# Khoros Social Media Management vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in user experience, with many praising its **intuitive navigation** and seamless setup process. Users appreciate how easy it is to manage multiple social channels in one place, making content scheduling straightforward and efficient.
- **Users say** that Khoros Social Media Management offers a **simple interface** that is easy to use, which can be beneficial for those new to social media management tools. However, some users feel that it lacks the depth of features found in Sprout Social, which may limit its effectiveness for more complex needs.
- **Reviewers mention** that Sprout Social provides exceptional customer support, highlighting the responsiveness and resourcefulness of the support team. Users have noted that they receive timely answers and helpful resources, which enhances their overall experience with the platform.
- **According to verified reviews** , Khoros has a strong focus on enterprise-level features, making it suitable for larger organizations. However, this focus may come at the expense of usability for smaller businesses, which often find Sprout Social more aligned with their needs.
- **G2 reviewers highlight** that Sprout Social's robust analytics and reporting features are a significant advantage, allowing users to track social performance effectively. Users appreciate the detailed insights and social measurement capabilities that help them optimize their campaigns.
- **Users report** that while Khoros has some strong features like **queue management** and conversation tracking, it struggles with overall satisfaction compared to Sprout Social. Many users feel that the depth of features and support available in Sprout Social makes it a more reliable choice for day-to-day social media management.



| | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 121 | 6,865 | 
| **Largest Market Segment** | Enterprise (46.7% of reviews) | Small-Business (44.5% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Khoros Social Media Management

Pros:
- Social Media Management (9 reviews)
- Ease of Use (7 reviews)

Cons:
- Scheduling Issues (4 reviews)
- Complex Usage (3 reviews)

### Sprout Social

Pros:
- Ease of Use (1874 reviews)
- Post Scheduling (1232 reviews)

Cons:
- Missing Features (749 reviews)
- Limited Features (548 reviews)

---
## Ratings Comparison
| Rating | Khoros Social Media Management | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 7.7 (104 reviews) | 8.5 (5802 reviews) | 
  | **Ease of Use** | 7.4 (104 reviews) | 8.8 (5876 reviews) | 
  | **Ease of Setup** | 7.2 (58 reviews) | 8.7 (4199 reviews) | 
  | **Ease of Admin** | 7.3 (52 reviews) | 8.8 (2416 reviews) | 
  | **Quality of Support** | 7.6 (98 reviews) | 8.6 (5174 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.6 (52 reviews) | 8.7 (2380 reviews) | 
  | **Product Direction (% positive)** | 8.1 (98 reviews) | 8.8 (5640 reviews) | 

---
## Pricing

### Khoros Social Media Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Khoros Social Media Management** | N/A | N/A |
| **Sprout Social** | 7.3/10 | 3854 |

#### Social Analytics

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.7 (2999 reviews) | 
| **Follower Analysis** | Not enough data | 7.8 (3165 reviews) | 
| **Post Performance** | Not enough data | 8.8 (3468 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.2 (2609 reviews) | 
| **Attribution** | Not enough data | 7.0 (2608 reviews) | 
| **Hashtag Analytics** | Not enough data | 7.3 (2371 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.1 (2320 reviews) | 

#### Reports & Dashboards

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.1 (3283 reviews) | 
| **Report Exporting** | Not enough data | 8.5 (3297 reviews) | 
| **Scalability** | Not enough data | 8.5 (3220 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (891 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (896 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (876 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (889 reviews) | 
| **Decision Making** | Not enough data | 6.3 (889 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Khoros Social Media Management** | 8.3/10 | 78 |
| **Sprout Social** | 7.6/10 | 4991 |

#### Content & Collaboration

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Content Calendar** | 8.4 (15 reviews) | 8.9 (3288 reviews) | 
| **Content Library** | 7.3 (13 reviews) | 7.9 (2935 reviews) | 
| **Shared Inbox** | 8.5 (10 reviews) | 8.2 (3071 reviews) | 
| **Approval Workflows** | 8.5 (16 reviews) | 8.0 (2941 reviews) | 
| **Users and Permissions** | 8.6 (16 reviews) | 8.3 (3032 reviews) | 
| **Content Creation** | 8.3 (11 reviews) | Feature Not Available | 

