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Compare Klaviyo and Twilio Segment

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Klaviyo
Klaviyo
(1,132)
4.6 out of 5
Klaviyo
By Klaviyo
Optimized for quick response
Twilio Segment
Twilio Segment
(562)
4.5 out of 5
Twilio Segment
By Twilio
At a Glance
Klaviyo
Klaviyo
Star Rating
(1,132)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
Twilio Segment
Twilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Segment excels in "Data Modeling" with a score of 8.6, allowing for robust data organization and management, while Klaviyo's score of 8.5 in "Data Enrichment" indicates a slightly less comprehensive approach to enhancing customer data.
  • Reviewers mention that Segment's "Integrations" feature stands out with a score of 9.1, providing a wide array of connection options with other platforms, whereas Klaviyo's integrations score of 8.8, while still strong, may not offer the same breadth of options.
  • G2 users highlight Segment's superior "Data Access Governance" with a score of 9.0, which ensures better control over data access, compared to Klaviyo's score of 8.3 in this area, indicating a potential gap in data security management.
  • Users on G2 say that Klaviyo shines in "Email Marketing" with high scores in "Building and Personalizing Emails" (9.0) and "Sending Outbound Emails" (9.2), making it a preferred choice for businesses focused on email campaigns, while Segment does not specialize in this area.
  • Reviewers mention that Segment's "Website Tracking Scanning" feature scores a remarkable 9.0, providing detailed insights into user behavior, which is crucial for data-driven decision-making, while Klaviyo's capabilities in this area are less emphasized.
  • Users report that Klaviyo's "Automated Email Responses" score of 8.9 is a significant advantage for businesses looking to enhance customer engagement through timely communication, whereas Segment does not focus on email automation, which may limit its appeal for email-centric marketing strategies.
Pricing
Entry-Level Pricing
Klaviyo
No pricing available
Twilio Segment
Team
$120
Per month
Browse all 3 pricing plans
Free Trial
Klaviyo
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
9.1
864
8.9
427
Ease of Use
8.7
868
8.7
429
Ease of Setup
8.5
521
8.5
245
Ease of Admin
8.9
478
8.9
237
Quality of Support
8.4
826
8.6
367
Has the product been a good partner in doing business?
9.0
481
8.8
225
Product Direction (% positive)
9.0
812
8.3
387
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
8.2
551
Not enough data
Email Marketing
9.0
513
|
Verified
Not enough data
9.2
504
|
Verified
Not enough data
8.9
491
|
Verified
Not enough data
8.9
451
|
Verified
Not enough data
Online Marketing
7.8
371
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.7
423
|
Verified
Not enough data
8.7
441
Not enough data
8.2
248
Not enough data
Lead Management
8.5
342
Not enough data
8.4
270
Not enough data
9.0
459
|
Verified
Not enough data
7.8
217
Not enough data
8.5
349
|
Verified
Not enough data
8.5
392
|
Verified
Not enough data
8.4
331
|
Verified
Not enough data
8.2
281
|
Verified
Not enough data
Campaign Management
8.7
346
|
Verified
Not enough data
8.0
198
Not enough data
8.1
288
|
Verified
Not enough data
7.6
197
Not enough data
Social
Feature Not Available
Not enough data
7.8
195
Not enough data
7.8
188
Not enough data
7.4
183
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
464
|
Verified
Not enough data
8.3
414
|
Verified
Not enough data
8.3
423
|
Verified
Not enough data
8.4
434
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
321
|
Verified
Not enough data
8.7
301
|
Verified
Not enough data
8.9
312
|
Verified
Not enough data
8.3
206
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.0
159
Not enough data
Agentic AI - Marketing Automation
6.9
25
Not enough data
6.9
24
Not enough data
7.3
23
Not enough data
7.1
23
Not enough data
7.0
24
Not enough data
7.5
25
Not enough data
Integration
8.4
315
|
Verified
Not enough data
8.5
308
|
Verified
Not enough data
8.4
259
|
Verified
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
6.8
14
Not enough data
Messenger
