# Keyword Planner, Ubersuggest vs BrightEdge Comparison | | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Star Rating** | 4.7 out of 5 | 4.2 out of 5 | 4.4 out of 5 | | **Total Reviews** | 9 | 160 | 818 | | **Largest Market Segment** | Small-Business (66.7% of reviews) | Small-Business (74.0% of reviews) | Enterprise (40.2% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | No pricing available | --- ## Top Pros & Cons ### Keyword Planner **Not enough data** ### Ubersuggest Pros: - Keyword Research (5 reviews) - Affordable (3 reviews) Cons: - Search Issues (3 reviews) - Confusing Interface (2 reviews) ### BrightEdge Pros: - AI Features (42 reviews) - Valuable Insights (34 reviews) Cons: - Learning Curve (20 reviews) - Slow Loading (10 reviews) --- ## Ratings Comparison | Rating | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Meets Requirements** | 9.3 (7 reviews) | 8.4 (108 reviews) | 8.8 (674 reviews) | | **Ease of Use** | 9.2 (6 reviews) | 9.1 (111 reviews) | 7.9 (683 reviews) | | **Ease of Setup** | Not enough data | 9.2 (58 reviews) | 8.2 (384 reviews) | | **Ease of Admin** | Not enough data | 9.1 (41 reviews) | 8.6 (259 reviews) | | **Quality of Support** | 9.2 (6 reviews) | 8.1 (92 reviews) | 9.3 (664 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.5 (41 reviews) | 9.1 (271 reviews) | | **Product Direction (% positive)** | 10.0 (7 reviews) | 8.7 (96 reviews) | 9.2 (664 reviews) | --- ## Pricing ### Keyword Planner #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Ubersuggest #### Entry-Level Pricing No pricing available #### Free Trial No information available ### BrightEdge #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Keyword Planner** | N/A | N/A | | **Ubersuggest** | N/A | N/A | | **BrightEdge** | N/A | N/A | #### Content Creation | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **Keyword Planner** | N/A | N/A | | **Ubersuggest** | 7.9/10 | 91 | | **BrightEdge** | 8.2/10 | 607 | #### SEO Auditing & Monitoring | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **SEO Alerting** | Not enough data | 8.8 (71 reviews) | 8.3 (416 reviews) | | **SEO Auditing** | Not enough data | 8.9 (75 reviews) | 8.7 (422 reviews) | | **SEO Change Tracking** | Not enough data | 8.8 (69 reviews) | 8.6 (415 reviews) | | **Technical SEO** | Not enough data | 8.5 (68 reviews) | 8.5 (418 reviews) | #### Agentic AI - SEO Tools | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 6.3 (5 reviews) | 8.0 (65 reviews) | | **Multi-step Planning** | Not enough data | 6.3 (5 reviews) | 7.8 (62 reviews) | | **Cross-system Integration** | Not enough data | 6.0 (7 reviews) | 7.6 (63 reviews) | | **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 7.8 (60 reviews) | | **Natural Language Interaction** | Not enough data | 8.0 (5 reviews) | 7.8 (60 reviews) | | **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 7.8 (61 reviews) | | **Decision Making** | Not enough data | 8.3 (5 reviews) | 7.9 (63 reviews) | #### SEO Content & Rankings | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Link Building** | Not enough data | 8.0 (71 reviews) | 7.1 (471 reviews) | | **Keyword Research** | Not enough data | 8.9 (87 reviews) | 9.1 (573 reviews) | | **SERP Rank Tracking** | Not enough data | 8.7 (72 reviews) | 8.9 (541 reviews) | | **Localization** | Not enough data | 8.5 (61 reviews) | 8.0 (379 reviews) | | **Content Insights** | Not enough data | 8.7 (70 reviews) | 8.8 (423 reviews) | #### SEO Reporting | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Competitor Analysis** | Not enough data | 8.8 (75 reviews) | 8.7 (567 reviews) | | **Data Visualization** | Not enough data | 8.7 (70 reviews) | 8.5 (433 reviews) | | **Custom Reports** | Not enough data | 8.1 (63 reviews) | 8.5 (431 reviews) | | **White Label** | Not enough data | 7.1 (47 reviews) | 7.7 (321 reviews) | #### Generative AI | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **AI Text Generation** | Not enough data | 7.2 (24 reviews) | 7.9 (227 reviews) | | **AI Text Summarization** | Not enough data | 6.9 (23 reviews) | 7.9 (216 reviews) | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Keyword Planner** | N/A | N/A | | **Ubersuggest** | N/A | N/A | | **BrightEdge** | 8.4/10 | 48 | #### AI Visibility & Tracking | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | 9.0 (33 reviews) | | **AI Search Ranking Insights** | Not enough data | Not enough data | 9.1 (36 reviews) | #### Sentiment & Brand Analysis | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | 8.6 (28 reviews) | | **AI Hallucination Detection** | Not enough data | Not enough data | Feature Not Available | #### Competitive Benchmarking | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 8.1 (27 reviews) | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | 8.2 (29 reviews) | #### AI Content Optimization | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | 8.4 (27 reviews) | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | 8.6 (28 reviews) | #### Reporting & Alerts | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 7.4 (24 reviews) | | **AI Visibility Reporting** | Not enough data | Not enough data | 8.6 (34 reviews) | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **Keyword Planner** | N/A | N/A | | **Ubersuggest** | N/A | N/A | | **BrightEdge** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Keyword Planner** | N/A | N/A | | **Ubersuggest** | 8.3/10 | 54 | | **BrightEdge** | N/A | N/A | #### Tools | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Contact Collection** | Not enough