# Klaviyo vs Oracle Responsys Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in **ease of use** , with many users praising its intuitive interface that allows for quick navigation and management of multiple brands. In contrast, some users of Oracle Responsys find it less user-friendly, noting challenges in adapting to its more complex features.
- **Users say** that Klaviyo's **segmentation and automation capabilities** are particularly powerful, enabling highly personalized email and SMS campaigns based on real customer behavior. Oracle Responsys also offers robust segmentation, but users have mentioned that it can be more cumbersome to set up and manage.
- **Reviewers mention** that Oracle Responsys shines in **real-time personalization** , allowing marketers to send targeted communications that feel personal. This feature is highly valued by users who appreciate its ability to pull in customer data on the fly, although Klaviyo also provides strong personalization options.
- **According to verified reviews** , Klaviyo's **reporting features** are highly regarded, with users enjoying the ability to see detailed reports within campaigns. While Oracle Responsys offers reporting capabilities, some users feel it lacks the depth and clarity found in Klaviyo's analytics.
- **Users highlight** that Klaviyo's **setup process** is straightforward, making it easy for new users to get started quickly. In contrast, Oracle Responsys has received feedback indicating that its initial setup can be more complex, which may pose a challenge for some users.
- **Reviewers appreciate** the **quality of support** provided by Klaviyo, with many noting responsive customer service and helpful resources. Oracle Responsys, while offering support, has received mixed feedback regarding the timeliness and effectiveness of its customer service.



| | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 1,354 | 130 | 
| **Largest Market Segment** | Small-Business (82.2% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

---
## Ratings Comparison
| Rating | Klaviyo | Oracle Responsys | 
|---|---|---|
  | **Meets Requirements** | 9.0 (988 reviews) | 7.9 (100 reviews) | 
  | **Ease of Use** | 8.6 (997 reviews) | 6.8 (99 reviews) | 
  | **Ease of Setup** | 8.5 (645 reviews) | 5.8 (46 reviews) | 
  | **Ease of Admin** | 8.9 (522 reviews) | 6.4 (45 reviews) | 
  | **Quality of Support** | 8.4 (940 reviews) | 6.5 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (526 reviews) | 7.1 (45 reviews) | 
  | **Product Direction (% positive)** | 8.9 (936 reviews) | 6.4 (98 reviews) | 

---
## Pricing

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.2/10 | 679 |
| **Oracle Responsys** | 7.8/10 | 54 |

#### Email Marketing

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (570 reviews) ✓ Verified | 8.3 (46 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.3 (559 reviews) ✓ Verified | 8.4 (47 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.9 (504 reviews) ✓ Verified | 8.0 (45 reviews) ✓ Verified | 
| **Automated Email Responses** | 9.0 (497 reviews) ✓ Verified | 8.1 (45 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (382 reviews) ✓ Verified | 6.9 (19 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (406 reviews) ✓ Verified | 7.9 (47 reviews) ✓ Verified | 
| **A/B Testing** | 8.7 (439 reviews) ✓ Verified | 7.8 (48 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.7 (454 reviews) | 7.5 (38 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.2 (253 reviews) | 7.7 (33 reviews) | 

#### Lead Management

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (356 reviews) | 8.0 (16 reviews) ✓ Verified | 
| **Data Quality Management** | 8.4 (273 reviews) | 7.6 (34 reviews) ✓ Verified | 
| **Segmentation** | 9.0 (524 reviews) ✓ Verified | 7.3 (42 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.8 (221 reviews) | 7.4 (21 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (359 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.5 (401 reviews) ✓ Verified | 7.6 (26 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (333 reviews) ✓ Verified | 8.2 (30 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.3 (289 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Program Management** | 8.7 (348 reviews) ✓ Verified | 8.3 (41 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.0 (199 reviews) | 8.1 (24 reviews) | 
| **Calendaring** | 8.1 (288 reviews) ✓ Verified | 8.4 (25 reviews) ✓ Verified | 
| **Budgeting** | 7.6 (198 reviews) | 7.9 (20 reviews) | 

