Compare Klaviyo and Trustpilot
Featured Products
At a Glance
Market Segments
Small-Business (82.2% of reviews)
Small-Business (61.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $299.00
Klaviyo
Star Rating
(1,348)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
Trustpilot
Star Rating
(256)3.4 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $299.00
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user satisfaction, boasting a significantly higher overall rating compared to Trustpilot. Users appreciate Klaviyo's intuitive design, which allows social media managers to handle email marketing without needing specialized training, making it a versatile tool for various team members.
- According to verified reviews, Trustpilot is recognized for its simplicity and ease of use, with users noting that they had no issues writing reviews. However, it struggles to match the comprehensive functionality that Klaviyo offers, particularly in integrating email and SMS marketing under one platform.
- Reviewers mention that Klaviyo's implementation process is smooth and efficient, with many users highlighting its ability to provide proactive solutions for marketing needs. In contrast, Trustpilot, while straightforward, may not offer the same level of advanced features that can enhance marketing strategies.
- Users say that Klaviyo's support quality is a standout feature, with many praising the responsiveness and helpfulness of the support team. Trustpilot, on the other hand, has received mixed feedback regarding its support, indicating that users may not always find the assistance they need promptly.
- Reviewers highlight that Klaviyo's ability to manage both email and SMS marketing campaigns in one place is a game-changer for eCommerce businesses. Trustpilot, while a trusted platform for customer reviews, does not provide the same level of marketing integration, which can limit its utility for businesses looking to streamline their marketing efforts.
- According to recent feedback, Klaviyo's robust analytics and reporting features are highly valued by users, allowing them to track campaign performance effectively. Trustpilot, while it offers some insights, does not match the depth of analytics that Klaviyo provides, which can be crucial for data-driven marketing decisions.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableTrustpilot
Plus plan
Starting at $299.00
Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.
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- 3 User logins
- 200 monthly invitations
Free Trial
Klaviyo
Free Trial is available
Trustpilot
Free Trial is available
Ratings
Meets Requirements
9.0
984
7.5
218
Ease of Use
8.6
993
8.1
222
Ease of Setup
8.5
641
7.7
128
Ease of Admin
8.9
522
7.8
107
Quality of Support
8.4
936
7.0
204
Has the product been a good partner in doing business?
8.9
526
6.8
105
Product Direction (% positive)
8.9
932
6.1
213
Features by Category
Email Marketing
9.0
569
|
Verified
Not enough data
9.3
558
|
Verified
Not enough data
8.9
504
|
Verified
Not enough data
9.0
494
|
Verified
Not enough data
Online Marketing
7.9
382
|
Verified
Not enough data
8.3
406
|
Verified
Not enough data
8.7
439
|
Verified
Not enough data
8.7
454
Not enough data
8.2
253
Not enough data
Lead Management
8.5
356
Not enough data
8.4
273
Not enough data
9.0
521
|
Verified
Not enough data
7.8
221
Not enough data
8.5
359
|
Verified
Not enough data
8.5
401
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
495
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
429
|
Verified
Not enough data
8.4
443
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
337
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
325
|
Verified
Not enough data
8.0
161
Not enough data
Agentic AI - Marketing Automation
6.8
27
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.9
26
Not enough data
7.3
25
Not enough data
Integration
8.5
324
|
Verified
Not enough data
8.6
323
|
Verified
Not enough data
8.5
271
|
Verified
Not enough data
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
33
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
6.1
38
|
Verified
8.8
7
6.5
39
|
Verified
8.6
6
5.8
34
|
Verified
8.6
6
6.7
33
|
Verified
7.2
6
Feature Not Available
Agentic AI - Review Management
Not enough data
5.7
10
Not enough data
5.7
10
Moderation
9.5
7
6.0
33
|
Verified
9.0
5
5.7
35
|
Verified
9.3
5
6.0
27
|
Verified
Use Cases
9.8
9
6.6
30
|
Verified
8.9
6
6.3
28
|
Verified
9.7
5
5.9
31
|
Verified
Administration
9.3
7
Feature Not Available
8.6
6
6.7
27
|
Verified
8.0
5
6.7
28
|
Verified
8.0
5
6.3
28
|
Verified
8.0
5
Feature Not Available
Display Options
8.6
6
6.4
29
|
Verified
8.3
7
5.9
30
|
Verified
8.3
6
5.8
29
|
Verified
8.1
6
5.9
30
|
Verified
Generative AI
7.8
6
5.6
16
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Consumer Intelligence
Not enough data
7.7
91
|
Verified
Not enough data
6.8
66
Not enough data
7.0
63
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
6.8
55
|
Verified
Not enough data
7.7
83
|
Verified
Media Monitoring
Not enough data
6.6
52
|
Verified
Not enough data
6.6
53
|
Verified
Not enough data
Feature Not Available
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
6.4
14
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Trustpilot are categorized as Review Management
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Trustpilot is categorized as Online Reputation Management
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Trustpilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.4%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.2%
Other
36.7%
Financial Services
14.4%
Retail
7.0%
Marketing and Advertising
6.6%
Computer Software
4.5%
Consumer Goods
4.1%
Other
63.4%
Alternatives
Discussions
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
How does Trustpilot work with Google shopping exactly?
4 Comments
HY
https://ltddeals.in/topicmojo/Read more
how improvements and new integrations can be made in the software
1 Comment
RH
The contract is bullshitRead more
Why flagged reviews are deleted?
1 Comment
AB
Not just flagged
Hacked reviews by bad (scam operating) companies paying Trustpilot in the accounts of Trustpilot Reviewers.
How is it Trustpilot...Read more
