# Klaviyo vs Selligent by Marigold Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in user experience, with many praising its intuitive interface that allows for easy management of multiple brands. Users appreciate the ability to create custom segments and email templates effortlessly, which enhances their marketing efforts.
- **Users say** Selligent by Marigold offers a clear and easy-to-use platform, with robust support options. Reviewers highlight its capability to manage campaigns across various channels, including email, mobile, and social media, which broadens income opportunities for businesses.
- **According to verified reviews** , Klaviyo stands out for its powerful segmentation and automation features. Users mention that these tools enable them to send highly personalized email and SMS campaigns based on real customer behavior, significantly improving engagement rates.
- **Reviewers mention** that while Selligent by Marigold provides excellent support and features for managing marketing campaigns, it faces challenges in overall market presence and user satisfaction compared to Klaviyo, which has a much higher G2 Score and a larger volume of recent reviews.
- **Users highlight** that Klaviyo's reporting capabilities are robust, allowing them to view detailed insights within campaigns. This feature is particularly appreciated by those who rely on data-driven decisions to optimize their marketing strategies.
- **G2 reviewers note** that Selligent by Marigold shines in its ability to share campaign results in real-time with clients and third parties, which is a valuable feature for businesses looking to maintain transparency and collaboration in their marketing efforts.



| | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 1,354 | 36 | 
| **Largest Market Segment** | Small-Business (82.2% of reviews) | Mid-Market (50.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

### Selligent by Marigold

Pros:
- Analytics (1 reviews)
- Analytics Expertise (1 reviews)

Cons:
- Access Restrictions (1 reviews)
- Feature Development (1 reviews)

---
## Ratings Comparison
| Rating | Klaviyo | Selligent by Marigold | 
|---|---|---|
  | **Meets Requirements** | 9.0 (988 reviews) | 8.3 (27 reviews) | 
  | **Ease of Use** | 8.6 (997 reviews) | 7.8 (27 reviews) | 
  | **Ease of Setup** | 8.5 (645 reviews) | 7.1 (11 reviews) | 
  | **Ease of Admin** | 8.9 (522 reviews) | 7.8 (10 reviews) | 
  | **Quality of Support** | 8.4 (940 reviews) | 9.0 (27 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (526 reviews) | 8.5 (10 reviews) | 
  | **Product Direction (% positive)** | 8.9 (936 reviews) | 7.8 (27 reviews) | 

---
## Pricing

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Selligent by Marigold

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.2/10 | 679 |
| **Selligent by Marigold** | 8.8/10 | 27 |

#### Email Marketing

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (570 reviews) ✓ Verified | 8.8 (24 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.3 (559 reviews) ✓ Verified | 9.5 (24 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.9 (504 reviews) ✓ Verified | 8.8 (23 reviews) ✓ Verified | 
| **Automated Email Responses** | 9.0 (497 reviews) ✓ Verified | 8.8 (15 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (382 reviews) ✓ Verified | 9.2 (10 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (406 reviews) ✓ Verified | 8.7 (20 reviews) ✓ Verified | 
| **A/B Testing** | 8.7 (439 reviews) ✓ Verified | 9.2 (22 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.7 (454 reviews) | 9.3 (16 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.2 (253 reviews) | 9.0 (10 reviews) | 

#### Lead Management

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (356 reviews) | 9.8 (7 reviews) ✓ Verified | 
| **Data Quality Management** | 8.4 (273 reviews) | 8.8 (13 reviews) ✓ Verified | 
| **Segmentation** | 9.0 (524 reviews) ✓ Verified | 8.9 (19 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.8 (221 reviews) | 8.8 (7 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (359 reviews) ✓ Verified | 9.5 (10 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.5 (401 reviews) ✓ Verified | 9.4 (9 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (333 reviews) ✓ Verified | 9.2 (12 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.3 (289 reviews) ✓ Verified | 8.3 (7 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Program Management** | 8.7 (348 reviews) ✓ Verified | 9.2 (13 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.0 (199 reviews) | Not enough data | 
| **Calendaring** | 8.1 (288 reviews) ✓ Verified | 9.4 (9 reviews) ✓ Verified | 
| **Budgeting** | 7.6 (198 reviews) | 9.3 (5 reviews) | 

#### Social

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | 7.8 (196 reviews) | 9.2 (8 reviews) ✓ Verified | 
| **Social Campaigns** | 7.8 (189 reviews) | 8.6 (6 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (184 reviews) | 8.9 (6 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.8 (258 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Basic Reporting** | 8.5 (496 reviews) ✓ Verified | 8.4 (23 reviews) ✓ Verified | 
| **Web Analytics** | 8.3 (416 reviews) ✓ Verified | 8.5 (11 reviews) ✓ Verified | 
| **ROI Analytics** | 8.4 (429 reviews) ✓ Verified | 9.0 (7 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.4 (443 reviews) ✓ Verified | 7.8 (9 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.6 (200 reviews) | 9.3 (5 reviews) | 

