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Compare Klaviyo and Thryv 
Featured Products
At a Glance
Market Segments
Small-Business (81.2% of reviews)
Small-Business (90.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $244.00 Per Month
Klaviyo
Star Rating
(1,180)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoThryv
Star Rating
(1,990)4.3 out of 5
Market Segments
Small-Business (90.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $244.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how it helps keep customer profiles organized and allows for easy searching of unique coupon codes, making it a favorite for managing marketing campaigns.
- According to verified reviews, Thryv shines in its communication features, particularly for client interactions via email and text. Users highlight its effectiveness in lead capture and scoring, noting that it handles email marketing well, which is essential for small businesses looking to streamline their outreach.
- Reviewers mention that Klaviyo's marketing analytics tool is a standout feature, helping businesses increase sales and reach larger audiences. Users find the email templates attractive and easy to use, which enhances their marketing efforts significantly.
- Users say that while Thryv offers solid features for scheduling and designing marketing materials, it sometimes lacks the depth of analytics and reporting that Klaviyo provides. This can be a drawback for businesses that rely heavily on data-driven decisions.
- G2 reviewers highlight that Klaviyo's implementation process is quick and straightforward, with many users appreciating the intuitive onboarding wizard that helps them get started without hassle. This contrasts with Thryv, where some users have reported challenges during setup.
- According to recent feedback, both platforms have their strengths, but Klaviyo's higher overall satisfaction ratings suggest it may be a better fit for businesses focused on advanced marketing automation and analytics, while Thryv is well-suited for those prioritizing client communication and lead management.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableThryv
Thryv Marketing Center
Starting at $244.00
Per Month
For local marketing and ads.
- Social Media Management
- Enhanced Local Listings (64 key sites)
- Online Review Management
Free Trial
Klaviyo
Free Trial is available
Thryv
No trial information availableRatings
Meets Requirements
9.0
893
8.4
1,554
Ease of Use
8.6
898
7.5
1,577
Ease of Setup
8.5
551
7.2
930
Ease of Admin
8.9
494
7.9
899
Quality of Support
8.4
850
8.5
1,536
Has the product been a good partner in doing business?
8.9
497
8.5
894
Product Direction (% positive)
9.0
842
7.9
1,518
Features by Category
Sales Force Automation
Not enough data
8.5
457
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
406
|
Verified
Not enough data
8.1
433
|
Verified
Not enough data
7.2
257
Not enough data
8.1
391
|
Verified
Not enough data
7.8
335
|
Verified
Not enough data
7.7
317
|
Verified
Not enough data
7.7
342
Marketing Automation
Not enough data
8.7
461
|
Verified
Not enough data
8.7
448
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.7
357
|
Verified
Customer Support
Not enough data
7.7
349
Not enough data
8.0
386
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
7.5
340
Not enough data
7.8
343
Reporting & Analytics
Not enough data
7.9
412
|
Verified
Not enough data
8.2
457
|
Verified
Not enough data
7.2
324
Mobile & Social
Not enough data
7.8
181
|
Verified
Not enough data
8.0
199
|
Verified
Not enough data
7.6
340
|
Verified
Platform
Not enough data
8.1
320
|
Verified
Not enough data
8.3
306
Not enough data
8.5
334
|
Verified
Not enough data
7.5
231
Not enough data
7.6
248
Not enough data
7.7
278
|
Verified
Not enough data
8.4
343
|
Verified
Not enough data
7.6
270
Integration
Not enough data
7.9
318
|
Verified
Not enough data
8.0
306
|
Verified
Not enough data
7.9
277
|
Verified
Generative AI
Not enough data
6.6
111
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.3
5
Email Marketing
9.0
525
|
Verified
8.4
574
|
Verified
9.2
519
|
Verified
8.5
560
|
Verified
8.9
494
|
Verified
8.2
548
|
Verified
8.9
462
|
Verified
8.6
548
|
Verified
Online Marketing
7.8
374
|
Verified
7.9
516
|
Verified
8.3
399
|
Verified
7.9
463
|
Verified
8.7
428
|
Verified
7.2
365
|
Verified
8.7
445
7.6
481
|
Verified
8.2
251
7.6
379
Lead Management
8.5
346
8.3
492
|
Verified
8.4
272
8.1
471
|
Verified
9.0
475
|
Verified
8.4
478
|
Verified
7.8
218
7.9
403
|
Verified
8.5
353
|
Verified
8.4
479
|
Verified
8.5
394
|
Verified
7.7
411
|
Verified
8.4
332
|
Verified
8.3
477
|
Verified
8.2
282
|
Verified
8.3
480
|
Verified
Campaign Management
8.7
348
|
Verified
8.2
456
|
Verified
7.9
199
8.1
409
8.1
289
|
Verified
7.9
374
|
Verified
7.6
199
7.2
324
Social
Feature Not Available
7.1
309
|
Verified
7.8
196
7.6
346
|
Verified
7.7
189
7.6
338
|
Verified
7.4
184
7.4
332
|
Verified
7.8
259
|
Verified
7.3
319
|
Verified
Reporting & Analytics
8.5
469
|
Verified
8.0
518
|
Verified
8.3
415
|
Verified
7.5
404
|
Verified
8.3
424
|
Verified
7.3
372
|
Verified
8.4
437
|
Verified
7.5
363
|
Verified
