Compare Klaviyo and SendPulse 
At a Glance
Market Segments
Small-Business (82.0% of reviews)
Small-Business (89.8% of reviews)
Entry-Level Pricing
No pricing available
$0
Klaviyo
Star Rating
(1,307)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSendPulse
Star Rating
(710)4.6 out of 5
Market Segments
Small-Business (89.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SendPulse excels in ease of use, with many users highlighting its intuitive email builder and quick setup process. One user mentioned that the email templates look professional and the automation tools save a lot of time, making it ideal for those who want to manage campaigns without technical complexity.
- Users say Klaviyo stands out for its powerful marketing analytics and customer profile organization. Reviewers appreciate how easy it is to search for unique coupon codes and the overall effectiveness of the platform in increasing sales, which has been described as a game-changer for many businesses.
- According to verified reviews, SendPulse offers a responsive customer support experience, which users find reassuring. Many have noted that the support team is quick to assist, making regular use of the platform stress-free, a feature that is particularly valued by small businesses.
- Reviewers mention that Klaviyo's email templates are visually appealing and easy to use, which enhances the overall user experience. Users have expressed satisfaction with the design options available, stating that it makes sending marketing campaigns to subscribers a breeze.
- G2 reviewers highlight that while SendPulse is great for small businesses, it may not have the same level of email deliverability as Klaviyo, which has a higher score in this area. This could be a crucial factor for businesses that prioritize reaching their audience effectively.
- Users report that Klaviyo's automation features are robust, with many finding them essential for scaling their marketing efforts. However, some users have noted that the learning curve can be steeper compared to SendPulse, which may be a consideration for those new to email marketing.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableFree Trial
Klaviyo
Free Trial is available
SendPulse
Free Trial is available
Ratings
Meets Requirements
9.0
953
9.0
586
Ease of Use
8.6
960
9.0
598
Ease of Setup
8.5
608
8.9
418
Ease of Admin
8.9
521
8.9
362
Quality of Support
8.4
908
8.8
530
Has the product been a good partner in doing business?
8.9
525
9.0
341
Product Direction (% positive)
8.9
904
9.3
590
Features by Category
Sales Force Automation
Not enough data
8.4
77
Not enough data
8.4
69
Not enough data
8.3
78
Not enough data
8.2
73
Not enough data
8.1
68
Not enough data
8.3
69
Not enough data
8.2
68
Not enough data
8.2
69
Not enough data
8.2
72
Marketing Automation
Not enough data
8.6
82
Not enough data
8.6
82
Not enough data
8.5
79
Not enough data
8.1
75
Customer Support
Not enough data
8.3
78
Not enough data
8.4
79
Not enough data
8.6
81
Not enough data
7.8
73
Not enough data
8.2
74
Reporting & Analytics
Not enough data
8.4
74
Not enough data
8.6
76
Not enough data
Feature Not Available
Mobile & Social
Not enough data
8.4
71
Not enough data
8.7
74
Not enough data
8.3
68
Platform
Not enough data
8.6
95
Not enough data
8.5
99
Not enough data
8.5
94
Not enough data
8.2
85
Not enough data
Feature Not Available
Not enough data
8.3
84
Not enough data
8.8
98
Not enough data
8.5
84
Integration
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.3
80
Generative AI
Not enough data
7.8
42
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
8.8
240
|
Verified
Not enough data
8.7
249
|
Verified
Not enough data
8.7
232
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.6
239
|
Verified
Not enough data
8.5
218
|
Verified
Not enough data
8.5
166
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.2
204
|
Verified
Not enough data
8.5
242
|
Verified
Generative AI
Not enough data
7.8
112
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
6.9
13
Not enough data
6.4
13
Not enough data
6.8
12
Not enough data
6.8
13
Not enough data
6.9
13
Integration
Not enough data
8.7
196
|
Verified
Not enough data
8.2
179
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.1
152
|
Verified
Not enough data
8.5
164
|
Verified
Not enough data
8.2
153
|
Verified
Email Marketing
9.0
556
|
Verified
Not enough data
9.3
543
|
Verified
Not enough data
8.9
501
|
Verified
Not enough data
8.9
482
|
Verified
Not enough data
Online Marketing
7.8
380
|
Verified
Not enough data
8.3
402
|
Verified
Not enough data
8.7
435
|
Verified
Not enough data
8.7
451
Not enough data
8.2
252
Not enough data
Lead Management
8.5
354
Not enough data
8.4
273
Not enough data
9.0
508
|
Verified
Not enough data
7.8
220
Not enough data
8.5
358
|
Verified
Not enough data
8.5
399
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
285
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
188
Not enough data
7.4
183
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
487
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
426
|
Verified