7.4
13
Not enough data
6.4
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email DeliverabilityHide 18 FeaturesShow 18 Features
8.3
33
Not enough data
Diagnosis
8.2
28
Not enough data
8.5
28
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
Tracking
8.2
26
Not enough data
7.8
27
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
8.5
27
Not enough data
Reporting
9.0
29
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Data GovernanceHide 29 FeaturesShow 29 Features
Not enough data
8.5
115
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
8.1
479
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
353
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
8.0
154
Not enough data
Text Messaging
8.6
136
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.3
131
8.1
179
Data Sourcing
8.4
75
8.5
142
|
Verified
8.3
67
8.7
147
|
Verified
8.5
95
Feature Not Available
8.5
90
8.6
138
|
Verified
Intelligence
8.6
104
8.0
123
|
Verified
8.1
72
6.9
85
|
Verified
8.0
67
Feature Not Available
Pop-Up BuilderHide 15 FeaturesShow 15 Features
8.4
25
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Data Privacy ManagementHide 12 FeaturesShow 12 Features
Not enough data
8.9
35
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Consent Management Platform (CMP)Hide 9 FeaturesShow 9 Features
Not enough data
8.7
25
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
8.0
17
Not enough data
Platform Basics
9.2
14
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Review ManagementHide 23 FeaturesShow 23 Features
8.5
7
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
Not enough data
8.5
53
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Online Form BuilderHide 9 FeaturesShow 9 Features
8.0
5
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reverse ETLHide 15 FeaturesShow 15 Features
Not enough data
7.9
7
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
PersonalizationHide 6 FeaturesShow 6 Features
6.9
16
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
7.9
22
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Data Subject Access Request (DSAR)Hide 4 FeaturesShow 4 Features
Not enough data
8.7
23
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Klaviyo
Klaviyo
Twilio Segment
Twilio Segment
Klaviyo and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Klaviyo
Twilio Segment
Reviews
Reviewers' Company Size
Klaviyo
Klaviyo
Small-Business(50 or fewer emp.)
81.2%
Mid-Market(51-1000 emp.)
17.0%
Enterprise(> 1000 emp.)
1.8%
Twilio Segment
Twilio Segment
Small-Business(50 or fewer emp.)
41.2%
Mid-Market(51-1000 emp.)
47.7%
Enterprise(> 1000 emp.)
11.1%
Reviewers' Industry
Klaviyo
Klaviyo
Retail
19.2%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.4%
Other
36.0%
Twilio Segment
Twilio Segment
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Klaviyo
Klaviyo Alternatives
Dotdigital
Dotdigital
Add Dotdigital
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Braze
Braze
Add Braze
Iterable
Iterable
Add Iterable
Twilio Segment
Twilio Segment Alternatives
Tealium Customer Data Hub
Tealium Customer Data Hub
Add Tealium Customer Data Hub
Hightouch
Hightouch
Add Hightouch
mParticle by Rokt
mParticle by Rokt
Add mParticle by Rokt
Bloomreach
Bloomreach
Add Bloomreach
Discussions
Klaviyo
Klaviyo Discussions
how can i know the language for my clients
3 Comments
Andrew J.
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
Chris C.
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
Andrew J.
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
See all discussions
Twilio Segment
Twilio Segment Discussions
What is the best way to do QA of tracking implementation?
1 Comment
Casey R.
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
Andy B.
AB
There is if you become a referral partner, but is an involved process with approval....Read more
What is segment used for?
1 Comment
Melissa C.
MC
It's a CDP for data base and micro segmentation Read more
See all discussions
Ask Klaviyo a QuestionContact Klaviyo
Ask Twilio Segment a QuestionContact Twilio Segment

Spotlight Categories

Add Product
Klaviyo
Klaviyo
Optimized for quick response
Twilio Segment
Twilio Segment