# Kissmetrics vs OWOX Comparison | | Kissmetrics | OWOX | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.9 out of 5 | | **Total Reviews** | 168 | 296 | | **Largest Market Segment** | Small-Business (55.6% of reviews) | Small-Business (47.8% of reviews) | | **Entry Level Price** | $299.00 Per Month | Free Per Month | --- ## Top Pros & Cons ### Kissmetrics **Not enough data** ### OWOX Pros: - Ease of Use (21 reviews) - Helpful (15 reviews) Cons: - Data Management Issues (4 reviews) - Error Handling (3 reviews) --- ## Ratings Comparison | Rating | Kissmetrics | OWOX | |---|---|---| | **Meets Requirements** | 7.9 (154 reviews) | 9.7 (267 reviews) | | **Ease of Use** | 7.4 (155 reviews) | 8.8 (266 reviews) | | **Ease of Setup** | 6.7 (62 reviews) | 9.0 (66 reviews) | | **Ease of Admin** | 7.8 (67 reviews) | 9.1 (69 reviews) | | **Quality of Support** | 8.3 (135 reviews) | 9.8 (260 reviews) | | **Has the product been a good partner in doing business?** | 8.4 (68 reviews) | 9.4 (67 reviews) | | **Product Direction (% positive)** | 7.8 (155 reviews) | 9.5 (259 reviews) | --- ## Pricing ### Kissmetrics #### Entry-Level Pricing Plan: Silver Price: $299.00 Per Month Description: Best for smaller businesses - up to 10,000 monthly tracked users Key Features: - Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power - Populations: Up to 10 active - Campaigns: Unlimited Profiles, Unlimited Emails [Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing) #### Free Trial Yes ### OWOX #### Entry-Level Pricing Plan: Community Price: Free Per Month Description: Ideal for teams automating business reporting while valuing data autonomy: gaining full control over data connectivity and enablement. Key Features: - Everything in Community Apps Script, plus: - Store your data in Snowflake, Databricks, AWS Athena, Azure Synapse - Data Mart Management [Browse all 3 editions](https://www.g2.com/products/owox/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Analytics Platforms | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | N/A | N/A | | **OWOX** | N/A | N/A | #### Reports | Feature | Kissmetrics | OWOX | |---|---|---| | **Reports Interface** | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | | **Score Cards** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | #### Data Preparation | Feature | Kissmetrics | OWOX | |---|---|---| | **Connectors** | Not enough data | Not enough data | | **Data Governance** | Not enough data | Not enough data | #### Data Modeling and Blending | Feature | Kissmetrics | OWOX | |---|---|---| | **Data Querying** | Not enough data | Not enough data | | **Data Filtering** | Not enough data | Not enough data | | **Data Blending** | Not enough data | Not enough data | #### Generative AI | Feature | Kissmetrics | OWOX | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Analytics Platforms | Feature | Kissmetrics | OWOX | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Self Service | Feature | Kissmetrics | OWOX | |---|---|---| | **Calculated Fields** | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | | **Automodeling** | Not enough data | Not enough data | #### Deployment & Integration - Analytics Platforms | Feature | Kissmetrics | OWOX | |---|---|---| | **No-code Dashboard Builder** | Not enough data | Not enough data | | **Report Scheduling and Automation** | Not enough data | Not enough data | | **Embedded Analytics and White-labeling** | Not enough data | Not enough data | | **Data Source Connectivity** | Not enough data | Not enough data | #### Advanced Analytics | Feature | Kissmetrics | OWOX | |---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Big Data Services** | Not enough data | Not enough data | #### Performance & Scalability - Analytics Platforms | Feature | Kissmetrics | OWOX | |---|---|---| | **Large data handling and Query Speed** | Not enough data | Not enough data | | **Concurrent User Support** | Not enough data | Not enough data | #### Advanced Analytics & Modeling - Analytics Platforms | Feature | Kissmetrics | OWOX | |---|---|---| | **Data Modeling and Governance** | Not enough data | Not enough data | | **Notebook and Script Integration** | Not enough data | Not enough data | | **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | #### Agentic AI Capabilities - Analytics Platforms | Feature | Kissmetrics | OWOX | |---|---|---| | **Auto-generated Insights and Narratives** | Not enough data | Not enough data | | **Natural Language Queries** | Not enough data | Not enough data | | **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | | **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | #### Personalized