Introducing G2.ai, the future of software buying.Try now
Compare Klaviyo and OneSignal 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Text-Em-All
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
TextUs
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
RedFlag
Visit Website
At a Glance
Market Segments
Small-Business (81.1% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Klaviyo
Star Rating
(1,137)4.6 out of 5
Market Segments
Small-Business (81.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOneSignal
Star Rating
(1,100)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in building and personalizing emails, scoring 9.0, while OneSignal scores slightly lower at 8.6. Reviewers mention that Klaviyo's drag-and-drop email builder is intuitive and allows for extensive customization, making it a favorite for small businesses looking to create visually appealing campaigns.
- Reviewers mention that OneSignal outshines Klaviyo in mobile optimization, with a score of 9.1 compared to Klaviyo's 8.6. Users on G2 highlight OneSignal's seamless integration with mobile apps, making it easier to reach customers through push notifications and SMS.
- Users say that Klaviyo has a strong edge in segmentation capabilities, scoring 9.0, while OneSignal scores 9.3. Reviewers mention that Klaviyo's advanced segmentation features allow for highly targeted campaigns based on user behavior, which is crucial for effective marketing strategies.
- G2 users report that OneSignal provides superior quality of support, scoring 9.0 compared to Klaviyo's 8.4. Users mention that OneSignal's customer service is responsive and helpful, which is essential for businesses needing quick resolutions to technical issues.
- Reviewers mention that Klaviyo's automated email responses score 8.9, while OneSignal's score is slightly lower at 8.6. Users appreciate Klaviyo's robust automation features that allow for personalized follow-ups based on customer interactions, enhancing user engagement.
- Users report that both platforms have similar performance and reliability scores of 8.9, but Klaviyo's users mention that they have experienced occasional delays in email delivery, while OneSignal users have noted a more consistent performance in sending push notifications.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Klaviyo
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
9.0
868
9.1
640
Ease of Use
8.7
872
9.3
923
Ease of Setup
8.5
525
8.9
544
Ease of Admin
8.9
481
9.0
376
Quality of Support
8.4
830
9.0
592
Has the product been a good partner in doing business?
9.0
484
9.1
352
Product Direction (% positive)
9.0
816
9.0
621
Features by Category
Email Marketing
9.0
516
|
Verified
8.6
98
9.2
507
|
Verified
8.9
96
8.9
491
|
Verified
8.8
95
8.9
452
|
Verified
8.5
90
Online Marketing
7.8
371
|
Verified
Feature Not Available
8.3
396
|
Verified
8.7
95
8.7
425
|
Verified
8.6
98
8.7
441
9.1
95
8.2
248
Feature Not Available
Lead Management
8.5
342
Feature Not Available
8.4
270
8.5
90
9.0
461
|
Verified
9.2
96
7.8
217
Feature Not Available
8.5
350
|
Verified
8.7
91
8.5
392
|
Verified
8.5
92
8.4
331
|
Verified
8.7
95
8.2
281
|
Verified
8.4
85
Campaign Management
8.7
346
|
Verified
Feature Not Available
8.0
198
Feature Not Available
8.1
288
|
Verified
Feature Not Available
7.6
198
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.8
195
8.3
88
7.8
188
Feature Not Available
7.4
183
Feature Not Available
7.8
258
|
Verified
Feature Not Available
Reporting & Analytics
8.5
464
|
Verified
8.6
101
8.3
414
|
Verified
8.5
88
8.3
423
|
Verified
8.0
87
8.4
434
|
Verified
8.1
85
7.6
200
Feature Not Available
Platform
8.5
322
|
Verified
8.6
97
8.7
302
|
Verified
8.5
91
8.9
313
|
Verified
8.3
100
8.3
206
|
Verified
8.1
61
7.8
193
|
Verified
8.2
63
8.9
314
|
Verified
8.9
100
8.0
159
8.0
85
Agentic AI - Marketing Automation
6.9
25
7.3
5
6.9
24
8.0
5
7.3
23
8.3
5
7.1
23
8.0
5
7.0
24
7.3
5
7.5
25
8.0
5
Integration
8.4
316
|
Verified
8.2
91
8.6
310
|
Verified
8.6
99
8.4
260
|
Verified
8.1
89
Messenger
7.4
13
Not enough data
6.4
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
28
Not enough data
8.5
28
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
Tracking
8.2
26
Not enough data
7.8
27
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
8.5
27
Not enough data
Reporting
9.0
29
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Campaigns
Not enough data
8.9
465
Not enough data
9.1
455
Not enough data
8.6
411
Not enough data
8.7
459
Not enough data
8.8
448
Analytics
Not enough data
8.6
443
Not enough data
8.4
439
Optimization
Not enough data
8.4
387
Not enough data
8.6
424
Not enough data
8.8
432
Not enough data
8.7
423
Agentic AI - Push Notification
Not enough data
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
137
9.1
34
8.0
100
Feature Not Available
8.8
133
|
Verified
9.1
34
8.3
116
|
Verified
Feature Not Available
8.7
125
|
Verified
8.1
32
8.5
107
8.5
33
8.8
130
|
Verified
9.0
35
8.6
53
9.0
31
SMS Platform
8.6
135
|
Verified
8.8
33
8.9
133
|
Verified
8.7
33
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
62
8.5
30
8.8
112
|
Verified
9.1
34
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
75
Not enough data
8.3
67
Not enough data
8.5
95
Not enough data
8.5
90
Not enough data
Intelligence
8.6
104
Not enough data
8.1
72
Not enough data
8.0
67
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.2
14
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.6
96
Not enough data
8.7
170
|
Verified
Not enough data
8.2
142
Not enough data
8.3
151
Campaigns
Not enough data
8.7
147
|
Verified
Not enough data
9.4
193
|
Verified
Not enough data
8.1
79
Not enough data
Feature Not Available
Not enough data
8.4
138
Not enough data
8.8
181
Engagement
Not enough data
8.3
135
Platform
Not enough data
8.9
148
Not enough data
9.0
156
|
Verified
Not enough data
8.7
141
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and OneSignal are categorized as SMS Marketing, Marketing Automation, and RCS Business Messaging
Unique Categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.4%
Other
36.1%
Computer Software
13.5%
Information Technology and Services
10.2%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.3%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
