# Best Marketing Automation Software ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 509 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,000+ Authentic Reviews - 509+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io) **Sponsored** ### Malbek Malbek is a comprehensive contract lifecycle management (CLM) solution designed to streamline and enhance the contracting process for large enterprises and fast-growing businesses. By providing an end-to-end platform, Malbek eliminates the challenges associated with manual and disjointed contracting, allowing organizations to manage their contracts more effectively. The solution is built on a secure and scalable infrastructure, making it suitable for businesses of varying sizes and complexities. The target audience for Malbek includes legal teams, procurement departments, and business units that require efficient contract management to support their operations. With its user-friendly interface and robust features, Malbek caters to organizations looking to increase top-line revenue, improve operational efficiency, and mitigate risks associated with contract management. Specific use cases include contract creation, approval workflows, and compliance tracking, all of which are essential for maintaining control over contractual obligations and ensuring alignment with business objectives. Key features of Malbek CLM include a powerful contract repository that allows users to search and locate contracts and clauses with ease, akin to the experience of online shopping. This feature significantly reduces the time spent searching for documents, enabling users to focus on more strategic tasks. Additionally, Malbek offers modular and reusable building blocks for contract authoring, which ensures consistency and quality across all documents. Users can create and edit contracts using familiar tools such as MS Word or online editors, making the transition to Malbek seamless. Malbek also enhances the approval process with mobile capabilities and automated reminders, ensuring that contracts are tracked and approved in a timely manner. The platform imposes a superior layer of process governance, reinforcing control across the enterprise and reducing the likelihood of errors or compliance issues. By incorporating pre-approved language and terms, Malbek provides visibility into potentially risky clauses, allowing organizations to proactively manage risk and maintain compliance. Furthermore, Malbek empowers business users to create tailored solutions without the need for coding or IT intervention, redefining simplification in contract management. With out-of-the-box integrations to popular business applications such as Salesforce, Workday, Slack, and Office 365, Malbek facilitates improved collaboration among teams. This seamless flow of contract data between systems contributes to dramatically reduced contract cycle times, ultimately enhancing the overall efficiency of the contracting process. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-03T19%3A35%3A09Z&secure%5Bdisplayable_resource_id%5D=4&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=128660&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=128660&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation&secure%5Btoken%5D=97fc7f91ec0e690f9849a3529dc01e74b1aa34417e02c808db398dc0752c1592&secure%5Burl%5D=https%3A%2F%2Fhubs.li%2FQ04p_stC0&secure%5Burl_type%5D=custom_url) ### [HubSpot Marketing Hub](https://www.g2.com/es/products/hubspot-marketing-hub/reviews) Marketing Hub consolida herramientas de marketing y datos de clientes en una plataforma unificada, eliminando soluciones puntuales dispersas y simplificando la gestión de software para los equipos de marketing modernos. Propuesta de Valor Principal: El Marketing Hub de HubSpot resuelve tres problemas críticos derivados del software desconectado: datos de clientes fragmentados, ejecución ineficiente y tiempo desperdiciado en la gestión de herramientas. Construido como parte de la plataforma CRM de HubSpot, Marketing Hub mantiene los datos de los clientes centrales en todas las actividades de marketing, permitiendo la alineación de ventas y un seguimiento claro del ROI en toda la plataforma. Capacidades Clave: Arquitectura de Datos Unificada: Marketing Hub almacena todas las herramientas de marketing y datos de clientes en una sola plataforma. Esto elimina los silos de datos y proporciona un contexto completo del cliente para un marketing personalizado a gran escala. Eficiencia de Tiempo: Los mercadólogos ahorran tiempo que antes se gastaba cambiando entre aplicaciones, reconciliando datos entre sistemas y resolviendo problemas de integración que plagan las pilas de marketing con múltiples herramientas. Integración Inteligente con CRM: Debido a que Marketing Hub opera como parte de la plataforma CRM de HubSpot en lugar de como una herramienta independiente, la información del cliente, el historial de interacciones y los datos de compromiso permanecen accesibles dentro del flujo de trabajo de marketing sin transferencia manual de datos. Alineación Ventas-Marketing: Con la plataforma completa de CRM de HubSpot, los equipos de marketing y ventas trabajan en alineación. Los informes unificados vinculan las actividades de marketing con los ingresos, demostrando el ROI. Marketing Hub vs. Alternativas: A diferencia de las herramientas de marketing individuales que requieren integración manual y transferencia de datos, Marketing Hub proporciona una conexión nativa entre el marketing por correo electrónico, las páginas de destino, la gestión de redes sociales y el análisis de datos. Esto elimina la complejidad de la integración y los desafíos de sincronización de datos que fragmentan las operaciones de marketing. Marketing Hub ofrece capacidades poderosas sin requerir capacitación extensa, administradores dedicados o equipos de implementación técnica que demandan las plataformas empresariales complejas. Los equipos pueden adoptar y usar el sistema rápidamente, enfocándose en la ejecución en lugar de en la gestión del software. Quién Debería Usar Marketing Hub: Marketing Hub sirve a equipos de marketing que experimentan pérdida de productividad debido a la fragmentación de herramientas, mercadólogos que requieren un contexto completo del cliente para una personalización efectiva y organizaciones que necesitan demostrar un ROI claro en marketing. La plataforma escala desde pequeños equipos de marketing hasta organizaciones empresariales sin aumentos proporcionales en la complejidad del sistema. Resultado: Marketing Hub permite a los mercadólogos ahorrar tiempo valioso, proporcionar experiencias personalizadas que atraen y convierten a los clientes adecuados a gran escala, y mantener los datos en el centro de todo lo que hacen, todo mientras escalan su empresa, no la complejidad. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,234 #### How Do G2 Users Rate HubSpot Marketing Hub? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.7/10 (Category avg: 9.0/10) - **Personalización:** 7.9/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.6/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind HubSpot Marketing Hub? - **Vendedor:** [HubSpot](https://www.g2.com/es/sellers/hubspot) - **Sitio web de la empresa:** hubspot.com - **Año de fundación:** 2006 - **Ubicación de la sede:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot 784,270 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website) 12,158 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Coordinador de Marketing - **Top Industries:** Software de Computadora, Marketing y publicidad - **Company Size:** 52% Small, 41% Medium #### What Do G2 Reviewers Say About HubSpot Marketing Hub? