Link copied to clipboard # Klaviyo vs Postscript Comparison - What are their main differences? Share [ Export ](/compare/klaviyo/postscript/export.csv) KlaviyoPostscript[+ Add Product](#) Pricing **Klaviyo** Free Trial **$20.00** usage\_based Per Month · Email **$35.00** usage\_based Per Month · Email + SMS **Postscript** Free Trial **$0.00** Per Month · Starter **$100.00** Per Month · Growth **$500.00** Per Month · Professional **Contact Us** Per Month · Enterprise Show more **Pricing Insights** from reviews Perceived Cost **Klaviyo** $$$$$ **Postscript** $$$$$ Average Discount **Klaviyo** 7% **Postscript** 13%6% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Klaviyo** 6 months Based on 100 responses **Postscript** 6 months Based on 100 responses Return on Investment **Klaviyo** 6 months Based on 100 responses **Postscript** 6 months Based on 100 responses ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") ![Postscript](https://images.g2crowd.com/uploads/product/hd_favicon/96106bbf00d4205ee891e2099e09db5f/postscript.svg "Postscript") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Klaviyo** [ Ease of Use (160) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews)[ Email Marketing (123) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews)[ Expensive (69) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews)[ Missing Features (56) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297182&qs=pros-and-cons#reviews) **Postscript** Not enough data Integrations **Klaviyo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8fec2885c1049899b41ff8e1a0b4a1bd/aftership.png "Product Avatar Image") AfterShip ](https://www.g2.com/products/aftership/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_07f7689e81237b042bbb226e8fa9d9f4/boulevard.png "Product Avatar Image") Boulevard ](https://www.g2.com/products/boulevard/reviews)[ View all ](https://www.g2.com/products/klaviyo/integrations) **Postscript** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_65a093b5c31b918028ba6b966e97fb10/okendo.png "Product Avatar Image") Okendo ](https://www.g2.com/products/okendo/reviews)[ View all ](https://www.g2.com/products/postscript/integrations) Screenshots **Klaviyo** ![Klaviyo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1769410/klaviyo-review-site-illustration-01-_2_%282%29.png) **Postscript** ![Postscript screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/152719/Campaign-Flows.png) **Ratings** from reviews Meets Requirements **Klaviyo** **9.0** /10 Based on 999 responses **Postscript** **9.3** /10 Based on 98 responses Ease of Use **Klaviyo** **8.6** /10 Based on 1,009 responses **Postscript** **9.3** /10 Based on 105 responses Ease of Setup **Klaviyo** **8.5** /10 Based on 657 responses **Postscript** **9.3** /10 Based on 43 responses Ease of Admin **Klaviyo** **8.9** /10 Based on 526 responses **Postscript** **9.6** /10 Based on 41 responses Quality of Support **Klaviyo** **8.4** /10 Based on 951 responses **Postscript** **9.7** /10 Based on 104 responses Has the product been a good partner in doing business? **Klaviyo** **8.9** /10 Based on 530 responses **Postscript** **9.8** /10 Based on 41 responses Product Direction (% positive) **Klaviyo** **8.9** /10 Based on 945 responses **Postscript** **9.6** /10 Based on 95 responses **Features** ratings from reviews SMS Marketing **8.0** /10 Based on 173 responses **8.9** /10 Based on 86 responses Marketing Automation **8.2** /10 Based on 691 responses Not enough data Conversational Marketing **7.0** /10 Based on 17 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Email Deliverability **8.3** /10 Based on 41 responses Not enough data Email Template Builder **8.1** /10 Based on 504 responses Not enough data Customer Data Platform (CDP) **8.4** /10 Based on 131 responses Not enough data Pop-Up Builder **8.5** /10 Based on 31 responses Not enough data Customer Journey Analytics **7.9** /10 Based on 21 responses Not enough data Review Management **8.6** /10 Based on 10 responses Not enough data Online Form Builder **7.4** /10 Based on 7 responses Not enough data Personalization **6.9** /10 Based on 19 responses Not enough data Marketing Analytics **7.8** /10 Based on 31 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 91.6% Mid-Market(51-1000 emp.) 8.4% Enterprise(\> 1000 emp.) 0% Small-Business(50 or fewer emp.) 91.6% Mid-Market(51-1000 emp.) 8.4% Enterprise(\> 1000 emp.) 0% **Reviewers' Industry** [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Retail 19.1% Marketing and Advertising 12.9% Apparel & Fashion 12.5% Consumer Goods 11.5% Health, Wellness and Fitness 7.1% Other 37.0% [![Postscript](https://images.g2crowd.com/uploads/product/hd_favicon/96106bbf00d4205ee891e2099e09db5f/postscript.svg "Postscript")](https://www.g2.com/products/postscript/reviews) Postscript Retail 23.4% Apparel & Fashion 20.8% Consumer Goods 13.6% Health, Wellness and Fitness 9.1% Food & Beverages 8.4% Other 24.7% Alternatives **Klaviyo Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) **Postscript Alternatives** ![Attentive](https://images.g2crowd.com/uploads/product/hd_favicon/8b5414d56b72f83a49daab15f40ccb80/attentive.svg "Attentive") [ Attentive ](/products/attentive/reviews) ![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend") [ Omnisend ](/products/omnisend/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ## Klaviyo vs Postscript FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Klaviyo vs Postscript? Postscript stands out for higher reviewer satisfaction across all key dimensions compared to Klaviyo, especially in support and ease of use. | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | [Postscript](https://www.g2.com/products/postscript/reviews) | | --- | --- | | 4.6/5 (1360 reviews) | 4.8/5 (161 reviews) | | Small-Business | Small-Business | | 8.5 | 9.3 | | 8.4 | 9.7 | | Ease of Use (160 all-time mentions) | — | ### How do the pricing models of Klaviyo and Postscript compare? Postscript is rated higher for price satisfaction, with reviewers consistently describing it as more cost-effective than Klaviyo. - **Klaviyo:** Reviewers frequently cite aggressive price increases as contact lists grow, with several noting that the platform becomes expensive for larger or growing teams. - **Postscript:** Many reviewers highlight Postscript as a more cost-effective SMS solution, with positive sentiment around its value and competitive pricing. - **Switching-reason:** Recent reviews mention switching to Postscript for better value and lower costs compared to Klaviyo, especially for SMS marketing. ### What are the best alternatives to Klaviyo and Postscript? The top three alternatives to Klaviyo and Postscript are Attentive, ActiveCampaign, and Braze. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1360 reviews) | Small-Business | Pricing scales aggressively with list size | Ease of Use (160 all-time mentions) | | [Postscript](https://www.g2.com/products/postscript/reviews) | 4.8/5 (161 reviews) | Small-Business | More cost-effective for SMS | Cost-effectiveness and support | | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5 (1483 reviews) | Small-Business | — | SMS marketing capabilities | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14780 reviews) | Small-Business | — | Automation and CRM integration | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1689 reviews) | Mid-Market | — | Personalization and cross-channel messaging | ### Which Marketing Automation features should I prioritize when comparing Klaviyo and Postscript? Buyers comparing Klaviyo and Postscript should prioritize ease of use, automation capabilities, segmentation, integrations, and support quality. - **Ease of Use:** Klaviyo (8.6), Postscript (9.3) - **Automation:** Klaviyo (92 all-time mentions for automation, 75 for automation efficiency) - **Segmentation:** Klaviyo (58 all-time mentions for segmentation analysis, 57 for market segmentation, 42 for segmentation) - **Integrations:** Klaviyo (Shopify integration cited in 255 reviews); Postscript (Shopify integration cited in recent reviews) - **Support Quality:** Klaviyo (8.4), Postscript (9.7) ### What are the pros and cons of Klaviyo vs Postscript? Klaviyo's headline strength is advanced automation and segmentation, while Postscript's is cost-effectiveness and support. - **Klaviyo strengths:** Ease of use (160 all-time mentions), email marketing (123), automation (92), segmentation analysis (58), and integration with Shopify (255 reviews mention). - **Klaviyo trade-offs:** Pricing scales aggressively with contact list size, learning curve (63 all-time mentions), and reporting complexity. - **Postscript strengths:** Cost-effectiveness, high support satisfaction, and ease of use (9.3 Ease of Use score). - **Postscript trade-offs:** Reviewers note limitations in analytics and reporting, and some desire broader integrations beyond Shopify. ### Is Klaviyo or Postscript better for small businesses? Postscript is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment. - **Klaviyo:** Largest segment is Small-Business; reviewers appreciate its automation and segmentation but frequently mention pricing as a challenge for growing small businesses. - **Postscript:** Largest segment is Small-Business; reviewers consistently highlight ease of use, cost-effectiveness, and responsive support as advantages for small teams. ### Which Marketing Automation platform has better integrations? Klaviyo is favored for integrations, especially with Shopify, based on reviewer volume and all-time mention counts. - **Klaviyo:** Shopify integration is cited in 255 reviews, with many reviewers highlighting its importance for e-commerce workflows. - **Postscript:** Shopify integration is frequently mentioned in recent reviews, with additional mentions of integration with Klaviyo and Zipify OCU. ### How do Klaviyo and Postscript compare on customer support? Postscript materially outperforms Klaviyo on Quality of Support, with a 1.3-point higher score (9.7 vs 8.4). - **Klaviyo:** Reviewers describe support as generally helpful but note slower response times and limited onboarding for smaller customers. - **Postscript:** Reviewers consistently praise Postscript's support team for responsiveness, proactive strategy, and personalized assistance, with many citing it as a key differentiator. ### Which is easier to implement, Klaviyo or Postscript? Postscript is easier to implement than Klaviyo, with a 0.8-point higher Ease of Setup score (9.3 vs 8.5). - **Klaviyo:** Reviewers describe setup as straightforward for basic flows but note a learning curve for advanced features and some confusion for new users. - **Postscript:** Reviewers consistently highlight quick onboarding, intuitive setup, and strong support during implementation, especially for SMS-first workflows. ### Which product has better Integrations? Klaviyo is favored for integrations, with the highest all-time mention count for Shopify integration among both products. - **Klaviyo:** Shopify integration cited in 255 reviews; integrations are a recurring theme in recent reviews. - **Postscript:** Shopify integration is frequently mentioned in recent reviews, with additional mentions of integration with Klaviyo and Zipify OCU.