# Keyhole vs Meltwater Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Meltwater excels in providing comprehensive media monitoring capabilities, particularly for users needing to track mentions across various platforms. One user highlighted the ability to monitor Canadian media coverage, which has been invaluable for staying updated on client mentions and competitor news.
- **Users say** that Keyhole stands out for its user-friendly interface and ease of training staff on the platform. Reviewers appreciate the clean design and intuitive features, making it a breeze to navigate and utilize effectively for social media analytics.
- **According to verified reviews** , Meltwater's recent introduction of an AI tool has significantly enhanced user experience, with one user noting it makes self-sufficiency much easier. This innovation has been well-received, especially for those managing content creation and social media posts.
- **Reviewers mention** that Keyhole's strength lies in its hashtag analytics, which were a key reason for switching to the platform. Users find the insights provided in reports to be particularly valuable, helping them understand the performance of their social media campaigns.
- **G2 reviewers highlight** that while Meltwater has a robust set of features, some users feel it could improve in terms of ease of setup compared to Keyhole, which has received praise for its straightforward onboarding process and quick implementation.
- **Users report** that Meltwater's quality of support is generally strong, with many appreciating the assistance provided. However, Keyhole also garners positive feedback for its support, indicating that both platforms are committed to helping users navigate their tools effectively.



| | Keyhole | Meltwater | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 70 | 2,656 | 
| **Largest Market Segment** | Small-Business (59.7% of reviews) | Small-Business (41.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Keyhole

Pros:
- Analytics (1 reviews)
- Detailed Information (1 reviews)

Cons:
- Manual Labor (1 reviews)
- Poor Customer Support (1 reviews)

### Meltwater

Pros:
- Ease of Use (167 reviews)
- Features (136 reviews)

Cons:
- Improvement Needed (77 reviews)
- Learning Curve (56 reviews)

---
## Ratings Comparison
| Rating | Keyhole | Meltwater | 
|---|---|---|
  | **Meets Requirements** | 8.5 (58 reviews) | 7.9 (2174 reviews) | 
  | **Ease of Use** | 9.0 (59 reviews) | 7.9 (2278 reviews) | 
  | **Ease of Setup** | 8.8 (47 reviews) | 7.9 (1245 reviews) | 
  | **Ease of Admin** | 8.7 (46 reviews) | 8.1 (933 reviews) | 
  | **Quality of Support** | 8.2 (52 reviews) | 8.6 (2097 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (45 reviews) | 8.4 (939 reviews) | 
  | **Product Direction (% positive)** | 7.1 (57 reviews) | 8.0 (2148 reviews) | 

---
## Pricing

### Keyhole

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | 8.4/10 | 31 |
| **Meltwater** | 7.6/10 | 659 |

#### Social Analytics

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Competitor Analysis** | 8.0 (17 reviews) | 7.8 (531 reviews) | 
| **Follower Analysis** | 8.3 (20 reviews) | 7.7 (514 reviews) | 
| **Post Performance** | 8.8 (23 reviews) | 8.0 (521 reviews) | 
| **Paid Campaign Tracking** | 7.8 (9 reviews) | 6.8 (377 reviews) | 
| **Hashtag Analytics** | 9.3 (7 reviews) | 7.5 (394 reviews) | 
| **Sentiment Analysis** | 8.8 (7 reviews) | 7.1 (429 reviews) | 

#### Reports & Dashboards

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Report Customizability** | Feature Not Available | 7.7 (551 reviews) | 
| **Report Exporting** | 8.9 (21 reviews) | 8.0 (569 reviews) | 
| **Scalability** | 8.2 (16 reviews) | 7.9 (483 reviews) | 
| **White Label** | 8.3 (5 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | 7.3/10 | 311 |

#### Content & Collaboration

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.1 (239 reviews) | 
| **Content Library** | Not enough data | 7.4 (212 reviews) | 
| **Shared Inbox** | Not enough data | 7.3 (202 reviews) | 
| **Approval Workflows** | Not enough data | 7.5 (204 reviews) | 
| **Users and Permissions** | Not enough data | 8.0 (229 reviews) | 
| **Content Creation** | Not enough data | 7.6 (212 reviews) | 

#### Social Management

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.3 (286 reviews) | 
| **Social Publishing** | Not enough data | 7.9 (273 reviews) | 
| **Campaign Optimization** | Not enough data | 7.4 (238 reviews) | 
| **Social Engagement** | Not enough data | 7.9 (277 reviews) | 
| **Social Ads** | Not enough data | 6.5 (209 reviews) | 
| **Campaign Planning** | Not enough data | 7.1 (209 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | 6.2 (23 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | 7.3/10 | 818 |

#### Media Channels

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Broadcast Media** | Not enough data | 7.3 (643 reviews) | 
| **Print Media** | Not enough data | 7.2 (665 reviews) | 
| **Online Media** | Not enough data | 8.5 (745 reviews) | 

#### Geographic Coverage

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Local Media** | Not enough data | 7.8 (709 reviews) | 
| **National Media** | Not enough data | 8.3 (718 reviews) | 
| **International Media** | Not enough data | 7.6 (643 reviews) | 

#### Reporting

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 8.2 (722 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 8.1 (704 reviews) | 
| **Custom Reports** | Not enough data | 7.9 (711 reviews) | 
| **Dashboards** | Not enough data | 8.0 (739 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (82 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (80 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (81 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (291 reviews) | 
| **AI Text Summarization** | Not enough data | 6.6 (284 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | 7.7/10 | 53 |

#### Audiences

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Audience Insights** | Not enough data | 8.0 (46 reviews) | 
| **Influencer Identification** | Not enough data | 7.3 (44 reviews) | 
| **Buyer Personas** | Not enough data | 7.0 (42 reviews) | 
| **Segmentation** | Not enough data | 7.4 (42 reviews) | 

