Compare Klaviyo and Pipedrive 
At a Glance
Market Segments
Small-Business (82.2% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
No pricing available
$24.00 1 Seats Per Month
Klaviyo
Star Rating
(1,339)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoPipedrive
Star Rating
(3,017)4.3 out of 5
Market Segments
Small-Business (72.7% of reviews)
Pros & Cons
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pipedrive excels in providing a user-friendly experience, with many users appreciating its powerful sales automation tools and excellent integration capabilities. One user mentioned, "It's like having an assistant, telling me what to do every day," highlighting its effectiveness in task management.
- Users say Klaviyo stands out for its ease of use, particularly for teams without dedicated email marketing specialists. Reviewers noted that social media managers can effectively manage marketing campaigns, which speaks to its intuitive design and functionality.
- According to verified reviews, Pipedrive's strong search feature allows users to easily sort clients by various criteria, making it a favorite for those who need to manage large client lists efficiently. This capability is particularly beneficial for small businesses looking to streamline their operations.
- Reviewers mention that Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, providing a comprehensive solution for eCommerce businesses. One user highlighted that Klaviyo "provides solutions before there is even a problem," showcasing its proactive approach to marketing needs.
- G2 reviewers indicate that while both platforms offer solid support, Pipedrive's recent feedback suggests a slight edge in user satisfaction regarding the quality of support, with users appreciating the responsiveness and helpfulness of the support team.
- Users report that Pipedrive's mobile app is particularly strong, making it a great choice for fast-moving teams who need to manage their sales processes on the go. This flexibility is a key factor for users who prioritize mobility in their daily tasks.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availablePipedrive
Lite
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports
Free Trial
Klaviyo
Free Trial is available
Pipedrive
Free Trial is available
Ratings
Meets Requirements
9.0
978
8.5
2,603
Ease of Use
8.6
986
8.9
2,642
Ease of Setup
8.5
634
8.7
1,649
Ease of Admin
8.9
522
8.6
1,022
Quality of Support
8.4
930
8.4
2,227
Has the product been a good partner in doing business?
8.9
526
8.7
990
Product Direction (% positive)
8.9
926
8.8
2,560
Features by Category
Sales Force Automation
Not enough data
8.5
2047
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
2117
|
Verified
Not enough data
8.6
2105
|
Verified
Not enough data
7.7
1616
|
Verified
Not enough data
8.4
1125
|
Verified
Not enough data
7.7
1616
|
Verified
Not enough data
7.7
1571
Not enough data
7.8
1675
Marketing Automation
Not enough data
7.5
1517
|
Verified
Not enough data
7.5
1494
|
Verified
Not enough data
8.5
1858
|
Verified
Not enough data
7.5
1448
|
Verified
Customer Support
Not enough data
7.9
1008
Not enough data
7.8
988
Not enough data
8.0
1020
Not enough data
7.5
1476
Not enough data
7.7
961
Reporting & Analytics
Not enough data
8.0
1878
|
Verified
Not enough data
8.3
1963
|
Verified
Not enough data
7.9
1722
|
Verified
Mobile & Social
Not enough data
7.6
1425
|
Verified
Not enough data
7.4
1376
|
Verified
Not enough data
7.9
1591
|
Verified
Platform
Not enough data
8.2
1348
|
Verified
Not enough data
8.3
1344
Not enough data
8.4
1359
|
Verified
Not enough data
8.2
1169
|
Verified
Not enough data
7.3
1059
|
Verified
Not enough data
7.8
1173
Not enough data
8.8
1330
|
Verified
Not enough data
7.8
1126
Integration
Not enough data
8.1
1232
|
Verified
Not enough data
8.0
1167
|
Verified
Not enough data
7.9
1097
|
Verified
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
7.3
170
Not enough data
7.6
172
Not enough data
7.5
173
Not enough data
7.3
169
Not enough data
7.3
169
Not enough data