#### Social

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.3 (10 reviews) | 
| **Social Sharing** | 7.8 (196 reviews) | 8.7 (15 reviews) ✓ Verified | 
| **Social Campaigns** | 7.8 (189 reviews) | 8.2 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (184 reviews) | 8.1 (15 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.8 (258 reviews) ✓ Verified | 8.4 (15 reviews) | 

#### Reporting & Analytics

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Basic Reporting** | 8.5 (496 reviews) ✓ Verified | 7.9 (45 reviews) ✓ Verified | 
| **Web Analytics** | 8.3 (416 reviews) ✓ Verified | 7.9 (25 reviews) ✓ Verified | 
| **ROI Analytics** | 8.4 (429 reviews) ✓ Verified | 7.5 (26 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.4 (443 reviews) ✓ Verified | 7.4 (26 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.6 (200 reviews) | 7.9 (19 reviews) | 

#### Platform

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Customization ** | 8.5 (337 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Workflow Capability** | 8.7 (329 reviews) ✓ Verified | 8.1 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.9 (318 reviews) ✓ Verified | 7.3 (22 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (208 reviews) ✓ Verified | 8.0 (14 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.8 (194 reviews) ✓ Verified | 6.4 (17 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.9 (325 reviews) ✓ Verified | 8.0 (20 reviews) ✓ Verified | 
| **Output Document Generation** | 8.0 (161 reviews) | 7.3 (15 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (27 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (26 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Integration

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (324 reviews) ✓ Verified | 7.6 (21 reviews) ✓ Verified | 
| **Integration APIs** | 8.6 (324 reviews) ✓ Verified | 7.7 (21 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.5 (273 reviews) ✓ Verified | 7.7 (18 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.0/10 | 17 |
| **Oracle Responsys** | N/A | N/A |

#### Messenger

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Sequencing** | 7.6 (14 reviews) | Not enough data | 
| **AI** | 6.4 (14 reviews) | Not enough data | 
| **Live Chat** | 6.5 (14 reviews) | Not enough data | 
| **Customization Interface** | 6.3 (13 reviews) | Not enough data | 

#### Channels

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Social Media** | 6.4 (13 reviews) | Not enough data | 
| **Website** | 7.4 (14 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.5 (14 reviews) | Not enough data | 
| **Voice Assistants** | 6.3 (13 reviews) | Not enough data | 
| **Other** | 6.9 (13 reviews) | Not enough data | 

#### Customers

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Targeting** | 8.3 (14 reviews) | Not enough data | 
| **Profiles** | 7.7 (14 reviews) | Not enough data | 
| **Analytics** | 7.3 (13 reviews) | Not enough data | 
| **Lead Gathering** | 6.9 (13 reviews) | Not enough data | 
| **Sales Conversion** | 6.9 (14 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.3/10 | 40 |
| **Oracle Responsys** | N/A | N/A |

#### Diagnosis

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **IP Address ** | 8.2 (29 reviews) | Not enough data | 
| **Domains** | 8.6 (30 reviews) | Not enough data | 
| **Content ** | 8.4 (33 reviews) | Not enough data | 
| **Policy Compliance** | 8.5 (31 reviews) | Not enough data | 

#### Tracking

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Processing Time** | 8.3 (28 reviews) | Not enough data | 
| **Placement ** | 7.9 (28 reviews) | Not enough data | 
| **Open Rate** | 9.0 (35 reviews) | Not enough data | 
| **Time to Open** | 8.7 (31 reviews) | Not enough data | 
| **Alerts** | 8.6 (28 reviews) | Not enough data | 

#### Reporting

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | 9.1 (33 reviews) | Not enough data | 
| **Domain Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Brand Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 8.4 (27 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 
| **Decision Making** | 8.0 (14 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Oracle Responsys** | 7.7/10 | 8 |