#### Platform

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Customization ** | 8.5 (337 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.7 (329 reviews) ✓ Verified | 8.1 (7 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.9 (318 reviews) ✓ Verified | 9.2 (10 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (208 reviews) ✓ Verified | 9.0 (5 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.8 (194 reviews) ✓ Verified | 8.1 (6 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.9 (325 reviews) ✓ Verified | 8.3 (9 reviews) ✓ Verified | 
| **Output Document Generation** | 8.0 (161 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (27 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (26 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Integration

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (324 reviews) ✓ Verified | 8.5 (10 reviews) ✓ Verified | 
| **Integration APIs** | 8.6 (324 reviews) ✓ Verified | 7.5 (8 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.5 (273 reviews) ✓ Verified | 6.9 (6 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.0/10 | 17 |
| **Selligent by Marigold** | N/A | N/A |

#### Messenger

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Sequencing** | 7.6 (14 reviews) | Not enough data | 
| **AI** | 6.4 (14 reviews) | Not enough data | 
| **Live Chat** | 6.5 (14 reviews) | Not enough data | 
| **Customization Interface** | 6.3 (13 reviews) | Not enough data | 

#### Channels

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Social Media** | 6.4 (13 reviews) | Not enough data | 
| **Website** | 7.4 (14 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.5 (14 reviews) | Not enough data | 
| **Voice Assistants** | 6.3 (13 reviews) | Not enough data | 
| **Other** | 6.9 (13 reviews) | Not enough data | 

#### Customers

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Targeting** | 8.3 (14 reviews) | Not enough data | 
| **Profiles** | 7.7 (14 reviews) | Not enough data | 
| **Analytics** | 7.3 (13 reviews) | Not enough data | 
| **Lead Gathering** | 6.9 (13 reviews) | Not enough data | 
| **Sales Conversion** | 6.9 (14 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.3/10 | 40 |
| **Selligent by Marigold** | N/A | N/A |

#### Diagnosis

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **IP Address ** | 8.2 (29 reviews) | Not enough data | 
| **Domains** | 8.6 (30 reviews) | Not enough data | 
| **Content ** | 8.4 (33 reviews) | Not enough data | 
| **Policy Compliance** | 8.5 (31 reviews) | Not enough data | 

#### Tracking

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Processing Time** | 8.3 (28 reviews) | Not enough data | 
| **Placement ** | 7.9 (28 reviews) | Not enough data | 
| **Open Rate** | 9.0 (35 reviews) | Not enough data | 
| **Time to Open** | 8.7 (31 reviews) | Not enough data | 
| **Alerts** | 8.6 (28 reviews) | Not enough data | 

#### Reporting

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Campaign Performance** | 9.1 (33 reviews) | Not enough data | 
| **Domain Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Brand Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 8.4 (27 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 
| **Decision Making** | 8.0 (14 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.1/10 | 501 |
| **Selligent by Marigold** | N/A | N/A |

#### Templates

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Text and Themes** | 8.6 (427 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.4 (348 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | 8.8 (259 reviews) | Not enough data | 

#### Edit

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Pre-Made** | 8.4 (359 reviews) ✓ Verified | Not enough data | 
| **Build** | 8.8 (422 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.3 (334 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Analytics** | 8.7 (428 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.9 (340 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.8 (402 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | 8.4 (198 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **AI Text Generation** | 7.5 (66 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (52 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.0/10 | 172 |
| **Selligent by Marigold** | N/A | N/A |

#### Text Messaging

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Bulk SMS** | 8.6 (151 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (101 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (133 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.3 (115 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | 8.7 (126 reviews) ✓ Verified | Not enough data | 
| **MMS Marketing** | 8.5 (107 reviews) | Not enough data | 
| **Personalization** | 8.9 (135 reviews) ✓ Verified | Not enough data | 
| **Transactional SMS** | 8.7 (55 reviews) | Not enough data | 

#### SMS Platform

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Reporting** | 8.6 (135 reviews) ✓ Verified | Not enough data | 
| **Automation** | 8.9 (135 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.3 (63 reviews) | Not enough data | 
| **API Integration** | 8.8 (111 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (10 reviews) | Not enough data | 
| **Decision Making** | 7.0 (10 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.4/10 | 131 |
| **Selligent by Marigold** | N/A | N/A |

#### Data Sourcing

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Data Enrichment** | 8.4 (76 reviews) | Not enough data | 
| **Expandability** | 8.3 (68 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (96 reviews) | Feature Not Available | 
| **Multiple Devices** | 8.5 (91 reviews) | Not enough data | 

#### Intelligence

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Marketing Metrics** | 8.6 (105 reviews) | Not enough data | 
| **Predictive Modeling** | 8.1 (73 reviews) | Not enough data | 
| **Recommendation Engine** | 8.0 (68 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.5/10 | 31 |
| **Selligent by Marigold** | N/A | N/A |

#### Design and Customization

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Pre-Designed Templates** | 9.0 (24 reviews) | Not enough data | 
| **Pop-Up Types** | 8.9 (25 reviews) | Not enough data | 
| **No-Code Customization** | 9.1 (24 reviews) | Not enough data | 
| **Mobile Optimized** | 8.9 (22 reviews) | Not enough data | 

