# Keyhole vs Meltwater Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Meltwater excels in providing comprehensive media monitoring capabilities, particularly for users needing to track mentions across various platforms. One user highlighted the ability to monitor Canadian media coverage, which has been invaluable for staying updated on client mentions and competitor news.
- **Users say** that Keyhole stands out for its user-friendly interface and ease of training staff on the platform. Reviewers appreciate the clean design and intuitive features, making it a breeze to navigate and utilize effectively for social media analytics.
- **According to verified reviews** , Meltwater's recent introduction of an AI tool has significantly enhanced user experience, with one user noting it makes self-sufficiency much easier. This innovation has been well-received, especially for those managing content creation and social media posts.
- **Reviewers mention** that Keyhole's strength lies in its hashtag analytics, which were a key reason for switching to the platform. Users find the insights provided in reports to be particularly valuable, helping them understand the performance of their social media campaigns.
- **G2 reviewers highlight** that while Meltwater has a robust set of features, some users feel it could improve in terms of ease of setup compared to Keyhole, which has received praise for its straightforward onboarding process and quick implementation.
- **Users report** that Meltwater's quality of support is generally strong, with many appreciating the assistance provided. However, Keyhole also garners positive feedback for its support, indicating that both platforms are committed to helping users navigate their tools effectively.



---
## Frequently Asked Questions

### What is the difference between Meltwater vs Keyhole?

Meltwater and Keyhole differ most clearly in their reviewer-cited strengths, with Meltwater excelling in comprehensive features and Keyhole in ease of use.

| [Meltwater](https://www.g2.com/products/meltwater/reviews) | [Keyhole](https://www.g2.com/products/keyhole/reviews) |
| --- | --- |
| 4.1/5 (2669 reviews) | 4.3/5 (70 reviews) |
| Mid-Market | Small-Business |
| 7.9 | 8.8 |
| 8.6 | 8.2 |
| Comprehensive features (156 all-time mentions) | Ease of use (recent reviews) |



### How do the pricing models of Meltwater and Keyhole compare?

Keyhole is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Meltwater.

- **Meltwater:** In recent reviews, many cite Meltwater as expensive, especially for smaller businesses, and mention that add-ons can inflate the price.
- **Keyhole:** Reviewers note that Keyhole can become costly for high-volume tracking, but generally feel it offers good value for its feature set.
- **Switching reasons:** Several reviewers switched to Keyhole for more affordable hashtag tracking and easier-to-understand pricing.



### What are the best alternatives to Meltwater and Keyhole?

The top 3 alternatives to Meltwater and Keyhole are Hootsuite, Onclusive, and Semrush.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669 reviews) | Mid-Market | Expensive for smaller businesses, add-ons increase cost | Comprehensive features |
| [Keyhole](https://www.g2.com/products/keyhole/reviews) | 4.3/5 (70 reviews) | Small-Business | Can become costly for high-volume tracking, but generally good value | Ease of use |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7413 reviews) | Small-Business | — | Broad social media management capabilities |
| [Onclusive](https://www.g2.com/products/onclusive/reviews) | 4.3/5 (207 reviews) | Mid-Market | — | Media monitoring and analytics |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4028 reviews) | Small-Business | — | Comprehensive digital marketing toolkit |



### Which Social Media Listening Tools features should I prioritize when comparing Meltwater and Keyhole?

Buyers should prioritize monitoring capabilities, analytics and reporting, ease of use, integrations, and influencer features when comparing Meltwater and Keyhole.

- **Monitoring capabilities:** Meltwater (87 all-time analytics mentions), Keyhole (recent reviews highlight hashtag and campaign tracking)
- **Analytics and reporting:** Meltwater (87 all-time analytics mentions), Keyhole (analytics cited in recent reviews)
- **Ease of use:** Meltwater (190 all-time mentions), Keyhole (Ease of Use score 9.0)
- **Integrations:** Meltwater integrates with Klear (193 all-time mentions) and Slack (11 all-time mentions); Keyhole's integration strengths are less frequently cited
- **Influencer features:** Meltwater offers influencer compensation and e-commerce integration; Keyhole offers influencer whitelisting



### What are the pros and cons of Meltwater vs Keyhole?

Meltwater's headline strength is its comprehensive feature set, while Keyhole stands out for ease of use and campaign tracking.