#### Data Analysis

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Network Analysis** | Not enough data | 7.5 (42 reviews) | 
| **Dashboards** | Not enough data | 8.2 (47 reviews) | 
| **Visualizations** | Not enough data | 8.1 (43 reviews) | 
| **Advanced Filtering** | Not enough data | 8.0 (45 reviews) | 

#### Administration

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Marketing Integrations** | Not enough data | Feature Not Available | 
| **Ad Integrations** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | 7.9 (44 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | 8.7/10 | 37 |
| **Meltwater** | 7.5/10 | 976 |

#### Monitoring & Listening

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Social Measurement** | 8.3 (33 reviews) | 8.1 (820 reviews) | 
| **Influencer Identification** | 8.3 (26 reviews) | 7.3 (707 reviews) | 
| **Brand Monitoring** | 9.3 (5 reviews) | 8.2 (544 reviews) | 
| **Keyword Tracking** | 9.7 (5 reviews) | 8.3 (532 reviews) | 
| **Trend Analysis** | Not enough data | 7.8 (498 reviews) | 
| **Competitor Analysis** | 9.3 (5 reviews) | 7.9 (485 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (85 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (88 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (83 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Data Management & Analysis

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Sentiment Analysis** | 7.9 (25 reviews) | 6.9 (788 reviews) | 
| **Social Reporting** | 8.3 (32 reviews) | 8.0 (814 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.1 (490 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (482 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | 8.3/10 | 14 |
| **Meltwater** | 7.2/10 | 222 |

#### Influencer Marketing

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | 7.8 (206 reviews) | 
| **Influencer Scoring** | 8.3 (6 reviews) ✓ Verified | 7.8 (206 reviews) | 
| **Audience Analysis** | 8.3 (8 reviews) ✓ Verified | 8.0 (211 reviews) | 
| **Influencer Segmentation** | Not enough data | 7.7 (199 reviews) | 
| **Influencer Collaboration** | Not enough data | 7.4 (197 reviews) | 
| **User-Generated Content (UGC) Management** | Not enough data | 6.9 (162 reviews) | 
| **Content Approval** | Not enough data | 7.4 (170 reviews) | 
| **Campaign Analytics** | 7.7 (8 reviews) ✓ Verified | 8.0 (199 reviews) | 
| **Reporting and Dashboards** | 8.8 (8 reviews) ✓ Verified | 7.9 (200 reviews) | 
| **Data Importing and Exporting Tools** | 8.6 (7 reviews) ✓ Verified | 7.7 (185 reviews) | 
| **Influencer Whitelisting** | Not enough data | Feature Not Available | 
| **Influencer Compensation** | Feature Not Available | 6.7 (148 reviews) | 
| **Social Commerce** | Feature Not Available | 6.7 (135 reviews) | 
| **E-Commerce Integration** | Feature Not Available | 6.3 (115 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 5.5 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | 
| **Decision Making** | Not enough data | Feature Not Available | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | 6.7/10 | 159 |

#### Generative AI

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (155 reviews) | 
| **AI Text Summarization** | Not enough data | 6.7 (154 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Keyhole** | N/A | N/A |
| **Meltwater** | 7.4/10 | 529 |

#### Database

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Media Database** | Not enough data | 7.9 (490 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.9 (416 reviews) | 
| **Newsroom** | Not enough data | 8.0 (389 reviews) | 

#### Outreach

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Media Distribution** | Not enough data | 8.1 (433 reviews) | 
| **PR Planner** | Not enough data | 7.5 (146 reviews) | 
| **Social Media Services** | Not enough data | 7.7 (349 reviews) | 

#### Reporting

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (485 reviews) | 
| **Response Desk** | Not enough data | 8.3 (362 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (413 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | 

#### User Rights/Roles

| Feature | Keyhole | Meltwater | 
|---|---|---|
| **Version Control** | Not enough data | 7.7 (305 reviews) | 
| **Team Collaboration** | Not enough data | 8.0 (327 reviews) | 

---
## Categories
**Shared Categories (3):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


**Unique to Meltwater (7):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Keyhole | Meltwater | 
|---|---|---|
| **Small-Business** | 59.7% | 41.4% | 
| **Mid-Market** | 20.9% | 37.9% | 
| **Enterprise** | 19.4% | 20.7% | 

### By Industry

#### Keyhole

- **Marketing and Advertising:** 29.9%
- **Entertainment:** 10.4%
- **Non-Profit Organization Management:** 10.4%
- **Public Relations and Communications:** 7.5%
- **Media Production:** 4.5%
- **Food & Beverages:** 4.5%
- **Internet:** 3.0%
- **Higher Education:** 3.0%
- **Health, Wellness and Fitness:** 3.0%
- **Government Administration:** 3.0%
- **Other:** 20.9%

#### Meltwater

- **Marketing and Advertising:** 15.2%
- **Public Relations and Communications:** 14.7%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.2%

---
## Alternatives

### Alternatives to Keyhole

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7322 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6447 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2932 reviews)

### Alternatives to Meltwater

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3992 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1337 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (465 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7322 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6447 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)

---
## Top Discussions

### Keyhole

- Title: [Speed of hashtag monitoring?](https://www.g2.com/discussions/speed-of-hashtag-monitoring) — 1 comment, 1 upvote
  > **Top comment:** "In few second for a refresh. Keyhole is abble to monitore quickly hasthag.
But it's important to know exactly that you want monirore to build the right..."

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment
  > **Top comment:** "Those who have anything to do with social media. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/keyhole-vs-meltwater)