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Compare Klaviyo and Mailjet 
Featured Products
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (74.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $17.00
Klaviyo
Star Rating
(1,160)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoMailjet
Star Rating
(169)4.0 out of 5
Market Segments
Small-Business (74.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $17.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in overall user satisfaction, reflected in its higher G2 Score and a substantial number of recent reviews. Users appreciate its rich segmentation options and easy-to-use templates, making it a preferred choice for businesses looking to enhance their email marketing strategies.
- Users say that Mailjet offers a user-friendly interface and advanced automation capabilities, which are particularly beneficial for newcomers. Reviewers highlight how easy it is to create personalized email campaigns, making it a solid option for small businesses.
- According to verified reviews, Klaviyo's integration capabilities stand out, with users noting that it seamlessly connects with various marketplaces. This ease of integration is a significant advantage for teams looking to streamline their marketing efforts.
- Reviewers mention that while Mailjet is cost-effective and provides extensive API support, it sometimes struggles with specific workflow needs. Users have pointed out configuration challenges that may require additional time to overcome.
- G2 reviewers highlight that Klaviyo's customer support is consistently praised, with users appreciating the responsiveness and helpfulness of the support team. This level of support can be crucial for businesses that rely on timely assistance for their marketing campaigns.
- Users report that Mailjet shines in its email template building features, with high scores for text and themes, proofing, and analytics. This makes it a strong contender for those who prioritize creative control and detailed performance insights in their email marketing efforts.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableMailjet
BASIC
Starting at $17.00
All essential features.
From 30,000 to 500,000 emails/month
- All Free plan features
- No daily sending limit
- Online Customer Support
Free Trial
Klaviyo
Free Trial is available
Mailjet
Free Trial is available
Ratings
Meets Requirements
9.0
881
8.3
141
Ease of Use
8.7
886
8.4
140
Ease of Setup
8.5
538
7.9
78
Ease of Admin
8.9
485
8.0
67
Quality of Support
8.4
840
7.5
122
Has the product been a good partner in doing business?
9.0
488
7.7
63
Product Direction (% positive)
9.0
830
8.0
133
Features by Category
Email Marketing
Not enough data
8.8
99
|
Verified
Not enough data
8.4
100
|
Verified
Not enough data
8.5
92
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
8.6
96
|
Verified
Not enough data
8.5
97
|
Verified
Not enough data
8.2
79
|
Verified
Not enough data
8.6
45
|
Verified
Not enough data
8.2
39
Reporting & Analytics
Not enough data
8.4
69
|
Verified
Not enough data
8.5
93
|
Verified
Generative AI
Not enough data
7.4
11
Not enough data
6.0
7
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.5
57
|
Verified
Not enough data
8.1
42
|
Verified
Not enough data
8.0
37
Not enough data
7.7
27
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.0
28
|
Verified
Email Marketing
9.0
520
|
Verified
Not enough data
9.2
511
|
Verified
Not enough data
8.9
494
|
Verified
Not enough data
8.9
457
|
Verified
Not enough data
Online Marketing
7.8
373
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
8.7
428
|
Verified
Not enough data
8.6
445
Not enough data
8.2
251
Not enough data
Lead Management
8.5
346
Not enough data
8.4
273
Not enough data
9.0
467
|
Verified
Not enough data
7.8
219
Not enough data
8.5
354
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
283
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
200
Not enough data
8.1
290
|
Verified
Not enough data
7.6
200
Not enough data
Social
Feature Not Available
Not enough data
7.8
197
Not enough data
7.7
190
Not enough data
7.4
185
Not enough data
7.8
260
|
Verified
Not enough data
Reporting & Analytics
8.5
467
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.3
425
|
Verified
Not enough data
8.4
438
|
Verified
Not enough data
7.5
202
Not enough data
Platform
8.5
323
|
Verified
Not enough data
8.7
304
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Not enough data
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
316
|
Verified
Not enough data
8.5
310
|
Verified
Not enough data
8.4
260
|
Verified
Not enough data
Administration
Not enough data
8.7
44
Not enough data
8.6
41
Not enough data
8.8
43
Not enough data
8.6
42
Not enough data
8.4
34
Not enough data
8.8
42
Integrations
Not enough data
8.9
28
Not enough data
9.2
26
Not enough data
9.2
38
Not enough data
8.6
29
Platform
Not enough data
8.9
31
Not enough data
9.0
33
Not enough data
8.6
28
Not enough data
8.3
43
Not enough data
8.9
38
Not enough data
8.8
44
Not enough data
8.6
34
Not enough data
9.0
43
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.5
425
|
Verified
9.1
25
Feature Not Available
8.6
23
8.4
348
|
Verified
9.0
24
8.8
256
8.9
25
Edit
8.4
354
|
Verified
9.1
25
8.8
416
|
Verified
9.1
25
8.3
332
|
Verified
9.4
21
Logistics
8.7
419
|
Verified
9.3
26
7.9
340
|
Verified
8.3
22
8.8
394
|
Verified
9.3
22
8.4
195
9.3
23
Generative AI
7.5
64
9.0
5
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
139
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.2
14
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Mailjet are categorized as Email Template Builder
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Mailjet is categorized as Transactional Email and Email Marketing
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mailjet
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.1%
Marketing and Advertising
12.9%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.0%
Marketing and Advertising
20.1%
Computer Software
11.2%
Internet
10.1%
Information Technology and Services
9.5%
Online Media
3.0%
Other
46.2%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Mailjet has no more discussions with answers
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