- **Meltwater strengths:** Comprehensive features (156 all-time mentions), detailed analytics (87), helpfulness (156), and ease of use (190).
- **Meltwater trade-offs:** Reviewers cite information overload (21), limited features (55), and higher cost for smaller businesses.
- **Keyhole strengths:** Ease of use (recent reviews), strong hashtag and campaign tracking, and clean interface.
- **Keyhole trade-offs:** Reviewers note that pricing can escalate with high-volume tracking, and some mention less comprehensive social listening compared to other tools.



### Is Meltwater or Keyhole better for small businesses?

Keyhole is the better fit for small businesses, as it is most frequently reviewed by small-business users and praised for ease of use and value.

- **Meltwater:** Largest segment is Mid-Market; reviewers from smaller businesses often cite high cost and complexity as challenges.
- **Keyhole:** Largest segment is Small-Business; reviewers highlight its straightforward setup and user-friendly interface as advantages for smaller teams.



### Which Social Media Listening Tools platform has better integrations?

Meltwater is favored for integrations, with more reviewer-cited integrations and higher mention counts.

- **Meltwater:** Integrates with Klear (193 all-time mentions) and Slack (11 all-time mentions), with reviewers noting these integrations as valuable for workflow and influencer management.
- **Keyhole:** Reviewers mention integration capabilities in recent reviews, but no specific third-party tools are cited with significant frequency.



### How do Meltwater and Keyhole compare on customer support?

Meltwater and Keyhole are rated within 0.4 points on Quality of Support, with Meltwater at 8.6 and Keyhole at 8.2, indicating near parity.

- **Meltwater:** Reviewers frequently describe support as responsive and knowledgeable, with several citing quick resolutions and helpful onboarding.
- **Keyhole:** Support experiences are mixed; some reviewers praise helpfulness, while others report difficulty reaching support and slow response times.



### Which is easier to implement, Meltwater or Keyhole?

Keyhole is rated higher for Ease of Setup, with a score of 8.8 compared to Meltwater's 7.9, indicating a smoother implementation experience.

- **Meltwater:** Reviewers note that setup can be complex, especially for advanced features, but onboarding support is often helpful.
- **Keyhole:** Reviewers consistently highlight easy and quick setup, with minimal training required for staff.



### Which product has better Monitoring?

Meltwater is favored for Monitoring, with more extensive analytics and monitoring features cited by reviewers.

- **Meltwater:** Monitoring and analytics are cited in 87 all-time reviews, with reviewers highlighting real-time alerts, comprehensive tracking, and detailed reporting.
- **Keyhole:** Reviewers praise hashtag and campaign monitoring, but note that social listening is less comprehensive than some competitors.



| | Keyhole | Meltwater | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 70 | 2,672 | 
| **Largest Market Segment** | Small-Business (59.7% of reviews) | Small-Business (41.3% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Keyhole

Pros:
- Analytics (1 reviews)
- Detailed Information (1 reviews)

Cons:
- Manual Labor (1 reviews)
- Poor Customer Support (1 reviews)

### Meltwater

Pros:
- Ease of Use (168 reviews)
- Features (137 reviews)

Cons:
- Improvement Needed (78 reviews)
- Learning Curve (56 reviews)

---
## Ratings Comparison
| Rating | Keyhole | Meltwater | 
|---|---|---|
  | **Meets Requirements** | 8.5 (58 reviews) | 7.9 (2185 reviews) | 
  | **Ease of Use** | 9.0 (59 reviews) | 7.9 (2291 reviews) | 
  | **Ease of Setup** | 8.8 (47 reviews) | 7.9 (1259 reviews) | 
  | **Ease of Admin** | 8.7 (46 reviews) | 8.1 (939 reviews) | 
  | **Quality of Support** | 8.2 (52 reviews) | 8.6 (2108 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (45 reviews) | 8.4 (945 reviews) | 
  | **Product Direction (% positive)** | 7.1 (57 reviews) | 8.0 (2158 reviews) | 

---
## Pricing

### Keyhole

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Additional Functionality

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Additional Functionality

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | 8.4/10 | 31 |
| **Meltwater** | 7.6/10 | 659 |

