Compare Klaviyo and SmartrMail 
Featured Products
At a Glance
Market Segments
Small-Business (82.2% of reviews)
Small-Business (52.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,319)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSmartrMail
Star Rating
(23)4.7 out of 5
Market Segments
Small-Business (52.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SmartrMailSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in overall functionality, with users appreciating its ability to integrate email and SMS marketing under one platform. This feature allows teams to manage campaigns without needing a dedicated email marketing specialist, making it a versatile choice for small businesses.
- Users say that SmartrMail stands out for its user-friendly interface, which simplifies the process of creating personalized emails. Reviewers highlight how easy it is to set up and use, particularly for e-commerce platforms like Shopify and WooCommerce, making it a great option for those new to email marketing.
- According to verified reviews, Klaviyo's implementation process is generally smooth, but some users have noted that it can be complex for those unfamiliar with email marketing tools. However, many appreciate the progressive design and proactive solutions it offers, which can help mitigate potential issues before they arise.
- Reviewers mention that SmartrMail offers a wealth of automation features that can be set on autopilot, allowing users to focus on other aspects of their business. This capability is particularly beneficial for e-commerce marketers looking to streamline their email campaigns.
- G2 reviewers highlight that while Klaviyo has a higher overall satisfaction score, SmartrMail's users rate its support quality and ease of use more favorably. This suggests that SmartrMail may provide a more accessible experience for those who prioritize straightforward functionality and responsive customer service.
- Users report that Klaviyo's analytics capabilities are robust, helping businesses track performance effectively. However, some users feel that SmartrMail's analytics are equally strong, particularly in categorizing audiences based on purchasing patterns, which can lead to more targeted and effective email campaigns.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSmartrMail
No pricing availableFree Trial
Klaviyo
Free Trial is available
SmartrMail
Free Trial is available
Ratings
Meets Requirements
9.0
966
9.5
17
Ease of Use
8.6
974
9.4
16
Ease of Setup
8.5
622
9.0
5
Ease of Admin
8.9
522
Not enough data
Quality of Support
8.4
920
9.4
17
Has the product been a good partner in doing business?
8.9
526
Not enough data
Product Direction (% positive)
8.9
915
8.5
16
Features by Category
Email Marketing
Not enough data
9.4
14
Not enough data
9.2
14
Not enough data
9.2
11
Not enough data
9.3
14
Not enough data
9.4
13
Not enough data
9.5
13
Not enough data
8.9
11
Not enough data
7.9
8
Not enough data
8.3
9
Reporting & Analytics
Not enough data
8.2
10
Not enough data
8.3
10
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Email Marketing
9.0
562
|
Verified
Not enough data
9.3
549
|
Verified
Not enough data
8.9
504
|
Verified
Not enough data
8.9
487
|
Verified
Not enough data
Online Marketing
7.9
381
|
Verified
Not enough data
8.3
403
|
Verified
Not enough data
8.7
438
|
Verified
Not enough data
8.7
453
Not enough data
8.2
252
Not enough data
Lead Management
8.5
354
Not enough data
8.4
273
Not enough data
9.0
516
|
Verified
Not enough data
7.8
221
Not enough data
8.5
359
|
Verified
Not enough data
8.5
400
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
488
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
428
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
334
|
Verified
Not enough data
8.7
321
|
Verified
Not enough data
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
322
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
324
|
Verified
Not enough data
8.6
320
|
Verified
Not enough data
8.5
269
|
Verified
Not enough data
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
9.4
6
Feature Not Available
9.7
5
8.4
348
|
Verified
9.7
5
8.8
259
9.7
6
Edit
8.4
359
|
Verified
9.0
5
8.8
422
|
Verified
9.0
5
8.3
334
|
Verified
9.2
6
Logistics
8.7
428
|
Verified
9.4
6
7.9
340
|
Verified
8.1
6
8.8
402
|
Verified
9.0
5
8.4
198
9.7
5
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and SmartrMail are categorized as Email Template Builder
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
SmartrMail is categorized as Email Marketing
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmartrMail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Apparel & Fashion
12.6%
Marketing and Advertising
12.6%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.4%
Other
36.5%
Retail
21.1%
Oil & Energy
5.3%
Medical Practice
5.3%
Marketing and Advertising
5.3%
Legal Services
5.3%
Other
57.9%
Alternatives
Discussions
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
Do you have a free plan?
2 Comments
Official Response from SmartrMail
Yes, SmartrMail is free for stores with less than 1000 subscribers. You can send up to 5 emails per month on the free plan.Read more
How do you charge?
1 Comment
Official Response from SmartrMail
We charge monthly per subscriber. There are no lock-ins. You can calculate your pricing here: https://www.smartrmail.com/pricing/Read more
Do you offer support?
1 Comment
Official Response from SmartrMail
Our users rave about our support. We offer 24/5 live chat and email support on our paid plans.Read more
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