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Compare Klaviyo and Sailthru

See this
side-by-side comparison of Klaviyo vs. Sailthru
based on preference data from user reviews. Klaviyo rates 4.6/5 stars with 492 reviews. By contrast, Sailthru rates 4.2/5 stars with 133 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Klaviyo
Klaviyo
(492)
4.6 out of 5
Klaviyo
Optimized for quick response
Sailthru
Sailthru
(133)
4.2 out of 5
Sailthru
Optimized for quick response
Star Rating
Sailthru
Sailthru
Market Segments
Klaviyo
Klaviyo
Small-Business (81.2% of reviews)
Sailthru
Sailthru
Mid-Market (62.9% of reviews)
Entry Level Price
Klaviyo
Klaviyo
No pricing information available
Sailthru
Sailthru
No pricing information available

Klaviyo vs Sailthru

When assessing the two solutions, reviewers found Klaviyo easier to use, set up, and administer. Reviewers also preferred doing business with Klaviyo overall.

  • Reviewers felt that Klaviyo meets the needs of their business better than Sailthru.
  • When comparing quality of ongoing product support, reviewers felt that Klaviyo is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Klaviyo over Sailthru.
Categories
Shared Categories
Klaviyo
Klaviyo
Sailthru
Sailthru
Klaviyo and Sailthru are categorized as Marketing Automation
Unique Categories
Klaviyo
Klaviyo is categorized as SMS Marketing and Email Template Builder
Sailthru
Sailthru is categorized as Personalization and Mobile Marketing
Pricing
Klaviyo
Klaviyo Pricing
Free Trial
Sailthru
Sailthru Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Klaviyo
Klaviyo
9.1
Responses: 372
Sailthru
Sailthru
8.7
Responses: 121
Ease of Use
Klaviyo
Klaviyo
8.7
Responses: 373
Sailthru
Sailthru
8.2
Responses: 121
Ease of Setup
Klaviyo
Klaviyo
8.4
Responses: 214
Sailthru
Sailthru
8.0
Responses: 45
Ease of Admin
Klaviyo
Klaviyo
8.9
Responses: 214
Sailthru
Sailthru
8.5
Responses: 48
Quality of Support
Klaviyo
Klaviyo
8.6
Responses: 362
Sailthru
Sailthru
8.4
Responses: 113
Ease of Doing Business With
Klaviyo
Klaviyo
9.1
Responses: 214
Sailthru
Sailthru
8.7
Responses: 45
Product Direction (% positive)
Klaviyo
Klaviyo
9.2
Responses: 364
Sailthru
Sailthru
7.4
Responses: 119
Features
Email Marketing
Building and Personalizing Emails
Klaviyo
Klaviyo
9.2
Responses: 174
Verified Feature
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Sending Outbound Emails
Klaviyo
Klaviyo
9.3
Responses: 171
Verified Feature
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Manage Email Deliverability
Klaviyo
Klaviyo
9.0
Responses: 167
Verified Feature
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Automated Email Responses
Klaviyo
Klaviyo
9.1
Responses: 149
Verified Feature
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Klaviyo
Klaviyo
7.8
Responses: 111
Verified Feature
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Dynamic Content
Klaviyo
Klaviyo
8.6
Responses: 127
Verified Feature
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
A/B Testing
Klaviyo
Klaviyo
8.9
Responses: 139
Verified Feature
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Mobile Optimized
Klaviyo
Klaviyo
8.8
Responses: 128
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Search Tracking and Optimization
Klaviyo
Klaviyo
8.0
Responses: 18
Sailthru
Sailthru
7.9
Responses: 7
Lead Management
Marketing Lead Database
Klaviyo
Klaviyo
8.8
Responses: 104
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Data Quality Management
Klaviyo
Klaviyo
8.1
Responses: 19
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Segmentation
Klaviyo
Klaviyo
9.1
Responses: 151
Verified Feature
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Lead Scoring and Grading
Klaviyo
Klaviyo
8.0
Responses: 17
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Lead Nurturing
Klaviyo
Klaviyo
8.8
Responses: 116
Verified Feature
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Online Behavior Tracking
Klaviyo
Klaviyo
8.8
Responses: 132
Verified Feature
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Automated Alerts and Tasks
Klaviyo
Klaviyo
8.7
Responses: 105
Verified Feature
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
CRM Lead Integration
Klaviyo
Klaviyo
8.8
Responses: 84
Verified Feature
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Campaign Management
Program Management
Klaviyo
Klaviyo
8.9
Responses: 108
Verified Feature
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Event / Webinar Marketing