#### Social Analytics

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Competitor Analysis** | 8.0 (17 reviews) | 7.8 (530 reviews) | 
| **Follower Analysis** | 8.3 (20 reviews) | 7.7 (514 reviews) | 
| **Post Performance** | 8.8 (23 reviews) | 8.0 (520 reviews) | 
| **Paid Campaign Tracking** | 7.8 (9 reviews) | 6.8 (376 reviews) | 
| **Hashtag Analytics** | 9.3 (7 reviews) | 7.5 (393 reviews) | 
| **Sentiment Analysis** | 8.8 (7 reviews) | 7.1 (427 reviews) | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Report Customizability** | Feature Not Available | 7.7 (550 reviews) | 
| **Report Exporting** | 8.9 (21 reviews) | 8.0 (568 reviews) | 
| **Scalability** | 8.2 (16 reviews) | 7.9 (482 reviews) | 
| **White Label** | 8.3 (5 reviews) | Feature Not Available | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | 7.3/10 | 312 |

#### Content & Collaboration

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.1 (239 reviews) | 
| **Content Library** | Not enough data | 7.3 (211 reviews) | 
| **Shared Inbox** | Not enough data | 7.3 (203 reviews) | 
| **Approval Workflows** | Not enough data | 7.5 (204 reviews) | 
| **Users and Permissions** | Not enough data | 8.0 (229 reviews) | 
| **Content Creation** | Not enough data | 7.6 (211 reviews) | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.3 (285 reviews) | 
| **Social Publishing** | Not enough data | 7.9 (273 reviews) | 
| **Campaign Optimization** | Not enough data | 7.4 (237 reviews) | 
| **Multi-Account Management** | Not enough data | 7.9 (277 reviews) | 
| **Social Ads** | Not enough data | 6.5 (208 reviews) | 
| **Campaign Planning** | Not enough data | 7.1 (208 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | 6.2 (23 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | 7.3/10 | 822 |

#### Media Channels

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Broadcast Media** | Not enough data | 7.3 (645 reviews) | 
| **Print Media** | Not enough data | 7.2 (667 reviews) | 
| **Online Media** | Not enough data | 8.5 (746 reviews) | 

#### Geographic Coverage

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Local Media** | Not enough data | 7.8 (711 reviews) | 
| **National Media** | Not enough data | 8.3 (720 reviews) | 
| **International Media** | Not enough data | 7.6 (644 reviews) | 

#### Reporting

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 8.2 (724 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 8.1 (705 reviews) | 
| **Custom Reports** | Not enough data | 7.9 (712 reviews) | 
| **Dashboards** | Not enough data | 8.0 (739 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (82 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (80 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (81 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (291 reviews) | 
| **AI Text Summarization** | Not enough data | 6.6 (284 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | 7.7/10 | 53 |

#### Audiences

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Audience Insights** | Not enough data | 8.0 (46 reviews) | 
| **Influencer Identification** | Not enough data | 7.3 (44 reviews) | 
| **Buyer Personas** | Not enough data | 7.0 (42 reviews) | 
| **Segmentation** | Not enough data | 7.4 (42 reviews) | 

#### Data Analysis

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Network Analysis** | Not enough data | 7.5 (42 reviews) | 
| **Dashboards** | Not enough data | 8.2 (47 reviews) | 
| **Visualizations** | Not enough data | 8.1 (43 reviews) | 
| **Advanced Filtering** | Not enough data | 8.0 (45 reviews) | 

#### Administration

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Marketing Integrations** | Not enough data | Feature Not Available | 
| **Ad Integrations** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | 7.9 (44 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | 8.7/10 | 37 |
| **Meltwater** | 7.5/10 | 988 |

#### Monitoring & Listening

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Social Measurement** | 8.3 (33 reviews) | 8.1 (824 reviews) | 
| **Influencer Identification** | 8.3 (26 reviews) | 7.3 (707 reviews) | 
| **Brand Monitoring** | 9.3 (5 reviews) | 8.2 (548 reviews) | 
| **Keyword Tracking** | 9.7 (5 reviews) | 8.3 (537 reviews) | 
| **Trend Analysis** | Not enough data | 7.8 (504 reviews) | 
| **Competitor Analysis** | 9.3 (5 reviews) | 7.9 (486 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (85 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (89 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (84 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Sentiment Analysis** | 7.9 (25 reviews) | 6.9 (794 reviews) | 
| **Social Reporting** | 8.3 (32 reviews) | 8.0 (822 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.1 (493 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (486 reviews) | 