Not enough data
8.4
441
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
334
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
8.9
317
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
320
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
6.9
24
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
323
|
Verified
Not enough data
8.6
318
|
Verified
Not enough data
8.4
264
|
Verified
Not enough data
Administration
Not enough data
8.9
46
Not enough data
Feature Not Available
Not enough data
8.5
47
Not enough data
8.9
43
Not enough data
8.4
43
Not enough data
Feature Not Available
Integrations
Not enough data
8.6
38
Not enough data
8.6
37
Not enough data
9.0
41
Not enough data
Feature Not Available
Platform
Not enough data
8.8
40
Not enough data
8.5
37
Not enough data
8.1
36
Not enough data
8.8
42
Not enough data
8.6
39
Not enough data
8.8
43
Not enough data
8.5
38
Not enough data
9.0
44
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Feature Not Available
8.6
30
Feature Not Available
8.3
31
8.9
79
8.5
31
8.9
76
Tracking
8.3
28
Feature Not Available
7.9
28
Feature Not Available
9.0
34
8.6
82
8.7
30
Feature Not Available
8.5
27
Feature Not Available
Reporting
9.1
32
8.8
83
8.7
29
Feature Not Available
8.7
29
Feature Not Available
8.4
27
Feature Not Available
Agentic AI - Email Deliverability
8.2
14
6.0
5
8.1
15
8.0
5
8.0
14
8.0
5
7.3
14
8.0
5
8.0
14
8.0
5
Campaigns
Not enough data
8.8
40
Not enough data
9.0
41
Not enough data
Feature Not Available
Not enough data
8.2
37
Not enough data
8.8
38
Analytics
Not enough data
8.8
39
Not enough data
8.7
39
Optimization
Not enough data
8.9
34
Not enough data
8.6
38
Not enough data
8.8
36
Not enough data
8.4
37
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
427
|
Verified
9.2
51
Feature Not Available
7.7
41
8.4
348
|
Verified
8.3
41
8.8
259
8.9
50
Edit
8.4
359
|
Verified
8.7
46
8.8
422
|
Verified
9.1
50
8.3
333
|
Verified
9.1
49
Logistics
8.7
428
|
Verified
9.1
48
7.9
340
|
Verified
7.9
46
8.8
402
|
Verified
8.4
45
8.4
198
8.9
47
Generative AI
7.5
65
Feature Not Available
7.4
51
Feature Not Available
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
8.9
58
|
Verified
8.1
101
8.3
48
|
Verified
8.8
133
|
Verified
8.8
50
|
Verified
8.3
115
|
Verified
8.4
48
|
Verified
8.7
126
|
Verified
8.1
45
|
Verified
8.5
107
8.3
45
|
Verified
8.9
135
|
Verified
8.9
49
|
Verified
8.7
55
8.6
51
SMS Platform
8.6
135
|
Verified
8.5
47
|
Verified
8.9
135
|
Verified
8.5
49
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
63
Feature Not Available
8.8
111
|
Verified
8.7
47
|
Verified
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Responses
Not enough data
8.7
207
Not enough data
8.7
208
Not enough data
8.8
193
Not enough data
8.6
193
Not enough data
8.6
181
Platform
Not enough data
8.7
198
Not enough data
8.7
202
Not enough data
8.6
184
Not enough data
8.6
190
Not enough data
Feature Not Available
Not enough data
8.6
174
Not enough data
8.8
186
Generative AI
Not enough data
8.2
143
Not enough data
Feature Not Available
Page Customization
Not enough data
9.1
41
Not enough data
8.6
41
Not enough data
8.9
34
Not enough data
8.5
36
Page Optimization
Not enough data
8.6
33
Not enough data
8.8
36
Not enough data
8.5
34
Not enough data
8.5
29
Integrations
Not enough data
8.2
34
Not enough data
8.9
38
Not enough data
8.6
36
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
Not enough data
Generative AI
Not enough data
8.5
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
8.8
30
Not enough data
8.7
30
Not enough data
8.5
29
Not enough data
8.7
26
Not enough data
Feature Not Available
Internal Use
Not enough data
8.6
31
Not enough data
8.7
26
Not enough data
8.8
27
Not enough data
Feature Not Available
Not enough data
8.8
26
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.7
47
|
Verified
Not enough data
9.1
51
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.8
34
|
Verified
Campaigns
Not enough data
Feature Not Available
Not enough data
8.8
47
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
8.6
45
|
Verified
Not enough data
9.0
37
|
Verified
Not enough data
8.7
36
|
Verified
Engagement
Not enough data
8.8
42
|
Verified
Platform
Not enough data
9.0
49
|
Verified
Not enough data
8.9
52
|
Verified
Not enough data
8.6
45
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and SendPulse are categorized as SMS Marketing, Email Template Builder, and Email Deliverability
Unique Categories
SendPulse is categorized as Push Notification, Email Verification, Chatbots, Landing Page Builders, Transactional Email, CRM, Mobile Marketing, Email Marketing, and Live Chat
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SendPulse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.2%
Apparel & Fashion
12.7%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.5%
Marketing and Advertising
12.5%
Information Technology and Services
6.4%
Education Management
5.6%
Computer Software
5.2%
Financial Services
4.3%
Other
66.0%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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