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Compare Klaviyo and SmartrMail 
Featured Products
At a Glance
Market Segments
Small-Business (81.2% of reviews)
Small-Business (52.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,179)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSmartrMail
Star Rating
(23)4.7 out of 5
Market Segments
Small-Business (52.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SmartrMailSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many praising its intuitive interface and the ability to keep customer profiles organized. Users appreciate features like the marketing analytics tool, which helps in tracking campaign performance effectively.
- Users say that SmartrMail offers a robust set of automation features, allowing users to set up campaigns on autopilot. This capability is particularly beneficial for e-commerce businesses looking to streamline their email marketing efforts.
- Reviewers mention that Klaviyo's email templates are not only beautiful but also easy to use, making it simple for users to create engaging marketing campaigns. This aspect has been highlighted as a game-changer for many businesses aiming to enhance their customer outreach.
- According to verified reviews, SmartrMail shines in its ability to categorize audiences based on purchasing patterns, which has led to increased email open rates. This targeted approach is a significant advantage for users focused on maximizing engagement.
- G2 reviewers highlight that while Klaviyo has a higher overall satisfaction score, SmartrMail boasts slightly better ratings in areas like ease of setup and quality of support. Users have noted that SmartrMail's support is responsive and helpful, which can be crucial for businesses needing quick assistance.
- Users report that Klaviyo has a larger market presence and a wealth of user feedback, indicating a more established product. However, SmartrMail's recent positive feedback suggests it is a strong contender for those specifically looking for automation and ease of use in their email marketing strategy.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSmartrMail
No pricing availableFree Trial
Klaviyo
Free Trial is available
SmartrMail
Free Trial is available
Ratings
Meets Requirements
9.0
893
9.5
17
Ease of Use
8.6
898
9.4
16
Ease of Setup
8.5
551
9.0
5
Ease of Admin
8.9
493
Not enough data
Quality of Support
8.4
850
9.4
17
Has the product been a good partner in doing business?
9.0
496
Not enough data
Product Direction (% positive)
9.0
842
8.5
16
Features by Category
Email Marketing
Not enough data
9.4
14
Not enough data
9.2
14
Not enough data
9.2
11
Not enough data
9.3
14
Not enough data
9.4
13
Not enough data
9.5
13
Not enough data
8.9
11
Not enough data
7.9
8
Not enough data
8.3
9
Reporting & Analytics
Not enough data
8.2
10
Not enough data
8.3
10
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Email Marketing
9.0
525
|
Verified
Not enough data
9.2
519
|
Verified
Not enough data
8.9
494
|
Verified
Not enough data
8.9
462
|
Verified
Not enough data
Online Marketing
7.8
374
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.7
428
|
Verified
Not enough data
8.7
445
Not enough data
8.2
251
Not enough data
Lead Management
8.5
346
Not enough data
8.4
272
Not enough data
9.0
474
|
Verified
Not enough data
7.8
218
Not enough data
8.5
353
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
282
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
7.9
199
Not enough data
8.1
289
|
Verified
Not enough data
7.6
199
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.7
189
Not enough data
7.4
184
Not enough data
7.8
259
|
Verified
Not enough data
Reporting & Analytics
8.5
468
|
Verified
Not enough data
8.3
415
|
Verified
Not enough data
8.3
424
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
7.5
201
Not enough data
Platform
8.5
326
|
Verified
Not enough data
8.7
310
|
Verified
Not enough data
8.9
315
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
316
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
317
|
Verified
Not enough data
8.6
312
|
Verified
Not enough data
8.4
261
|
Verified
Not enough data
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.6
424
|
Verified
9.4
6
Feature Not Available
9.7
5
8.4
347
|
Verified
9.7
5
8.8
256
9.7
6
Edit
8.4
353
|
Verified
9.0
5
8.8
415
|
Verified
9.0
5
8.3
331
|
Verified
9.2
6
Logistics
8.7
418
|
Verified
9.4
6
7.9
339
|
Verified
8.1
6
8.8
393
|
Verified
9.0
5
8.4
195
9.7
5
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
141
Not enough data
8.0
99
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
8.5
106
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
134
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and SmartrMail are categorized as Email Template Builder
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
SmartrMail is categorized as Email Marketing
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmartrMail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Retail
21.1%
Oil & Energy
5.3%
Medical Practice
5.3%
Marketing and Advertising
5.3%
Legal Services
5.3%
Other
57.9%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Do you have a free plan?
2 Comments
Official Response from SmartrMail
Yes, SmartrMail is free for stores with less than 1000 subscribers. You can send up to 5 emails per month on the free plan.Read more
Do you offer support?
1 Comment
Official Response from SmartrMail
Our users rave about our support. We offer 24/5 live chat and email support on our paid plans.Read more
How do you charge?
1 Comment
Official Response from SmartrMail
We charge monthly per subscriber. There are no lock-ins. You can calculate your pricing here: https://www.smartrmail.com/pricing/Read more
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