data | 7.8 (30 reviews) | Not enough data | | **Audience Insights** | Not enough data | 8.6 (41 reviews) | Not enough data | | **Social Sharing** | Not enough data | 8.1 (37 reviews) | Not enough data | #### Metrics | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Entry and Exit Pages** | Not enough data | 8.1 (33 reviews) | Not enough data | | **Sessions** | Not enough data | 8.1 (33 reviews) | Not enough data | | **Engagement** | Not enough data | 8.7 (33 reviews) | Not enough data | | **Return** | Not enough data | 8.4 (30 reviews) | Not enough data | | **Conversions** | Not enough data | 8.3 (33 reviews) | Not enough data | | **Search Rank** | Not enough data | 9.0 (49 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to Ubersuggest (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics) **Unique to BrightEdge (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Keyword Planner | Ubersuggest | BrightEdge | |---|---|---|---| | **Small-Business** | 66.7% | 74.0% | 20.5% | | **Mid-Market** | 22.2% | 24.7% | 39.3% | | **Enterprise** | 11.1% | 1.3% | 40.2% | ### By Industry #### Keyword Planner - **Marketing and Advertising:** 55.6% - **Online Media:** 11.1% - **Education Management:** 11.1% - **Computer & Network Security:** 11.1% - **Accounting:** 11.1% #### Ubersuggest - **Marketing and Advertising:** 29.7% - **Information Technology and Services:** 16.8% - **Computer Software:** 11.0% - **Market Research:** 3.9% - **Hospital & Health Care:** 2.6% - **Online Media:** 2.6% - **Broadcast Media:** 1.9% - **Consumer Services:** 1.9% - **Human Resources:** 1.9% - **Computer & Network Security:** 1.3% - **Other:** 26.5% #### BrightEdge - **Marketing and Advertising:** 15.4% - **Retail:** 6.1% - **Hospital & Health Care:** 5.2% - **Computer Software:** 5.1% - **Financial Services:** 4.7% - **Higher Education:** 4.2% - **Information Technology and Services:** 4.0% - **Manufacturing:** 3.4% - **Consumer Goods:** 2.9% - **Insurance:** 2.9% - **Other:** 46.1% --- ## Alternatives ### Alternatives to Keyword Planner - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) — 4.8/5 stars (543 reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) — 4.7/5 stars (505 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3745 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1556 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (701 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4063 reviews) - [Writesonic](https://www.g2.com/products/writesonic/reviews) — 4.7/5 stars (2113 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1067 reviews) ### Alternatives to Ubersuggest - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3745 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1556 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (701 reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) — 4.8/5 stars (543 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews) - [Mangools](https://www.g2.com/products/mangools/reviews) — 4.7/5 stars (97 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) ### Alternatives to BrightEdge - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3745 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (773 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1556 reviews) - [seoClarity](https://www.g2.com/products/seoclarity/reviews) — 4.5/5 stars (212 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (701 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Botify](https://www.g2.com/products/botify/reviews) — 4.4/5 stars (80 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) --- ## Top Discussions ### Keyword Planner No discussions available for this product. ### Ubersuggest - Title: [What are the features of Ubersuggest?](https://www.g2.com/discussions/what-are-the-features-of-ubersuggest) — 4 comments, 1 upvote > **Top comment:** "Ubersuggest is an SEO tool to audit the website, filter out according to the authority of the website and find backlinks " - Title: [What is Ubersuggest used for?](https://www.g2.com/discussions/what-is-ubersuggest-used-for) — 3 comments > **Top comment:** "Maximizing the effectiveness of a websites SEO in an easy robust and highly advanced platform, And providing visually informative reports for the..." - Title: [How's your experience as Ubersuggest user?](https://www.g2.com/discussions/43599-how-s-your-experience-as-ubersuggest-user) — 3 comments, 1 upvote > **Top comment:** "So far, Ubersuggest and the NP company have value. I like the product for Keyword and competitor research. It seems that NP does not care about me much since..." - Title: [What will Ubersuggest allow us to do?](https://www.g2.com/discussions/what-will-ubersuggest-allow-us-to-do) — 1 comment > **Top comment:** "Searches for very long-tail keywords without competition are the best tool to use easily and obtain keywords for any project." ### BrightEdge - Title: [How do you feel about Content IQ?](https://www.g2.com/discussions/15092-how-do-you-feel-about-content-iq) — 2 comments, 1 upvote > **Top comment:** "Ambivalent. It promises more than it delivers, IMO." - Title: [What is BrightEdge used for?](https://www.g2.com/discussions/what-is-brightedge-used-for) — 1 comment > **Top comment:** "BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also..." - Title: [What do you think of the platform?](https://www.g2.com/discussions/32180-what-do-you-think-of-the-platform) — 1 comment, 1 upvote > **Top comment:** "I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/keyword-planner-vs-ubersuggest-vs-brightedge)