Compare Klaviyo and Mailjet

At a Glance
Klaviyo
Klaviyo
Star Rating
(1,308)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
Mailjet
Mailjet
Star Rating
(171)4.0 out of 5
Market Segments
Small-Business (73.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Klaviyo excels in overall user satisfaction, reflected in its higher G2 Score and star ratings. Users appreciate its intuitive design, which allows even non-specialists to manage email marketing effectively, making it a strong choice for teams without dedicated email marketing personnel.
  • Users say that Mailjet stands out for its simplicity and flexibility, particularly for beginners. The platform's real-time collaboration feature is likened to Google Docs, enabling instant editing and feedback on email templates, which is a significant advantage for teams working together.
  • Reviewers mention that Klaviyo's integration of email and SMS marketing under one platform is highly beneficial, streamlining communication efforts. This comprehensive approach helps users manage their marketing campaigns more efficiently, which is particularly valuable for eCommerce businesses.
  • According to verified reviews, Mailjet's user-friendly interface and advanced automation capabilities allow users to create personalized email campaigns with ease. This feature is especially praised by those who value straightforward tools that still offer powerful functionalities.
  • G2 reviewers highlight that while Klaviyo provides robust solutions and proactive features, some users feel it may be more complex than necessary for smaller businesses. This complexity can be a hurdle for teams looking for a straightforward email marketing solution.
  • Users report that Mailjet's built-in GDPR compliance offers peace of mind, which is a crucial feature for businesses concerned about data protection. This focus on compliance, combined with its competitive pricing model, makes Mailjet an attractive option for small businesses.
Pricing
Entry-Level Pricing
Klaviyo
No pricing available
Mailjet
FREE
$0.00
Browse all 4 pricing plans
Free Trial
Klaviyo
Free Trial is available
Mailjet
Free Trial is available
Ratings
Meets Requirements
9.0
954
8.3
142
Ease of Use
8.6
961
8.4
141
Ease of Setup
8.5
609
7.9
79
Ease of Admin
8.9
521
8.0
67
Quality of Support
8.4
909
7.5
123
Has the product been a good partner in doing business?
8.9
525
7.7
63
Product Direction (% positive)
8.9
905
8.0
134
Features by Category
Not enough data
8.2
116
Email Marketing
Not enough data
8.8
99
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.6
97
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.7
46
|
Verified
Not enough data
8.2
39
Reporting & Analytics
Not enough data
8.4
69
|
Verified
Not enough data
8.5
94
|
Verified
Generative AI
Not enough data
7.4
11
Not enough data
6.0
7
Agentic AI - Email Marketing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.5
57
|
Verified
Not enough data
8.1
42
|
Verified
Not enough data
8.0
37
Not enough data
7.7
27
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.0
28
|
Verified
8.2
647
Not enough data
Email Marketing
9.0
557
|
Verified
Not enough data
9.3
544
|
Verified
Not enough data
8.9
502
|
Verified
Not enough data
8.9
483
|
Verified
Not enough data
Online Marketing
7.8
380
|
Verified
Not enough data
8.3
403
|
Verified
Not enough data
8.7
436
|
Verified
Not enough data
8.7
452
Not enough data
8.2
252
Not enough data
Lead Management
8.5
354
Not enough data
8.4
273
Not enough data
9.0
509
|
Verified
Not enough data
7.8
221
Not enough data
8.5
358
|
Verified
Not enough data
8.5
399
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
286
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
487
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
427
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
334
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
8.9
317
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
320
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
323
|
Verified
Not enough data
8.6
318
|
Verified
Not enough data
8.4
264
|
Verified
Not enough data
Not enough data
8.8
61
Administration
Not enough data
8.7
44
Not enough data
8.6
41
Not enough data
8.8
43
Not enough data
8.6
42
Not enough data
8.4
34
Not enough data
8.8
42
Integrations
Not enough data
8.9
28
Not enough data
9.2
26
Not enough data
9.2
38
Not enough data
8.6
29
Platform
Not enough data
8.9
31
Not enough data
9.0
33
Not enough data
8.6
28
Not enough data
8.3
43
Not enough data
8.9
38
Not enough data
8.8
44
Not enough data
8.6
34
Not enough data
9.0
43
Conversational MarketingHide 21 FeaturesShow 21 Features
7.0
17
Not enough data
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
39
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
8.1
501
9.0
27
Templates
8.6
427
|
Verified
9.1
25
Feature Not Available
8.6
23
8.4
348
|
Verified
9.0
24
8.8
259
8.9
25
Edit
8.4
359
|
Verified
9.1
25
8.8
422
|
Verified
9.1
25
8.3
334
|
Verified
9.4
21
Logistics
8.7
428
|
Verified
9.3
26
7.9
340
|
Verified
8.3
22
8.8
402
|
Verified
9.3
22
8.4
198
9.3
23
Generative AI
7.5
66
9.0
5
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
8.0
172
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.4
131
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
8.5
31
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.9
21
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
8.6
10
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
7.4
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
17
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
8.0
27
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Reviews
Reviewers' Company Size
Klaviyo
Klaviyo
Small-Business(50 or fewer emp.)
82.0%
Mid-Market(51-1000 emp.)
16.3%
Enterprise(> 1000 emp.)
1.7%
Mailjet
Mailjet
Small-Business(50 or fewer emp.)
73.8%
Mid-Market(51-1000 emp.)
18.8%
Enterprise(> 1000 emp.)
7.5%
Reviewers' Industry
Klaviyo
Klaviyo
Retail
19.2%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Mailjet
Mailjet
Marketing and Advertising
20.0%
Computer Software
11.2%
Internet
10.0%
Information Technology and Services
9.4%
Health, Wellness and Fitness
2.9%
Other
46.5%
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Discussions
Klaviyo
Klaviyo Discussions
how can i know the language for my clients
3 Comments
Andrew J.
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
Chris C.
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
Andrew J.
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Mailjet
Mailjet Discussions
When will you introduce landing page builder?
1 Comment
Hamza E.
HE
so nearRead more
Monty the Mongoose crying
Mailjet has no more discussions with answers