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Compare Ketch and Twilio Segment 
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At a Glance
Market Segments
Mid-Market (50.5% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
Free
$120 Per month
Ketch
Star Rating
(111)4.6 out of 5
Market Segments
Mid-Market (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansTwilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Data Mapping - survey-based with a score of 9.0, indicating a robust capability for handling user data collection through surveys, while Ketch falls short with a score of 7.0, suggesting less effective survey integration.
- Reviewers mention that Segment's Quality of Support is rated at 8.6, which is lower than Ketch's impressive 9.6, highlighting Ketch's superior customer service and responsiveness to user inquiries.
- G2 users indicate that Segment's Data Subject Access Requests feature is highly rated at 9.1, showcasing its effectiveness in managing user data requests, whereas Ketch's score of 8.2 suggests it may not be as efficient in this area.
- Users on G2 report that Segment's Integrations score of 9.1 reflects its strong compatibility with various platforms, making it easier for businesses to connect their existing tools, while Ketch's score of 7.6 indicates more limited integration options.
- Reviewers mention that Segment's Data Discovery feature is rated at 9.1, which is significantly higher than Ketch's 7.6, suggesting that Segment provides better tools for uncovering insights from data.
- Users say that Segment's Ease of Setup is rated at 8.5, which is more favorable compared to Ketch's 7.7, indicating that Segment may offer a more user-friendly onboarding experience for new customers.
Pricing
Entry-Level Pricing
Ketch
Free
Free
For small businesses with basic privacy banner needs.
- 5k Monthly Unique Users
- Consent management platform (CMP)
- 2 Integrations
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Ketch
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
9.1
102
8.9
427
Ease of Use
8.7
103
8.7
429
Ease of Setup
8.5
91
8.5
245
Ease of Admin
8.8
72
8.9
237
Quality of Support
9.7
99
8.6
367
Has the product been a good partner in doing business?
9.5
71
8.8
225
Product Direction (% positive)
9.5
95
8.3
387
Features by Category
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
142
|
Verified
Not enough data
8.7
147
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
138
|
Verified
Intelligence
Not enough data
8.0
123
|
Verified
Not enough data
6.9
85
|
Verified
Not enough data
Feature Not Available
Functionality
8.8
19
9.1
27
8.4
35
8.4
18
7.8
19
8.8
26
7.6
18
9.0
24
7.6
19
8.7
25
8.2
19
9.1
25
7.5
18
9.0
26
8.0
18
8.7
25
Feature Not Available
8.6
24
8.8
20
8.7
29
7.5
19
9.0
27
8.1
18
9.0
28
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
78
9.0
21
8.4
73
8.7
21
8.3
74
9.1
24
8.8
76
8.3
21
8.3
71
8.5
18
8.3
70
8.6
23
7.6
59
8.7
20
8.5
70
8.3
15
8.0
60
8.7
18
Functionality
8.8
12
Not enough data
7.7
11
Not enough data
8.3
11
Not enough data
9.4
12
Not enough data
8.2
11
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sensitive Data Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Detection and Scanning - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting and Evidence - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Configuration and Remediation - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Integrations and Usability - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.4
35
8.4
18
9.2
26
8.6
13
9.2
26
8.6
11
9.0
26
8.8
12
Categories
Categories
Shared Categories
Ketch and Twilio Segment are categorized as Consent Management Platform (CMP), Data Privacy Management, and Data Subject Access Request (DSAR)
Unique Categories
Ketch is categorized as Cookie Tracking, Sensitive Data Discovery, Privacy Impact Assessment (PIA), and Website Privacy Auditing Tools
Twilio Segment is categorized as Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Ketch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
10.1%
Financial Services
10.1%
Information Technology and Services
9.2%
Computer Software
8.3%
Entertainment
6.4%
Other
56.0%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
What is Ketch used for?
1 Comment
Official Response from Ketch
Hi! Ketch is used for simplifying privacy operations. The platform is most commonly implemented by businesses that need to comply with data privacy...Read more
How can Ketch help financial services simplify compliance?
1 Comment
Official Response from Ketch
Ketch centralizes privacy governance for banks, fintechs, and insurers through unified automation. The Ketch data permissioning platform detects and maps...Read more
How does Ketch handle cross-border data compliance?
1 Comment
Official Response from Ketch
Ketch unifies global data governance under a single orchestration layer that enforces regional policies automatically. The Ketch data permissioning platform...Read more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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