Link copied to clipboard # Klaviyo vs Pipedrive Comparison - What are their main differences? Share [ Export ](/compare/klaviyo/pipedrive/export.csv) KlaviyoPipedrive[+ Add Product](#) Pricing **Klaviyo** Free Trial No pricing available **Pipedrive** Free Trial **$24.00** 1 Seats Per Month · Lite **Pricing Insights** from reviews Time to Implement **Klaviyo** 1 month Based on 344 responses **Pipedrive** 1 month Based on 694 responses Return on Investment **Klaviyo** 7 months1 month sooner Based on 296 responses **Pipedrive** 8 months Based on 628 responses Perceived Cost **Klaviyo** $$$$$ **Pipedrive** $$$$$ Average Discount **Klaviyo** 7% **Pipedrive** 9%2% more ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") ![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Klaviyo** [ Ease of Use (160) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews)[ Email Marketing (123) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews)[ Expensive (69) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews)[ Missing Features (56) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297182&qs=pros-and-cons#reviews) **Pipedrive** [ Ease of Use (574) ](https://www.g2.com/products/pipedrive/reviews?filters%5Bsentiment_snippet%5D=1189493&qs=pros-and-cons#reviews)[ Intuitive (274) ](https://www.g2.com/products/pipedrive/reviews?filters%5Bsentiment_snippet%5D=1189083&qs=pros-and-cons#reviews)[ Missing Features (230) ](https://www.g2.com/products/pipedrive/reviews?filters%5Bsentiment_snippet%5D=1185837&qs=pros-and-cons#reviews)[ Limited Features (151) ](https://www.g2.com/products/pipedrive/reviews?filters%5Bsentiment_snippet%5D=1184821&qs=pros-and-cons#reviews) Integrations **Klaviyo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5f17289cdbdc5bb8190f64de232a5ff5/anthropics.jpg "Product Avatar Image") Anthropics ](https://www.g2.com/products/anthropics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ View all ](https://www.g2.com/products/klaviyo/integrations) **Pipedrive** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image") 3CX ](https://www.g2.com/products/3cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image") Aircall ](https://www.g2.com/products/aircall/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d9aa9453f7d48c46fdc9064f3c2648cf/amplemarket.png "Product Avatar Image") Amplemarket ](https://www.g2.com/products/amplemarket/reviews)[ View all ](https://www.g2.com/products/pipedrive/integrations) Screenshots **Klaviyo** ![Klaviyo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1769410/klaviyo-review-site-illustration-01-_2_%282%29.png) **Pipedrive** ![Pipedrive screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1402369/Pipeline-view-1327x718.png) **Ratings** from reviews Meets Requirements **Klaviyo** 9.0 9.0997 **Pipedrive** 8.5 8.52,814 Ease of Use **Klaviyo** 8.6 8.61,007 **Pipedrive** 8.7 8.74,467 Ease of Setup **Klaviyo** 8.5 8.5655 **Pipedrive** 8.7 8.71,869 Ease of Admin **Klaviyo** 8.9 8.9526 **Pipedrive** 8.6 8.61,067 Quality of Support **Klaviyo** 8.4 8.4949 **Pipedrive** 8.4 8.42,421 Has the product been a good partner in doing business? **Klaviyo** 8.9 8.9530 **Pipedrive** 8.7 8.71,034 Product Direction (% positive) **Klaviyo** 8.9 8.9943 **Pipedrive** 8.8 8.82,667 **Features** ratings from reviews Online Form Builder 7.4 7 7.6 81 Email Marketing Not enough data 7.8 260 CRM Not enough data 7.6 2,557 Marketing Automation 8.2 690 Not enough data Email Tracking Not enough data 8.0 286 Personalization 6.9 19 Not enough data Review Management 8.6 10 Not enough data Sales Analytics Not enough data 7.8 481 Sales Performance Management Not enough data 7.6 452 Customer Data Platform (CDP) 8.4 131 Not enough data Pop-Up Builder 8.5 31 Not enough data Email Deliverability 8.3 41 Not enough data Conversational Marketing 7.0 17 Not enough data Customer Journey Analytics 7.9 21 Not enough data Email Template Builder 8.1 504 Not enough data SMS Marketing 8.0 173 Not enough data Marketing Analytics 7.8 31 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 75.2% Mid-Market(51-1000 emp.) 21.5% Enterprise(\> 1000 emp.) 3.4% Small-Business(50 or fewer emp.) 75.2% Mid-Market(51-1000 emp.) 21.5% Enterprise(\> 1000 emp.) 3.4% **Reviewers' Industry** [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Retail 19.1% Marketing and Advertising 12.9% Apparel & Fashion 12.5% Consumer Goods 11.5% Health, Wellness and Fitness 7.1% Other 36.9% [![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive")](https://www.g2.com/products/pipedrive/reviews) Pipedrive Computer Software 9.5% Information Technology and Services 8.9% Marketing and Advertising 8.3% Construction 4.9% Financial Services 4.8% Other 63.5% Alternatives **Klaviyo Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) **Pipedrive Alternatives** ![Nutshell](https://images.g2crowd.com/uploads/product/hd_favicon/38cd2eb3a561ea666543f91c17b2079c/nutshell.svg "Nutshell") [ Nutshell ](/products/nutshell/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Copper](https://images.g2crowd.com/uploads/product/hd_favicon/a43c4e9fd5e0c3b3012653a35d0d7c2a/copper.svg "Copper") [ Copper ](/products/copper/reviews) ![Nimble CRM](https://images.g2crowd.com/uploads/product/hd_favicon/1487565546/nimble.svg "Nimble CRM") [ Nimble ](/products/nimble/reviews) ## Klaviyo vs Pipedrive FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Pipedrive vs Klaviyo? Pipedrive and Klaviyo differ most clearly in their core strengths, with Pipedrive excelling in CRM fundamentals and Klaviyo leading in email marketing and automation. | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | | --- | --- | | 4.3/5 (3,112 reviews) | 4.6/5 (1,360 reviews) | | Small-Business | Small-Business | | 8.7 | 8.5 | | 8.4 | 8.4 | | CRM fundamentals and intuitive pipeline management | Email marketing and automation (123 and 92 all-time mentions) | ### How do the pricing models of Pipedrive and Klaviyo compare? Klaviyo is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Pipedrive. - **Pipedrive:** Reviewers describe Pipedrive as competitively priced for small businesses but note that costs can increase quickly as more features or higher tiers are needed. - **Klaviyo:** Many reviewers highlight that Klaviyo's pricing scales with contact list size and can become expensive, but they also note strong ROI and value for advanced automation and segmentation. - **Switching reasons:** Several reviewers mention switching to Klaviyo for its advanced automation and segmentation capabilities, despite higher costs as lists grow. ### What are the best alternatives to Pipedrive and Klaviyo? The top 3 alternatives to Pipedrive and Klaviyo are ActiveCampaign, Nutshell, and Freshsales. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | 4.3/5 (3,112 reviews) | Small-Business | Competitively priced for small businesses, but costs can rise with advanced features | CRM fundamentals and intuitive pipeline management | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | Pricing scales with contact list size; strong ROI for automation and segmentation | Email marketing and automation (123 and 92 all-time mentions) | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | — | | [Nutshell](https://www.g2.com/products/nutshell/reviews) | 4.3/5 (1,444 reviews) | Small-Business | — | — | | [Freshsales](https://www.g2.com/products/freshsales/reviews) | 4.5/5 (1,236 reviews) | Small-Business | — | — | ### Which CRM features should I prioritize when comparing Pipedrive and Klaviyo? Buyers comparing Pipedrive and Klaviyo should prioritize CRM fundamentals, email marketing, automation, segmentation, and ease of use. - **CRM fundamentals:** Pipedrive is frequently cited for its intuitive pipeline management and core CRM features; Klaviyo is not highlighted for CRM fundamentals. - **Email marketing:** Klaviyo has 123 all-time mentions for email marketing, making it a standout feature; Pipedrive is less frequently cited for this area. - **Automation:** Klaviyo is mentioned 92 times for automation and 75 times for automation efficiency; Pipedrive receives positive but less frequent mentions for automations. - **Segmentation:** Klaviyo is cited 57 times for market segmentation and 58 times for segmentation analysis; Pipedrive does not have comparable segmentation mentions. - **Ease of use:** Both products score highly (Pipedrive 8.8, Klaviyo 8.6), but Klaviyo has 160 all-time mentions for ease of use. ### What are the pros and cons of Pipedrive vs Klaviyo? Pipedrive's headline strength is CRM pipeline management, while Klaviyo excels in email marketing and automation. - **Pipedrive strengths:** Reviewers highlight intuitive pipeline management, core CRM features, and ease of setup. - **Pipedrive trade-offs:** Reviewers note limited advanced features, restrictions on customizations, and higher costs for advanced capabilities. - **Klaviyo strengths:** Email marketing (123 all-time mentions), automation (92), segmentation (57), and ease of use (160) are consistently cited as strengths. Reviewers also praise its integration with Shopify and advanced analytics. - **Klaviyo trade-offs:** Reviewers mention a learning curve (63 all-time mentions), higher pricing as contact lists grow, and some complexity in advanced automation setup. ### Is Pipedrive or Klaviyo better for small businesses? Pipedrive is the better fit for small businesses, as both its largest reviewer segment and reviewer sentiment emphasize ease of use and affordability for small teams. - **Pipedrive:** Small-Business is the largest segment, with reviewers consistently citing its affordability, intuitive setup, and suitability for small teams. - **Klaviyo:** Small-Business is also the largest segment, but reviewers frequently mention that pricing can become a concern as contact lists grow, despite strong features for small e-commerce brands. ### Which CRM platform has better integrations? Klaviyo is favored for integrations, especially with Shopify, according to G2 reviewers. - **Pipedrive:** Reviewers mention integrations with tools like Slack, Gmail, Outlook, and Typeform, but no all-time mention counts are supplied. - **Klaviyo:** Shopify integration is cited in 255 reviews, making it a standout integration for e-commerce use cases. ### How do Pipedrive and Klaviyo compare on customer support? Pipedrive and Klaviyo are rated equally on Quality of Support, both scoring 8.4, indicating parity in reviewer satisfaction. - **Pipedrive:** Reviewers describe support as helpful and responsive, with onboarding and training frequently cited as positives. - **Klaviyo:** Reviewers mention strong customer support (58 all-time mentions), but also note that support can be slower or less personalized for smaller businesses. ### Which is easier to implement, Pipedrive or Klaviyo? Pipedrive and Klaviyo are rated within 0.2 points on Ease of Setup (Pipedrive 8.7, Klaviyo 8.5), indicating near parity in implementation experience. - **Pipedrive:** Reviewers consistently describe setup as easy and intuitive, with onboarding support and minimal training required. - **Klaviyo:** Reviewers note that initial setup is straightforward, especially with Shopify integration, but mention a learning curve for advanced features and automation flows. ### Which product has better Email Marketing? Klaviyo is the stronger product for Email Marketing, with more reviewer-cited strengths and higher all-time mention counts. - **Pipedrive:** Email marketing is supported as a feature, but is not a top reviewer-cited strength and lacks significant mention counts. - **Klaviyo:** Email marketing is cited in 123 reviews, with additional strengths in automation (92 mentions), segmentation (57), and templates (35), making it a leader in this area.