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Compare Klaviyo and Oracle Responsys 
Featured Products
At a Glance
Market Segments
Small-Business (81.2% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOracle Responsys
Star Rating
(128)4.0 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how it helps keep customer profiles organized and simplifies the process of sending marketing campaigns, making it a favorite among small businesses.
- According to verified reviews, Oracle Responsys stands out for its advanced automation capabilities and cross-channel campaign management. Users highlight its effectiveness in orchestrating complex campaigns across various channels, which can significantly enhance marketing efficiency.
- Users say that Klaviyo's marketing analytics tool is a game-changer, providing valuable insights that help businesses increase sales and reach a larger audience. The beautiful and attractive email templates are also frequently mentioned as a major plus.
- Reviewers mention that while Oracle Responsys offers robust features for email marketing, some users find the initial setup process to be more challenging compared to Klaviyo's straightforward onboarding experience, which is often highlighted as a key advantage for new users.
- G2 reviewers indicate that Klaviyo's support quality is highly rated, with users expressing satisfaction with the assistance they receive. In contrast, Oracle Responsys has received mixed feedback regarding support, suggesting that there may be room for improvement in this area.
- According to recent user feedback, both platforms have strong capabilities in email deliverability and dynamic content, but Klaviyo generally receives higher marks for its user-friendly features and overall satisfaction, making it a preferred choice for many small businesses looking for effective marketing solutions.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOracle Responsys
No pricing availableFree Trial
Klaviyo
Free Trial is available
Oracle Responsys
No trial information availableRatings
Meets Requirements
9.0
892
8.0
97
Ease of Use
8.6
897
6.8
96
Ease of Setup
8.5
550
5.7
43
Ease of Admin
8.9
493
6.4
45
Quality of Support
8.4
849
6.5
95
Has the product been a good partner in doing business?
9.0
496
7.1
45
Product Direction (% positive)
9.0
841
6.7
95
Features by Category
Email Marketing
9.0
525
|
Verified
8.3
45
|
Verified
9.2
519
|
Verified
8.3
45
|
Verified
8.9
494
|
Verified
8.0
45
|
Verified
8.9
461
|
Verified
8.1
44
|
Verified
Online Marketing
7.8
374
|
Verified
7.0
18
|
Verified
8.3
399
|
Verified
8.0
46
|
Verified
8.7
428
|
Verified
7.8
47
|
Verified
8.7
445
7.5
38
|
Verified
8.2
251
7.7
33
Lead Management
8.5
346
8.0
16
|
Verified
8.4
272
7.6
34
|
Verified
9.0
474
|
Verified
7.3
41
|
Verified
7.8
218
7.4
21
|
Verified
8.5
353
|
Verified
8.1
25
|
Verified
8.5
394
|
Verified
7.6
26
|
Verified
8.4
332
|
Verified
8.2
30
|
Verified
8.2
282
|
Verified
8.1
28
|
Verified
Campaign Management
8.7
348
|
Verified
8.3
41
|
Verified
7.9
199
8.1
24
8.1
289
|
Verified
8.4
25
|
Verified
7.6
199
7.9
20
Social
Feature Not Available
8.3
10
7.8
196
8.7
15
|
Verified
7.7
189
8.2
15
|
Verified
7.4
184
8.1
15
|
Verified
7.8
259
|
Verified
8.4
15
Reporting & Analytics
8.5
468
|
Verified
7.9
45
|
Verified
8.3
415
|
Verified
7.9
25
|
Verified
8.3
424
|
Verified
7.5
26
|
Verified
8.4
437
|
Verified
7.4
26
|
Verified
7.5
201
7.9
19
Platform
8.5
326
|
Verified
7.4
21
|
Verified
8.7
310
|
Verified
7.9
20
|
Verified
8.9
315
|
Verified
7.3
22
|
Verified
8.3
208
|
Verified
8.0
14
|
Verified
7.8
194
|
Verified
6.4
17
|
Verified
8.9
316
|
Verified
8.0
20
|
Verified
8.0
160
7.3
15
|
Verified
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
317
|
Verified
7.6
21
|
Verified
8.6
312
|
Verified
7.8
20
|
Verified
8.4
261
|
Verified
7.8
17
|
Verified
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
424
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
347
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
353
|
Verified
Not enough data
8.8
415
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
Logistics
8.7
418
|
Verified
Not enough data
7.9
339
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
141
Not enough data
8.0
99
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
8.5
106
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
134
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Campaigns
Not enough data
8.3
8
Not enough data
7.5
8
|
Verified
Not enough data
8.6
7
Not enough data
8.1
7
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Engagement
Not enough data
8.5
8
|
Verified
Platform
Not enough data
8.8
8
|
Verified
Not enough data
8.8
8
Not enough data
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Oracle Responsys are categorized as Marketing Automation
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Oracle Responsys is categorized as Push Notification and Mobile Marketing
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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