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios elogian la **facilidad de uso** de HubSpot Marketing Hub, que simplifica la gestión de todas las actividades de marketing en una sola plataforma. - Los usuarios valoran las **herramientas de automatización** en HubSpot Marketing Hub, aumentando significativamente la productividad y simplificando los procesos de marketing por correo electrónico. - A los usuarios les encantan las **características potentes pero fáciles de usar** de HubSpot Marketing Hub, que simplifican los procesos de marketing y automatización. - A los usuarios les encantan las **potentes funciones de automatización** de HubSpot Marketing Hub, que permiten una gestión eficiente de la nutrición de leads y de las campañas. - Los usuarios aprecian las **integraciones fluidas** de HubSpot Marketing Hub, mejorando la colaboración entre los esfuerzos de marketing y ventas. ##### Cons - Los usuarios encuentran la **curva de aprendizaje empinada** para HubSpot Marketing Hub, requiriendo tiempo y capacitación para dominar sus características. - Los usuarios encuentran frustrantes las **funciones limitadas** de HubSpot Marketing Hub, ya que carecen de herramientas esenciales y facilidad de uso en comparación con los competidores. - Los usuarios encuentran que HubSpot Marketing Hub es **caro** ya que los costos aumentan significativamente con el incremento de funciones y contactos. - Los usuarios encuentran que las **características faltantes** en HubSpot Marketing Hub limitan la flexibilidad y aumentan los costos a medida que sus necesidades crecen. - Los usuarios encuentran el **alto precio** de HubSpot Marketing Hub desafiante, especialmente para los equipos más pequeños que necesitan funciones avanzadas. #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **["Excelencia Centralizada para la Gestión de CRM"](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-7359266)** **Rating:** 5.0/5.0 stars _— Brenda T._ [Read full review](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-7359266) **["Extensiones potentes de GraphQL y UI que agilizan flujos de trabajo complejos"](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-13175350)** **Rating:** 4.0/5.0 stars _— Alex F._ [Read full review](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-13175350) #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/es/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/es/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [¿Cómo se integra HubSpot Marketing Hub con otras herramientas para crear una estrategia de marketing digital cohesiva?](https://www.g2.com/es/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes - [¿Para qué se utiliza HubSpot Marketing Hub?](https://www.g2.com/es/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes - [What is HubSpot software?](https://www.g2.com/es/discussions/what-is-hubspot-software) - 2 comments ### [ActiveCampaign](https://www.g2.com/es/products/activecampaign/reviews) ActiveCampaign es la plataforma de marketing autónoma diseñada para transformar la forma en que trabajan los mercadólogos, agencias y propietarios de negocios. Usa Active Intelligence para impulsar automatizaciones conscientes de los objetivos y orquestar experiencias personalizadas a través de correo electrónico, SMS y WhatsApp. Integra sin esfuerzo con más de 1000 aplicaciones, descubre profundos conocimientos de rendimiento y optimiza tus flujos de trabajo para que ganes todos los días. - Marketing autónomo Construido sobre la base de la automatización del marketing, impulsa tu estrategia de marketing y los recorridos del cliente con ejecución, optimización e información impulsadas por IA en cada paso. - Agentes de IA Ejecuta campañas de marketing completas a través de simples indicaciones, respaldadas por Active Intelligence. - Marketing multicanal Llega a prospectos y clientes dondequiera que estén, con correo electrónico, SMS, WhatsApp y más. - Contenido personalizado y acorde a la marca Herramientas creativas que ofrecen diseños profesionales listos para la conversión para correos electrónicos y páginas de destino. - CRM Rastrea, gestiona y automatiza tu proceso de ventas. - Más de 1000 aplicaciones e integraciones Conecta ActiveCampaign con tus herramientas favoritas. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,231 #### How Do G2 Users Rate ActiveCampaign? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.8/10 (Category avg: 9.0/10) - **Personalización:** 8.0/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind ActiveCampaign? - **Vendedor:** [ActiveCampaign](https://www.g2.com/es/sellers/activecampaign) - **Sitio web de la empresa:** www.activecampaign.com - **Año de fundación:** 2003 - **Ubicación de la sede:** Chicago, IL - **Twitter:** @ActiveCampaign 13,203 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website) 848 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propietario, Director Ejecutivo - **Top Industries:** Marketing y publicidad, Salud, bienestar y fitness - **Company Size:** 92% Small, 7% Medium #### What Do G2 Reviewers Say About ActiveCampaign? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios encuentran la interfaz de ActiveCampaign **fácil de usar** , mejorando la comunicación y el compromiso con sus características versátiles. - Los usuarios valoran las **poderosas funciones de automatización** de ActiveCampaign, mejorando el compromiso y agilizando los esfuerzos de marketing de manera efectiva. - Los usuarios aprecian las **funciones de automatización** de ActiveCampaign, que agilizan las actividades de marketing y mejoran el compromiso del cliente. - A los usuarios les encantan las **poderosas capacidades de automatización** de ActiveCampaign, mejorando el compromiso del cliente de manera fácil y eficiente. - Los usuarios aprecian las **funciones de automatización e integración fáciles de usar** de ActiveCampaign, mejorando el compromiso y la segmentación del cliente. ##### Cons - Los usuarios enfrentan una **curva de aprendizaje** con ActiveCampaign, necesitando apoyo adicional para dominar sus potentes funciones de manera eficiente. - Los usuarios encuentran ActiveCampaign **caro** , especialmente para las startups, lo que hace que sea un desafío para algunos clientes justificar el costo. - Los usuarios encuentran que las **funciones faltantes** en ActiveCampaign limitan sus capacidades de prueba de automatización y recopilación de información del cliente. - Los usuarios encuentran frustrantes las **características limitadas** de ActiveCampaign, deseando más personalización y un acceso más fácil a métricas clave. - Los usuarios encuentran la plataforma ActiveCampaign **no intuitiva** , lo que hace que el aprendizaje y la configuración sean lentos y difíciles de navegar. #### What Are Recent G2 Reviews of ActiveCampaign? **["Una herramienta súper completa, potente y fácil de usar"](https://www.g2.com/es/survey_responses/activecampaign-review-13176016)** **Rating:** 5.0/5.0 stars _— Florencia Valeria A._ [Read full review](https://www.g2.com/es/survey_responses/activecampaign-review-13176016) **["Constructor de Correo Electrónico y Automatización Súper Intuitivo que es Fácil de Usar"](https://www.g2.com/es/survey_responses/activecampaign-review-13195469)** **Rating:** 4.5/5.0 stars _— Irit L._ [Read full review](https://www.g2.com/es/survey_responses/activecampaign-review-13195469) #### What Are G2 Users Discussing About ActiveCampaign? - [¿Cuáles son algunas formas creativas en que las empresas están utilizando ActiveCampaign para automatizar sus esfuerzos de marketing?](https://www.g2.com/es/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/es/discussions/how-much-does-activecampaign-cost) - 1 comment - [¿Qué es ActiveCampaign CRM?](https://www.g2.com/es/discussions/what-is-activecampaign-crm) - 1 comment - [¿ActiveCampaign tiene un CRM?](https://www.g2.com/es/discussions/does-activecampaign-have-a-crm) - 7 comments - [¿Para qué se utiliza ActiveCampaign?](https://www.g2.com/es/discussions/what-is-activecampaign-used-for) - 20 comments ### [Insider One](https://www.g2.com/products/insider-one/reviews) Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,397 #### How Do G2 Users Rate Insider One? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 9.