Klaviyo
Klaviyo
7.9
Responses: 15
Sailthru
Sailthru
7.3
Responses: 5
Calendaring
Klaviyo
Klaviyo
8.8
Responses: 96
Verified Feature
Sailthru
Sailthru
9.3
Responses: 5
Budgeting
Klaviyo
Klaviyo
8.1
Responses: 14
Sailthru
Sailthru
Not enough data available
Social
Social Listening
Klaviyo
Klaviyo
7.8
Responses: 15
Sailthru
Sailthru
8.0
Responses: 5
Social Sharing
Klaviyo
Klaviyo
7.6
Responses: 15
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Social Campaigns
Klaviyo
Klaviyo
8.1
Responses: 16
Sailthru
Sailthru
6.4
Responses: 6
Social Engagement
Klaviyo
Klaviyo
7.7
Responses: 16
Sailthru
Sailthru
7.7
Responses: 5
Social Ads
Klaviyo
Klaviyo
8.5
Responses: 81
Verified Feature
Sailthru
Sailthru
6.7
Responses: 7
Reporting & Analytics
Basic Reporting
Klaviyo
Klaviyo
8.8
Responses: 157
Verified Feature
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Web Analytics
Klaviyo
Klaviyo
8.6
Responses: 138
Verified Feature
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
ROI Analytics
Klaviyo
Klaviyo
8.5
Responses: 144
Verified Feature
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Revenue Analytics
Klaviyo
Klaviyo
8.6
Responses: 147
Verified Feature
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
SEO / Keyword Analytics
Klaviyo
Klaviyo
8.2
Responses: 14
Sailthru
Sailthru
7.1
Responses: 8
Platform
Customization
Klaviyo
Klaviyo
8.7
Responses: 87
Verified Feature
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Workflow Capability
Klaviyo
Klaviyo
8.9
Responses: 80
Verified Feature
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
User, Role, and Access Management
Klaviyo
Klaviyo
8.8
Responses: 83
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Internationalization
Klaviyo
Klaviyo
8.8
Responses: 48
Verified Feature
Sailthru
Sailthru
Not enough data available
Sandbox / Test Environments
Klaviyo
Klaviyo
8.6
Responses: 37
Verified Feature
Sailthru
Sailthru
Not enough data available
Performance and Reliability
Klaviyo
Klaviyo
9.2
Responses: 80
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Output Document Generation
Klaviyo
Klaviyo
Not enough data available
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Klaviyo
Klaviyo
8.8
Responses: 81
Verified Feature
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Integration APIs
Klaviyo
Klaviyo
8.7
Responses: 70
Verified Feature
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Breadth of Partner Applications
Klaviyo
Klaviyo
8.7
Responses: 64
Verified Feature
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of Klaviyo were most often representing companies in the Small-Business segment, while reviewers for Sailthru were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Klaviyo
Klaviyo
81.2%
Sailthru
Sailthru
20.5%
Mid-Market
(51-1000 emp.)
Klaviyo
Klaviyo
16.6%
Sailthru
Sailthru
62.9%
Enterprise
(> 1000 emp.)
Klaviyo
Klaviyo
2.2%
Sailthru
Sailthru
16.7%
Reviewers' Industry
Klaviyo
Klaviyo Industry
Retail
20.7%
Consumer Goods
12.6%
Marketing and Advertising
12.4%
Apparel & Fashion
11.3%
Health, Wellness and Fitness
6.5%
Other
36.4%
Sailthru
Sailthru Industry
Publishing
14.4%
Retail
12.1%
Media Production
9.1%
Marketing and Advertising
8.3%
Internet
7.6%
Other
48.5%
Reviews
Most Helpful Favorable Review
Klaviyo
Adrian B.
G2 User

What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented

Sailthru
GM
User in Marketing and Advertising

Ease of use and flexibility of the platform.

Most Helpful Critical Review
Klaviyo
Steve C.
Agency in Luxury Goods & Jewelry

The customer service is way below acceptable. Terrible.

Sailthru
G
User in Publishing

My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.

Discussions
Klaviyo
Klaviyo Discussions
how can i know the language for my clients
3 comments
AM
Do you know who can help me with that ?Read more
Are their pre-built flows available?
2 comments
JM
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Why did my abandoned cart automation not work?
1 comment
FM
We had a similar problem with browser. It will 99% of the time be an incorrect placement within your coding. Have a dev agency look at this for you. This is...Read more
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
Screenshots
Sailthru
Sailthru Screenshots
No screenshots provided
Downloads
Klaviyo
Klaviyo Downloads
No downloads provided
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Klaviyo
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