#### Campaigns

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Targeting** | 8.8 (24 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.9 (22 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (24 reviews) | Not enough data | 
| **Analytics** | 8.8 (25 reviews) | Not enough data | 

#### Integrations

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **CRM/Email Integrations** | 9.1 (23 reviews) | Not enough data | 
| **WCM Integrations** | 8.1 (19 reviews) | Not enough data | 
| **E-Commerce Integrations** | 9.1 (25 reviews) | Not enough data | 
| **Social Media Integrations** | 8.5 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **AI Text Generation** | 7.5 (20 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (10 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.9/10 | 21 |
| **Selligent by Marigold** | N/A | N/A |

#### Platform Basics

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Dynamic Segmentation** | 9.0 (17 reviews) | Not enough data | 
| **Journey Optimization** | 9.0 (16 reviews) | Not enough data | 

#### Platform Data

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Journey Reporting** | 8.5 (16 reviews) | Not enough data | 
| **Trends Reporting** | 8.3 (15 reviews) | Not enough data | 
| **Dashboards** | 8.8 (15 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (15 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Journey Mapping** | 8.4 (16 reviews) | Not enough data | 
| **Integrations** | 9.2 (14 reviews) | Not enough data | 
| **Automated Alerts** | 8.3 (14 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.6/10 | 10 |
| **Selligent by Marigold** | N/A | N/A |

#### Collection

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Authentification** | 7.4 (7 reviews) | Not enough data | 
| **Review Forms** | 8.8 (7 reviews) | Not enough data | 
| **Personalization** | 8.6 (6 reviews) | Not enough data | 
| **Engagement** | 8.6 (6 reviews) | Not enough data | 
| **Community Q&A** | 7.2 (6 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Reviewer Validation** | 9.5 (7 reviews) | Not enough data | 
| **Response Types** | 9.0 (5 reviews) | Not enough data | 
| **Legal Agreements** | 9.3 (5 reviews) | Not enough data | 

#### Use Cases

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **E-commerce** | 9.8 (9 reviews) | Not enough data | 
| **Retail** | 8.9 (6 reviews) | Not enough data | 
| **Customer Service** | 9.7 (5 reviews) | Not enough data | 

#### Administration

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Incentives** | 9.3 (7 reviews) | Not enough data | 
| **Syndication** | 8.6 (6 reviews) | Not enough data | 
| **Insights** | 8.0 (5 reviews) | Not enough data | 
| **Content** | 8.0 (5 reviews) | Not enough data | 
| **Sampling** | 8.0 (5 reviews) | Not enough data | 

#### Display Options

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Badges** | 8.6 (6 reviews) | Not enough data | 
| **Widgets** | 8.3 (7 reviews) | Not enough data | 
| **Integration & APIs** | 8.3 (6 reviews) | Not enough data | 
| **Marketing** | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **AI Text Generation** | 7.8 (6 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.4/10 | 6 |
| **Selligent by Marigold** | N/A | N/A |

#### Customization

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | 8.6 (6 reviews) | Not enough data | 
| **Multi-page Forms** | 7.0 (5 reviews) | Not enough data | 
| **Design** | 6.7 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Embedded Forms** | 7.0 (5 reviews) | Not enough data | 
| **Offline Capability** | 7.7 (5 reviews) | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Selligent by Marigold** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 6.9/10 | 17 |
| **Selligent by Marigold** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (16 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Selligent by Marigold** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Selligent by Marigold** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.8/10 | 27 |
| **Selligent by Marigold** | N/A | N/A |

#### Marketing Operations

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **ROI Tracking** | 8.5 (19 reviews) | Not enough data | 
| **Data Collection** | 8.4 (18 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (20 reviews) | Not enough data | 
| **Multi-User Access** | 8.8 (17 reviews) | Not enough data | 
| **Spend Management** | 7.3 (16 reviews) | Not enough data | 
| **White Label** | 7.6 (15 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Campaign Insights** | 8.1 (18 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (23 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.1 (17 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.5 (17 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (17 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Selligent by Marigold** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Klaviyo (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)



---
## Reviewer Demographics

### By Company Size

| Segment | Klaviyo | Selligent by Marigold | 
|---|---|---|
| **Small-Business** | 82.2% | 15.6% | 
| **Mid-Market** | 16.1% | 50.0% | 
| **Enterprise** | 1.7% | 34.4% | 

### By Industry

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

#### Selligent by Marigold

- **Marketing and Advertising:** 12.5%
- **Retail:** 9.4%
- **Internet:** 9.4%
- **Automotive:** 6.3%
- **Photography:** 6.3%
- **Computer Software:** 6.3%
- **Health, Wellness and Fitness:** 6.3%
- **Hospitality:** 6.3%
- **Banking:** 3.1%
- **Building Materials:** 3.1%
- **Other:** 31.3%

---
## Alternatives

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1212 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4625 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)

### Alternatives to Selligent by Marigold

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Actito](https://www.g2.com/products/actito/reviews) — 4.3/5 stars (179 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)

---
## Top Discussions

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

### Selligent by Marigold

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/klaviyo-vs-selligent-by-marigold)