- Automation Features (3 reviews)

Cons:
- Automation Complexity (3 reviews)
- Automation Issues (2 reviews)

---
## Ratings Comparison
| Rating | Klaviyo | Positive User | 
|---|---|---|
  | **Meets Requirements** | 9.0 (988 reviews) | 8.2 (40 reviews) | 
  | **Ease of Use** | 8.6 (997 reviews) | 8.5 (40 reviews) | 
  | **Ease of Setup** | 8.5 (645 reviews) | 8.5 (19 reviews) | 
  | **Ease of Admin** | 8.9 (522 reviews) | 9.2 (17 reviews) | 
  | **Quality of Support** | 8.4 (940 reviews) | 8.7 (38 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (526 reviews) | 8.3 (17 reviews) | 
  | **Product Direction (% positive)** | 8.9 (936 reviews) | 8.7 (36 reviews) | 

---
## Pricing

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Positive User

#### Entry-Level Pricing

Plan: Campaigns                                      

Price: €69.00 1 Seat Per Month

Description: A focused solution for teams that send email campaigns. 
Includes email marketing, A/B testing, drag-and-drop Studio, and basic contact management — everything you need to start engaging your audience. 

Key Features:
- Email Marketing
- SMS Marketing
- Whatsapp Marketing

[Browse all 5 editions](https://www.g2.com/products/positive-user/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Positive User** | 7.8/10 | 12 |

#### Sales Force Automation

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 6.9 (8 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.1 (8 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.5 (8 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | Not enough data | 
| **Desktop Integration** | Not enough data | 8.6 (6 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 6.4 (6 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 6.7 (5 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 7.2 (6 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.6 (7 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.3 (8 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 9.0 (8 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 9.7 (5 reviews) ✓ Verified | 

#### Customer Support

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Case Management** | Not enough data | 7.5 (8 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 9.0 (8 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.3 (9 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 7.2 (6 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 7.6 (7 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Reporting** | Not enough data | 7.1 (8 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 7.6 (9 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 7.4 (7 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 7.8 (6 reviews) | 
| **Social Network Integration** | Not enough data | 7.5 (6 reviews) | 
| **Mobile User Support** | Not enough data | Not enough data | 

#### Platform

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | 9.3 (5 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 9.4 (6 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Document & Content Mgmt.** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | 7.2 (6 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Integration

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.6 (6 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.8 (6 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.2 (6 reviews) ✓ Verified | 

#### Generative AI

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.2/10 | 679 |
| **Positive User** | 8.6/10 | 13 |

#### Email Marketing

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (570 reviews) ✓ Verified | 9.0 (10 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.3 (559 reviews) ✓ Verified | 8.8 (8 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.9 (504 reviews) ✓ Verified | 8.5 (9 reviews) ✓ Verified | 
| **Automated Email Responses** | 9.0 (497 reviews) ✓ Verified | 8.3 (8 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (382 reviews) ✓ Verified | 9.2 (6 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (406 reviews) ✓ Verified | 8.9 (6 reviews) ✓ Verified | 
| **A/B Testing** | 8.7 (439 reviews) ✓ Verified | 8.9 (6 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.7 (454 reviews) | 9.2 (6 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.2 (253 reviews) | 8.9 (6 reviews) | 

#### Lead Management

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (356 reviews) | 9.2 (6 reviews) ✓ Verified | 
| **Data Quality Management** | 8.4 (273 reviews) | 9.3 (5 reviews) ✓ Verified | 
| **Segmentation** | 9.0 (524 reviews) ✓ Verified | 8.1 (7 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.8 (221 reviews) | 8.1 (6 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (359 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.5 (401 reviews) ✓ Verified | 9.2 (6 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (333 reviews) ✓ Verified | 9.7 (5 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.3 (289 reviews) ✓ Verified | 9.2 (8 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Program Management** | 8.7 (348 reviews) ✓ Verified | 8.1 (8 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.0 (199 reviews) | 7.1 (7 reviews) | 
| **Calendaring** | 8.1 (288 reviews) ✓ Verified | 7.9 (8 reviews) ✓ Verified | 
| **Budgeting** | 7.6 (198 reviews) | 6.7 (6 reviews) | 

