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# Keyword Tool vs Ubersuggest Comparison - What are their main differences?

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](/compare/keyword-tool/ubersuggest/export.csv)

Keyword ToolUbersuggest[+ Add Product](#)

Reviews

**Keyword Tool** [

4.5/5(19)

](https://www.g2.com/products/keyword-tool/reviews#reviews)

**Ubersuggest** [

4.2/5(160)

](https://www.g2.com/products/ubersuggest/reviews#reviews)

Pricing

**Keyword Tool**
No pricing available

**Ubersuggest**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Keyword Tool**
Not enough reviews yet

**Ubersuggest**
\<1 month

Based on 21 responses

Return on Investment

**Keyword Tool**
Not enough reviews yet

**Ubersuggest**
8 months

Based on 21 responses

Perceived Cost

**Keyword Tool**
Not enough reviews yet

**Ubersuggest**
$$$$$

Average Discount

**Keyword Tool**
Not enough reviews yet

**Ubersuggest**
14%

 ![Keyword Tool](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ab0f5d2e47b2f50f8b6e3e10ac7da24d/keyword-tool.png "Keyword Tool")

 ![Ubersuggest](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_934bd4159328bf62072354aeff2d43c0/ubersuggest.jpg "Ubersuggest")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

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Pros & Cons

**Keyword Tool**
Not enough data

**Ubersuggest**
[
Keyword Research (5)
](https://www.g2.com/products/ubersuggest/reviews?filters%5Bsentiment_snippet%5D=1367008&qs=pros-and-cons#reviews)[
Affordable (3)
](https://www.g2.com/products/ubersuggest/reviews?filters%5Bsentiment_snippet%5D=1367668&qs=pros-and-cons#reviews)[
Search Issues (3)
](https://www.g2.com/products/ubersuggest/reviews?filters%5Bsentiment_snippet%5D=1367119&qs=pros-and-cons#reviews)[
Confusing Interface (2)
](https://www.g2.com/products/ubersuggest/reviews?filters%5Bsentiment_snippet%5D=1997273&qs=pros-and-cons#reviews)

Integrations

**Keyword Tool**
Not enough data

**Ubersuggest**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_91458feb7dbeb0f5518a9006b475c574/google-search-console.jpg "Product Avatar Image")

Google Search Console

](https://www.g2.com/products/google-search-console/reviews)[
View all
](https://www.g2.com/products/ubersuggest/integrations)

Ratings

Meets Requirements

**Keyword Tool**

9.5

9.514

**Ubersuggest**

8.4

8.4108

Ease of Use

**Keyword Tool**

9.6

9.614

**Ubersuggest**

9.1

9.1112

Ease of Setup

**Keyword Tool**

9.3

9.35

**Ubersuggest**

9.2

9.259

Ease of Admin

**Keyword Tool**

9.7

9.75

**Ubersuggest**

9.1

9.141

Quality of Support

**Keyword Tool**

9.1

9.111

**Ubersuggest**

8.1

8.193

Has the product been a good partner in doing business?

**Keyword Tool**
Not enough data

**Ubersuggest**

8.5

8.541

Product Direction (% positive)

**Keyword Tool**

8.2

8.213

**Ubersuggest**

8.7

8.797

Features

SEO Tools[Hide 107 FeaturesShow 107 Features](javascript:void(0);)

8.1

10

7.9

91

SEO Auditing & Monitoring

SEO Alerting

8.6

6

8.8(won by 0.2)

72

SEO Auditing

8.0

5

8.9(won by 0.9)

76

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SEO Change Tracking

8.7

5

8.8(won by 0.1)

70

Technical SEO

Not enough data

8.4(won by default)

69

Engagement Tracking

Not enough data

Not enough data

Agentic AI - SEO Tools

Autonomous Task Execution

Not enough data

6.3(won by default)

5

Multi-step Planning

Not enough data

6.3(won by default)

5

Cross-system Integration

Not enough data

6.0(won by default)

7

Adaptive Learning

Not enough data

7.3(won by default)

5

Natural Language Interaction

Not enough data

8.0(won by default)

5

Proactive Assistance

Not enough data

8.0(won by default)

5

Decision Making

Not enough data

8.3(won by default)

5

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Google Analytics Integration

Not enough data

Not enough data

SEO Content & Rankings

Link Building

6.7

7

8.0(won by 1.3)