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Insider One? - **Seller:** [Insider One](https://www.g2.com/sellers/insider-one) - **Company Website:** useinsider.com - **Year Founded:** 2012 - **HQ Location:** Global - **Twitter:** @insiderone 1 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website) 1,530 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Specialist, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 46% Medium, 28% Small #### What Do G2 Reviewers Say About Insider One? _AI-generated summary from verified user reviews_ ##### Pros - Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement. - Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels. - Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively. - Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations. - Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights. ##### Cons - Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging. - Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One. - Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback. - Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features. - Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve. #### What Are Recent G2 Reviews of Insider One? **["Insider One unifies data and channels with a truly fluid Journey Orchestration"](https://www.g2.com/survey_responses/insider-one-review-13037392)** **Rating:** 5.0/5.0 stars _— Gabriel A._ [Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392) **["Complete and intuitive platform, with fast and efficient support"](https://www.g2.com/survey_responses/insider-one-review-13036694)** **Rating:** 4.5/5.0 stars _— Arlete M._ [Read full review](https://www.g2.com/survey_responses/insider-one-review-13036694) #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment - [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment - [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment ### [Braze](https://www.g2.com/es/products/braze/reviews) Braze es la plataforma líder de compromiso con el cliente que empodera a las marcas para ser absolutamente atractivas.™ Braze ayuda a las marcas a ofrecer grandes experiencias al cliente que generan valor tanto para los consumidores como para sus negocios. Construido sobre una base de inteligencia componible, BrazeAI™ permite a los mercadólogos combinar y activar agentes de IA, modelos y características en cada punto de contacto a lo largo de la Plataforma de Compromiso con el Cliente de Braze para un compromiso más inteligente, rápido y significativo con el cliente. Desde la mensajería multicanal y la orquestación de viajes hasta la toma de decisiones y optimización impulsadas por IA, Braze permite a las empresas convertir la acción en interacción a través de experiencias personalizadas, autónomas y 1:1. Braze ha sido repetidamente reconocido como Líder en tecnología de marketing por analistas de la industria, y fue votado como un “Mejor Producto de Software de Marketing y Publicidad Digital” por G2 en 2025. Braze también fue nombrado como una de las Mejores Empresas para Trabajar en 2025 por U.S. News & World Report, una de las Mejores Empresas de América en 2025 por Newsweek, y uno de los Mejores Lugares para Trabajar en Tecnología™ en 2025 por Great Place To Work®. La empresa tiene su sede en Nueva York con 15 oficinas en las Américas, EMEA y APAC. Aprende más en braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,665 #### How Do G2 Users Rate Braze? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.9/10 (Category avg: 9.0/10) - **Personalización:** 8.3/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.5/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Braze? - **Vendedor:** [Braze](https://www.g2.com/es/sellers/braze) - **Sitio web de la empresa:** www.braze.com - **Año de fundación:** 2011 - **Ubicación de la sede:** New York - **Twitter:** @Braze 16,323 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website) 2,297 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de CRM, Especialista en CRM - **Top Industries:** Servicios Financieros, Marketing y publicidad - **Company Size:** 54% Medium, 27% Large #### What Do G2 Reviewers Say About Braze? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios aprecian Braze por su **diseño intuitivo y fácil de usar** , lo que lo hace fácil de aprender y escalable a las necesidades. - Los usuarios encuentran que la **interfaz intuitiva** de Braze facilita el aprendizaje fácil y la implementación efectiva de campañas de mensajería personalizada. - Los usuarios aprecian las capacidades de **automatización sin esfuerzo** de Braze, que permiten campañas de mensajería multicanal y personalización sin problemas. - Los usuarios elogian a Braze por su **atención al cliente receptiva** , haciendo que la experiencia de implementación y uso sea fluida y agradable. - Los usuarios aprecian las **capacidades de multitarea fáciles de usar** de Braze, que permiten una comunicación estable y efectiva a través de diversos canales. ##### Cons - Los usuarios encuentran la **curva de aprendizaje empinada** , requiriendo tiempo y apoyo para comprender completamente la plataforma y las características de Braze. - Los usuarios sienten que la falta de **funciones faltantes** obstaculiza su experiencia, particularmente en las capacidades de personalización e informes. - Los usuarios encuentran que Braze puede parecer **demasiado complejo para encuestas simples** y que su precio carece de transparencia, lo que complica su uso. - Los usuarios sienten que las **características limitadas** de Braze dificultan el análisis efectivo y la recopilación de comentarios, afectando la usabilidad para tareas simples. - Los usuarios enfrentan una **curva de aprendizaje pronunciada** con Braze, lo que hace que la incorporación inicial y el dominio de las funciones sean desafiantes. #### What Are Recent G2 Reviews of Braze? **["Navegación tranquila"](https://www.g2.com/es/survey_responses/braze-review-8154150)** **Rating:** 5.0/5.0 stars _— Ákos V._ [Read full review](https://www.g2.com/es/survey_responses/braze-review-8154150) **["Plataforma poderosa de compromiso multicanal"](https://www.g2.com/es/survey_responses/braze-review-7258144)** **Rating:** 4.0/5.0 stars _— Usuario verificado en Salud, bienestar y fitness_ [Read full review](https://www.g2.com/es/survey_responses/braze-review-7258144) ## FAQs About Marketing Automation Software Generated using AI Last updated: June 15, 2026 ### Which marketing automation software maintains data sync integrity with leading CRM platforms across your organization Based on G2 reviews, several products are repeatedly mentioned for CRM-connected workflows and cleaner cross-team visibility. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub) — unified CRM and campaign visibility. - [ActiveCampaign](https://www.g2.com/products/activecampaign) — simple Salesforce integration and CRM workflows. - [Braze](https://www.g2.com/products/braze) — syncs outreach with Salesforce and Snowflake. - [Klaviyo](https://www.g2.com/products/klaviyo) — strong Shopify data sync and segmentation. ### How does teams use marketing automation software for complex sales cycles without custom development effectively According to verified users, teams use marketing automation software to reduce handoffs and keep long buying journeys organized through automated nurture flows, lead routing, reminders, segmentation, and CRM-linked activity tracking. Reviews repeatedly describe using workflows to guide prospects from first touch through qualification, follow-up, and onboarding without depending on engineering for every campaign change. Users also value having campaign, contact, and engagement history in one place so marketing and sales can work from the same context. The main theme across recent reviews is operational efficiency: fewer manual tasks, better lead visibility, and more consistent follow-up across longer B2B-style journeys, even when teams are lean or support multiple channels. ### What are the best marketing automation software platforms for B2B SaaS demand generation Based on G2 reviews, these products are frequently associated with B2B workflows, lead management, and demand generation execution. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub) — lead nurturing and lifecycle visibility. - [ActiveCampaign](https://www.g2.com/products/activecampaign) — surprisingly easy complex B2B workflows. - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage) — scalable lead scoring and nurturing. - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua) — complex B2B campaign orchestration. ### What are the most important features in marketing automation software According to verified users, the most important features in marketing automation software are workflow automation, segmentation, lead nurturing, campaign tracking, and reporting that connects activity to customer engagement. Reviews also repeatedly highlight CRM connectivity, email campaign management, landing pages or forms, lifecycle management, and audience targeting as core buying criteria. For more advanced use cases, users value multichannel messaging, journey building, AI-assisted content support, and integrations that reduce manual data movement. Across the recent review set, buyers consistently point to one core outcome: the best platforms help teams centralize contacts, automate repetitive work, and make follow-up more relevant and timely without relying on multiple disconnected tools. ### How do teams use marketing automation for lead nurturing G2 reviewers mention using marketing automation for lead nurturing by creating triggered email sequences, follow-up reminders, and segmented outreach based on customer behavior. Common examples in recent reviews include nurturing prospects after form fills, reacting to page visits or campaign engagement, automating onboarding and re-engagement messages, and routing qualified leads to sales with more context. Users also describe using workflows to reduce manual follow-up and keep communications consistent across the funnel. The recurring takeaway is that marketing automation helps teams maintain always-on nurture programs, personalize outreach more effectively, and keep leads moving without losing track of engagement history or relying on one-off manual tasks. ### [Klaviyo](https://www.g2.com/products/klaviyo/reviews) Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,312 #### How Do G2 Users Rate Klaviyo? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Klaviyo? - **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo) - **Company Website:** www.klaviyo.com - **Year Founded:** 2012 - **HQ Location:** Boston, Massachusetts - **Twitter:** @klaviyo 22,042 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website) 2,983 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 81% Small, 16% Medium #### What Do G2 Reviewers Say About Klaviyo? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. - Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. - Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. - Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. - Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. ##### Cons - Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. - Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. - Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. - Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. - Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. #### What Are Recent G2 Reviews of Klaviyo? **["Easy-to-Use Platform for Email Marketing Automation"](https://www.g2.com/survey_responses/klaviyo-review-12959044)** **Rating:** 4.0/5.0 stars _— Mohd danish K._ [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12959044) **["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)** **Rating:** 4.5/5.0 stars _— Tejas K._ [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916) #### What Are G2 Users Discussing About Klaviyo? - [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments - [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments - [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm) ### [Attentive](https://www.g2.com/products/attentive/reviews) Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,472 #### How Do G2 Users Rate Attentive? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Attentive? - **Seller:** [Attentive](https://www.g2.com/sellers/attentive) - **Company Website:** attentive.com - **Year Founded:** 2016 - **HQ Location:** New York, New York, United States - **Twitter:** @attentivehq 9,682 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website) 1,508 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Director - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 56% Small, 33% Medium #### What Do G2 Reviewers Say About Attentive? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication. - Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents. - Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management. - Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support. - Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team. ##### Cons - Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management. - Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval. - Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation. - Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities. - Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms. #### What Are Recent G2 Reviews of Attentive? **["Sugarloaf Mountain –– Your Maine Attentive Review ✔️"](https://www.g2.com/survey_responses/attentive-review-13130314)** **Rating:** 5.0/5.0 stars _— Jess J._ [Read full review](https://www.g2.com/survey_responses/attentive-review-13130314) **["Exceptional Lead Generation and Intuitive Design"](https://www.g2.com/survey_responses/attentive-review-11817313)** **Rating:** 5.0/5.0 stars _— Daniel M._ [Read full review](https://www.g2.com/survey_responses/attentive-review-11817313) ### [Customer.io](https://www.g2.com/products/customer-io/reviews) Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message. **Average Rating:** 4.4/5.0 **Total Reviews:** 875 #### How Do G2 Users Rate Customer.io? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Customer.io? - **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io) - **Company Website:** customer.io - **Year Founded:** 2012 - **HQ Location:** Portland, OR - **Twitter:** @CustomerIO 4,948 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website) 534 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 54% Small, 36% Medium #### What Do G2 Reviewers Say About Customer.io? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Customer.io, highlighting its seamless functionality and intuitive interface. - Users appreciate the **flexibility and control** Customer.io offers for managing transactional emails and automations. - Users value the **versatile features** of Customer.io, enjoying seamless email management and powerful content editing tools. - Users value the **helpful support** from Customer.io, enhancing their email marketing journey with ease and efficiency. - Users commend the **helpful customer support** of Customer.io, enhancing their experience with seamless integration and documentation. ##### Cons - Users face a challenging **learning curve** with Customer.io, often requiring trial and error for effective use. - Users are frustrated by the **missing features** , particularly lacking advanced reporting tools and flexible segmentation options. - Users are frustrated by **limited features** in Customer.io, hindering workflow efficiency and complicating campaign management. - Users find the platform **not intuitive** , struggling with a steep learning curve and dated UI elements. - Users express a desire for **more flexibility in organizing campaigns** , which limits efficiency and complicates workflows. #### What Are Recent G2 Reviews of Customer.io? **["Powerful Automation with Excellent Personalization Capabilities"](https://www.g2.com/survey_responses/customer-io-review-12798023)** **Rating:** 4.0/5.0 stars _— Abhinav J._ [Read full review](https://www.g2.com/survey_responses/customer-io-review-12798023) **["Time-Saving and Feature-Rich Automation Tool"](https://www.g2.com/survey_responses/customer-io-review-13161762)** **Rating:** 5.0/5.0 stars _— Verushka A._ [Read full review](https://www.g2.com/survey_responses/customer-io-review-13161762) #### What Are G2 Users Discussing About Customer.io? - [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments ### [Omnisend](https://www.g2.com/products/omnisend/reviews) Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ **Average Rating:** 4.6/5.0 **Total Reviews:** 1,203 #### How Do G2 Users Rate Omnisend? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Omnisend? - **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend) - **Company Website:** www.omnisend.com - **Year Founded:** 2014 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @omnisend 3,916 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91792e38e476d7eac2faa5c77812b29bd5c27b4416f1e4a66c63f983ad76837f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2529056&secure%5Burl_type%5D=linkedin_company_website) 261 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 86% Small, 9% Medium #### What Do G2 Reviewers Say About Omnisend? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations. - Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources. - Users commend the **excellent customer support** from both AI and human representatives at Omnisend. - Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively. - Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement. ##### Cons - Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform. - Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities. - Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts. - Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns. - Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation. #### What Are Recent G2 Reviews of Omnisend? **["Omnisend Makes Email + SMS Marketing Easy with Drag-and-Drop and Smart Segmentation"](https://www.g2.com/survey_responses/omnisend-review-13198331)** **Rating:** 5.0/5.0 stars _— Caleb V._ [Read full review](https://www.g2.com/survey_responses/omnisend-review-13198331) **["Powerful Segmentation Keeps Tenants and Prospects in the Loop"](https://www.g2.com/survey_responses/omnisend-review-13196302)** **Rating:** 5.0/5.0 stars _— Grayson C._ [Read full review](https://www.g2.com/survey_responses/omnisend-review-13196302) #### What Are G2 Users Discussing About Omnisend? - [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for) - [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment - [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment - [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 2 comments - [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment ### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,200 #### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform? - **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp) - **Company Website:** mailchimp.com - **Year Founded:** 2001 - **HQ Location:** Atlanta, GA - **Twitter:** @MailChimp 238,536 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website) 1,519 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 72% Small, 20% Medium #### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **ease of use** of Intuit Mailchimp ideal for seamless campaign creation and management. - Users appreciate the **intuitive and user-friendly email marketing** features of Intuit Mailchimp, enhancing their campaign management experience. - Users value the **easy-to-use email management** features of Mailchimp, simplifying the marketing process for businesses. - Users appreciate the **intuitive platform and comprehensive tools** that simplify campaigns and enhance marketing efforts. - Users love the **easy creation** features of Mailchimp, allowing for simple campaign building and performance tracking. ##### Cons - Users note that **pricing can escalate quickly** as subscriber lists grow, making it expensive for larger operations. - Users find the **limited features** in Mailchimp's free version restrictive, hindering their ability to fully evaluate the platform. - Users feel that **missing features** like improved contact import and automated social media link handling hinder productivity. - Users find the **learning curve challenging** , suggesting improvements like interactive training for better understanding. - Users find **limited customization** options in Intuit Mailchimp, limiting their ability to tailor campaigns effectively. #### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform? **["Easy Email Campaigns with Powerful Drag-and-Drop and Analytics"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)** **Rating:** 4.5/5.0 stars _— Javan T._ [Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404) **["Easy to use email marketing solution"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)** **Rating:** 5.0/5.0 stars _— Sapana T._ [Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343) #### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform? - [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote - [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment - [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments - [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote - [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp) ### [Dotdigital](https://www.g2.com/es/products/dotdigital/reviews) Dotdigital es una plataforma global de compromiso con el cliente, automatización de marketing y datos que ayuda a ti y a tus equipos de marketing a crear experiencias conectadas y personalizadas en todos los canales. Puedes reunir todos tus datos de clientes, entender a tu audiencia y automatizar recorridos que generen resultados reales. Lo que puedes hacer con Dotdigital - Construir y automatizar campañas a través de correo electrónico, SMS, web, WhatsApp, redes sociales y más - Usar IA para predecir la intención, personalizar mensajes y mejorar el rendimiento - Crear una vista única del cliente conectando Shopify, Magento, tu CRM y más - Alcanzar audiencias B2B, B2C y sin fines de lucro con recorridos que se adaptan a tus objetivos Por qué los mercadólogos eligen Dotdigital - Fácil de usar para los mercadólogos del día a día - Se adapta a tus datos, canales y equipos - Te ayuda a ofrecer experiencias al cliente oportunas y relevantes - Comprobado para aumentar el compromiso, las conversiones y la lealtad Un poco más sobre Dotdigital: - Fuimos fundados en 1999 y anteriormente éramos conocidos como Dotmailer - Más de 4,000 marcas en todo el mundo usan Dotdigital para crecer las relaciones con los clientes - Nuestra sede está en London Bridge, Reino Unido - Más de 450 empleados ayudando a clientes globalmente, incluyendo el Reino Unido, EE.UU., Europa y JAPAC - Estamos orgullosos de ser la primera plataforma de automatización de marketing neutral en carbono del mundo - Contamos con las certificaciones ISO14001, ISO 27701 e ISO27001 Aprende más en dotdigital.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,205 #### How Do G2 Users Rate Dotdigital? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 9.0/10) - **Personalización:** 8.1/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.8/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Dotdigital? - **Vendedor:** [Dotdigital](https://www.g2.com/es/sellers/dotdigital) - **Sitio web de la empresa:** www.dotdigital.com - **Año de fundación:** 1999 - **Ubicación de la sede:** London Bridge, London - **Twitter:** @dotdigital 15,898 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website) 472 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Ejecutivo de Marketing - **Top Industries:** Venta al por Menor, Marketing y publicidad - **Company Size:** 46% Medium, 40% Small #### What Do G2 Reviewers Say About Dotdigital? