# Khoros Social Media Management vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in user satisfaction, boasting a significantly higher overall score compared to Khoros. Users appreciate its ability to centralize messages into one inbox, which enhances social media reporting and reduces errors, making it a favorite for planning and managing social media platforms.
- **Users say** that Sprout Social's ease of use is a standout feature, with many highlighting the intuitive setup process. One reviewer noted, "I would definitely recommend it to others," emphasizing how user-friendly the platform is for newcomers.
- **According to verified reviews** , Khoros offers a simple interface that users find easy to navigate. However, while some appreciate its straightforward design, it lacks the robust features and analytics that Sprout Social provides, which can limit its effectiveness for more complex social media strategies.
- **Reviewers mention** that Sprout Social's analytics capabilities are a major advantage, with users loving the comprehensive data available in one place. This feature not only aids in scheduling content but also in tracking performance, which is crucial for effective social media management.
- **G2 reviewers highlight** that while Khoros has some useful features, such as accurate volume tracking of queues, it falls short in overall support and user experience compared to Sprout Social. Users have noted that Khoros can be less responsive in addressing issues, which can hinder day-to-day operations.
- **Users report** that Sprout Social's strong focus on social engagement and campaign optimization makes it a preferred choice for small businesses looking to grow their online presence. In contrast, Khoros, while favored by some enterprises, may not meet the diverse needs of smaller teams as effectively.



| | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 121 | 6,599 | 
| **Largest Market Segment** | Enterprise (46.7% of reviews) | Small-Business (44.8% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Khoros Social Media Management

Pros:
- Social Media Management (9 reviews)
- Ease of Use (7 reviews)

Cons:
- Scheduling Issues (4 reviews)
- Complex Usage (3 reviews)

### Sprout Social

Pros:
- Ease of Use (1875 reviews)
- Post Scheduling (1233 reviews)

Cons:
- Missing Features (749 reviews)
- Limited Features (548 reviews)

---
## Ratings Comparison
| Rating | Khoros Social Media Management | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 7.7 (104 reviews) | 8.5 (5576 reviews) | 
  | **Ease of Use** | 7.4 (104 reviews) | 8.8 (5641 reviews) | 
  | **Ease of Setup** | 7.2 (58 reviews) | 8.7 (3985 reviews) | 
  | **Ease of Admin** | 7.3 (52 reviews) | 8.8 (2315 reviews) | 
  | **Quality of Support** | 7.6 (98 reviews) | 8.6 (4982 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.6 (52 reviews) | 8.7 (2279 reviews) | 
  | **Product Direction (% positive)** | 8.1 (98 reviews) | 8.9 (5443 reviews) | 

---
## Pricing

### Khoros Social Media Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Khoros Social Media Management** | N/A | N/A |
| **Sprout Social** | 7.3/10 | 3721 |

#### Social Analytics

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.7 (2987 reviews) | 
| **Follower Analysis** | Not enough data | 7.8 (3158 reviews) | 
| **Post Performance** | Not enough data | 8.8 (3411 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.2 (2602 reviews) | 
| **Attribution** | Not enough data | 7.0 (2605 reviews) | 
| **Hashtag Analytics** | Not enough data | 7.3 (2369 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.1 (2310 reviews) | 

#### Reports & Dashboards

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.1 (3248 reviews) | 
| **Report Exporting** | Not enough data | 8.5 (3281 reviews) | 
| **Scalability** | Not enough data | 8.5 (3169 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (891 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (891 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (878 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (886 reviews) | 
| **Decision Making** | Not enough data | 6.3 (889 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Khoros Social Media Management** | 8.3/10 | 78 |
| **Sprout Social** | 7.5/10 | 4788 |

#### Content & Collaboration

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Content Calendar** | 8.4 (15 reviews) | 8.9 (3246 reviews) | 
| **Content Library** | 7.3 (13 reviews) | 7.9 (2931 reviews) | 
| **Shared Inbox** | 8.5 (10 reviews) | 8.2 (3040 reviews) | 
| **Approval Workflows** | 8.5 (16 reviews) | 8.0 (2921 reviews) | 
| **Users and Permissions** | 8.6 (16 reviews) | 8.3 (3021 reviews) | 
| **Content Creation** | 8.3 (11 reviews) | Feature Not Available | 