Intelligence - Analytics Platforms | Feature | Kissmetrics | OWOX | |---|---|---| | **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | | **Role-based Insight Personalization** | Not enough data | Not enough data | | **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | #### Building Reports | Feature | Kissmetrics | OWOX | |---|---|---| | **Data Transformation** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | 8.0/10 | 132 | | **OWOX** | N/A | N/A | #### Metrics | Feature | Kissmetrics | OWOX | |---|---|---| | **Sessions - Digital Analytics** | 8.3 (102 reviews) | Not enough data | | **Engagement** | 8.1 (102 reviews) | Not enough data | | **Entry and Exit Pages** | 7.7 (94 reviews) | Not enough data | | **Standard Event Tracking** | 8.7 (111 reviews) | Not enough data | | **Custom Event Tracking** | 8.6 (111 reviews) | Not enough data | | **Retention** | 8.0 (93 reviews) | Not enough data | | **Return** | 7.7 (96 reviews) ✓ Verified | Not enough data | | **Conversions** | 8.7 (109 reviews) | Not enough data | | **Funnels** | 8.4 (109 reviews) | Not enough data | #### Reporting | Feature | Kissmetrics | OWOX | |---|---|---| | **Real-Time Reporting** | 8.0 (108 reviews) | Not enough data | | **Trending** | 7.6 (90 reviews) | Not enough data | | **Retroactive Reporting** | 8.0 (63 reviews) | Not enough data | | **Segmentation** | 8.1 (100 reviews) | Not enough data | | **Mobile Reporting** | 7.1 (57 reviews) | Not enough data | | **Unification Across Devices** | 8.0 (66 reviews) | Not enough data | | **Custom Reports and Dashboards** | 8.1 (107 reviews) | Not enough data | #### Other | Feature | Kissmetrics | OWOX | |---|---|---| | **User Data** | 8.3 (105 reviews) | Not enough data | | **Site Search Reporting** | 7.6 (58 reviews) | Not enough data | | **Load Time Monitoring** | Feature Not Available | Not enough data | | **Campaign Tracking** | 8.2 (91 reviews) | Not enough data | | **E-Commerce** | 7.9 (61 reviews) | Not enough data | | **Promotional Messages** | 7.4 (39 reviews) | Not enough data | | **Administration Alerts** | Feature Not Available | Not enough data | #### Agentic AI - Digital Analytics | Feature | Kissmetrics | OWOX | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Kissmetrics | OWOX | |---|---|---| | **API / Integrations** | 7.8 (88 reviews) | Not enough data | | **QA Testing** | 7.6 (57 reviews) | Not enough data | | **Performance and Reliability** | 8.1 (98 reviews) | Not enough data | | **User, Role, and Access Management** | 8.7 (98 reviews) | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | 9.2/10 | 5 | | **OWOX** | N/A | N/A | #### User Identification | Feature | Kissmetrics | OWOX | |---|---|---| | **Demographics** | 9.0 (5 reviews) | Not enough data | | **User Segmentation** | 9.3 (5 reviews) | Not enough data | | **Geolocation** | 9.7 (5 reviews) | Not enough data | #### Tracking & Reporting | Feature | Kissmetrics | OWOX | |---|---|---| | **Custom Event Tracking** | 8.7 (5 reviews) | Not enough data | | **Real-Time Insights** | 9.0 (5 reviews) | Not enough data | | **Attribution** | 9.0 (5 reviews) | Not enough data | | **Dashboard** | 9.0 (5 reviews) | Not enough data | | **User Path Tracking** | 9.3 (5 reviews) | Not enough data | | **User Activity History** | 9.3 (5 reviews) | Not enough data | #### Metrics | Feature | Kissmetrics | OWOX | |---|---|---| | **Engagement** | 9.3 (5 reviews) | Not enough data | | **Exit Tracking** | 9.3 (5 reviews) | Not enough data | | **Retention** | 9.3 (5 reviews) | Not enough data | | **Return** | Not enough data | Not enough data | | **Conversions** | 9.7 (5 reviews) | Not enough data | ### Data Preparation | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | N/A | N/A | | **OWOX** | N/A | N/A | #### Data Source Access | Feature | Kissmetrics | OWOX | |---|---|---| | **Breadth of Data Sources** | Not enough data | Not enough data | | **Ease of Data Connectivity** | Not enough data | Not enough data | | **API Connectivity** | Not enough data | Not enough data | #### Data Interaction | Feature | Kissmetrics | OWOX | |---|---|---| | **Profiling and Classification** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **Data Joining** | Not enough data | Not enough data | | **Data Blending** | Not enough data | Not enough data | | **Data Quality and Cleansing** | Not enough data | Not enough data | | **Data Sharing** | Not enough data | Not enough data | | **Data Governance** | Not enough data | Not enough data | #### Data Exporting | Feature | Kissmetrics | OWOX | |---|---|---| | **Breadth of Integrations** | Not enough data | Not enough