# Kissmetrics vs Matomo (Formerly Piwik) Comparison | | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | | **Total Reviews** | 168 | 96 | | **Largest Market Segment** | Small-Business (55.6% of reviews) | Small-Business (55.3% of reviews) | | **Entry Level Price** | $299.00 Per Month | FREE download | --- ## Top Pros & Cons ### Kissmetrics **Not enough data** ### Matomo (Formerly Piwik) Pros: - Customization (1 reviews) - Data Collection (1 reviews) --- ## Ratings Comparison | Rating | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Meets Requirements** | 7.9 (154 reviews) | 8.5 (80 reviews) | | **Ease of Use** | 7.4 (155 reviews) | 8.0 (82 reviews) | | **Ease of Setup** | 6.7 (62 reviews) | 7.7 (53 reviews) | | **Ease of Admin** | 7.8 (67 reviews) | 7.9 (48 reviews) | | **Quality of Support** | 8.3 (135 reviews) | 7.7 (49 reviews) | | **Has the product been a good partner in doing business?** | 8.4 (68 reviews) | 8.4 (31 reviews) | | **Product Direction (% positive)** | 7.8 (155 reviews) | 8.1 (80 reviews) | --- ## Pricing ### Kissmetrics #### Entry-Level Pricing Plan: Silver Price: $299.00 Per Month Description: Best for smaller businesses - up to 10,000 monthly tracked users Key Features: - Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power - Populations: Up to 10 active - Campaigns: Unlimited Profiles, Unlimited Emails [Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing) #### Free Trial Yes ### Matomo (Formerly Piwik) #### Entry-Level Pricing Plan: On-Premise (Self-Hosted) Price: FREE download Description: GPL v3+ licensed. Premium Features & Support options available. Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/ Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data. [Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | 8.0/10 | 132 | | **Matomo (Formerly Piwik)** | 8.2/10 | 69 | #### Metrics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Sessions - Digital Analytics** | 8.3 (102 reviews) | 8.5 (63 reviews) | | **Engagement** | 8.1 (102 reviews) | 8.5 (57 reviews) | | **Entry and Exit Pages** | 7.7 (94 reviews) | 8.8 (58 reviews) | | **Standard Event Tracking** | 8.7 (111 reviews) | 8.5 (60 reviews) | | **Custom Event Tracking** | 8.6 (111 reviews) | 8.2 (58 reviews) | | **Retention** | 8.0 (93 reviews) | 8.1 (49 reviews) | | **Return** | 7.7 (96 reviews) ✓ Verified | 8.1 (51 reviews) | | **Conversions** | 8.7 (109 reviews) | 7.9 (47 reviews) | | **Funnels** | 8.4 (109 reviews) | 7.5 (38 reviews) | #### Reporting | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Real-Time Reporting** | 8.0 (108 reviews) | 8.3 (58 reviews) | | **Trending** | 7.6 (90 reviews) | 8.1 (40 reviews) | | **Retroactive Reporting** | 8.0 (63 reviews) | 8.3 (43 reviews) | | **Segmentation** | 8.1 (100 reviews) | 7.9 (49 reviews) | | **Mobile Reporting** | 7.1 (57 reviews) | 8.1 (37 reviews) | | **Unification Across Devices** | 8.0 (66 reviews) | 8.0 (42 reviews) | | **Custom Reports and Dashboards** | 8.1 (107 reviews) | 8.3 (55 reviews) | #### Other | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **User Data** | 8.3 (105 reviews) | 8.4 (55 reviews) | | **Site Search Reporting** | 7.6 (58 reviews) | 8.5 (52 reviews) | | **Load Time Monitoring** | Feature Not Available | 7.8 (41 reviews) | | **Campaign Tracking** | 8.2 (91 reviews) | 8.3 (45 reviews) | | **E-Commerce** | 7.9 (61 reviews) | 7.9 (30 reviews) | | **Promotional Messages** | 7.4 (39 reviews) | 7.4 (22 reviews) | | **Administration Alerts** | Feature Not Available | 8.3 (40 reviews) | #### Agentic AI - Digital Analytics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **API / Integrations** | 7.8 (88 reviews) | 8.4 (39 reviews) | | **QA Testing** | 7.6 (57 reviews) | 7.8 (34 reviews) | | **Performance and Reliability** | 8.1 (98 reviews) | 8.6 (50 reviews) | | **User, Role, and Access Management** | 8.7 (98 reviews) | 8.9 (54 reviews) | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | #### Content Creation | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | 9.2/10 | 5 | | **Matomo (Formerly Piwik)** | N/A | N/A | #### User Identification | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Demographics** | 9.0 (5 reviews) | Not enough data | | **User Segmentation** | 9.3 (5 reviews) | Not enough data | | **Geolocation** | 9.7 (5 reviews) | Not enough data | #### Tracking & Reporting | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Custom Event Tracking** | 8.7 (5 reviews) | Not enough data | | **Real-Time Insights** | 9.0 (5 reviews) | Not enough data | | **Attribution** | 9.0 (5 reviews) | Not enough data | | **Dashboard** | 9.0 (5 reviews) | Not enough data | | **User Path Tracking** | 9.3 (5 reviews) | Not enough data | | **User Activity History** | 9.3 (5 reviews) | Not enough data | #### Metrics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Engagement** | 9.3 (5 reviews) | Not enough data | | **Exit Tracking** | 9.3 (5 reviews) | Not enough data | | **Retention** | 9.3 (5 reviews) | Not enough data | | **Return** | Not enough data | Not enough data | | **Conversions** | 9.7 (5 reviews) | Not enough data | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | 8.1/10 | 10 | | **Matomo (Formerly Piwik)** | N/A | N/A | #### Product Analytics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Account-Level Analytics** | 8.1 (9 reviews) | Not enough data | | **User-Level Analytics** | 8.3 (10 reviews) | Not enough data | | **Segmentation** | 7.7 (10 reviews) | Not enough data | | **Funnels** | 