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Compare Klaviyo and Mapp Marketing Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (81.2% of reviews)
Enterprise (39.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoMapp Marketing Cloud
Star Rating
(68)3.9 out of 5
Market Segments
Enterprise (39.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how it helps keep customer profiles organized and simplifies the process of sending marketing campaigns, making it a favorite among small businesses.
- According to verified reviews, Mapp Marketing Cloud offers a comprehensive suite of tools for cross-channel marketing, which users find beneficial for coordinating campaigns across email, mobile, and social media. However, some users mention that it can be less user-friendly compared to Klaviyo.
- Users say that Klaviyo's marketing analytics tool stands out, providing valuable insights that help businesses increase sales and reach larger audiences. This feature has been described as a game-changer, particularly for e-commerce stores looking to optimize their marketing strategies.
- Reviewers mention that Mapp Marketing Cloud is robust in its capabilities, with features that support multi-channel marketing. However, some users have expressed challenges with setup and configuration, indicating that it may require a steeper learning curve than Klaviyo.
- G2 reviewers highlight Klaviyo's beautiful and attractive email templates, which make it easy for users to create visually appealing campaigns. This aspect is particularly appreciated by those who prioritize design in their marketing efforts.
- According to recent feedback, while Mapp Marketing Cloud provides a wide range of marketing automation tools, its overall satisfaction ratings are lower compared to Klaviyo. Users have noted that while it is comprehensive, it may not always meet specific workflow needs as effectively as Klaviyo does.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableMapp Marketing Cloud
No pricing availableFree Trial
Klaviyo
Free Trial is available
Mapp Marketing Cloud
No trial information availableRatings
Meets Requirements
9.0
892
7.9
45
Ease of Use
8.6
897
7.4
45
Ease of Setup
8.5
549
6.3
17
Ease of Admin
8.9
492
6.9
18
Quality of Support
8.4
849
8.1
44
Has the product been a good partner in doing business?
9.0
495
7.7
18
Product Direction (% positive)
9.0
841
7.5
42
Features by Category
Email Marketing
9.0
525
|
Verified
8.4
23
|
Verified
9.2
520
|
Verified
8.7
25
|
Verified
8.9
495
|
Verified
8.1
24
|
Verified
8.9
462
|
Verified
7.9
20
|
Verified
Online Marketing
7.8
375
|
Verified
7.2
19
|
Verified
8.3
400
|
Verified
7.8
15
|
Verified
8.7
429
|
Verified
8.1
16
|
Verified
8.6
446
8.4
17
|
Verified
8.2
252
7.6
14
Lead Management
8.5
347
7.7
13
|
Verified
8.4
273
7.7
13
|
Verified
9.0
475
|
Verified
8.4
21
|
Verified
7.8
219
7.1
11
|
Verified
8.5
354
|
Verified
7.4
11
|
Verified
8.5
395
|
Verified
8.1
14
|
Verified
8.4
333
|
Verified
8.1
12
|
Verified
8.2
283
|
Verified
7.5
10
|
Verified
Campaign Management
8.7
348
|
Verified
8.6
13
|
Verified
8.0
200
7.4
7
8.1
290
|
Verified
7.5
10
|
Verified
7.6
200
7.6
11
Social
Feature Not Available
6.7
7
7.8
197
6.3
8
|
Verified
7.7
190
6.7
7
|
Verified
7.4
185
6.9
9
|
Verified
7.8
260
|
Verified
6.4
7
|
Verified
Reporting & Analytics
8.5
468
|
Verified
7.9
26
|
Verified
8.3
416
|
Verified
7.2
17
|
Verified
8.3
425
|
Verified
6.9
15
|
Verified
8.4
438
|
Verified
6.3
14
|
Verified
7.5
202
6.0
12
Platform
8.5
325
|
Verified
5.2
8
|
Verified
8.7
309
|
Verified
6.3
9
|
Verified
8.9
315
|
Verified
6.9
9
|
Verified
8.3
208
|
Verified
6.3
5
|
Verified
7.8
194
|
Verified
6.4
7
|
Verified
8.9
316
|
Verified
6.0
8
|
Verified
8.0
160
6.4
6
|
Verified
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
317
|
Verified
6.4
6
|
Verified
8.6
312
|
Verified
6.4
6
|
Verified
8.4
261
|
Verified
6.3
5
|
Verified
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
142
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
131
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Feature Not Available
7.4
14
Feature Not Available
Campaign Activity
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Mapp Marketing Cloud are categorized as Customer Data Platform (CDP), Marketing Analytics, and Marketing Automation
Unique Categories
Mapp Marketing Cloud has no unique categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Marketing and Advertising
18.8%
Retail
14.1%
Information Technology and Services
9.4%
Insurance
7.8%
Apparel & Fashion
6.3%
Other
43.8%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Question About Teradata Certification
1 Comment
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Mapp Marketing Cloud has no more discussions with answers
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