#### Social

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.6 (7 reviews) | 
| **Social Sharing** | 7.8 (196 reviews) | 8.3 (8 reviews) ✓ Verified | 
| **Social Campaigns** | 7.8 (189 reviews) | 9.2 (8 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (184 reviews) | 8.8 (8 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.8 (258 reviews) ✓ Verified | 8.8 (7 reviews) | 

#### Reporting & Analytics

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Basic Reporting** | 8.5 (496 reviews) ✓ Verified | 7.7 (8 reviews) ✓ Verified | 
| **Web Analytics** | 8.3 (416 reviews) ✓ Verified | 9.0 (8 reviews) ✓ Verified | 
| **ROI Analytics** | 8.4 (429 reviews) ✓ Verified | 9.4 (6 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.4 (443 reviews) ✓ Verified | 9.4 (6 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.6 (200 reviews) | 8.7 (5 reviews) | 

#### Platform

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Customization ** | 8.5 (337 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.7 (329 reviews) ✓ Verified | 9.0 (5 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.9 (318 reviews) ✓ Verified | 9.3 (5 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (208 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.8 (194 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.9 (325 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (161 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (27 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (26 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Integration

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (324 reviews) ✓ Verified | 7.8 (6 reviews) ✓ Verified | 
| **Integration APIs** | 8.6 (324 reviews) ✓ Verified | 7.5 (6 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.5 (273 reviews) ✓ Verified | 8.0 (5 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.0/10 | 17 |
| **Positive User** | N/A | N/A |

#### Messenger

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Sequencing** | 7.6 (14 reviews) | Not enough data | 
| **AI** | 6.4 (14 reviews) | Not enough data | 
| **Live Chat** | 6.5 (14 reviews) | Not enough data | 
| **Customization Interface** | 6.3 (13 reviews) | Not enough data | 

#### Channels

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Social Media** | 6.4 (13 reviews) | Not enough data | 
| **Website** | 7.4 (14 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.5 (14 reviews) | Not enough data | 
| **Voice Assistants** | 6.3 (13 reviews) | Not enough data | 
| **Other** | 6.9 (13 reviews) | Not enough data | 

#### Customers

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Targeting** | 8.3 (14 reviews) | Not enough data | 
| **Profiles** | 7.7 (14 reviews) | Not enough data | 
| **Analytics** | 7.3 (13 reviews) | Not enough data | 
| **Lead Gathering** | 6.9 (13 reviews) | Not enough data | 
| **Sales Conversion** | 6.9 (14 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Positive User** | N/A | N/A |

#### Lead Generation

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.3/10 | 40 |
| **Positive User** | N/A | N/A |

#### Diagnosis

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **IP Address ** | 8.2 (29 reviews) | Not enough data | 
| **Domains** | 8.6 (30 reviews) | Not enough data | 
| **Content ** | 8.4 (33 reviews) | Not enough data | 
| **Policy Compliance** | 8.5 (31 reviews) | Not enough data | 

#### Tracking

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Processing Time** | 8.3 (28 reviews) | Not enough data | 
| **Placement ** | 7.9 (28 reviews) | Not enough data | 
| **Open Rate** | 9.0 (35 reviews) | Not enough data | 
| **Time to Open** | 8.7 (31 reviews) | Not enough data | 
| **Alerts** | 8.6 (28 reviews) | Not enough data | 

#### Reporting

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Campaign Performance** | 9.1 (33 reviews) | Not enough data | 
| **Domain Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Brand Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 8.4 (27 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 
| **Decision Making** | 8.0 (14 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Positive User** | N/A | N/A |

#### Campaigns

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Customize** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Retarget** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.1/10 | 501 |
| **Positive User** | N/A | N/A |

#### Templates

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Text and Themes** | 8.6 (427 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.4 (348 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | 8.8 (259 reviews) | Not enough data | 

#### Edit

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Pre-Made** | 8.4 (359 reviews) ✓ Verified | Not enough data | 
| **Build** | 8.8 (422 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.3 (334 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Analytics** | 8.7 (428 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.9 (340 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.8 (402 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | 8.4 (198 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **AI Text Generation** | 7.5 (66 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (52 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.0/10 | 172 |
| **Positive User** | N/A | N/A |

