Compare Klaviyo and eSputnik 
At a Glance
Market Segments
Small-Business (82.0% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
$0.00 2500 Emails
Klaviyo
Star Rating
(1,308)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoeSputnik
Star Rating
(65)4.8 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 2500 Emails
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user-friendliness, with many users appreciating its intuitive design that allows non-specialists to manage email marketing effectively. One user noted, "I find Klaviyo easy to use, which is great because our social media managers have been able to use it for email marketing without needing a dedicated email marketing specialist."
- Users say that eSputnik shines in its integration capabilities, particularly for omnichannel marketing. Reviewers highlighted that the platform's built-in functionality for organizing campaigns eliminates the need for additional integrations, making it a solid choice for businesses looking to streamline their marketing efforts.
- According to verified reviews, Klaviyo's overall satisfaction ratings are significantly higher, reflecting a strong preference among users for its comprehensive features and support. Users have praised its ability to provide solutions proactively, stating, "Klaviyo provides solutions before there is even a problem, which is incredible."
- Reviewers mention that eSputnik offers superior customer support, with many users noting the effectiveness of their technical team and customer success managers. One user remarked on the smooth integration process, saying, "The integration went as planned and stayed within the timeline."
- G2 reviewers highlight that Klaviyo's capabilities in email and SMS marketing under one platform are particularly beneficial for eCommerce businesses. Users appreciate the convenience of managing multiple channels from a single interface, enhancing their marketing strategies.
- Users report that while Klaviyo has a broader feature set, eSputnik's focus on customer data management and omnichannel communication makes it a strong contender for businesses prioritizing these aspects. One user noted, "The eSputnik customer data platform has built-in functionality for organizing omnichannel marketing campaigns," showcasing its targeted strengths.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableeSputnik
FREE
$0.00
2500 Emails
Get started for free. No credit card required. After a sign-up, you receive 2,500 emails and 10 SMS to test the service. We can also create one free email template designed in the corporate style of your website.
- free individual email template design;
- free subscription form;
- free package with 2500 emails and 10 SMS;
Free Trial
Klaviyo
Free Trial is available
eSputnik
Free Trial is available
Ratings
Meets Requirements
9.0
954
9.4
57
Ease of Use
8.6
961
9.2
57
Ease of Setup
8.5
609
9.4
12
Ease of Admin
8.9
521
9.2
12
Quality of Support
8.4
909
9.6
56
Has the product been a good partner in doing business?
8.9
525
9.9
12
Product Direction (% positive)
8.9
905
9.6
56
Features by Category
Email Marketing
9.0
557
|
Verified
9.2
46
|
Verified
9.3
544
|
Verified
9.6
38
|
Verified
8.9
502
|
Verified
9.6
44
|
Verified
8.9
483
|
Verified
9.4
45
|
Verified
Online Marketing
7.8
380
|
Verified
9.0
16
|
Verified
8.3
403
|
Verified
9.7
40
|
Verified
8.7
436
|
Verified
9.0
41
|
Verified
8.7
452
9.5
42
|
Verified
8.2
252
9.1
26
|
Verified
Lead Management
8.5
354
8.9
23
|
Verified
8.4
273
9.5
29
|
Verified
9.0
509
|
Verified
9.7
45
|
Verified
7.8
221
9.5
36
|
Verified
8.5
358
|
Verified
9.0
30
|
Verified
8.5
399
|
Verified
9.6
42
|
Verified
8.4
333
|
Verified
9.3
41
|
Verified
8.2
286
|
Verified
9.3
29
|
Verified
Campaign Management
8.7
348
|
Verified
9.3
34
|
Verified
8.0
199
9.7
29
|
Verified
8.1
288
|
Verified
9.6
28
7.6
198
9.5
28
Social
Feature Not Available
8.7
14
7.8
196
8.5
10
|
Verified
7.8
189
9.0
15
|
Verified
7.5
184
9.3
18
7.8
258
|
Verified
9.4
11
Reporting & Analytics
8.5
487
|
Verified
9.4
43
|
Verified
8.3
416
|
Verified
9.4
34
|
Verified
8.4
427
|
Verified
9.7
39
|
Verified
8.4
442
|
Verified
9.1
29
|
Verified
7.6
200
9.0
21
Platform
8.5
334
|
Verified
9.6
8
|
Verified
8.7
315
|
Verified
9.8
8
|
Verified
8.9
317
|
Verified
10.0
8
|
Verified
8.3
208
|
Verified
9.0
5
|
Verified
7.8
194
|
Verified
10.0
5
|
Verified
8.9
320
|
Verified
10.0
9
|
Verified
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
323
|
Verified
9.8
9
|
Verified
8.6
318
|
Verified
10.0
7
|
Verified
8.4
264
|
Verified
9.7
6
|
Verified
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Campaigns
Not enough data
9.3
23
Not enough data
9.7
24
Not enough data
8.6
23
Not enough data
9.3
20
Not enough data
9.1
23
Analytics
Not enough data
9.4
23
Not enough data
8.8
21
Optimization
Not enough data
9.4
21
Not enough data
9.6
23
Not enough data
8.6
22
Not enough data
9.5
22
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and eSputnik are categorized as Customer Data Platform (CDP) and Marketing Automation
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
eSputnik
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.2%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Information Technology and Services
26.2%
Marketing and Advertising
23.0%
Computer Software
18.0%
Internet
4.9%
Non-Profit Organization Management
3.3%
Other
24.6%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
eSputnik has no discussions with answers
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