# Keyhole vs Sprout Social Influencer Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Keyhole excels in user-friendliness, with many users highlighting its **intuitive interface** and ease of training staff. This makes it a great choice for small businesses looking for straightforward social media analytics.
- **Users say** that Sprout Social Influencer Marketing stands out for its **powerful search tools** , allowing users to find specific creators tailored to their campaigns. This feature is particularly beneficial for mid-market organizations aiming to engage the right influencers effectively.
- **Reviewers mention** that while Keyhole provides excellent reporting capabilities, particularly with **hashtag analytics** , Sprout Social offers a more customizable reporting experience, which users appreciate for its flexibility in meeting diverse business needs.
- **According to verified reviews** , both platforms receive similar ratings for overall satisfaction, but Sprout Social's higher G2 Score indicates a broader acceptance and reliability among users, especially in the mid-market segment.
- **Users highlight** that Keyhole's **quick implementation** process is a significant advantage, making it easy for teams to get started without extensive setup time, which is a crucial factor for smaller businesses with limited resources.
- **Reviewers note** that while Keyhole has a strong focus on analytics, Sprout Social's ability to **discover and engage new influencers** is a key differentiator, making it a more robust option for organizations looking to expand their influencer marketing efforts.



| | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 70 | 413 | 
| **Largest Market Segment** | Small-Business (59.7% of reviews) | Mid-Market (46.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Keyhole

Pros:
- Analytics (1 reviews)
- Detailed Information (1 reviews)

Cons:
- Manual Labor (1 reviews)
- Poor Customer Support (1 reviews)

### Sprout Social Influencer Marketing

Pros:
- Influencer Management (53 reviews)
- Influencer Discovery (52 reviews)

Cons:
- Influencer Management (18 reviews)
- Inaccuracy (16 reviews)

---
## Ratings Comparison
| Rating | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.5 (58 reviews) | 8.1 (293 reviews) | 
  | **Ease of Use** | 9.0 (59 reviews) | 8.3 (297 reviews) | 
  | **Ease of Setup** | 8.8 (47 reviews) | 8.3 (235 reviews) | 
  | **Ease of Admin** | 8.7 (46 reviews) | 8.5 (163 reviews) | 
  | **Quality of Support** | 8.2 (52 reviews) | 8.5 (274 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (45 reviews) | 8.8 (159 reviews) | 
  | **Product Direction (% positive)** | 7.1 (57 reviews) | 8.9 (288 reviews) | 

---
## Pricing

### Keyhole

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sprout Social Influencer Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | 8.4/10 | 31 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Social Analytics

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Competitor Analysis** | 8.0 (17 reviews) | Not enough data | 
| **Follower Analysis** | 8.3 (20 reviews) | Not enough data | 
| **Post Performance** | 8.8 (23 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 7.8 (9 reviews) | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 9.3 (7 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.8 (7 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Report Customizability** | Feature Not Available | Not enough data | 
| **Report Exporting** | 8.9 (21 reviews) | Not enough data | 
| **Scalability** | 8.2 (16 reviews) | Not enough data | 
| **White Label** | 8.3 (5 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.4/10 | 27 |

#### Identify

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Blogger Database** | Not enough data | 7.7 (23 reviews) | 
| **Blogger Search Engine** | Not enough data | 7.9 (24 reviews) | 
| **Selection Criteria** | Not enough data | 7.8 (24 reviews) | 

#### Manage

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Import/Export** | Not enough data | 7.9 (25 reviews) | 
| **Automatic Follow-up** | Not enough data | 7.4 (21 reviews) | 
| **Multichannel Outreach** | Not enough data | 7.5 (22 reviews) | 
| **Product Tracking** | Not enough data | 6.7 (21 reviews) | 
| **Content Scheduling** | Not enough data | 6.7 (19 reviews) | 

#### Results

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Curation** | Not enough data | 7.2 (20 reviews) | 
| **Reports and Visualization** | Not enough data | 7.3 (20 reviews) | 
| **Campaign Analytics** | Not enough data | 7.2 (21 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | 8.7/10 | 37 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Monitoring & Listening

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Social Measurement** | 8.3 (33 reviews) | Not enough data | 
| **Influencer Identification** | 8.3 (26 reviews) | Not enough data | 
| **Brand Monitoring** | 9.3 (5 reviews) | Not enough data | 
| **Keyword Tracking** | 9.7 (5 reviews) | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Competitor Analysis** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Sentiment Analysis** | 7.9 (25 reviews) | Not enough data | 
| **Social Reporting** | 8.3 (32 reviews) | Not enough data | 
| **Alerts and Notifications** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | 8.3/10 | 14 |
| **Sprout Social Influencer Marketing** | 6.9/10 | 239 |