#### Text Messaging

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Bulk SMS** | 8.6 (151 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (101 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (133 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.3 (115 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | 8.7 (126 reviews) ✓ Verified | Not enough data | 
| **MMS Marketing** | 8.5 (107 reviews) | Not enough data | 
| **Personalization** | 8.9 (135 reviews) ✓ Verified | Not enough data | 
| **Transactional SMS** | 8.7 (55 reviews) | Not enough data | 

#### SMS Platform

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Reporting** | 8.6 (135 reviews) ✓ Verified | Not enough data | 
| **Automation** | 8.9 (135 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.3 (63 reviews) | Not enough data | 
| **API Integration** | 8.8 (111 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (10 reviews) | Not enough data | 
| **Decision Making** | 7.0 (10 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.4/10 | 131 |
| **Positive User** | N/A | N/A |

#### Data Sourcing

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Data Enrichment** | 8.4 (76 reviews) | Not enough data | 
| **Expandability** | 8.3 (68 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (96 reviews) | Not enough data | 
| **Multiple Devices** | 8.5 (91 reviews) | Not enough data | 

#### Intelligence

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Marketing Metrics** | 8.6 (105 reviews) | Not enough data | 
| **Predictive Modeling** | 8.1 (73 reviews) | Not enough data | 
| **Recommendation Engine** | 8.0 (68 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.5/10 | 31 |
| **Positive User** | N/A | N/A |

#### Design and Customization

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Pre-Designed Templates** | 9.0 (24 reviews) | Not enough data | 
| **Pop-Up Types** | 8.9 (25 reviews) | Not enough data | 
| **No-Code Customization** | 9.1 (24 reviews) | Not enough data | 
| **Mobile Optimized** | 8.9 (22 reviews) | Not enough data | 

#### Campaigns

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Targeting** | 8.8 (24 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.9 (22 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (24 reviews) | Not enough data | 
| **Analytics** | 8.8 (25 reviews) | Not enough data | 

#### Integrations

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **CRM/Email Integrations** | 9.1 (23 reviews) | Not enough data | 
| **WCM Integrations** | 8.1 (19 reviews) | Not enough data | 
| **E-Commerce Integrations** | 9.1 (25 reviews) | Not enough data | 
| **Social Media Integrations** | 8.5 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **AI Text Generation** | 7.5 (20 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (10 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.9/10 | 21 |
| **Positive User** | N/A | N/A |

#### Platform Basics

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Dynamic Segmentation** | 9.0 (17 reviews) | Not enough data | 
| **Journey Optimization** | 9.0 (16 reviews) | Not enough data | 

#### Platform Data

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Journey Reporting** | 8.5 (16 reviews) | Not enough data | 
| **Trends Reporting** | 8.3 (15 reviews) | Not enough data | 
| **Dashboards** | 8.8 (15 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (15 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Journey Mapping** | 8.4 (16 reviews) | Not enough data | 
| **Integrations** | 9.2 (14 reviews) | Not enough data | 
| **Automated Alerts** | 8.3 (14 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.6/10 | 10 |
| **Positive User** | N/A | N/A |

#### Collection

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Authentification** | 7.4 (7 reviews) | Not enough data | 
| **Review Forms** | 8.8 (7 reviews) | Not enough data | 
| **Personalization** | 8.6 (6 reviews) | Not enough data | 
| **Engagement** | 8.6 (6 reviews) | Not enough data | 
| **Community Q&A** | 7.2 (6 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Reviewer Validation** | 9.5 (7 reviews) | Not enough data | 
| **Response Types** | 9.0 (5 reviews) | Not enough data | 
| **Legal Agreements** | 9.3 (5 reviews) | Not enough data | 

#### Use Cases

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **E-commerce** | 9.8 (9 reviews) | Not enough data | 
| **Retail** | 8.9 (6 reviews) | Not enough data | 
| **Customer Service** | 9.7 (5 reviews) | Not enough data | 

#### Administration

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Incentives** | 9.3 (7 reviews) | Not enough data | 
| **Syndication** | 8.6 (6 reviews) | Not enough data | 
| **Insights** | 8.0 (5 reviews) | Not enough data | 
| **Content** | 8.0 (5 reviews) | Not enough data | 
| **Sampling** | 8.0 (5 reviews) | Not enough data | 

