Compare KickFire vs Nielsen

See this
comparison of KickFire vs. Nielsen
based on data from user reviews. KickFire rates 3.9/5 stars with 24 reviews. Nielsen rates 4.3/5 stars with 15 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
KickFire
Free Trial Unavailable
Nielsen
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
8.5
Ease of Use
Ease of Use
8.3
6.7
Ease of Setup
Ease of Setup
7.7
Not enough data available
Ease of Admin
Ease of Admin
7.9
Not enough data available
Quality of Support
Quality of Support
7.6
8.3
Ease of Doing Business With
Ease of Doing Business With
7.3
Not enough data available
Product Direction (% positive)
Product Direction (% positive)
6.4
6.4
Meets Requirements
KickFire
8.3
Nielsen
8.5
Ease of Use
KickFire
8.3
Nielsen
6.7
Ease of Setup
KickFire
7.7
Nielsen
Not enough data available
Ease of Admin
KickFire
7.9
Nielsen
Not enough data available
Quality of Support
KickFire
7.6
Nielsen
8.3
Ease of Doing Business With
KickFire
7.3
Nielsen
Not enough data available
Product Direction (% positive)
KickFire
6.4
Nielsen
6.4

Features

Operations
Return on Investment (ROI)
KickFire
Not enough data available
Nielsen
8.6
Cross-Functional Access
KickFire
Not enough data available
Nielsen
8.3
Discovery
Data Collection
KickFire
Not enough data available
Nielsen
8.5
Customer Retention
KickFire
Not enough data available
Nielsen
8.1
Campaign Activity
Campaign Insights
KickFire
Not enough data available
Nielsen
8.3
Reports and Dashboards
KickFire
Not enough data available
Nielsen
7.9
Campaign Stickiness
KickFire
Not enough data available
Nielsen
7.7
Brand Optimization
KickFire
Not enough data available
Nielsen
7.9
Platform
Multichannel Tracking
KickFire
Not enough data available
Nielsen
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
37.5%
20.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
62.5%
26.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0%
53.3%
KickFire
Small-Business
37.5%
Mid-Market
62.5%
Enterprise
0%
Nielsen
Small-Business
20.0%
Mid-Market
26.7%
Enterprise
53.3%

Reviewers' Industry

 
Computer Software
33.3%
Marketing and Advertising
26.7%
 
Information Technology and Services
16.7%
Food & Beverages
13.3%
 
Marketing and Advertising
8.3%
Consumer Goods
13.3%
 
Publishing
4.2%
Security and Investigations
6.7%
 
Professional Training & Coaching
4.2%
Media Production
6.7%
 
Other
33.3%
Other
33.3%
KickFire
Computer Software
33.3%
Information Technology and Services
16.7%
Marketing and Advertising
8.3%
Publishing
4.2%
Professional Training & Coaching
4.2%
Other
33.3%
Nielsen
Marketing and Advertising
26.7%
Food & Beverages
13.3%
Consumer Goods
13.3%
Security and Investigations
6.7%
Media Production
6.7%
Other
33.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Bjorn L.
User in Computer Software

It is very convenient and allows for insight into a company. Even if the person I'm looking for isn't listed, it at least shows me the email format that the company uses so I can surmise the email address of the prospect I am targeting.

User in Food & Beverages

Nielsen provides accurate 3rd party data. The particular database we use at our company is for retail products. Nielsen provides pretty accurate retail sales data, that cover 90% of the market we play in. They also offer information by SKU level for region...

Most Helpful Critical Review
Most Helpful Critical Review
Consultant in Marketing and Advertising

Not easy to navigate, my first test records were skeletal and had .little information of value.

User

UI is slow and hard to use. Not straightforward or user friendly.

 
KickFire
Most Helpful Favorable Review
Bjorn L.
User in Computer Software

It is very convenient and allows for insight into a company. Even if the person I'm looking for isn't listed, it at least shows me the email format that the company uses so I can surmise the email address of the prospect I am targeting.

Most Helpful Critical Review
Consultant in Marketing and Advertising

Not easy to navigate, my first test records were skeletal and had .little information of value.

Nielsen
Most Helpful Favorable Review
User in Food & Beverages

Nielsen provides accurate 3rd party data. The particular database we use at our company is for retail products. Nielsen provides pretty accurate retail sales data, that cover 90% of the market we play in. They also offer information by SKU level for region...

Most Helpful Critical Review
User

UI is slow and hard to use. Not straightforward or user friendly.

Screenshots

 
No screenshots provided
KickFire
Nielsen
No screenshots provided
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