Compare Klaviyo and Mailjet 
At a Glance
Market Segments
Small-Business (82.0% of reviews)
Small-Business (73.8% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Klaviyo
Star Rating
(1,308)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoMailjet
Star Rating
(171)4.0 out of 5
Market Segments
Small-Business (73.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in overall user satisfaction, reflected in its higher G2 Score and star ratings. Users appreciate its intuitive design, which allows even non-specialists to manage email marketing effectively, making it a strong choice for teams without dedicated email marketing personnel.
- Users say that Mailjet stands out for its simplicity and flexibility, particularly for beginners. The platform's real-time collaboration feature is likened to Google Docs, enabling instant editing and feedback on email templates, which is a significant advantage for teams working together.
- Reviewers mention that Klaviyo's integration of email and SMS marketing under one platform is highly beneficial, streamlining communication efforts. This comprehensive approach helps users manage their marketing campaigns more efficiently, which is particularly valuable for eCommerce businesses.
- According to verified reviews, Mailjet's user-friendly interface and advanced automation capabilities allow users to create personalized email campaigns with ease. This feature is especially praised by those who value straightforward tools that still offer powerful functionalities.
- G2 reviewers highlight that while Klaviyo provides robust solutions and proactive features, some users feel it may be more complex than necessary for smaller businesses. This complexity can be a hurdle for teams looking for a straightforward email marketing solution.
- Users report that Mailjet's built-in GDPR compliance offers peace of mind, which is a crucial feature for businesses concerned about data protection. This focus on compliance, combined with its competitive pricing model, makes Mailjet an attractive option for small businesses.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableMailjet
FREE
$0.00
No expiring trial.
No credit card required.
- 6,000 emails/month
- Up to 1,000 contacts
- APIs, SMTP Relay, Webhooks
Free Trial
Klaviyo
Free Trial is available
Mailjet
Free Trial is available
Ratings
Meets Requirements
9.0
954
8.3
142
Ease of Use
8.6
961
8.4
141
Ease of Setup
8.5
609
7.9
79
Ease of Admin
8.9
521
8.0
67
Quality of Support
8.4
909
7.5
123
Has the product been a good partner in doing business?
8.9
525
7.7
63
Product Direction (% positive)
8.9
905
8.0
134
Features by Category
Email Marketing
Not enough data
8.8
99
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.6
97
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.7
46
|
Verified
Not enough data
8.2
39
Reporting & Analytics
Not enough data
8.4
69
|
Verified
Not enough data
8.5
94
|
Verified
Generative AI
Not enough data
7.4
11
Not enough data
6.0
7
Agentic AI - Email Marketing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.5
57
|
Verified
Not enough data
8.1
42
|
Verified
Not enough data
8.0
37
Not enough data
7.7
27
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.0
28
|
Verified
Email Marketing
9.0
557
|
Verified
Not enough data
9.3
544
|
Verified
Not enough data
8.9
502
|
Verified
Not enough data
8.9
483
|
Verified
Not enough data
Online Marketing
7.8
380
|
Verified
Not enough data
8.3
403
|
Verified
Not enough data
8.7
436
|
Verified
Not enough data
8.7
452
Not enough data
8.2
252
Not enough data
Lead Management
8.5
354
Not enough data
8.4
273
Not enough data
9.0
509
|
Verified
Not enough data
7.8
221
Not enough data
8.5
358
|
Verified
Not enough data
8.5
399
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
286
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
487
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
427
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
334
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
8.9
317
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
320
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
323
|
Verified
Not enough data
8.6
318
|
Verified
Not enough data
8.4
264
|
Verified
Not enough data
Administration
Not enough data
8.7
44
Not enough data
8.6
41
Not enough data
8.8
43
Not enough data
8.6
42
Not enough data
8.4
34
Not enough data
8.8
42
Integrations
Not enough data
8.9
28
Not enough data
9.2
26
Not enough data
9.2
38
Not enough data
8.6
29
Platform
Not enough data
8.9
31
Not enough data
9.0
33
Not enough data
8.6
28
Not enough data
8.3
43
Not enough data
8.9
38
Not enough data
8.8
44
Not enough data
8.6
34
Not enough data
9.0
43
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
9.1
25
Feature Not Available
8.6
23
8.4
348
|
Verified
9.0
24
8.8
259
8.9
25
Edit
8.4
359
|
Verified
9.1
25
8.8
422
|
Verified
9.1
25
8.3
334
|
Verified
9.4
21
Logistics
8.7
428
|
Verified
9.3
26
7.9
340
|
Verified
8.3
22
8.8
402
|
Verified
9.3
22
8.4
198
9.3
23
Generative AI
7.5
66
9.0
5
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Mailjet are categorized as Email Template Builder
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Mailjet is categorized as Transactional Email and Email Marketing
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mailjet
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.2%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Marketing and Advertising
20.0%
Computer Software
11.2%
Internet
10.0%
Information Technology and Services
9.4%
Health, Wellness and Fitness
2.9%
Other
46.5%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Mailjet has no more discussions with answers
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