#### Display Options

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Badges** | 8.6 (6 reviews) | Not enough data | 
| **Widgets** | 8.3 (7 reviews) | Not enough data | 
| **Integration & APIs** | 8.3 (6 reviews) | Not enough data | 
| **Marketing** | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **AI Text Generation** | 7.8 (6 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.4/10 | 6 |
| **Positive User** | N/A | N/A |

#### Customization

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | 8.6 (6 reviews) | Not enough data | 
| **Multi-page Forms** | 7.0 (5 reviews) | Not enough data | 
| **Design** | 6.7 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Embedded Forms** | 7.0 (5 reviews) | Not enough data | 
| **Offline Capability** | 7.7 (5 reviews) | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Positive User** | 8.6/10 | 8 |

#### Generative AI

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 

#### Communication

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 9.4 (6 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 9.4 (6 reviews) ✓ Verified | 
| **Targeted Emails** | Not enough data | 8.6 (7 reviews) ✓ Verified | 
| **In-App Messaging** | Not enough data | 9.7 (5 reviews) ✓ Verified | 
| **Co-Browsing** | Not enough data | Not enough data | 

####  Internal Use

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Customization ** | Not enough data | 9.3 (5 reviews) ✓ Verified | 
| **Conversation Archiving** | Not enough data | 8.9 (6 reviews) ✓ Verified | 
| **Lead Development** | Not enough data | 8.1 (6 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 7.9 (7 reviews) ✓ Verified | 
| **Team Inbox ** | Not enough data | 7.5 (8 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 7.6 (7 reviews) ✓ Verified | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Positive User** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Positive User** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 6.9/10 | 17 |
| **Positive User** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (16 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Positive User** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Positive User** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.8/10 | 27 |
| **Positive User** | N/A | N/A |

#### Marketing Operations

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **ROI Tracking** | 8.5 (19 reviews) | Not enough data | 
| **Data Collection** | 8.4 (18 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (20 reviews) | Not enough data | 
| **Multi-User Access** | 8.8 (17 reviews) | Not enough data | 
| **Spend Management** | 7.3 (16 reviews) | Not enough data | 
| **White Label** | 7.6 (15 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Campaign Insights** | 8.1 (18 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (23 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.1 (17 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.5 (17 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (17 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Positive User** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Klaviyo | Positive User | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Klaviyo (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to Positive User (4):** [Live Chat Software](https://www.g2.com/categories/live-chat), [CRM Software](https://www.g2.com/categories/crm), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Push Notification Software](https://www.g2.com/categories/push-notification)


---
## Reviewer Demographics

### By Company Size

| Segment | Klaviyo | Positive User | 
|---|---|---|
| **Small-Business** | 82.2% | 78.0% | 
| **Mid-Market** | 16.1% | 16.0% | 
| **Enterprise** | 1.7% | 6.0% | 

### By Industry

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

#### Positive User

- **Marketing and Advertising:** 20.8%
- **Computer Software:** 12.5%
- **Information Technology and Services:** 12.5%
- **Internet:** 8.3%
- **Accounting:** 6.3%
- **Hospitality:** 6.3%
- **Human Resources:** 4.2%
- **Staffing and Recruiting:** 4.2%
- **Market Research:** 2.1%
- **Management Consulting:** 2.1%
- **Other:** 20.8%

---
## Alternatives

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4541 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1360 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)

### Alternatives to Positive User

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3855 reviews)
- [SALESmanago](https://www.g2.com/products/salesmanago/reviews) — 4.4/5 stars (325 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13814 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [EngageBay](https://www.g2.com/products/engagebay/reviews) — 4.6/5 stars (674 reviews)

---
## Top Discussions

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

### Positive User

- Title: [What does User.Com do?](https://www.g2.com/discussions/what-does-user-com-do) — 1 comment
  > **Top comment:** "I need more knowledge "
- Title: [Is User com good?](https://www.g2.com/discussions/is-user-com-good) — 1 comment
  > **Top comment:** "User.com is a customer communication and marketing automation platform with a variety of features to help businesses engage with customers, manage leads, and..."
- Title: [Can you help me with the setup?](https://www.g2.com/discussions/can-you-help-me-with-the-setup) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Each new client receives 1 free Onboarding call from our support team. You can ask for help on our chat as well. If you need some extra support, check our..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/klaviyo-vs-positive-user)