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At a Glance
Market Segments
Small-Business (81.2% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor
Klaviyo
Star Rating
(1,129)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOptimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in ease of use with a score of 8.7, while Optimizely Web Experimentation trails slightly at 8.1. Reviewers mention that Klaviyo's intuitive interface and user-friendly design make it easier for small businesses to navigate and implement their marketing strategies effectively.
- Reviewers say that Klaviyo has a higher score in quality of support (8.4) compared to Optimizely Web Experimentation (8.0). Users on G2 highlight Klaviyo's responsive customer service and extensive resources, which help users resolve issues quickly and efficiently.
- Users say that Optimizely Web Experimentation shines in data enrichment with a score of 9.3, significantly higher than Klaviyo's 8.4. Reviewers mention that the advanced analytics and A/B testing features in Optimizely allow for deeper insights into user behavior, which is crucial for optimizing web experiences.
- Reviewers mention that Klaviyo outperforms Optimizely Web Experimentation in product direction, scoring 9.0 compared to 7.8. Users report that Klaviyo's commitment to continuous improvement and feature updates aligns well with the evolving needs of small businesses.
- Users on G2 report that Klaviyo is more favorable for small businesses, with 81.9% of reviews coming from this segment, while Optimizely Web Experimentation is more popular among mid-market users (47.7%). This indicates that Klaviyo may be better suited for the specific needs and budgets of smaller enterprises.
- Reviewers mention that while both products have solid expandability scores, Klaviyo (8.3) slightly edges out Optimizely Web Experimentation (8.0). Users say that Klaviyo's integrations with various e-commerce platforms and marketing tools make it easier to scale operations as businesses grow.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOptimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Klaviyo
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
9.1
860
8.4
296
Ease of Use
8.7
864
8.1
309
Ease of Setup
8.5
517
8.0
155
Ease of Admin
8.9
477
8.2
124
Quality of Support
8.4
822
8.0
252
Has the product been a good partner in doing business?
9.0
480
7.9
119
Product Direction (% positive)
9.0
808
7.8
271
Features by Category
Email Marketing
9.0
510
|
Verified
Not enough data
9.2
502
|
Verified
Not enough data
8.9
489
|
Verified
Not enough data
8.9
449
|
Verified
Not enough data
Online Marketing
7.8
369
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.7
420
|
Verified
Not enough data
8.7
439
Not enough data
8.2
246
Not enough data
Lead Management
8.5
340
Not enough data
8.4
268
Not enough data
9.0
456
|
Verified
Not enough data
7.8
215
Not enough data
8.5
347
|
Verified
Not enough data
8.5
390
|
Verified
Not enough data
8.4
329
|
Verified
Not enough data
8.2
279
|
Verified
Not enough data
Campaign Management
8.7
344
|
Verified
Not enough data
8.0
196
Not enough data
8.1
286
|
Verified
Not enough data
7.6
195
Not enough data
Social
Feature Not Available
Not enough data
7.8
193
Not enough data
7.8
186
Not enough data
7.5
180
Not enough data
7.8
256
|
Verified
Not enough data
Reporting & Analytics
8.5
461
|
Verified
Not enough data
8.3
412
|
Verified
Not enough data
8.4
421
|
Verified
Not enough data
8.4
432
|
Verified
Not enough data
7.6
198
Not enough data
Platform
8.5
319
|
Verified
Not enough data
8.7
299
|
Verified
Not enough data
8.9
310
|
Verified
Not enough data
8.3
204
|
Verified
Not enough data
7.8
191
|
Verified
Not enough data
8.9
311
|
Verified
Not enough data
8.0
157
Not enough data
Agentic AI - Marketing Automation
7.2
24
Not enough data
7.2
23
Not enough data
7.3
22
Not enough data
7.3
22
Not enough data
7.2
23
Not enough data
7.6
24
Not enough data
Integration
8.4
313
|
Verified
Not enough data
8.6
306
|
Verified
Not enough data
8.4
257
|
Verified
Not enough data
Messenger
8.1
12
Not enough data
6.7
12
Not enough data
6.8
12
Not enough data
6.5
11
Not enough data
Channels
6.7
11
Not enough data
7.8
12
Not enough data
6.5
12
Not enough data
6.5
11
Not enough data
7.3
11
Not enough data
Customers
8.9
12
Not enough data
7.8
12
Not enough data
7.3
11
Not enough data
6.8
11
Not enough data
7.1
11
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
28
Not enough data
8.5
28
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
Tracking
8.2
26
Not enough data
7.8
27
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
8.5
27
Not enough data
Reporting
9.0
29
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
423
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
346
|
Verified
Not enough data
8.8
254
Not enough data
Edit
8.4
351
|
Verified
Not enough data
8.8
414
|
Verified
Not enough data
8.3
330
|
Verified
Not enough data
Logistics
8.7
417
|
Verified
Not enough data
7.9
338
|
Verified
Not enough data
8.8
392
|
Verified
Not enough data
8.4
193
Not enough data
Generative AI
7.6
63
Not enough data
7.4
50
Not enough data
Agentic AI - Email Template Builder
6.8
18
Not enough data
7.2
18
Not enough data
Text Messaging
8.7
135
Not enough data
8.0
99
Not enough data
8.8
132
|
Verified
Not enough data
8.4
115
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
8.5
106
Not enough data
8.8
129
|
Verified
Not enough data
8.6
52
Not enough data
SMS Platform
8.6
134
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
61
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.2
10
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.2
9
Not enough data
Data Sourcing
8.4
74
9.3
5
8.3
66
8.0
5
8.5
94
Not enough data
8.5
89
7.2
6
Intelligence
8.6
103
Not enough data
8.1
71
Not enough data
8.0
66
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.2
14
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Experimental Design
Not enough data
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Analytics
Not enough data
8.2
68
Not enough data
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Optimizely Web Experimentation are categorized as Personalization and Customer Data Platform (CDP)
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, and Configuration Management
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.1%
Marketing and Advertising
12.7%
Apparel & Fashion
12.7%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.5%
Other
36.0%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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