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Compare Klaviyo and Referrizer 
Featured Products
At a Glance
Market Segments
Small-Business (81.8% of reviews)
Small-Business (97.8% of reviews)
Entry-Level Pricing
No pricing available
$0.00 1 Account Per Month
Klaviyo
Star Rating
(1,295)4.6 out of 5
Market Segments
Small-Business (81.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoReferrizer
Star Rating
(92)4.6 out of 5
Market Segments
Small-Business (97.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 Account Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many praising its intuitive interface and the ease of organizing customer profiles. Users appreciate features like the marketing analytics tool and beautiful email templates, which enhance their marketing campaigns.
- Users say Referrizer shines in customer engagement, allowing businesses to easily reach out to current and previous customers with incentives. Reviewers highlight the program's effectiveness in maximizing investments and the helpfulness of the support staff in guiding them through the platform.
- According to verified reviews, Klaviyo has a significantly higher overall satisfaction score, reflecting its strong performance in meeting user needs. Users frequently mention how it has been a game-changer for increasing sales and reaching larger audiences.
- Reviewers mention that while Referrizer offers solid support and detailed explanations for using the program, it lacks the same level of advanced features that Klaviyo provides, particularly in areas like email design and automation capabilities.
- Users highlight that Klaviyo's robust features for building and personalizing emails, along with its effective A/B testing capabilities, make it a preferred choice for businesses looking to optimize their marketing strategies.
- G2 reviewers note that while both platforms cater primarily to small businesses, Klaviyo's larger user base and recent activity suggest a more active community and ongoing improvements, which can be beneficial for users seeking a dynamic marketing solution.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableReferrizer
Free
$0.00
1 Account Per Month
Start improving your customer base with a FREE plan and skyrocket your business!
- Partner Up Local Business Referral Program
- Website Lead Capture Widget
- CRM with Unlimited contacts
Free Trial
Klaviyo
Free Trial is available
Referrizer
Free Trial is available
Ratings
Meets Requirements
9.0
943
8.7
69
Ease of Use
8.6
948
8.6
69
Ease of Setup
8.5
596
8.3
38
Ease of Admin
8.9
516
8.7
36
Quality of Support
8.4
897
9.1
70
Has the product been a good partner in doing business?
8.9
520
8.8
36
Product Direction (% positive)
8.9
892
8.7
61
Features by Category
Email Marketing
9.0
550
|
Verified
8.9
37
9.3
539
|
Verified
9.3
36
8.9
497
|
Verified
8.9
36
8.9
478
|
Verified
8.9
34
Online Marketing
7.8
377
|
Verified
8.9
35
8.3
400
|
Verified
9.2
30
8.7
431
|
Verified
8.4
22
8.7
449
8.7
32
8.2
249
8.6
22
Lead Management
8.5
352
8.9
27
8.4
272
8.5
26
9.0
502
|
Verified
8.9
26
7.8
218
8.4
23
8.5
356
|
Verified
9.0
29
8.5
397
|
Verified
8.4
24
8.4
331
|
Verified
8.7
26
8.2
283
|
Verified
8.8
25
Campaign Management
8.7
347
|
Verified
9.0
28
8.0
198
8.2
22
8.1
287
|
Verified
8.1
21
7.5
197
7.9
21
Social
Feature Not Available
8.1
20
7.8
195
8.2
28
7.7
187
8.3
25
7.4
182
8.0
24
7.8
257
|
Verified
7.3
24
Reporting & Analytics
8.5
484
|
Verified
8.8
33
8.3
413
|
Verified
8.5
22
8.4
424
|
Verified
8.3
24
8.4
439
|
Verified
8.8
23
7.5
199
7.7
21
Platform
8.5
333
|
Verified
7.9
17
8.7
314
|
Verified
8.1
15
8.9
316
|
Verified
8.7
19
8.3
208
|
Verified
7.2
13
7.8
194
|
Verified
7.2
15
8.9
320
|
Verified
9.3
19
8.0
160
7.7
14
Agentic AI - Marketing Automation
6.9
26
Not enough data
6.9
24
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
320
|
Verified
8.4
16
8.6
316
|
Verified
8.8
16
8.4
263
|
Verified
7.3
15
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
6.7
13
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
28
Not enough data
8.5
29
Not enough data
8.3
30
Not enough data
8.5
30
Not enough data
Tracking
8.3
27
Not enough data
7.8
27
Not enough data
8.9
33
Not enough data
8.6
29
Not enough data
8.5
27
Not enough data
Reporting
9.1
31
Not enough data
8.7
29
Not enough data
8.6
28
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
347
|
Verified
Not enough data
8.8
258
Not enough data
Edit
8.4
358
|
Verified
Not enough data
8.8
421
|
Verified
Not enough data
8.3
333
|
Verified
Not enough data
Logistics
8.7
426
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
401
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
65
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
149
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
134
|
Verified
Not enough data
8.9
134
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Link Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Affiliate Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Page Customization
Not enough data
9.6
9
|
Verified
Not enough data
9.6
13
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
9.6
9
|
Verified
Page Optimization
Not enough data
9.4
6
Not enough data
9.7
12
|
Verified
Not enough data
9.6
8
|
Verified
Not enough data
9.6
9
|
Verified
Integrations
Not enough data
8.6
7
|
Verified
Not enough data
9.7
13
|
Verified
Not enough data
9.2
11
|
Verified
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Loyalty Experience
Not enough data
9.0
23
Not enough data
8.9
24
Not enough data
Feature Not Available
Not enough data
8.8
23
Not enough data
7.4
19
Not enough data
Feature Not Available
Loyalty Platform
Not enough data
9.0
22
Not enough data
8.9
22
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
21
Agentic AI - Loyalty Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Consumer Intelligence
Not enough data
9.2
28
|
Verified
Not enough data
Feature Not Available
Not enough data
9.2
21
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
9.1
15
|
Verified
Not enough data
9.2
31
|
Verified
Media Monitoring
Not enough data
8.2
21
|
Verified
Not enough data
Feature Not Available
Not enough data
8.7
19
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
9.2
6
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
18
Not enough data
8.3
17
Not enough data
8.7
19
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.4
22
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Referrizer are categorized as Marketing Automation
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Referrizer is categorized as Loyalty Management, Landing Page Builders, Online Reputation Management, Customer Advocacy, and Affiliate Marketing
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Referrizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Marketing and Advertising
12.5%
Apparel & Fashion
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Health, Wellness and Fitness
56.7%
Retail
6.7%
Consumer Services
5.6%
Alternative Medicine
5.6%
Marketing and Advertising
4.4%
Other
21.1%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Referrizer has no discussions with answers
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