7.3
169
Not enough data
7.6
172
Email Marketing
Not enough data
8.2
211
Not enough data
8.2
212
Not enough data
7.8
206
Not enough data
8.2
209
Not enough data
8.3
212
Not enough data
8.2
207
Not enough data
7.9
206
Not enough data
8.2
203
Not enough data
7.5
197
Reporting & Analytics
Not enough data
7.5
192
Not enough data
8.2
205
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.3
25
Not enough data
7.5
24
Not enough data
7.5
25
Integration
Not enough data
8.2
227
Not enough data
7.8
224
Not enough data
7.9
221
Not enough data
8.2
221
Not enough data
7.2
213
Not enough data
7.3
210
Email Marketing
9.0
566
|
Verified
Not enough data
9.3
556
|
Verified
Not enough data
8.9
504
|
Verified
Not enough data
9.0
492
|
Verified
Not enough data
Online Marketing
7.9
382
|
Verified
Not enough data
8.3
406
|
Verified
Not enough data
8.7
439
|
Verified
Not enough data
8.7
454
Not enough data
8.2
253
Not enough data
Lead Management
8.5
356
Not enough data
8.4
273
Not enough data
9.0
519
|
Verified
Not enough data
7.8
221
Not enough data
8.5
359
|
Verified
Not enough data
8.5
400
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
491
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
428
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
336
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
324
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
324
|
Verified
Not enough data
8.6
322
|
Verified
Not enough data
8.5
271
|
Verified
Not enough data
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
8.3
76
8.6
6
7.8
72
7.0
5
7.3
71
6.7
5
7.7
76
Additional Functionality
7.0
5
8.2
74
7.7
5
6.7
70
Not enough data
7.8
78
Not enough data
6.9
71
Not enough data
7.5
73
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Agentic AI - Sales Performance Management
Not enough data
7.2
66
Not enough data
7.3
65
Not enough data
7.4
64
Incentives
Not enough data
6.9
391
Not enough data
7.4
401
Not enough data
Feature Not Available
Not enough data
7.1
395
Personalization
Not enough data
7.7
414
Not enough data
7.9
409
Not enough data
8.3
429
Not enough data
8.0
411
Administrative
Not enough data
7.8
409
Not enough data
7.7
401
Not enough data
7.5
387
Agentic AI - Email Tracking
Not enough data
7.7
56
Not enough data
7.8
57
Not enough data
7.7
57
Not enough data
7.5
55
Not enough data
7.6
56
Not enough data
7.8
56
Not enough data
8.1
55
Analytics
Not enough data
8.0
256
Not enough data
8.2
257
Not enough data
8.1
249
Customizations
Not enough data
8.2
268
Not enough data
8.3
257
Not enough data
8.4
270
Not enough data
7.9
257
Not enough data
8.3
259
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
7.3
57
Not enough data
7.4
58
Not enough data
7.4
58
Not enough data
7.3
58
Not enough data
7.3
57
Data Sourcing
Not enough data
7.8
425
Not enough data
8.0
432
Not enough data
7.9
427
Not enough data
8.4
436
Not enough data
8.0
421
Predictive Analytics
Not enough data
7.7
422
Not enough data
7.8
424
Not enough data
7.4
407
Not enough data
7.7
416
Sales Management
Not enough data
8.7
442
Not enough data
7.6
410
Not enough data
8.3
419
Not enough data
8.7
443
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Pipedrive are categorized as Online Form Builder
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, WhatsApp Marketing, and RCS Business Messaging
Pipedrive is categorized as CRM, Email Marketing, Sales Analytics, Sales Performance Management, and Email Tracking
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.3%
Other
36.6%
Computer Software
10.9%
Information Technology and Services
10.1%
Marketing and Advertising
10.0%
Financial Services
4.2%
Construction
3.3%
Other
61.5%
Discussions
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is the best way to use email marketing with Pipedrive?
3 Comments
AC
PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal...Read more
What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?
2 Comments
JB
In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people...Read more
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