#### Influencer Marketing

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | 8.3 (222 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.3 (6 reviews) ✓ Verified | 8.0 (190 reviews) ✓ Verified | 
| **Audience Analysis** | 8.3 (8 reviews) ✓ Verified | 8.4 (207 reviews) ✓ Verified | 
| **Influencer Segmentation** | Not enough data | 8.0 (191 reviews) ✓ Verified | 
| **Influencer Collaboration** | Not enough data | 7.5 (186 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | Not enough data | 6.9 (163 reviews) ✓ Verified | 
| **Content Approval** | Not enough data | 7.0 (161 reviews) ✓ Verified | 
| **Campaign Analytics** | 7.7 (8 reviews) ✓ Verified | 7.8 (199 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.8 (8 reviews) ✓ Verified | 7.9 (200 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.6 (7 reviews) ✓ Verified | 7.3 (173 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Not enough data | 6.8 (153 reviews) ✓ Verified | 
| **Influencer Compensation** | Feature Not Available | 6.3 (159 reviews) ✓ Verified | 
| **Social Commerce** | Feature Not Available | 6.2 (149 reviews) | 
| **E-Commerce Integration** | Feature Not Available | 7.4 (42 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.0 (52 reviews) | 
| **Multi-step Planning** | Not enough data | 5.5 (51 reviews) | 
| **Cross-system Integration** | Not enough data | 5.6 (53 reviews) | 
| **Adaptive Learning** | Not enough data | 5.7 (51 reviews) | 
| **Proactive Assistance** | Not enough data | 5.7 (50 reviews) | 
| **Decision Making** | Not enough data | 6.1 (53 reviews) | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.0/10 | 115 |

#### Database

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Database** | Not enough data | 8.1 (95 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.8 (101 reviews) | 
| **Newsroom** | Not enough data | 6.7 (80 reviews) | 

#### Outreach

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Distribution** | Not enough data | 7.6 (84 reviews) | 
| **PR Planner** | Not enough data | Feature Not Available | 
| **Social Media Services** | Not enough data | 8.0 (90 reviews) | 

#### Reporting

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Monitoring** | Not enough data | 8.3 (100 reviews) | 
| **Response Desk** | Not enough data | 7.7 (86 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (95 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 5.1 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.3 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 5.3 (12 reviews) | 

#### User Rights/Roles

| Feature | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Version Control** | Not enough data | 8.0 (86 reviews) | 
| **Team Collaboration** | Not enough data | 8.1 (98 reviews) | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Keyhole (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Sprout Social Influencer Marketing (2):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)


---
## Reviewer Demographics

### By Company Size

| Segment | Keyhole | Sprout Social Influencer Marketing | 
|---|---|---|
| **Small-Business** | 59.7% | 38.8% | 
| **Mid-Market** | 20.9% | 46.1% | 
| **Enterprise** | 19.4% | 15.0% | 

### By Industry

#### Keyhole

- **Marketing and Advertising:** 29.9%
- **Entertainment:** 10.4%
- **Non-Profit Organization Management:** 10.4%
- **Public Relations and Communications:** 7.5%
- **Media Production:** 4.5%
- **Food & Beverages:** 4.5%
- **Internet:** 3.0%
- **Higher Education:** 3.0%
- **Health, Wellness and Fitness:** 3.0%
- **Government Administration:** 3.0%
- **Other:** 20.9%

#### Sprout Social Influencer Marketing

- **Marketing and Advertising:** 48.5%
- **Public Relations and Communications:** 10.1%
- **Food & Beverages:** 4.5%
- **Consumer Goods:** 3.3%
- **Retail:** 2.4%
- **Automotive:** 2.1%
- **Sports:** 2.1%
- **Entertainment:** 1.8%
- **Higher Education:** 1.5%
- **Information Technology and Services:** 1.5%
- **Other:** 22.3%

---
## Alternatives

### Alternatives to Keyhole

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7387 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6863 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (355 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)

### Alternatives to Sprout Social Influencer Marketing

- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (580 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2399 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (490 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)

---
## Top Discussions

### Keyhole

- Title: [Speed of hashtag monitoring?](https://www.g2.com/discussions/speed-of-hashtag-monitoring) — 1 comment, 1 upvote
  > **Top comment:** "In few second for a refresh. Keyhole is abble to monitore quickly hasthag.
But it's important to know exactly that you want monirore to build the right..."

### Sprout Social Influencer Marketing

- Title: [What kind of benchmarks is your team using to access the quality of your influencers?](https://www.g2.com/discussions/what-kind-of-benchmarks-is-your-team-using-to-access-the-quality-of-your-influencers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/keyhole-vs-sprout-social-influencer-marketing)