Introducing G2.ai, the future of software buying.Try now
Compare Klaviyo and MoEngage 
Featured Products
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Klaviyo
Star Rating
(1,159)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoMoEngage
Star Rating
(523)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, particularly with its intuitive workflow structure and easy-to-use templates. Users appreciate the platform's rich segmentation options and the ability to schedule campaigns with A/B testing seamlessly.
- Users say that MoEngage shines in event tracking and real-time segment updates, making it easy to validate user actions during QA cycles. Reviewers highlight the platform's straightforward funnel-building process, which allows for quick insights into conversion rates and user drop-offs.
- According to verified reviews, Klaviyo's customer support is frequently praised for being responsive and helpful, contributing to a positive overall experience. Users feel supported during their onboarding and ongoing use, which enhances their satisfaction with the platform.
- Reviewers mention that MoEngage provides a clean and organized dashboard that simplifies the tracking of user journeys. This feature is particularly beneficial for teams looking to analyze user behavior and make data-driven decisions quickly.
- G2 reviewers highlight that while Klaviyo has a strong presence in the small business market, it may not cater as effectively to mid-market needs compared to MoEngage, which has a more balanced appeal across different business sizes.
- Users report that Klaviyo's implementation process is generally quick and straightforward, with many noting the ease of setup as a significant advantage. In contrast, some MoEngage users have expressed that while the platform is powerful, it may require a steeper learning curve for new users.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Klaviyo
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
9.0
880
8.8
410
Ease of Use
8.7
885
9.0
441
Ease of Setup
8.5
537
8.8
237
Ease of Admin
8.9
485
8.8
151
Quality of Support
8.4
839
9.0
411
Has the product been a good partner in doing business?
9.0
488
9.2
151
Product Direction (% positive)
9.0
829
9.6
408
Features by Category
Email Marketing
9.0
519
|
Verified
8.8
157
|
Verified
9.2
510
|
Verified
8.9
154
|
Verified
8.9
493
|
Verified
8.7
158
|
Verified
8.9
456
|
Verified
8.7
130
|
Verified
Online Marketing
7.8
372
|
Verified
8.4
98
8.3
397
|
Verified
8.5
137
|
Verified
8.7
427
|
Verified
8.8
158
|
Verified
8.6
444
8.7
140
|
Verified
8.2
250
Feature Not Available
Lead Management
8.5
345
8.6
106
8.4
272
8.6
124
9.0
466
|
Verified
9.1
162
7.8
218
Feature Not Available
8.5
353
|
Verified
8.3
103
8.5
394
|
Verified
8.6
130
8.4
332
|
Verified
8.6
117
8.2
282
|
Verified
8.4
104
Campaign Management
8.7
347
|
Verified
8.5
130
8.0
199
Feature Not Available
8.1
289
|
Verified
8.4
116
7.5
199
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.8
196
Feature Not Available
7.8
189
8.2
107
7.4
184
7.9
100
|
Verified
7.8
259
|
Verified
8.1
98
|
Verified
Reporting & Analytics
8.5
466
|
Verified
8.7
179
|
Verified
8.3
415
|
Verified
8.5
153
|
Verified
8.3
424
|
Verified
8.4
139
|
Verified
8.4
437
|
Verified
8.4
138
|
Verified
7.5
201
Feature Not Available
Platform
8.5
323
|
Verified
8.6
130
|
Verified
8.7
304
|
Verified
8.5
117
|
Verified
8.9
313
|
Verified
8.9
132
|
Verified
8.3
207
|
Verified
8.3
87
|
Verified
7.8
193
|
Verified
8.5
106
8.8
314
|
Verified
8.9
124
|
Verified
8.0
159
Feature Not Available
Agentic AI - Marketing Automation
7.0
26
Not enough data
6.9
25
Not enough data
7.3
24
Not enough data
7.1
24
Not enough data
6.8
25
Not enough data
7.4
26
Not enough data
Integration
8.4
316
|
Verified
8.7
143
|
Verified
8.5
310
|
Verified
8.6
130
|
Verified
8.4
260
|
Verified
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Analytics
Not enough data
8.7
223
Not enough data
8.7
221
Optimization
Not enough data
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
139
8.9
29
8.0
100
Feature Not Available
8.8
133
|
Verified
8.9
30
8.3
116
|
Verified
Feature Not Available
8.7
125
|
Verified
8.2
28
8.5
107
6.9
26
8.8
130
|
Verified
9.0
27
8.6
53
8.9
27
SMS Platform
8.6
135
|
Verified
8.7
28
8.9
133
|
Verified
8.9
29
Feature Not Available
8.5
27
Feature Not Available
8.0
25
8.2
62
8.3
24
8.8
112
|
Verified
8.8
24
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.2
14
9.1
172
|
Verified
8.8
14
8.9
174
|
Verified
Platform Data
8.4
15
8.8
172
|
Verified
8.2
14
8.7
166
|
Verified
8.7
14
8.9
184
|
Verified
8.3
13
8.7
169
|
Verified
Platform Additional Functionality
8.3
15
8.9
176
|
Verified
9.1
13
8.6
169
|
Verified
8.3
14
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.7
115
Not enough data
8.9
137
|
Verified
Not enough data
8.2
122
Not enough data
8.7
126
Campaigns
Not enough data
8.3
94
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
7.8
66
Not enough data
8.9
122
Not enough data
9.2
142
Engagement
Not enough data
8.3
95
Platform
Not enough data
8.8
122
Not enough data
8.7
114
|
Verified
Not enough data
8.5
81
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.8
6
Not enough data
7.3
5
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.3
6
Marketing Operations
8.2
16
8.6
115
|
Verified
8.3
17
8.8
135
|
Verified
8.5
17
8.8
142
|
Verified
8.8
16
8.9
132
|
Verified
7.1
15
8.2
99
7.4
14
Feature Not Available
Campaign Activity
7.9
17
9.0
164
|
Verified
8.3
18
9.0
165
|
Verified
8.0
16
8.8
144
|
Verified
7.3
16
8.8
139
|
Verified
8.0
16
8.6
128
|
Verified
8.0
15
8.6
124
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Klaviyo and MoEngage are categorized as SMS Marketing, Personalization, Customer Journey Analytics, Marketing Analytics, Marketing Automation, and WhatsApp Marketing
Unique Categories
Klaviyo is categorized as Pop-Up Builder, Email Template Builder, Email Deliverability, Conversational Marketing, Customer Data Platform (CDP), Review Management, Online Form Builder, and RCS Business Messaging
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.1%
Marketing and Advertising
12.8%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Financial Services
12.9%
Online Media
7.3%
Education Management
7.3%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.3%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