#### Social Management

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Social Analytics** | 8.0 (68 reviews) | 8.6 (4570 reviews) | 
| **Social Publishing** | 8.3 (73 reviews) | 8.9 (4663 reviews) | 
| **Campaign Optimization** | 8.2 (69 reviews) | 8.1 (3872 reviews) | 
| **Social Engagement** | 8.3 (75 reviews) | 8.5 (4361 reviews) | 
| **Campaign Planning** | 8.6 (12 reviews) | 8.0 (2945 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.5 (2509 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (1061 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (1052 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (1082 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (1045 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (1034 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (1038 reviews) | 
| **Decision Making** | Not enough data | 6.5 (1035 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Khoros Social Media Management** | 7.1/10 | 44 |
| **Sprout Social** | 7.4/10 | 2301 |

#### Monitoring & Listening

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Social Measurement** | 7.8 (41 reviews) | 8.5 (1925 reviews) | 
| **Influencer Identification** | 6.4 (31 reviews) | 7.0 (1433 reviews) | 
| **Brand Monitoring** | 7.6 (7 reviews) | 8.1 (1259 reviews) | 
| **Keyword Tracking** | 6.9 (6 reviews) | 7.9 (1205 reviews) | 
| **Trend Analysis** | 7.7 (5 reviews) | 7.7 (1175 reviews) | 
| **Competitor Analysis** | Not enough data | 7.8 (1204 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (388 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (407 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (386 reviews) | 
| **Proactive Assistance** | Not enough data | 6.5 (389 reviews) | 
| **Decision Making** | Not enough data | 6.5 (391 reviews) | 

#### Data Management & Analysis

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | 6.3 (27 reviews) | 7.5 (1225 reviews) | 
| **Social Reporting** | 7.9 (40 reviews) | 8.6 (2042 reviews) | 
| **Alerts and Notifications** | 6.4 (6 reviews) | 8.1 (1242 reviews) | 
| **Advanced Data Filtering** | 7.0 (5 reviews) | 7.8 (1144 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Khoros Social Media Management** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1658 |

#### Generative AI

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (869 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (852 reviews) | 

#### Process

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1481 reviews) | 
| **Tickets** | Not enough data | 7.9 (1254 reviews) | 
| **Macros** | Not enough data | 7.7 (1015 reviews) | 

#### Channels

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.8 (1533 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1129 reviews) | 
| **Reporting** | Not enough data | 8.4 (1452 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to Sprout Social (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Small-Business** | 22.5% | 44.5% | 
| **Mid-Market** | 30.8% | 38.0% | 
| **Enterprise** | 46.7% | 17.5% | 

### By Industry

#### Khoros Social Media Management

- **Marketing and Advertising:** 22.5%
- **Retail:** 9.2%
- **Insurance:** 7.5%
- **Hospital & Health Care:** 5.0%
- **Internet:** 4.2%
- **Consumer Goods:** 4.2%
- **Sports:** 3.3%
- **Entertainment:** 3.3%
- **Public Relations and Communications:** 3.3%
- **Information Technology and Services:** 2.5%
- **Other:** 35.0%

#### Sprout Social

- **Marketing and Advertising:** 20.3%
- **Non-Profit Organization Management:** 6.3%
- **Higher Education:** 5.6%
- **Information Technology and Services:** 3.7%
- **Financial Services:** 3.2%
- **Computer Software:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.3%
- **Retail:** 2.3%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 48.0%

---
## Alternatives

### Alternatives to Khoros Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7390 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews)
- [MavSocial](https://www.g2.com/products/mavsocial/reviews) — 4.7/5 stars (49 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) — 4.2/5 stars (1614 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7390 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1121 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)

---
## Top Discussions

### Khoros Social Media Management

No discussions available for this product.

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/khoros-social-media-management-vs-sprout-social)