#### Campaigns

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Customize** | Not enough data | 7.5 (8 reviews) | 
| **Scheduling** | Not enough data | 8.8 (8 reviews) | 
| **Retarget** | Not enough data | 8.6 (7 reviews) | 
| **Segmentation** | Not enough data | 8.3 (8 reviews) | 
| **Triggered Notifications** | Not enough data | 8.1 (8 reviews) | 

#### Analytics

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.5 (8 reviews) | 
| **Audience Insights** | Not enough data | 7.5 (8 reviews) | 

#### Optimization

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | Not enough data | 6.7 (8 reviews) | 
| **Personalization** | Not enough data | 6.7 (8 reviews) | 
| **Rich Notifications** | Not enough data | 7.1 (7 reviews) | 
| **Integrations** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Push Notification

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.1/10 | 501 |
| **Oracle Responsys** | N/A | N/A |

#### Templates

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Text and Themes** | 8.6 (427 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.4 (348 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | 8.8 (259 reviews) | Not enough data | 

#### Edit

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Pre-Made** | 8.4 (359 reviews) ✓ Verified | Not enough data | 
| **Build** | 8.8 (422 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.3 (334 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Analytics** | 8.7 (428 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.9 (340 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.8 (402 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | 8.4 (198 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 7.5 (66 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (52 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.0/10 | 172 |
| **Oracle Responsys** | N/A | N/A |

#### Text Messaging

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Bulk SMS** | 8.6 (151 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (101 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (133 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.3 (115 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | 8.7 (126 reviews) ✓ Verified | Not enough data | 
| **MMS Marketing** | 8.5 (107 reviews) | Not enough data | 
| **Personalization** | 8.9 (135 reviews) ✓ Verified | Not enough data | 
| **Transactional SMS** | 8.7 (55 reviews) | Not enough data | 

#### SMS Platform

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Reporting** | 8.6 (135 reviews) ✓ Verified | Not enough data | 
| **Automation** | 8.9 (135 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.3 (63 reviews) | Not enough data | 
| **API Integration** | 8.8 (111 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (10 reviews) | Not enough data | 
| **Decision Making** | 7.0 (10 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.4/10 | 131 |
| **Oracle Responsys** | N/A | N/A |

#### Data Sourcing

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Data Enrichment** | 8.4 (76 reviews) | Not enough data | 
| **Expandability** | 8.3 (68 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (96 reviews) | Not enough data | 
| **Multiple Devices** | 8.5 (91 reviews) | Not enough data | 

#### Intelligence

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Marketing Metrics** | 8.6 (105 reviews) | Not enough data | 
| **Predictive Modeling** | 8.1 (73 reviews) | Not enough data | 
| **Recommendation Engine** | 8.0 (68 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.5/10 | 31 |
| **Oracle Responsys** | N/A | N/A |

#### Design and Customization

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Pre-Designed Templates** | 9.0 (24 reviews) | Not enough data | 
| **Pop-Up Types** | 8.9 (25 reviews) | Not enough data | 
| **No-Code Customization** | 9.1 (24 reviews) | Not enough data | 
| **Mobile Optimized** | 8.9 (22 reviews) | Not enough data | 

#### Campaigns

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Targeting** | 8.8 (24 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.9 (22 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (24 reviews) | Not enough data | 
| **Analytics** | 8.8 (25 reviews) | Not enough data | 

#### Integrations

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **CRM/Email Integrations** | 9.1 (23 reviews) | Not enough data | 
| **WCM Integrations** | 8.1 (19 reviews) | Not enough data | 
| **E-Commerce Integrations** | 9.1 (25 reviews) | Not enough data | 
| **Social Media Integrations** | 8.5 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 7.5 (20 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (10 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.9/10 | 21 |
| **Oracle Responsys** | N/A | N/A |

#### Platform Basics

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Dynamic Segmentation** | 9.0 (17 reviews) | Not enough data | 
| **Journey Optimization** | 9.0 (16 reviews) | Not enough data | 