#### Social Management

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Social Analytics** | 8.0 (68 reviews) | 8.6 (4463 reviews) | 
| **Social Publishing** | 8.3 (73 reviews) | 8.9 (4520 reviews) | 
| **Campaign Optimization** | 8.2 (69 reviews) | 8.1 (3844 reviews) | 
| **Social Engagement** | 8.3 (75 reviews) | 8.5 (4286 reviews) | 
| **Campaign Planning** | 8.6 (12 reviews) | 7.9 (2923 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.5 (2505 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (1062 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (1053 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (1073 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (1046 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (1035 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (1036 reviews) | 
| **Decision Making** | Not enough data | 6.5 (1035 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Khoros Social Media Management** | 7.1/10 | 44 |
| **Sprout Social** | 7.4/10 | 2243 |

#### Monitoring & Listening

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Social Measurement** | 7.8 (41 reviews) | 8.5 (1919 reviews) | 
| **Influencer Identification** | 6.4 (31 reviews) | 7.0 (1433 reviews) | 
| **Brand Monitoring** | 7.6 (7 reviews) | 8.1 (1246 reviews) | 
| **Keyword Tracking** | 6.9 (6 reviews) | 7.9 (1203 reviews) | 
| **Trend Analysis** | 7.7 (5 reviews) | 7.7 (1174 reviews) | 
| **Competitor Analysis** | Not enough data | 7.8 (1197 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (386 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (400 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (385 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (388 reviews) | 
| **Decision Making** | Not enough data | 6.5 (388 reviews) | 

#### Data Management & Analysis

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | 6.3 (27 reviews) | 7.5 (1219 reviews) | 
| **Social Reporting** | 7.9 (40 reviews) | 8.6 (2020 reviews) | 
| **Alerts and Notifications** | 6.4 (6 reviews) | 8.1 (1235 reviews) | 
| **Advanced Data Filtering** | 7.0 (5 reviews) | 7.8 (1136 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Khoros Social Media Management** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1644 |

#### Generative AI

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (867 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (851 reviews) | 

#### Process

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1476 reviews) | 
| **Tickets** | Not enough data | 7.9 (1250 reviews) | 
| **Macros** | Not enough data | 7.7 (1012 reviews) | 

#### Channels

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.9 (1528 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1128 reviews) | 
| **Reporting** | Not enough data | 8.4 (1442 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to Sprout Social (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Khoros Social Media Management | Sprout Social | 
|---|---|---|
| **Small-Business** | 22.5% | 44.8% | 
| **Mid-Market** | 30.8% | 37.7% | 
| **Enterprise** | 46.7% | 17.5% | 

### By Industry

#### Khoros Social Media Management

- **Marketing and Advertising:** 22.5%
- **Retail:** 9.2%
- **Insurance:** 7.5%
- **Hospital & Health Care:** 5.0%
- **Internet:** 4.2%
- **Consumer Goods:** 4.2%
- **Sports:** 3.3%
- **Entertainment:** 3.3%
- **Public Relations and Communications:** 3.3%
- **Information Technology and Services:** 2.5%
- **Other:** 35.0%

#### Sprout Social

- **Marketing and Advertising:** 20.4%
- **Non-Profit Organization Management:** 6.3%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Financial Services:** 3.2%
- **Computer Software:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Retail:** 2.4%
- **Public Relations and Communications:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.8%

---
## Alternatives

### Alternatives to Khoros Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7341 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews)
- [MavSocial](https://www.g2.com/products/mavsocial/reviews) — 4.7/5 stars (49 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) — 4.2/5 stars (1614 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7341 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2658 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1111 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)

---
## Top Discussions

### Khoros Social Media Management

No discussions available for this product.

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/khoros-social-media-management-vs-sprout-social)