71

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Keyword Research

8.5

9

8.9(won by 0.4)

88

SERP Rank Tracking

8.1

9

8.7(won by 0.6)

73

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Localization

8.1

6

8.5(won by 0.4)

61

Content Insights

Not enough data

8.7(won by default)

70

Customer Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

SEO Reporting

Competitor Analysis

8.7

9

8.8(won by 0.1)

75

Data Visualization

8.3

6

8.7(won by 0.4)

70

Custom Reports

8.1(tied score)

6

8.1(tied score)

63

White Label

7.8(won by 0.7)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.1

47

Real-Time Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Scheduled/Automated Reports

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

7.2(won by default)

24

AI Text Summarization

Not enough data

6.9(won by default)

23

Generative AI

Not enough data

Not enough data

Additional Functionality

Retargeting

Not enough data

Not enough data

API

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Broken Link Discovery

Not enough data

Not enough data

URL Shortener

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Custom Domains

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Backlink Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

For Marketing and Advertising

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Link Editing

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Link Analytics

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Link Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Backlink Monitoring

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Content Personalization

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Problem Area Alerts

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Mobile Friendly Test

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

8.3

54

Tools

Contact Collection

Not enough data

7.8(won by default)

30

Audience Insights

Not enough data

8.6(won by default)

41

Social Sharing

Not enough data

8.1(won by default)

37

Metrics

Entry and Exit Pages

Not enough data

8.1(won by default)

33

Sessions

Not enough data

8.1(won by default)

33

Engagement

Not enough data

8.7(won by default)

33

Return

Not enough data

8.4(won by default)

30

Conversions

Not enough data

8.3(won by default)

33

Search Rank

Not enough data

9.0(won by default)

49

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Show 1 feature category with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Keyword Tool](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ab0f5d2e47b2f50f8b6e3e10ac7da24d/keyword-tool.png "Keyword Tool")](https://www.g2.com/products/keyword-tool/reviews)

Keyword Tool

Small-Business(50 or fewer emp.)

47.4%

Mid-Market(51-1000 emp.)

47.4%

Enterprise(\> 1000 emp.)

5.3%

[![Ubersuggest](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_934bd4159328bf62072354aeff2d43c0/ubersuggest.jpg "Ubersuggest")](https://www.g2.com/products/ubersuggest/reviews)

Ubersuggest

Small-Business(50 or fewer emp.)

74.2%

Mid-Market(51-1000 emp.)

24.5%

Enterprise(\> 1000 emp.)

1.3%

Small-Business

(50 or fewer emp.)

47.4%

74.2%

Mid-Market

(51-1000 emp.)

47.4%

24.5%

Enterprise

(\> 1000 emp.)

5.3%

1.3%

Reviewers' Industry

[![Keyword Tool](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ab0f5d2e47b2f50f8b6e3e10ac7da24d/keyword-tool.png "Keyword Tool")](https://www.g2.com/products/keyword-tool/reviews)
Keyword Tool

Marketing and Advertising

26.3%

Information Technology and Services

15.8%

Cosmetics

15.8%

Telecommunications

5.3%

Market Research

5.3%

Other

31.6%

[![Ubersuggest](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_934bd4159328bf62072354aeff2d43c0/ubersuggest.jpg "Ubersuggest")](https://www.g2.com/products/ubersuggest/reviews)
Ubersuggest

Marketing and Advertising

29.5%

Information Technology and Services

16.7%

Computer Software

10.9%

Market Research

3.8%

Hospital & Health Care

2.6%

Other

36.5%

Alternatives

**Keyword Tool Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![LocaliQ](https://images.g2crowd.com/uploads/product/hd_favicon/069083f4b8b3549c8478d32c6707cdd6/localiq.svg "LocaliQ")

[
LocaliQ
](/products/localiq/reviews)

 ![SpyFu](https://images.g2crowd.com/uploads/product/hd_favicon/1501537262/spyfu.svg "SpyFu")

[
SpyFu
](/products/spyfu/reviews)

**Ubersuggest Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

 ![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")

[
Moz Pro
](/products/moz-pro/reviews)

## Keyword Tool vs Ubersuggest

- Reviewers felt that Keyword Tool meets the needs of their business better than Ubersuggest.
- When comparing quality of ongoing product support, reviewers felt that Keyword Tool is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ubersuggest over Keyword Tool.