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At a Glance
Market Segments
Small-Business (81.1% of reviews)
Small-Business (72.3% of reviews)
Entry-Level Pricing
No pricing available
$24.00 1 Seats Per Month
Klaviyo
Star Rating
(1,137)4.6 out of 5
Market Segments
Small-Business (81.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoPipedrive
Star Rating
(2,830)4.3 out of 5
Market Segments
Small-Business (72.3% of reviews)
Pros & Cons
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pipedrive excels in its user-friendly interface, with an Ease of Use score of 8.9, making it particularly appealing for small businesses looking for a straightforward CRM solution. In contrast, Klaviyo, while still user-friendly, has a slightly lower score of 8.7, which some users feel could be improved for new users.
- Reviewers mention that Pipedrive's Ease of Setup score of 8.7 indicates a smooth onboarding process, with many users appreciating the guided setup features. Klaviyo, with a score of 8.5, has received feedback that while it is manageable, some users found the initial setup to be a bit more complex due to its extensive features.
- G2 users highlight that both products have a Quality of Support score of 8.4 for Pipedrive and 8.4 for Klaviyo, indicating that users generally find the support satisfactory. However, reviewers mention that Pipedrive's support is often praised for its responsiveness, while Klaviyo's support is noted for its depth of knowledge in email marketing.
- Users on G2 report that Pipedrive has a Meets Requirements score of 8.5, which reflects its strong alignment with the needs of small businesses. Klaviyo outperforms with a score of 9.1, with users emphasizing its robust email automation features and advanced segmentation capabilities that cater specifically to e-commerce businesses.
- Reviewers say that Pipedrive's Product Direction score of 8.8 indicates a solid roadmap for future enhancements, with users appreciating the regular updates. Klaviyo, with a score of 9.0, is noted for its commitment to evolving its platform, particularly in enhancing its analytics and reporting features, which users find invaluable for tracking campaign performance.
- Users report that Pipedrive's star rating of 4.3 reflects a generally positive experience, especially among small businesses (72.2% of reviews). Klaviyo, with a higher star rating of 4.6 and a larger small-business segment (81.4% of reviews), suggests that it may be a more favorable choice for businesses focused on email marketing and customer engagement.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availablePipedrive
Lite
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports
Free Trial
Klaviyo
Free Trial is available
Pipedrive
Free Trial is available
Ratings
Meets Requirements
9.0
868
8.5
2,488
Ease of Use
8.7
872
8.9
2,524
Ease of Setup
8.5
525
8.7
1,543
Ease of Admin
8.9
481
8.6
997
Quality of Support
8.4
830
8.4
2,128
Has the product been a good partner in doing business?
9.0
484
8.7
965
Product Direction (% positive)
9.0
816
8.8
2,452
Features by Category
Sales Force Automation
Not enough data
8.5
2004
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
2039
|
Verified
Not enough data
8.6
2050
|
Verified
Not enough data
7.7
1609
|
Verified
Not enough data
8.3
1100
|
Verified
Not enough data
7.7
1610
|
Verified
Not enough data
7.7
1565
Not enough data
7.8
1667
Marketing Automation
Not enough data
7.5
1498
|
Verified
Not enough data
7.5
1483
|
Verified
Not enough data
8.5
1820
|
Verified
Not enough data
7.5
1446
|
Verified
Customer Support
Not enough data
7.9
1005
Not enough data
7.8
986
Not enough data
8.0
1016
Not enough data
7.5
1474
Not enough data
7.7
959
Reporting & Analytics
Not enough data
8.0
1853
|
Verified
Not enough data
8.3
1942
|
Verified
Not enough data
7.9
1716
|
Verified
Mobile & Social
Not enough data
7.6
1422
|
Verified
Not enough data
7.4
1376
|
Verified
Not enough data
7.9
1584
|
Verified
Platform
Not enough data
8.2
1334
|
Verified
Not enough data
8.3
1315
Not enough data
8.4
1352
|
Verified
Not enough data
8.2
1167
|
Verified
Not enough data
7.3
1059
|
Verified
Not enough data
7.8
1168
Not enough data
8.7
1317
|
Verified
Not enough data
7.8
1123
Integration
Not enough data
8.1
1224
|
Verified
Not enough data
8.0
1157
|
Verified
Not enough data
7.9
1090
|
Verified
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
7.2
167
Not enough data
7.5
168
Not enough data
7.4
166
Not enough data
7.2
167
Not enough data
7.3
166
Not enough data
7.3
167
Not enough data
7.5
168
Email Marketing
Not enough data
8.2
209
Not enough data
8.2
210
Not enough data
7.8
205
Not enough data
8.2
208
Not enough data
8.3
210
Not enough data
8.1
205
Not enough data
7.9
204
Not enough data
8.2
203
Not enough data
7.5
197
Reporting & Analytics
Not enough data
7.5
192
Not enough data
8.2
204
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
6.9
24
Not enough data
6.7
24
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.4
24
Integration
Not enough data
8.2
225
Not enough data
7.8
222
Not enough data
7.9
219
Not enough data
8.2
219
Not enough data