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios encuentran la **facilidad de uso** de Dotdigital excepcional, simplificando la creación de campañas y la gestión de bases de datos para todos los equipos. - Los usuarios elogian el **excepcional servicio de atención al cliente** de Dotdigital, destacando su capacidad de respuesta y utilidad para resolver problemas rápidamente. - Los usuarios valoran las **características completas** de Dotdigital, mejorando sus estrategias de marketing y la segmentación de audiencia de manera efectiva. - Los usuarios valoran la **interfaz fácil de usar y el excelente soporte** de Dotdigital, mejorando significativamente su experiencia de marketing por correo electrónico. - Los usuarios encuentran el proceso de **configuración fácil** de Dotdigital sin problemas, ayudado por una excelente incorporación y una asistencia al cliente de apoyo. ##### Cons - Los usuarios notan varias **funciones faltantes** en Dotdigital, incluyendo copiar y pegar secciones y opciones avanzadas de segmentación. - Los usuarios encuentran la **curva de aprendizaje empinada** debido a las complejidades iniciales en la configuración y navegación de funciones. - Los usuarios encuentran que las **funciones limitadas** de Dotdigital son insuficientes para recorridos de correo electrónico avanzados e informes, lo que dificulta la funcionalidad óptima. - Los usuarios notan **limitaciones en los informes y la incorporación** , encontrando las opciones de integración y plantillas inicialmente abrumadoras y deficientes. - Los usuarios encuentran que Dotdigital tiene **opciones limitadas** para la segmentación avanzada y carece de flexibilidad para esfuerzos de correo electrónico a mayor escala. #### What Are Recent G2 Reviews of Dotdigital? **["Herramientas de Segmentación Potentes para Mensajes Dirigidos"](https://www.g2.com/es/survey_responses/dotdigital-review-13182128)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/es/survey_responses/dotdigital-review-13182128) **["Dotdigital: Automatización de marketing intuitiva y escalable con un soporte excepcional"](https://www.g2.com/es/survey_responses/dotdigital-review-13090251)** **Rating:** 5.0/5.0 stars _— Mike H._ [Read full review](https://www.g2.com/es/survey_responses/dotdigital-review-13090251) #### What Are G2 Users Discussing About Dotdigital? - [¿Para qué se utiliza Dotdigital?](https://www.g2.com/es/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/es/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/es/discussions/how-do-i-use-dotmailer) - [¿Cuánto cuesta Dotmailer?](https://www.g2.com/es/discussions/how-much-does-dotmailer-cost) - 1 comment - [¿Qué es la nube de compromiso?](https://www.g2.com/es/discussions/what-is-engagement-cloud) - 1 comment ### [Adobe Marketo Engage](https://www.g2.com/es/products/adobe-marketo-engage/reviews) Marketo Engage es una plataforma integral de automatización de marketing impulsada por IA que permite a los equipos escalar el compromiso personalizado del comprador y generar un crecimiento predecible del pipeline y los ingresos. Ayuda a atraer a los compradores adecuados, nutrirlos a través de canales y recorridos, alinear los esfuerzos de ventas y marketing, y ofrecer información que maximiza el impacto del marketing en los ingresos. Como un centro centralizado para la orquestación y ejecución de campañas multicanal, Adobe Marketo Engage apoya a empresas de todos los tamaños, ayudándolas a adquirir, nutrir, expandir y retener clientes a lo largo de complejos recorridos de compra. Al integrarse con herramientas de ventas, agiliza la automatización de marketing, la gestión de campañas y el cultivo de leads. Ya sea que seas una pequeña empresa en rápido crecimiento o una empresa global, Marketo Engage empodera a los equipos de marketing para lanzar más campañas, generar más leads listos para la venta y mejorar el rendimiento de ventas. Respaldado por tecnología probada, servicios integrales y orientación experta, Marketo Engage ayuda a miles de empresas en todo el mundo a transformar el marketing de un centro de costos a un generador de ingresos. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,025 #### How Do G2 Users Rate Adobe Marketo Engage? - **¿Ha sido the product un buen socio para hacer negocios?:** 7.7/10 (Category avg: 9.0/10) - **Personalización:** 7.7/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 7.7/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adobe Marketo Engage? - **Vendedor:** [Adobe](https://www.g2.com/es/sellers/adobe) - **Sitio web de la empresa:** adobe.com - **Año de fundación:** 1982 - **Ubicación de la sede:** San Jose, CA - **Twitter:** @Adobe 956,842 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Operaciones de Marketing, Gerente de Marketing - **Top Industries:** Software de Computadora, Marketing y publicidad - **Company Size:** 53% Medium, 25% Large #### What Do G2 Reviewers Say About Adobe Marketo Engage? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios encuentran la **facilidad de uso** de Marketo Engage excepcional, simplificando las actualizaciones y mejorando la eficiencia general del marketing. - Los usuarios valoran la **automatización efectiva** en Adobe Marketo Engage, mejorando la productividad y la gestión de campañas sin problemas. - Los usuarios valoran las **características robustas y las fuertes capacidades de integración** de Adobe Marketo Engage, mejorando su efectividad en marketing. - Los usuarios elogian a Marketo Engage por sus **fuertes capacidades de integración** , lo que facilita la conexión efectiva con otras herramientas. - Los usuarios aprecian la **automatización de marketing efectiva** de Adobe Marketo Engage, mejorando significativamente la gestión y personalización de campañas. ##### Cons - Los usuarios encuentran el **empinada curva de aprendizaje** de Adobe Marketo Engage desafiante, requiriendo tiempo y experiencia técnica para navegar. - Los usuarios experimentan una **curva de aprendizaje pronunciada** con Adobe Marketo Engage, requiriendo tiempo y habilidades técnicas para navegar de manera efectiva. - Los usuarios encuentran que Marketo Engage tiene una **interfaz no intuitiva** que complica significativamente el aprendizaje y la usabilidad. - Los usuarios encuentran la **complejidad en torno a las campañas y la gestión de archivos** engorrosa, lo que hace que la organización y la usabilidad sean desafiantes. - Los usuarios encuentran Adobe Marketo Engage **extremadamente caro** , particularmente en comparación con otras plataformas de automatización de marketing, lo que afecta la accesibilidad. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **["La herramienta de operaciones y automatización de marketing más poderosa"](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-8166383)** **Rating:** 5.0/5.0 stars _— Robyn H._ [Read full review](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-8166383) **["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-12880708)** **Rating:** 4.0/5.0 stars _— Lindsay C._ [Read full review](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-12880708) #### What Are G2 Users Discussing About Adobe Marketo Engage? - [¿Cómo permite Adobe Marketo Engage a los especialistas en marketing crear campañas de marketing más personalizadas y efectivas?](https://www.g2.com/es/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [¿Para qué se utiliza Adobe Marketo Engage?](https://www.g2.com/es/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/es/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [¿Quién usa Marketo?](https://www.g2.com/es/discussions/who-uses-marketo) - 2 comments - [¿Es Marketo un CRM?](https://www.g2.com/es/discussions/is-marketo-a-crm) - 3 comments ### [HighLevel](https://www.g2.com/products/highlevel/reviews) HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial! **Average Rating:** 4.6/5.0 **Total Reviews:** 634 #### How Do G2 Users Rate HighLevel? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Customization :** 8.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind HighLevel? - **Seller:** [HighLevel](https://www.g2.com/sellers/highlevel) - **Company Website:** gohighlevel.com - **Year Founded:** 2018 - **HQ Location:** Dallas, Texas - **Twitter:** @gohighlevel 8,862 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=089a0fc65d9582c7686e98c3d2241d83a7dea5d7f4dda4b2af2942b3940a420d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighlevel%2F&secure%5Burl_type%5D=linkedin_company_website) 2,407 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Consulting - **Company Size:** 64% Small, 3% Medium #### What Do G2 Reviewers Say About HighLevel? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **flexibility and affordability** of HighLevel, praising its comprehensive features and seamless integrations. - Users appreciate the **efficiency and customer service** of HighLevel, enjoying comprehensive options without extra costs. - Users appreciate the **excellent customer support** of HighLevel, which enhances overall satisfaction and functionality. - Users value the **extensive features** of HighLevel, applauding the innovative tools that enhance their marketing capabilities. - Users value the **intuitive automation** capabilities of HighLevel, enhancing functionality and streamlining client management effortlessly. ##### Cons - Users find the **learning curve challenging** , as the complexity and constant updates can be overwhelming. - Users desire **more features** in HighLevel, particularly for email marketing and live streaming integrations. - Users find a **steep learning curve** with HighLevel, which can be challenging for those unprepared for extensive training. - Users find HighLevel to be **not intuitive** , facing confusion due to its complexity and extensive information. - Users express frustration over **poor customer support** , often receiving unhelpful, vague responses to their inquiries. #### What Are Recent G2 Reviews of HighLevel? **["Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM"](https://www.g2.com/survey_responses/highlevel-review-13050560)** **Rating:** 5.0/5.0 stars _— Marque C._ [Read full review](https://www.g2.com/survey_responses/highlevel-review-13050560) **["Outstanding C \*\*\*\*\* 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email"](https://www.g2.com/survey_responses/highlevel-review-12853292)** **Rating:** 5.0/5.0 stars _— Joe G._ [Read full review](https://www.g2.com/survey_responses/highlevel-review-12853292) #### What Are G2 Users Discussing About HighLevel? - [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote - [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment - [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote - [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment - [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote ### [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/es/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Agentforce Marketing es la solución de marketing de Salesforce para la Empresa Agente. Los agentes de IA ayudan a los mercadólogos a planificar, crear, optimizar y orquestar experiencias adaptativas para el cliente a través de cada canal e interacción. Construido sobre el CDP número uno del mundo, Agentforce Marketing conecta datos, IA, automatización y compromiso en una plataforma profundamente unificada para el marketing B2B y B2C. Agentforce Marketing es parte de Marketing Cloud. Es la próxima evolución de la orquestación de marketing donde humanos y agentes de IA trabajan juntos para hacer crecer las relaciones con los clientes y los ingresos. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,386 #### How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.0/10 (Category avg: 9.0/10) - **Personalización:** 7.0/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.0/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 7.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)? - **Vendedor:** [Salesforce](https://www.g2.com/es/sellers/salesforce) - **Sitio web de la empresa:** www.salesforce.com - **Año de fundación:** 1999 - **Ubicación de la sede:** San Francisco, CA - **Twitter:** @salesforce 579,511 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Coordinador de Marketing - **Top Industries:** Software de Computadora, Marketing y publicidad - **Company Size:** 47% Medium, 28% Small #### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios aprecian la **facilidad de uso** de Agentforce Marketing, lo que permite una automatización simplificada y una personalización de correos electrónicos flexible sin esfuerzo. - Los usuarios aprecian las **robustas capacidades de automatización** de Agentforce Marketing, mejorando el compromiso del cliente en múltiples canales sin problemas. - Los usuarios destacan las **integraciones fluidas** con varios canales de mensajería, mejorando el compromiso móvil y la experiencia del usuario. - Los usuarios admiran las **poderosas herramientas de automatización y personalización** en Agentforce Marketing, mejorando las campañas de marketing por correo electrónico personalizadas. - Los usuarios valoran las **potentes características y el diseño fácil de usar** de Agentforce Marketing para gestionar las ventas y los datos de los clientes. ##### Cons - Los usuarios encuentran la **curva de aprendizaje empinada** , necesitando más tiempo y esfuerzo para usar eficazmente Agentforce Marketing. - Los usuarios enfrentan una **curva de aprendizaje pronunciada** con Agentforce Marketing, lo que requiere un tiempo y esfuerzo significativos para dominarlo. - Los usuarios encuentran la **complejidad** de Agentforce Marketing desafiante, especialmente para aquellos sin experiencia técnica previa. - Los usuarios encuentran el **producto caro** , especialmente en comparación con alternativas más baratas disponibles en el mercado. - Los usuarios encuentran el **uso complejo** de Agentforce Marketing desafiante, especialmente con la configuración, la navegación y el conocimiento de SQL requerido. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **["Automatización de marketing poderosa y basada en datos para equipos empresariales"](https://www.g2.com/es/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)** **Rating:** 5.0/5.0 stars _— Sadi H._ [Read full review](https://www.g2.com/es/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861) **["Compromiso con el cliente centralizado y automatizado con una potente segmentación"](https://www.g2.com/es/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)** **Rating:** 4.0/5.0 stars _— Usuario verificado en Petróleo y energía_ [Read full review](https://www.g2.com/es/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617) #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [Estoy atascado configurando campañas de correo electrónico automatizadas en Salesforce Marketing Cloud Engagement. ¿Algún consejo?](https://www.g2.com/es/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [¿Cómo está Salesforce Marketing Cloud Account Engagement ayudando a las empresas a adaptar sus esfuerzos de marketing a las necesidades individuales de los clientes?](https://www.g2.com/es/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [¿Es Salesforce un ESP?](https://www.g2.com/es/discussions/is-salesforce-an-esp) - 3 comments - [¿Necesitas Salesforce para usar Pardot?](https://www.g2.com/es/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments - [¿Qué es Salesforce Ad Studio?](https://www.g2.com/es/discussions/what-is-salesforce-ad-studio) - 2 comments ### [EngageBay](https://www.g2.com/products/engagebay/reviews) EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle. **Average Rating:** 4.6/5.0 **Total Reviews:** 696 #### How Do G2 Users Rate EngageBay? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind EngageBay? - **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc) - **Company Website:** www.engagebay.com - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @engagebay 16,866 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website) 53 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Information Technology and Services, Staffing and Recruiting - **Company Size:** 69% Small, 32% Medium #### What Do G2 Reviewers Say About EngageBay? