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Compare Klaviyo and Semrush 
Featured Products
At a Glance
Market Segments
Small-Business (81.2% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Klaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSemrush
Star Rating
(3,285)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive all-in-one SEO platform, with users highlighting its powerful keyword research and competitor analysis tools. One user mentioned how it helped optimize their websites for better Google rankings, showcasing its effectiveness in driving organic traffic.
- Users say Klaviyo stands out for its user-friendly interface and effective email marketing capabilities. Reviewers appreciate how it helps keep customer profiles organized and allows for easy campaign management, with one user noting the beauty and attractiveness of its email templates.
- According to verified reviews, Semrush has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. This is reflected in the detailed reports and market research capabilities that many users find invaluable for strategic planning.
- Reviewers mention that while Klaviyo is particularly strong in email marketing, it may not offer the same depth of analytics and SEO tools as Semrush. Users have noted that Klaviyo's marketing analytics tool is a great feature, but it may not match the comprehensive insights provided by Semrush.
- Users highlight that Semrush's implementation process is straightforward, with many praising the intuitive onboarding experience. This ease of setup allows users to quickly leverage the platform's features, which is a significant advantage for businesses looking to enhance their online presence.
- G2 reviewers indicate that Klaviyo's strengths lie in its customer engagement features, with users reporting increased sales and audience reach. However, some users feel that it could benefit from more robust analytics capabilities, which Semrush provides, making it a more well-rounded choice for those focused on SEO and market research.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Klaviyo
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
9.0
892
8.8
2,606
Ease of Use
8.6
897
8.3
2,633
Ease of Setup
8.5
549
8.6
1,833
Ease of Admin
8.9
492
8.6
1,337
Quality of Support
8.4
849
8.5
2,286
Has the product been a good partner in doing business?
9.0
495
8.7
1,316
Product Direction (% positive)
9.0
841
8.8
2,516
Features by Category
Email Marketing
9.0
525
|
Verified
Not enough data
9.2
520
|
Verified
Not enough data
8.9
495
|
Verified
Not enough data
8.9
462
|
Verified
Not enough data
Online Marketing
7.8
375
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.7
429
|
Verified
Not enough data
8.6
446
Not enough data
8.2
252
Not enough data
Lead Management
8.5
347
Not enough data
8.4
273
Not enough data
9.0
475
|
Verified
Not enough data
7.8
219
Not enough data
8.5
354
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
283
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
200
Not enough data
8.1
290
|
Verified
Not enough data
7.6
200
Not enough data
Social
Feature Not Available
Not enough data
7.8
197
Not enough data
7.7
190
Not enough data
7.4
185
Not enough data
7.8
260
|
Verified
Not enough data
Reporting & Analytics
8.5
468
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.3
425
|
Verified
Not enough data
8.4
438
|
Verified
Not enough data
7.5
202
Not enough data
Platform
8.5
325
|
Verified
Not enough data
8.7
309
|
Verified
Not enough data
8.9
315
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
316
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
317
|
Verified
Not enough data
8.6
312
|
Verified
Not enough data
8.4
261
|
Verified
Not enough data
Metrics
Not enough data
8.4
444
Not enough data
8.2
435
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
385
Not enough data
7.2
370
Reporting
Not enough data
8.0
427
Not enough data
8.2
419
Not enough data
7.8
402
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Other
Not enough data
7.7
388
Not enough data
8.1
401
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
Not enough data
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
142
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
131
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Listing Management
Not enough data
8.6
245
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
263
|
Verified
Not enough data
8.8
270
|
Verified
Local Search Optimization
Not enough data
8.9
604
|
Verified
Not enough data
8.4
552
|
Verified
Not enough data
8.4
526
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
585
|
Verified
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
Not enough data
8.5
580
Not enough data
8.6
582
Agentic AI - Competitive Intelligence
Not enough data
7.0
75
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1033
Not enough data
9.1
967
Not enough data
8.8
872
Not enough data
8.9
913
Agentic AI - SEO Tools
Not enough data
6.6
182
Not enough data
6.7
183
Not enough data
6.7
185
Not enough data
6.7
181
Not enough data
6.5
181
Not enough data
6.6
175
Not enough data
6.8
179
SEO Content & Rankings
Not enough data
8.2
1524
Not enough data
9.1
1699
Not enough data
8.8
1582
Not enough data
8.2
937
Not enough data
8.5
894
SEO Reporting
Not enough data
8.9
1657
Not enough data
8.6
1025
Not enough data
8.3
984
Not enough data
7.8
847
Generative AI
Not enough data
6.8
413
Not enough data
6.8
402
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Platform Interoperability
Not enough data
8.4
80
Agentic AI - Social Media Advertising
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Social Functionality
Not enough data
8.8
98
Campaign Management
Not enough data
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Targeting
Not enough data
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Platform
Not enough data
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Segment Trending
Not enough data
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Analysis
Not enough data
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Platform
Not enough data
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Platform Basics
Not enough data
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Platform Data
Not enough data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Agentic AI - Operational Risk Management
Not enough data
6.9
18
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
7.8
72
Not enough data
7.8
82
Sentiment & Brand Analysis
Not enough data
7.8
68
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
68
AI Content Optimization
Not enough data
7.6
63
Not enough data
7.7
65
Reporting & Alerts
Not enough data
6.8
59
Not enough data
7.6
69
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
719
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
8.2
16
7.7
392
|
Verified
8.3
17
8.4
416
|
Verified
8.6
18
8.0
403
|
Verified
8.8
16
8.0
382
|
Verified
7.1
15
Feature Not Available
7.4
14
Feature Not Available
Campaign Activity
7.9
17
8.3
396
|
Verified
8.4
19
8.6
434
|
Verified
8.0
16
7.7
365
|
Verified
7.3
16
8.0
379
|
Verified
8.0
16
8.2
407
|
Verified
8.0
15
7.9
357
|
Verified
Agentic AI - Marketing Analytics
7.6
7
7.1
59
7.6
7
7.5
59
7.9
8
7.1
59
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Semrush are categorized as Marketing Analytics
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.1%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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