data | | **Ease of Integrations** | Not enough data | Not enough data | | **Data Workflows** | Not enough data | Not enough data | #### Generative AI | Feature | Kissmetrics | OWOX | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | 8.2/10 | 10 | | **OWOX** | N/A | N/A | #### Product Analytics | Feature | Kissmetrics | OWOX | |---|---|---| | **Account-Level Analytics** | 8.1 (9 reviews) | Not enough data | | **User-Level Analytics** | 8.3 (10 reviews) | Not enough data | | **Segmentation** | 7.7 (10 reviews) | Not enough data | | **Funnels** | 8.2 (10 reviews) | Not enough data | | **Alerts** | 8.1 (9 reviews) | Not enough data | | **Multi-Product Analytics** | 9.2 (8 reviews) | Not enough data | | **User Scoring** | 8.0 (9 reviews) | Not enough data | | **Integrations** | 7.6 (9 reviews) | Not enough data | #### Agentic AI - Product Analytics | Feature | Kissmetrics | OWOX | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Kissmetrics | OWOX | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Kissmetrics | OWOX | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### AI driven optimization - Product Analytics | Feature | Kissmetrics | OWOX | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | N/A | N/A | | **OWOX** | N/A | N/A | #### Administration | Feature | Kissmetrics | OWOX | |---|---|---| | **Data Modelling** | Not enough data | Not enough data | | **Recommendations** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Dashboards and Visualizations** | Not enough data | Not enough data | #### Management | Feature | Kissmetrics | OWOX | |---|---|---| | **Business Glossary** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Data Profililng** | Not enough data | Not enough data | | **Reporting and Visualization** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | #### Compliance | Feature | Kissmetrics | OWOX | |---|---|---| | **Sensitive Data Compliance** | Not enough data | Not enough data | | **Training and Guidelines** | Not enough data | Not enough data | | **Policy Enforcement** | Not enough data | Not enough data | | **Compliance Monitoring** | Not enough data | Not enough data | #### Security | Feature | Kissmetrics | OWOX | |---|---|---| | **Access Control** | Not enough data | Not enough data | | **Roles Management** | Not enough data | Not enough data | | **Compliance Management** | Not enough data | Not enough data | #### Data Quality | Feature | Kissmetrics | OWOX | |---|---|---| | **Data Preparation** | Not enough data | Not enough data | | **Data Distribution** | Not enough data | Not enough data | | **Data Unification** | Not enough data | Not enough data | #### Maintainence | Feature | Kissmetrics | OWOX | |---|---|---| | **Data Quality Management** | Not enough data | Not enough data | | **Policy Management** | Not enough data | Not enough data | #### Generative AI | Feature | Kissmetrics | OWOX | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Data Governance | Feature | Kissmetrics | OWOX | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | 8.7/10 | 10 | | **OWOX** | 9.3/10 | 128 | #### Analytics | Feature | Kissmetrics | OWOX | |---|---|---| | **Reports** | 9.7 (10 reviews) | 9.7 (122 reviews) | | **Dashboard** | 8.7 (10 reviews) | 9.7 (121 reviews) | | **Web Analytics** | 9.2 (10 reviews) | 9.8 (121 reviews) | | **Campaign Tracking** | 9.5 (10 reviews) | 9.7 (118 reviews) | | **Customer Demographics** | 8.3 (9 reviews) | 9.2 (105 reviews) | | **Predictive Analytics** | 7.8 (10 reviews) | 9.7 (105 reviews) | #### Administration | Feature | Kissmetrics | OWOX | |---|---|---| | **Data Storage** | 8.5 (10 reviews) | 9.8 (115 reviews) | | **A/B Testing** | 8.2 (10 reviews) | 8.8 (98 reviews) | | **Integrations** | 8.2 (10 reviews) | 9.7 (118 reviews) | #### Generative AI | Feature | Kissmetrics | OWOX | |---|---|---| | **AI Text Generation** | Not enough data | 6.7 (5 reviews) | #### Agentic AI - E-Commerce Analytics | Feature | Kissmetrics | OWOX | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Data Mapping | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | N/A | N/A | | **OWOX** | N/A | N/A | #### Functionality | Feature | Kissmetrics | OWOX | |---|---|---| | **Data visualisation** | Not enough data | Not enough data | | **Data transformation** | Not enough data | Not enough data | | **Data migration** | Not enough data | Not enough data | | **Process various formats** | Not enough data | Not enough data | | **No-code functionality** | Not enough data | Not enough data | | **Data manipulation** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | N/A | N/A | | **OWOX** | 9.6/10 | 233 | #### Marketing Operations | Feature | Kissmetrics | OWOX | |---|---|---| | **ROI Tracking** | Not enough data | 9.8 (205 reviews) ✓ Verified | | **Data Collection** | Not enough data | 9.9 (215 reviews) ✓ Verified | | **Customer Insights** | Not enough data | 9.5 (201 reviews) ✓ Verified | | **Multi-User Access** | Not enough data | 9.5 (204 reviews) ✓ Verified | | **Spend Management** | Not enough data | 9.6 (69 reviews) ✓ Verified | | **White Label** | Not enough data | 9.1 (56 reviews) | #### Campaign Activity | Feature | Kissmetrics | OWOX | |---|---|---| | **Campaign Insights** | Not enough data | 9.7 (203 reviews) ✓ Verified | | **Reports and Dashboards** | Not enough data | 9.8 (215 reviews) ✓ Verified | | **Campaign Stickiness** | Not enough data | 9.2 (200 reviews) ✓ Verified | | **Multichannel Tracking** | Not enough data | 9.8 (206 reviews) ✓ Verified | | **Brand Optimization** | Not enough data | 9.3 (189 reviews) ✓ Verified | | **Predictive Analytics** | Not enough data | 9.6 (58 reviews) ✓ Verified | #### Agentic AI - Marketing Analytics | Feature | Kissmetrics | OWOX | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | 9.4/10 | 5 | | **OWOX** | N/A | N/A | #### Metrics | Feature | Kissmetrics | OWOX | |---|---|---| | **Engagement** | 9.3 (5 reviews) | Not enough data | | **Exit Tracking** | 9.3 (5 reviews) | Not enough data | | **Retention** | 9.3 (5 reviews) | Not enough data | | **Return** | Not enough data | Not enough data | | **Conversions** | 9.7 (5 reviews) | Not enough data | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | N/A | N/A | | **OWOX** | N/A | N/A | #### Variation Testing | Feature | Kissmetrics | OWOX | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **WYSIWYG Editor** | Not enough data | Not enough data | | **Conversion Goal** | Not enough data | Not enough data | | **Percentage of Traffic** | Not enough data | Not enough data | | **Confidence Level** | Not enough data | Not enough data | | **Multivariant Testing** | Not enough data | Not enough data | #### Reporting | Feature | Kissmetrics | OWOX | |---|---|---| | **Segmentation** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | #### Personalization | Feature | Kissmetrics | OWOX | |---|---|---| | **Standard Targeting** | Not enough data | Not enough data | | **Custom Targeting** | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | #### Administration | Feature | Kissmetrics | OWOX | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **QA Testing** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Unique to Kissmetrics (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization) **Unique to OWOX (5):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Mapping Software](https://www.g2.com/categories/data-mapping), [Data Preparation Software](https://www.g2.com/categories/data-preparation) --- ## Reviewer Demographics ### By Company Size | Segment | Kissmetrics | OWOX | |---|---|---| | **Small-Business** | 55.6% | 47.8% | | **Mid-Market** | 35.0% | 43.3% | | **Enterprise** | 9.4% | 9.0% | ### By Industry #### Kissmetrics - **Computer Software:** 22.6% - **Internet:** 18.3% - **Marketing and Advertising:** 12.8% - **Information Technology and Services:** 7.9% - **Retail:** 3.7% - **Higher Education:** 2.4% - **Health, Wellness and Fitness:** 2.4% - **E-Learning:** 1.8% - **Real Estate:** 1.2% - **Publishing:** 1.2% - **Other:** 25.6% #### OWOX - **Marketing and Advertising:** 19.7% - **Information Technology and Services:** 12.5% - **Computer Software:** 10.7% - **Retail:** 9.3% - **Internet:** 4.2% - **Financial Services:** 3.8% - **Education Management:** 3.1% - **E-Learning:** 2.4% - **Entertainment:** 2.4% - **Accounting:** 1.7% - **Other:** 30.1% --- ## Alternatives ### Alternatives to Kissmetrics - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2955 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1806 reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews) ### Alternatives to OWOX - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1651 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14861 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1038 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3770 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews) --- ## Top Discussions ### Kissmetrics - Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi Ben, Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..." ### OWOX - Title: [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) — 1 comment *(includes official response)* > **Top comment:** "OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kissmetrics-vs-owox)