7.5
201
6.9
330
Platform
8.5
326
|
Verified
7.9
391
|
Verified
8.7
310
|
Verified
8.0
356
|
Verified
8.9
315
|
Verified
8.2
383
|
Verified
8.3
208
|
Verified
7.3
265
|
Verified
7.8
194
|
Verified
7.5
270
|
Verified
8.9
316
|
Verified
8.2
380
|
Verified
8.0
160
7.4
299
|
Verified
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
317
|
Verified
8.0
374
|
Verified
8.6
312
|
Verified
7.8
347
|
Verified
8.4
261
|
Verified
7.8
342
|
Verified
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.6
424
|
Verified
7.6
104
Feature Not Available
6.4
87
8.4
347
|
Verified
6.8
87
8.8
256
7.4
95
Edit
8.4
353
|
Verified
7.4
93
8.8
415
|
Verified
7.9
102
8.3
331
|
Verified
7.5
88
Logistics
8.7
418
|
Verified
7.3
96
7.9
339
|
Verified
7.1
92
8.8
393
|
Verified
7.6
93
8.4
195
7.7
90
Generative AI
7.5
64
5.5
48
7.4
51
5.5
48
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
141
Not enough data
8.0
99
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
8.5
106
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
134
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Listing Management
Not enough data
8.7
111
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
8.4
99
|
Verified
Not enough data
8.7
109
|
Verified
Performance
Not enough data
8.7
117
|
Verified
Not enough data
8.7
120
|
Verified
Payment Processing
Not enough data
8.9
55
Not enough data
9.2
64
Not enough data
9.3
60
Not enough data
8.8
53
Administration
Not enough data
8.9
55
Not enough data
8.8
46
Not enough data
8.1
61
Not enough data
Feature Not Available
Not enough data
8.5
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Payment Options
Not enough data
8.5
45
Not enough data
9.4
63
Security
Not enough data
Feature Not Available
Platform
Not enough data
8.5
50
Not enough data
8.6
44
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Content & Collaboration
Not enough data
8.9(won by default)
141
Not enough data
8.3(won by default)
140
Not enough data
8.3(won by default)
124
Not enough data
8.0(won by default)
116
Not enough data
8.4(won by default)
127
Not enough data
8.7(won by default)
110
Social Management
Not enough data
8.8(won by default)
160
Not enough data
8.9(won by default)
171
Not enough data
8.8(won by default)
166
Not enough data
8.9(won by default)
163
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
110
Not enough data
8.6(won by default)
52
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Page Customization
Not enough data
8.0
63
Not enough data
7.7
67
Not enough data
7.3
61
Not enough data
7.4
61
Page Optimization
Not enough data
7.1
45
Not enough data
7.4
58
Not enough data
6.8
47
Not enough data
6.1
43
Integrations
Not enough data
7.2
55
Not enough data
8.4
61
Not enough data
7.6
54
Generative AI
Not enough data
6.6
18
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
98
Not enough data
8.0
93
Not enough data
7.1
81
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.4
84
Not enough data
7.9
90
Not enough data
6.4
70
Not enough data
7.4
85
Analytics
Not enough data
8.2
90
Not enough data
7.7
93
Customization
Not enough data
7.7
97
Not enough data
8.1
94
Not enough data
7.9
94
Not enough data
7.8
88
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Notifications
Not enough data
8.9
79
Not enough data
8.9
79
Not enough data
9.0
77
Settings
Not enough data
8.6
71
Not enough data
8.9
78
Not enough data
8.9
79
Personalization
Not enough data
8.9
75
Not enough data
8.9
74
Integrations
Not enough data
8.6
68
Not enough data
9.1
74
Not enough data
8.7
74
Not enough data
8.1
61
Not enough data
8.6
74
Generative AI
Not enough data
7.5
36
Not enough data
7.3
31
Not enough data
7.4
30
Not enough data
7.4
30
Not enough data
7.3
30
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
7.5
27
Not enough data
7.5
26
Not enough data
7.2
26
Discovery
Not enough data
7.6
27
Not enough data
7.1
26
Not enough data
6.9
21
Management
Not enough data
6.8
21
Not enough data
7.6
22
Platform
Not enough data
6.9
22
Not enough data
6.9
25
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.6
136
|
Verified
Not enough data
8.4
136
|
Verified
Not enough data
8.2
132
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
110
|
Verified
Not enough data
8.8
147
|
Verified
Media Monitoring
Not enough data
8.9
152
|
Verified
Not enough data
8.8
153
|
Verified
Not enough data
8.6
142
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.2
41
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Thryv are categorized as Email Template Builder and Marketing Automation
Unique Categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Thryv
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Marketing and Advertising
13.8%
Health, Wellness and Fitness
6.9%
Professional Training & Coaching
5.7%
Real Estate
5.1%
Construction
4.9%
Other
63.6%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What is Thryv software?
3 Comments
JM
A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!Read more
What else should I be using to fully benefit from the platform?
3 Comments
MS
Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
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