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of EngageBay, seamlessly managing CRM, email marketing, and automation in one dashboard. - Users value the **time-saving automation** of EngageBay, enhancing organization and streamlining daily operations effectively. - Users praise the **exceptional customer support** at EngageBay, noting quick responses and helpful assistance from the support staff. - Users value the **seamless integration** of CRM, email, and automation in EngageBay, enhancing workflow efficiency and reducing tool switching. - Users praise EngageBay for its **streamlined automation** , enhancing efficiency by integrating CRM, email, and support in one platform. ##### Cons - Users find the **missing features** hinder usability, especially for data analysis and email management functionality. - Users experience **limited features** , feeling restricted by the lack of advanced functionalities and usability in EngageBay. - Users find the **reporting features limited** , lacking the depth and detail needed for more specific needs. - Users find the **limited customization** options frustrating, particularly with landing pages and workflows, impacting their overall experience. - Users find the **reporting flexibility** lacking in EngageBay, hindering deeper analytics and advanced customer journey insights. #### What Are Recent G2 Reviews of EngageBay? **["Streamlined Contact Management and Landing Pages That Keep Workflows Simple"](https://www.g2.com/survey_responses/engagebay-review-13149255)** **Rating:** 5.0/5.0 stars _— Srishti K._ [Read full review](https://www.g2.com/survey_responses/engagebay-review-13149255) **["Drag-and-Drop Deals Pipeline and Scoring That Keep Opportunities on Track"](https://www.g2.com/survey_responses/engagebay-review-13160693)** **Rating:** 4.5/5.0 stars _— Thorbjoern G._ [Read full review](https://www.g2.com/survey_responses/engagebay-review-13160693) #### What Are G2 Users Discussing About EngageBay? - [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for) ### [Iterable](https://www.g2.com/es/products/iterable/reviews) Iterable es una plataforma de comunicación con clientes impulsada por IA, diseñada para el marketing basado en momentos. Al combinar datos de comportamiento en tiempo real con automatización inteligente, Iterable permite a las marcas ofrecer momentos personalizados que capturan la atención y generan interacción, justo cuando más importa. Con soluciones de personalización inteligente impulsadas por Iterable AI Suite, las capacidades de contenido dinámico e individualizado de Catalog, características como Smart Ingest facilitan la unificación de datos desde tu almacén en la nube sin necesidad de ayuda de ingeniería, y una suite de herramientas de personalización multicanal de primera clase, Iterable ayuda a las marcas a redefinir las experiencias de sus clientes. Iterable también se destaca con su completa suite de herramientas de personalización multicanal, permitiendo a las marcas interactuar con los clientes a través de varios canales como correo electrónico, SMS, notificaciones push móviles, mensajes dentro de la aplicación, WhatsApp e interacciones web. Entrega mensajes personalizados en tiempo real con la velocidad, seguridad y control que necesitas para conectar con los clientes en cada punto de contacto, todo desde una plataforma unificada. Aprende más en Iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 #### How Do G2 Users Rate Iterable? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.0/10 (Category avg: 9.0/10) - **Personalización:** 8.1/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Iterable? - **Vendedor:** [Iterable](https://www.g2.com/es/sellers/iterable) - **Sitio web de la empresa:** www.iterable.com - **Año de fundación:** 2013 - **Ubicación de la sede:** San Francisco, CA - **Twitter:** @Iterable 2,603 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website) 858 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing por Correo Electrónico, Gerente de Marketing de Ciclo de Vida - **Top Industries:** Marketing y publicidad, Salud, bienestar y fitness - **Company Size:** 54% Medium, 26% Small #### What Do G2 Reviewers Say About Iterable? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios elogian la **facilidad de uso** de Iterable, apreciando particularmente la integración sin problemas y el apoyo del equipo. - Los usuarios aprecian el **diseño intuitivo** de Iterable, lo que hace que la gestión de campañas y el aprendizaje de la plataforma sean sencillos. - Los usuarios aprecian el **servicio de atención al cliente útil y conocedor** de Iterable, facilitando una experiencia de incorporación fluida. - Los usuarios encuentran el **soporte excepcional** y la experiencia de incorporación de Iterable invaluables para maximizar su eficiencia y efectividad en marketing. - Los usuarios valoran la **facilidad de automatización** en Iterable, mejorando su eficiencia de marketing y el compromiso con los clientes sin esfuerzo. ##### Cons - Los usuarios expresan frustración por la **falta de características** en Iterable, incluyendo filtros NHI y opciones de exportación de plantillas HTML. - Los usuarios encuentran **la curva de aprendizaje de Iterable** empinada, especialmente en lo que respecta a la segmentación avanzada y la iniciación de recorridos. - Los usuarios encuentran que las **funciones limitadas** de Iterable dificultan la usabilidad y requieren soluciones alternativas para una mejor gestión de campañas. - Los usuarios encuentran la interfaz de Iterable **no intuitiva** , lo que lleva a la frustración y a una curva de aprendizaje pronunciada para los nuevos usuarios. - Los usuarios están frustrados por la **personalización limitada** en Iterable, lo que afecta la flexibilidad en campos dinámicos e informes. #### What Are Recent G2 Reviews of Iterable? **["Iterable: La Plataforma Intuitiva Que Hace los Datos Accionables"](https://www.g2.com/es/survey_responses/iterable-review-12383489)** **Rating:** 4.5/5.0 stars _— Jake B._ [Read full review](https://www.g2.com/es/survey_responses/iterable-review-12383489) **["Iterable escala con tu crecimiento y unifica los viajes B2B y B2C"](https://www.g2.com/es/survey_responses/iterable-review-12943549)** **Rating:** 5.0/5.0 stars _— Daniel A._ [Read full review](https://www.g2.com/es/survey_responses/iterable-review-12943549) #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/es/discussions/is-iterable-a-crm) - [¿Qué es iterable en Java?](https://www.g2.com/es/discussions/what-is-iterable-in-java) - 1 comment - [¿Cuánto cuesta Iterable?](https://www.g2.com/es/discussions/how-much-does-iterable-cost) - 1 comment - [¿Qué es Iterable?](https://www.g2.com/es/discussions/what-is-iterable) - 2 comments - ‹ Prev‹ Prev - 1 - [2](/categories/marketing-automation?order=g2_score&page=2#product-list) - [3](/categories/marketing-automation?order=g2_score&page=3#product-list) - [4](/categories/marketing-automation?order=g2_score&page=4#product-list) - [5](/categories/marketing-automation?order=g2_score&page=5#product-list) - … - [33](/categories/marketing-automation?order=g2_score&page=33#product-list) - [34](/categories/marketing-automation?order=g2_score&page=34#product-list) - [Next ›Next ›](/categories/marketing-automation?order=g2_score&page=2#product-list) Spotlight Categories [Password Managers Software](https://www.g2.com/categories/password-managers) [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [Retail POS Systems](https://www.g2.com/categories/retail-pos) [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Top Tools at a Glance | | CRM-connected marketing automation | User Review "Powerful GraphQL & UI Extensions That Streamline Complex Workflows" | | | Customer journey automation for email-led campaigns | User Review "A super complete, powerful, and easy-to-use tool" | | | Omnichannel lifecycle messaging | User Review "Smooth sailing" | | | E-commerce email and SMS automation | User Review "Easy-to-Use Platform for Email Marketing Automation" | | | E-commerce email and SMS campaign setup | User Review "Omnisend Makes Email + SMS Marketing Easy with Drag-and-Drop and Smart Segmentation" | | | Email campaigns for growing contact lists | User Review "Easy Email Campaigns with Powerful Drag-and-Drop and Analytics" | * * * Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.