#### Platform Data

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Journey Reporting** | 8.5 (16 reviews) | Not enough data | 
| **Trends Reporting** | 8.3 (15 reviews) | Not enough data | 
| **Dashboards** | 8.8 (15 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (15 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Journey Mapping** | 8.4 (16 reviews) | Not enough data | 
| **Integrations** | 9.2 (14 reviews) | Not enough data | 
| **Automated Alerts** | 8.3 (14 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.6/10 | 10 |
| **Oracle Responsys** | N/A | N/A |

#### Collection

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Authentification** | 7.4 (7 reviews) | Not enough data | 
| **Review Forms** | 8.8 (7 reviews) | Not enough data | 
| **Personalization** | 8.6 (6 reviews) | Not enough data | 
| **Engagement** | 8.6 (6 reviews) | Not enough data | 
| **Community Q&A** | 7.2 (6 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Reviewer Validation** | 9.5 (7 reviews) | Not enough data | 
| **Response Types** | 9.0 (5 reviews) | Not enough data | 
| **Legal Agreements** | 9.3 (5 reviews) | Not enough data | 

#### Use Cases

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **E-commerce** | 9.8 (9 reviews) | Not enough data | 
| **Retail** | 8.9 (6 reviews) | Not enough data | 
| **Customer Service** | 9.7 (5 reviews) | Not enough data | 

#### Administration

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Incentives** | 9.3 (7 reviews) | Not enough data | 
| **Syndication** | 8.6 (6 reviews) | Not enough data | 
| **Insights** | 8.0 (5 reviews) | Not enough data | 
| **Content** | 8.0 (5 reviews) | Not enough data | 
| **Sampling** | 8.0 (5 reviews) | Not enough data | 

#### Display Options

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Badges** | 8.6 (6 reviews) | Not enough data | 
| **Widgets** | 8.3 (7 reviews) | Not enough data | 
| **Integration & APIs** | 8.3 (6 reviews) | Not enough data | 
| **Marketing** | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 7.8 (6 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.4/10 | 6 |
| **Oracle Responsys** | N/A | N/A |

#### Customization

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | 8.6 (6 reviews) | Not enough data | 
| **Multi-page Forms** | 7.0 (5 reviews) | Not enough data | 
| **Design** | 6.7 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Embedded Forms** | 7.0 (5 reviews) | Not enough data | 
| **Offline Capability** | 7.7 (5 reviews) | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 6.9/10 | 17 |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (16 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Oracle Responsys** | 8.4/10 | 8 |

#### Analysis

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.1 (8 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.5 (8 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.6 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 7.8 (6 reviews) ✓ Verified | 

#### Campaigns

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.3 (8 reviews) | 
| **Push Notifications** | Not enough data | 7.5 (8 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.6 (7 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (7 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.2 (6 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.9 (6 reviews) ✓ Verified | 

#### Engagement

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.5 (8 reviews) ✓ Verified | 

#### Platform

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Optimization** | Not enough data | 8.8 (8 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (8 reviews) | 
| **Internationalization** | Not enough data | 8.5 (8 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.8/10 | 27 |
| **Oracle Responsys** | N/A | N/A |

#### Marketing Operations

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **ROI Tracking** | 8.5 (19 reviews) | Not enough data | 
| **Data Collection** | 8.4 (18 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (20 reviews) | Not enough data | 
| **Multi-User Access** | 8.8 (17 reviews) | Not enough data | 
| **Spend Management** | 7.3 (16 reviews) | Not enough data | 
| **White Label** | 7.6 (15 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Campaign Insights** | 8.1 (18 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (23 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.1 (17 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.5 (17 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (17 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Klaviyo (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to Oracle Responsys (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Klaviyo | Oracle Responsys | 
|---|---|---|
| **Small-Business** | 82.2% | 13.7% | 
| **Mid-Market** | 16.1% | 47.6% | 
| **Enterprise** | 1.7% | 38.7% | 

### By Industry

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14696 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1207 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4617 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14775 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1365 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)

### Alternatives to Oracle Responsys

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4617 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1207 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1122 reviews)

---
## Top Discussions

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/klaviyo-vs-oracle-responsys)