#### Additional Functionality

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | 8.3/10 | 14 |
| **Meltwater** | 7.2/10 | 222 |

#### Influencer Marketing

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | 7.8 (206 reviews) | 
| **Influencer Scoring** | 8.3 (6 reviews) ✓ Verified | 7.8 (206 reviews) | 
| **Audience Analysis** | 8.3 (8 reviews) ✓ Verified | 8.0 (211 reviews) | 
| **Influencer Segmentation** | Not enough data | 7.7 (199 reviews) | 
| **Influencer Collaboration** | Not enough data | 7.4 (197 reviews) | 
| **User-Generated Content (UGC) Management** | Not enough data | 6.9 (162 reviews) | 
| **Content Approval** | Not enough data | 7.4 (170 reviews) | 
| **Campaign Analytics** | 7.7 (8 reviews) ✓ Verified | 8.0 (199 reviews) | 
| **Reporting and Dashboards** | 8.8 (8 reviews) ✓ Verified | 7.9 (200 reviews) | 
| **Data Importing and Exporting Tools** | 8.6 (7 reviews) ✓ Verified | 7.7 (185 reviews) | 
| **Influencer Whitelisting** | Not enough data | Feature Not Available | 
| **Influencer Compensation** | Feature Not Available | 6.7 (148 reviews) | 
| **Social Commerce** | Feature Not Available | 6.7 (135 reviews) | 
| **E-Commerce Integration** | Feature Not Available | 6.3 (115 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 5.5 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | 
| **Decision Making** | Not enough data | Feature Not Available | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | 6.7/10 | 159 |

#### Generative AI

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (155 reviews) | 
| **AI Text Summarization** | Not enough data | 6.7 (154 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Feature Not Available | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Feature Not Available | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | 7.4/10 | 530 |

#### Database

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Media Database** | Not enough data | 7.9 (490 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.9 (416 reviews) | 
| **Newsroom** | Not enough data | 8.0 (390 reviews) | 

#### Outreach

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Media Distribution** | Not enough data | 8.1 (433 reviews) | 
| **PR Planner** | Not enough data | 7.5 (146 reviews) | 
| **Social Media Services** | Not enough data | 7.7 (349 reviews) | 

#### Reporting

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (486 reviews) | 
| **Response Desk** | Not enough data | 8.3 (362 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (413 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | 

#### User Rights/Roles

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Version Control** | Not enough data | 7.7 (305 reviews) | 
| **Team Collaboration** | Not enough data | 8.0 (327 reviews) | 

---
## Categories
**Shared Categories (3):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


**Unique to Meltwater (7):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Keyhole | Meltwater | 
|---|---|---|
| **Small-Business** | 59.7% | 41.3% | 
| **Mid-Market** | 20.9% | 38.0% | 
| **Enterprise** | 19.4% | 20.6% | 

### By Industry

#### Keyhole

- **Marketing and Advertising:** 29.9%
- **Entertainment:** 10.4%
- **Non-Profit Organization Management:** 10.4%
- **Public Relations and Communications:** 7.5%
- **Media Production:** 4.5%
- **Food & Beverages:** 4.5%
- **Internet:** 3.0%
- **Higher Education:** 3.0%
- **Health, Wellness and Fitness:** 3.0%
- **Government Administration:** 3.0%
- **Other:** 20.9%

#### Meltwater

- **Marketing and Advertising:** 15.2%
- **Public Relations and Communications:** 14.7%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 2.5%
- **Hospital & Health Care:** 2.2%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.1%

---
## Alternatives

### Alternatives to Keyhole

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7439 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (359 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)
- [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) — 4.3/5 stars (137 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2964 reviews)

### Alternatives to Meltwater

- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (525 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7439 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)

---
## Top Discussions

### Keyhole

- Title: [Speed of hashtag monitoring?](https://www.g2.com/discussions/speed-of-hashtag-monitoring) — 1 comment, 1 upvote
  > **Top comment:** "In few second for a refresh. Keyhole is abble to monitore quickly hasthag.
But it's important to know exactly that you want monirore to build the right..."

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote
  > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/keyhole-vs-meltwater)