Compare Klaviyo and Oracle Eloqua 
At a Glance
Market Segments
Small-Business (82.1% of reviews)
Enterprise (54.4% of reviews)
Entry-Level Pricing
No pricing available
$2,000/month
Klaviyo
Star Rating
(1,310)4.6 out of 5
Market Segments
Small-Business (82.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOracle Eloqua
Star Rating
(623)3.9 out of 5
Market Segments
Enterprise (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user-friendliness, making it accessible for teams without dedicated email marketing specialists. Users appreciate its intuitive design, which allows social media managers to effectively manage email campaigns alongside their other responsibilities.
- Users say that Oracle Eloqua is particularly strong in managing B2B operations, with its sophisticated automation capabilities and high level of customization. Reviewers highlight its compatibility with various tools and systems, making it a robust choice for enterprises looking for tailored solutions.
- According to verified reviews, Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, streamlining communication efforts for eCommerce businesses. Users find this feature incredibly helpful for managing their marketing campaigns efficiently.
- Reviewers mention that while Oracle Eloqua offers detailed insights and analytics through its dashboard, some users face challenges with its setup process, which can be less intuitive compared to Klaviyo's smoother onboarding experience.
- G2 reviewers highlight that Klaviyo provides proactive solutions, often anticipating user needs before issues arise. This forward-thinking approach is praised by users who value a platform that evolves with their marketing strategies.
- Users express mixed feelings about Oracle Eloqua's support quality, noting that while it has strong features for campaign analysis, the overall support experience can be less responsive compared to Klaviyo, which is frequently commended for its customer service and support resources.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableFree Trial
Klaviyo
Free Trial is available
Oracle Eloqua
No trial information availableRatings
Meets Requirements
9.0
957
8.1
507
Ease of Use
8.6
964
7.2
509
Ease of Setup
8.5
612
6.5
228
Ease of Admin
8.9
521
7.3
231
Quality of Support
8.4
911
7.0
468
Has the product been a good partner in doing business?
8.9
525
7.5
226
Product Direction (% positive)
8.9
908
6.7
491
Features by Category
Email Marketing
9.0
558
|
Verified
8.3
386
|
Verified
9.3
546
|
Verified
8.7
387
|
Verified
8.9
502
|
Verified
8.2
375
|
Verified
8.9
484
|
Verified
8.5
354
|
Verified
Online Marketing
7.8
380
|
Verified
8.1
225
|
Verified
8.3
403
|
Verified
7.8
334
|
Verified
8.7
436
|
Verified
7.4
320
|
Verified
8.7
452
7.3
332
|
Verified
8.2
252
7.3
289
|
Verified
Lead Management
8.5
354
8.2
211
|
Verified
8.4
273
7.7
329
|
Verified
9.0
512
|
Verified
8.2
350
|
Verified
7.8
221
8.0
306
|
Verified
8.5
358
|
Verified
8.2
328
|
Verified
8.5
399
|
Verified
7.9
308
|
Verified
8.4
333
|
Verified
7.9
298
|
Verified
8.2
286
|
Verified
7.9
313
|
Verified
Campaign Management
8.7
348
|
Verified
8.1
322
|
Verified
8.0
199
8.0
279
8.1
288
|
Verified
7.1
229
|
Verified
7.6
198
6.8
195
Social
Feature Not Available
6.9
160
7.8
196
7.1
167
|
Verified
7.8
189
7.2
179
|
Verified
7.5
184
7.1
170
7.8
258
|
Verified
7.1
151
Reporting & Analytics
8.5
487
|
Verified
7.7
360
|
Verified
8.3
416
|
Verified
7.2
298
|
Verified
8.4
427
|
Verified
7.1
249
|
Verified
8.4
442
|
Verified
7.2
230
|
Verified
7.6
200
6.9
205
Platform
8.5
334
|
Verified
7.7
155
|
Verified
8.7
316
|
Verified
8.1
148
|
Verified
8.9
317
|
Verified
8.0
158
|
Verified
8.3
208
|
Verified
7.6
103
|
Verified
7.8
194
|
Verified
7.2
116
|
Verified
8.9
320
|
Verified
7.7
154
|
Verified
8.0
160
7.4
105
|
Verified
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
323
|
Verified
7.8
161
|
Verified
8.6
318
|
Verified
7.5
142
|
Verified
8.4
264
|
Verified
7.7
134
|
Verified
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.4%
Apparel & Fashion
12.6%
Marketing and Advertising
12.4%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.2%
Other
36.5%
Computer Software
15.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.4%
Financial Services
5.3%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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