Compare Klaviyo and Twilio Segment

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Klaviyo
Klaviyo
(1,348)
4.6 out of 5
Klaviyo
By Klaviyo
Twilio Segment
Twilio Segment
(565)
4.5 out of 5
Twilio Segment
By Twilio
At a Glance
Klaviyo
Klaviyo
Star Rating
(1,348)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
Twilio Segment
Twilio Segment
Star Rating
(565)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Klaviyo excels in user-friendliness, making it accessible for teams without dedicated marketing specialists. Users appreciate its intuitive design, which allows social media managers to effectively handle email marketing and campaigns without extensive training.
  • According to verified reviews, Twilio Segment stands out for its robust data integration capabilities. Users highlight the ease of connecting various platforms, stating that it simplifies data management without requiring engineering resources, which is a significant advantage for teams looking to streamline their processes.
  • Users say that Klaviyo's all-in-one solution for email and SMS marketing is a game-changer, providing a seamless experience for managing multiple channels. This integration is particularly beneficial for eCommerce businesses, as it allows for cohesive marketing strategies under one platform.
  • Reviewers mention that while Twilio Segment offers a straightforward setup process, some users feel it may not fully meet their specific workflow needs. This can lead to configuration challenges, especially for teams with unique requirements that may not be addressed by the platform's standard features.
  • G2 reviewers highlight that Klaviyo's proactive approach to problem-solving is impressive, with users noting that the platform often anticipates their needs before issues arise. This forward-thinking design contributes to a smoother user experience and enhances overall satisfaction.
  • According to recent feedback, both platforms receive high marks for ease of setup and administration, but Klaviyo edges out slightly in overall satisfaction. Users appreciate the consistent support and functionality, which helps maintain a positive experience throughout their marketing efforts.
Pricing
Entry-Level Pricing
Klaviyo
No pricing available
Twilio Segment
Team
$120
Per month
Browse all 3 pricing plans
Free Trial
Klaviyo
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
9.0
984
8.9
429
Ease of Use
8.6
993
8.7
431
Ease of Setup
8.5
641
8.5
247
Ease of Admin
8.9
522
8.9
237
Quality of Support
8.4
936
8.6
369
Has the product been a good partner in doing business?
8.9
526
8.8
225
Product Direction (% positive)
8.9
932
8.3
389
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
8.2
675
Not enough data
Email Marketing
9.0
569
|
Verified
Not enough data
9.3
558
|
Verified
Not enough data
8.9
504
|
Verified
Not enough data
9.0
494
|
Verified
Not enough data
Online Marketing
7.9
382
|
Verified
Not enough data
8.3
406
|
Verified
Not enough data
8.7
439
|
Verified
Not enough data
8.7
454
Not enough data
8.2
253
Not enough data
Lead Management
8.5
356
Not enough data
8.4
273
Not enough data
9.0
521
|
Verified
Not enough data
7.8
221
Not enough data
8.5
359
|
Verified
Not enough data
8.5
401
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
495
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
429
|
Verified
Not enough data
8.4
443
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
337
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
325
|
Verified
Not enough data
8.0
161
Not enough data
Agentic AI - Marketing Automation
6.8
27
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.9
26
Not enough data
7.3
25
Not enough data
Integration
8.5
324
|
Verified
Not enough data
8.6
323
|
Verified
Not enough data
8.5
271
|
Verified
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
7.0
17
Not enough data
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email DeliverabilityHide 18 FeaturesShow 18 Features
8.3
40
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
33
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Data GovernanceHide 29 FeaturesShow 29 Features
Not enough data
8.5
115
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
8.1
501
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
8.0
172
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.4
131
8.1
181
Data Sourcing
8.4
76
8.5
142
|
Verified
8.3
68
8.7
148
|
Verified
8.5
96
Feature Not Available
8.5
91
8.6
138
|
Verified
Intelligence
8.6
105
8.0
123
|
Verified
8.1
73
6.9
85
|
Verified
8.0
68
Feature Not Available
Pop-Up BuilderHide 15 FeaturesShow 15 Features
8.5
31
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Data Privacy ManagementHide 12 FeaturesShow 12 Features
Not enough data
8.9
35
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Consent Management Platform (CMP)Hide 9 FeaturesShow 9 Features
Not enough data
8.7
25
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.9
21
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Review ManagementHide 23 FeaturesShow 23 Features
8.6
10
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
Not enough data
8.5
53
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Online Form BuilderHide 9 FeaturesShow 9 Features
7.4
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reverse ETLHide 15 FeaturesShow 15 Features
Not enough data
7.9
7
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
PersonalizationHide 6 FeaturesShow 6 Features
6.9
17
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
AI Marketing AgentsHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Performance Optimization & Learning - AI Marketing Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomous Campaign Orchestration - AI Marketing Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Generation - AI Marketing Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Intelligence & Segmentation - AI Marketing Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations & Data Connectivity - AI Marketing Agents
Not enough data
Not enough data
Not enough data
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
7.8
27
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Data Subject Access Request (DSAR)Hide 4 FeaturesShow 4 Features
Not enough data
8.7
23
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
AI AgentsHide 7 FeaturesShow 7 Features
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Klaviyo
Klaviyo
Twilio Segment
Twilio Segment
Klaviyo and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Klaviyo
Twilio Segment
Reviews
Reviewers' Company Size
Klaviyo
Klaviyo
Small-Business(50 or fewer emp.)
82.2%
Mid-Market(51-1000 emp.)
16.0%
Enterprise(> 1000 emp.)
1.7%
Twilio Segment
Twilio Segment
Small-Business(50 or fewer emp.)
41.2%
Mid-Market(51-1000 emp.)
47.6%
Enterprise(> 1000 emp.)
11.2%
Reviewers' Industry
Klaviyo
Klaviyo
Retail
19.4%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.2%
Other
36.7%
Twilio Segment
Twilio Segment
Computer Software
21.7%
Information Technology and Services
12.8%
Financial Services
9.0%
Internet
7.2%
Marketing and Advertising
5.2%
Other
43.9%
Alternatives
Klaviyo
Klaviyo Alternatives
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Dotdigital
Dotdigital
Add Dotdigital
Braze
Braze
Add Braze
Iterable
Iterable
Add Iterable
Twilio Segment
Twilio Segment Alternatives
Tealium Customer Data Hub
Tealium Customer Data Hub
Add Tealium Customer Data Hub
Hightouch
Hightouch
Add Hightouch
mParticle by Rokt
mParticle by Rokt
Add mParticle by Rokt
Bloomreach
Bloomreach
Add Bloomreach
Discussions
Klaviyo
Klaviyo Discussions
What is UTM tracking Klaviyo?
3 Comments
Chris C.
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
Andrew J.
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is Klaviyo used for?
2 Comments
Latika A.
LA
It is a tool for email marketing.Read more
See all discussions
Twilio Segment
Twilio Segment Discussions
What is Segment used for?
1 Comment
Aneel R.
AR
Customer Data Platform (CDP) Read more
Is segment an ETL tool?
1 Comment
Cody W.
CW
Segment has a reverse ETL functionality, but is not an ETL tool.Read more
What is segment used for?
1 Comment
Melissa C.
MC
It's a CDP for data base and micro segmentation Read more
See all discussions
Ask Klaviyo a QuestionContact Klaviyo
Ask Twilio Segment a QuestionContact Twilio Segment

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Add Product
Klaviyo
Klaviyo
Twilio Segment
Twilio Segment