7.2
213
Not enough data
7.3
210
Email Marketing
9.0
516
|
Verified
Not enough data
9.2
507
|
Verified
Not enough data
8.9
491
|
Verified
Not enough data
8.9
452
|
Verified
Not enough data
Online Marketing
7.8
371
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.7
425
|
Verified
Not enough data
8.7
441
Not enough data
8.2
248
Not enough data
Lead Management
8.5
342
Not enough data
8.4
270
Not enough data
9.0
461
|
Verified
Not enough data
7.8
217
Not enough data
8.5
350
|
Verified
Not enough data
8.5
392
|
Verified
Not enough data
8.4
331
|
Verified
Not enough data
8.2
281
|
Verified
Not enough data
Campaign Management
8.7
346
|
Verified
Not enough data
8.0
198
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
195
Not enough data
7.8
188
Not enough data
7.4
183
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
464
|
Verified
Not enough data
8.3
414
|
Verified
Not enough data
8.3
423
|
Verified
Not enough data
8.4
434
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
322
|
Verified
Not enough data
8.7
302
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
206
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.9
314
|
Verified
Not enough data
8.0
159
Not enough data
Agentic AI - Marketing Automation
6.9
25
Not enough data
6.9
24
Not enough data
7.3
23
Not enough data
7.1
23
Not enough data
7.0
24
Not enough data
7.5
25
Not enough data
Integration
8.4
316
|
Verified
Not enough data
8.6
310
|
Verified
Not enough data
8.4
260
|
Verified
Not enough data
Messenger
7.4
13
Not enough data
6.4
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
28
Not enough data
8.5
28
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
Tracking
8.2
26
Not enough data
7.8
27
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
8.5
27
Not enough data
Reporting
9.0
29
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
137
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
75
Not enough data
8.3
67
Not enough data
8.5
95
Not enough data
8.5
90
Not enough data
Intelligence
8.6
104
Not enough data
8.1
72
Not enough data
8.0
67
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.2
14
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
8.3
76
8.3
5
7.8
72
Not enough data
7.3
71
Not enough data
7.7
76
Additional Functionality
Not enough data
8.2
74
7.7
5
6.7
70
Not enough data
7.8
78
Not enough data
6.9
71
Not enough data
7.5
73
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Agentic AI - Sales Performance Management
Not enough data
7.2
65
Not enough data
7.3
64
Not enough data
7.4
64
Incentives
Not enough data
6.9
391
Not enough data
7.4
399
Not enough data
Feature Not Available
Not enough data
7.1
394
Personalization
Not enough data
7.7
413
Not enough data
7.9
406
Not enough data
8.2
425
Not enough data
8.0
410
Administrative
Not enough data
7.8
406
Not enough data
7.7
399
Not enough data
7.5
386
Agentic AI - Email Tracking
Not enough data
7.7
56
Not enough data
7.7
56
Not enough data
7.6
55
Not enough data
7.5
54
Not enough data
7.6
55
Not enough data
7.8
55
Not enough data
8.1
54
Analytics
Not enough data
8.0
254
Not enough data
8.2
255
Not enough data
8.1
247
Customizations
Not enough data
8.2
265
Not enough data
8.3
254
Not enough data
8.3
266
Not enough data
7.9
255
Not enough data
8.3
256
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
7.3
57
Not enough data
7.4
57
Not enough data
7.4
57
Not enough data
7.3
57
Not enough data
7.2
56
Data Sourcing
Not enough data
7.8
424
Not enough data
8.0
428
Not enough data
7.9
425
Not enough data
8.4
432
Not enough data
8.0
418
Predictive Analytics
Not enough data
7.7
420
Not enough data
7.8
422
Not enough data
7.3
405
Not enough data
7.7
413
Sales Management
Not enough data
8.6
438
Not enough data
7.6
410
Not enough data
8.3
419
Not enough data
8.7
437
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Pipedrive are categorized as Online Form Builder
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, WhatsApp Marketing, and RCS Business Messaging
Pipedrive is categorized as CRM, Email Marketing, Sales Analytics, Sales Performance Management, and Email Tracking
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.4%
Other
36.1%
Computer Software
10.8%
Information Technology and Services
10.1%
Marketing and Advertising
10.1%
Financial Services
4.3%
Real Estate
3.3%
Other
61.4%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What is the best way to use email marketing with Pipedrive?
3 Comments
JB
We use the Pipedrive CAMPAIGNS feature inside of Pipedrive to send out mass / bulk emails that are personalized with 'merge' fields. The interface & builder...Read more
How do I move deals between stages with any email marketers?
2 Comments
RL
If you are asking about integration between PD and an email marketing platform (like MailChimp), the easiest way is through Zapier.Read more
Does anyone integrate Pipedrive with Infusionsoft?
2 Comments
PR
This can be done if we write an API that would work seamlessly. There should be no problem. You cAn contact us if you would like some help. Priyanka@navsoft.inRead more
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