8.2 (10 reviews) | Not enough data | | **Alerts** | 8.1 (9 reviews) | Not enough data | | **Multi-Product Analytics** | 9.2 (8 reviews) | Not enough data | | **User Scoring** | 8.0 (9 reviews) | Not enough data | | **Integrations** | 7.6 (9 reviews) | Not enough data | #### Agentic AI - Product Analytics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### AI driven optimization - Product Analytics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | 8.7/10 | 10 | | **Matomo (Formerly Piwik)** | N/A | N/A | #### Analytics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Reports** | 9.7 (10 reviews) | Not enough data | | **Dashboard** | 8.7 (10 reviews) | Not enough data | | **Web Analytics** | 9.2 (10 reviews) | Not enough data | | **Campaign Tracking** | 9.5 (10 reviews) | Not enough data | | **Customer Demographics** | 8.3 (9 reviews) | Not enough data | | **Predictive Analytics** | 7.8 (10 reviews) | Not enough data | #### Administration | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Data Storage** | 8.5 (10 reviews) | Not enough data | | **A/B Testing** | 8.2 (10 reviews) | Not enough data | | **Integrations** | 8.2 (10 reviews) | Not enough data | #### Generative AI | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | N/A | N/A | | **Matomo (Formerly Piwik)** | 8.9/10 | 23 | #### Tools | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Contact Collection** | Not enough data | 8.2 (13 reviews) | | **Audience Insights** | Not enough data | 9.3 (20 reviews) | | **Social Sharing** | Not enough data | 8.7 (15 reviews) | #### Metrics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Entry and Exit Pages** | Not enough data | 9.1 (18 reviews) | | **Sessions** | Not enough data | 8.9 (20 reviews) | | **Engagement** | Not enough data | 9.2 (19 reviews) | | **Return** | Not enough data | 9.0 (19 reviews) | | **Conversions** | Not enough data | 9.0 (17 reviews) | | **Search Rank** | Not enough data | 8.6 (14 reviews) | #### Agentic AI - Content Analytics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | 9.4/10 | 5 | | **Matomo (Formerly Piwik)** | N/A | N/A | #### Metrics | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Engagement** | 9.3 (5 reviews) | Not enough data | | **Exit Tracking** | 9.3 (5 reviews) | Not enough data | | **Retention** | 9.3 (5 reviews) | Not enough data | | **Return** | Not enough data | Not enough data | | **Conversions** | 9.7 (5 reviews) | Not enough data | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Kissmetrics** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | #### Variation Testing | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **WYSIWYG Editor** | Not enough data | Not enough data | | **Conversion Goal** | Not enough data | Not enough data | | **Percentage of Traffic** | Not enough data | Not enough data | | **Confidence Level** | Not enough data | Not enough data | | **Multivariant Testing** | Not enough data | Not enough data | #### Reporting | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Segmentation** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | #### Personalization | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Standard Targeting** | Not enough data | Not enough data | | **Custom Targeting** | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | #### Administration | Feature | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **QA Testing** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Kissmetrics (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Kissmetrics | Matomo (Formerly Piwik) | |---|---|---| | **Small-Business** | 55.6% | 55.3% | | **Mid-Market** | 35.0% | 30.6% | | **Enterprise** | 9.4% | 14.1% | ### By Industry #### Kissmetrics - **Computer Software:** 22.6% - **Internet:** 18.3% - **Marketing and Advertising:** 12.8% - **Information Technology and Services:** 7.9% - **Retail:** 3.7% - **Higher Education:** 2.4% - **Health, Wellness and Fitness:** 2.4% - **E-Learning:** 1.8% - **Real Estate:** 1.2% - **Publishing:** 1.2% - **Other:** 25.6% #### Matomo (Formerly Piwik) - **Marketing and Advertising:** 14.4% - **Computer Software:** 11.1% - **Information Technology and Services:** 8.9% - **Internet:** 8.9% - **Retail:** 5.6% - **Publishing:** 4.4% - **Airlines/Aviation:** 3.3% - **Automotive:** 3.3% - **Government Administration:** 2.2% - **Health, Wellness and Fitness:** 2.2% - **Other:** 35.6% --- ## Alternatives ### Alternatives to Kissmetrics - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2951 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6857 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews) ### Alternatives to Matomo (Formerly Piwik) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6857 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2951 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews) - [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (441 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) --- ## Top Discussions ### Kissmetrics - Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi Ben, Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..." ### Matomo (Formerly Piwik) - Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..." - Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote > **Top comment:** "I no delete it" - Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote > **Top comment:** "Because your platform is very helpful" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kissmetrics-vs-matomo-formerly-piwik)