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Compare Keyhole and Sprout Social 
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At a Glance
Market Segments
Small-Business (59.7% of reviews)
Small-Business (45.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
Keyhole
Star Rating
(70)4.3 out of 5
Market Segments
Small-Business (59.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about KeyholeSprout Social
Star Rating
(5,741)4.4 out of 5
Market Segments
Small-Business (45.0% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring 9.1, which allows for seamless scheduling and planning of social media posts. In contrast, Keyhole does not have a comparable feature, which may limit its usability for teams focused on content planning.
- Reviewers mention that Keyhole shines in Attribution analytics, with a score of 9.3, providing deeper insights into campaign performance. Sprout Social, with a score of 7.4 in this area, may not offer the same level of detail, which could be a drawback for users needing precise tracking of their marketing efforts.
- G2 users highlight that Sprout Social's Social Publishing feature is rated at 8.9, making it user-friendly for managing multiple social accounts. Keyhole, while effective, has a lower score of 8.6, indicating that users may find Sprout Social's interface more intuitive for publishing tasks.
- Users on G2 report that Keyhole's Hashtag Analytics feature is particularly strong, scoring 9.2, which helps in understanding hashtag performance and engagement. Sprout Social's score of 7.7 suggests it may not provide the same depth of analysis, which could be a consideration for brands heavily reliant on hashtag strategies.
- Reviewers say that Sprout Social's Quality of Support is rated at 8.7, indicating a strong customer service experience. In comparison, Keyhole's score of 8.4 suggests that while support is adequate, it may not be as responsive or helpful as that of Sprout Social.
- Users report that both platforms have similar scores in Ease of Use, with Sprout Social at 8.8 and Keyhole at 8.9. However, some users mention that Sprout Social's overall user experience feels more polished, which can be a deciding factor for teams looking for a straightforward interface.
Pricing
Entry-Level Pricing
Keyhole
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Keyhole
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.5
58
8.5
5,004
Ease of Use
9.0
59
8.8
5,057
Ease of Setup
8.8
47
8.7
3,444
Ease of Admin
8.7
46
8.8
2,156
Quality of Support
8.2
52
8.6
4,475
Has the product been a good partner in doing business?
8.5
45
8.7
2,123
Product Direction (% positive)
7.1
57
8.9
4,929
Features by Category
Social Analytics
8.0(won by 0.3)
17
7.7
2935
8.3(won by 0.5)
20
7.8
3119
8.8(won by 0.1)
23
8.7
3283
7.8(won by 0.6)
9
7.2
2574
Feature Not Available
7.0(won by default)
2582
9.3(won by 2.1)
7
7.2
2341
8.8(won by 1.7)
7
7.1
2278
Reports & Dashboards
Feature Not Available
8.1(won by default)
3156
8.9(won by 0.4)
21
8.5
3221
8.2
16
8.5(won by 0.3)
3062
8.3(won by default)
5
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
875
Not enough data
6.2(won by default)
868
Not enough data
6.2(won by default)
860
Not enough data
6.2(won by default)
866
Not enough data
6.2(won by default)
866
Content & Collaboration
Not enough data
8.9
3102
Not enough data
7.9
2892
Not enough data
8.2
2946
Not enough data
8.0
2840
Not enough data
8.3
2953
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4125
Not enough data
8.9
4116
Not enough data
8.1
3764
Not enough data
8.5
4067
Not enough data
Feature Not Available
Not enough data
7.9
2855
Not enough data
7.5
2453
Agentic AI - Social Media Management
Not enough data
6.2
1043
Not enough data
6.4
1034
Not enough data
6.5
1030
Not enough data
6.5
1026
Not enough data
6.4
1018
Not enough data
6.4
1019
Not enough data
6.4
1015
Monitoring & Listening
8.3
33
8.5
1882
8.3
26
7.0
1421
9.3
5
8.0
1185
9.7
5
7.9
1172
Not enough data
7.7
1143
9.3
5
7.8
1171
Agentic AI - Social Media Listening Tools
Not enough data
6.4
377
Not enough data
6.4
375
Not enough data
6.4
378
Not enough data
6.4
376
Not enough data
6.5
376
Data Management & Analysis
7.9
25
7.5
1189
8.3
32
8.6
1942
Not enough data
8.1
1208
Not enough data
7.8
1112
Influencer Marketing
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
8
|
Verified
Not enough data
8.8
8
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.1
850
Not enough data
6.9
839
Process
Not enough data
8.4
1439
Not enough data
7.9
1227
Not enough data
7.7
993
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1487
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1115
Not enough data
8.4
1410
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Keyhole and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Keyhole is categorized as Influencer Marketing Platforms
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
Keyhole
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.9%
Non-Profit Organization Management
10.4%
Entertainment
10.4%
Public Relations and Communications
7.5%
Media Production
4.5%
Other
37.3%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.6%
Financial Services
3.2%
Other
60.8%
Alternatives
Discussions
Speed of hashtag monitoring?
1 Comment
DB
In few second for a refresh. Keyhole is abble to monitore quickly hasthag.
But it's important to know exactly that you want monirore to build the right...Read more
Keyhole has no more discussions with answers
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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