Compare Klaviyo and OneSignal 
At a Glance
Market Segments
Small-Business (82.0% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Klaviyo
Star Rating
(1,308)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOneSignal
Star Rating
(1,172)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in providing a comprehensive solution for email and SMS marketing, with users appreciating the ability to manage both under one platform. One user highlighted, "It's very helpful to have email & SMS under one umbrella," showcasing the convenience it offers for integrated marketing efforts.
- Users say that Klaviyo's user-friendly interface makes it accessible for teams without dedicated email marketing specialists. One reviewer mentioned, "I find Klaviyo easy to use," which allows social media managers to effectively handle marketing campaigns, enhancing overall productivity.
- According to verified reviews, OneSignal stands out for its impressive free plan, which many users find to be highly functional and user-friendly. A user noted, "Free plan is amazing how good and user friendly it actually is," making it an attractive option for small businesses or those just starting out.
- Reviewers mention that while OneSignal is intuitive and easy to set up, it may require a bit more time to fully explore its features. One user stated, "It took more time to discover OneSignal than to start loving it," indicating a learning curve that some users may face initially.
- G2 reviewers highlight that Klaviyo's robust features for email marketing, such as dynamic content and A/B testing, receive high praise. Users appreciate the platform's ability to provide solutions proactively, with one stating, "Klaviyo provides solutions before there is even a problem," which enhances the overall user experience.
- Users report that OneSignal's performance in mobile optimization and bulk SMS capabilities is commendable, with many finding it effective for reaching audiences on mobile devices. A reviewer noted, "Onesignal is really intuitive, easy to use and to get everything up and running with minimum efforts," emphasizing its efficiency in mobile marketing.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Klaviyo
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
9.0
954
9.0
646
Ease of Use
8.6
961
9.3
994
Ease of Setup
8.5
609
8.9
551
Ease of Admin
8.9
521
9.0
377
Quality of Support
8.4
909
9.0
597
Has the product been a good partner in doing business?
8.9
525
9.1
353
Product Direction (% positive)
8.9
905
9.0
626
Features by Category
Email Marketing
9.0
557
|
Verified
8.6
99
9.3
544
|
Verified
8.9
97
8.9
502
|
Verified
8.9
96
8.9
483
|
Verified
8.6
91
Online Marketing
7.8
380
|
Verified
Feature Not Available
8.3
403
|
Verified
8.7
96
8.7
436
|
Verified
8.6
99
8.7
452
9.1
96
8.2
252
Feature Not Available
Lead Management
8.5
354
Feature Not Available
8.4
273
8.5
91
9.0
509
|
Verified
9.2
97
7.8
221
Feature Not Available
8.5
358
|
Verified
8.7
92
8.5
399
|
Verified
8.5
93
8.4
333
|
Verified
8.7
96
8.2
286
|
Verified
8.4
86
Campaign Management
8.7
348
|
Verified
Feature Not Available
8.0
199
Feature Not Available
8.1
288
|
Verified
Feature Not Available
7.6
198
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.8
196
8.4
89
7.8
189
Feature Not Available
7.5
184
Feature Not Available
7.8
258
|
Verified
Feature Not Available
Reporting & Analytics
8.5
487
|
Verified
8.7
102
8.3
416
|
Verified
8.6
89
8.4
427
|
Verified
8.1
88
8.4
442
|
Verified
8.1
86
7.6
200
Feature Not Available
Platform
8.5
334
|
Verified
8.6
98
8.7
315
|
Verified
8.5
92
8.9
317
|
Verified
8.3
101
8.3
208
|
Verified
8.2
62
7.8
194
|
Verified
8.2
64
8.9
320
|
Verified
8.9
101
8.0
160
8.0
86
Agentic AI - Marketing Automation
6.9
26
7.3
5
7.0
25
8.0
5
7.5
25
8.3
5
7.0
23
8.0
5
6.7
25
7.3
5
7.3
25
8.0
5
Integration
8.5
323
|
Verified
8.2
92
8.6
318
|
Verified
8.6
100
8.4
264
|
Verified
8.1
90
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Campaigns
Not enough data
8.9
465
Not enough data
9.1
456
Not enough data
8.6
411
Not enough data
8.8
461
Not enough data
8.8
449
Analytics
Not enough data
8.5
445
Not enough data
8.4
439
Optimization
Not enough data
8.4
387
Not enough data
8.6
425
Not enough data
8.8
433
Not enough data
8.7
425
Agentic AI - Push Notification
Not enough data
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
9.1
35
8.1
101
Feature Not Available
8.8
133
|
Verified
9.1
35
8.3
115
|
Verified
Feature Not Available
8.7
126
|
Verified
8.2
33
8.5
107
8.5
34
8.9
135
|
Verified
8.9
36
8.7
55
9.1
32
SMS Platform
8.6
135
|
Verified
8.9
34
8.9
135
|
Verified
8.8
34
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
63
8.5
31
8.8
111
|
Verified
9.1
35
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Messaging Channels
Not enough data
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Administration
Not enough data
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.7
97
Not enough data
8.7
170
|
Verified
Not enough data
8.2
142
Not enough data
8.3
151
Campaigns
Not enough data
8.7
147
|
Verified
Not enough data
9.5
194
|
Verified
Not enough data
8.1
80
Not enough data
Feature Not Available
Not enough data
8.4
138
Not enough data
8.8
181
Engagement
Not enough data
8.2
135
Platform
Not enough data
8.9
148
Not enough data
9.0
156
|
Verified
Not enough data
8.7
141
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and OneSignal are categorized as SMS Marketing, Marketing Automation, and RCS Business Messaging
Unique Categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.2%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Computer Software
13.0%
Information Technology and Services
10.2%
Financial Services
6.1%
Health, Wellness and Fitness
4.5%
Computer Games
4.0%
Other
62.2%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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