# Kentico vs Mura CMS Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Kentico excels in overall user satisfaction, reflected in its higher G2 Score compared to Mura CMS. Users appreciate its versatility as a digital experience platform, noting that it allows non-technical teams to easily edit and update content, which enhances audience engagement.
- **According to verified reviews** , Kentico's implementation process is praised for being straightforward, enabling users to tailor content effectively. This ease of setup is a significant advantage, as users highlight the intuitive onboarding experience that helps them get started quickly.
- **Users say** that Mura CMS shines in customization and flexibility, allowing for a consistent theme across websites. Reviewers mention its ability to control access to specific areas, which is beneficial for organizations needing to manage restricted data effectively.
- **Reviewers mention** that while Mura CMS offers superior content authoring capabilities, it may require a stronger technical background, particularly in HTML and ColdFusion, which could be a barrier for some users. This contrasts with Kentico's more user-friendly WYSIWYG editor that empowers content teams without extensive technical skills.
- **G2 reviewers highlight** that Kentico provides robust support, with a quality rating that surpasses Mura CMS. Users appreciate the responsive assistance they receive, which contributes to a smoother overall experience when navigating challenges.
- **According to recent feedback** , both platforms have strong content management features, but Kentico's breadth of pre-built templates is noted as a limitation compared to Mura's flexibility. Users of Mura CMS enjoy the ability to create highly customized designs, although they may face challenges in terms of available templates.



| | Kentico | Mura CMS | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 365 | 82 | 
| **Largest Market Segment** | Mid-Market (40.2% of reviews) | Small-Business (55.0% of reviews) | 
| **Entry Level Price** | Starting at $12,500.00 1 License Per Year | Contact Us | 

---
## Top Pros & Cons

### Kentico

Pros:
- Content Management (18 reviews)
- Ease of Use (16 reviews)

Cons:
- Expensive (6 reviews)
- Learning Curve (4 reviews)

### Mura CMS

**Not enough data**

---
## Ratings Comparison
| Rating | Kentico | Mura CMS | 
|---|---|---|
  | **Meets Requirements** | 8.8 (282 reviews) | 8.8 (72 reviews) | 
  | **Ease of Use** | 8.4 (284 reviews) | 8.6 (72 reviews) | 
  | **Ease of Setup** | 7.9 (157 reviews) | 8.5 (57 reviews) | 
  | **Ease of Admin** | 8.4 (148 reviews) | 9.2 (57 reviews) | 
  | **Quality of Support** | 8.7 (258 reviews) | 8.2 (68 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (140 reviews) | 9.3 (52 reviews) | 
  | **Product Direction (% positive)** | 8.5 (280 reviews) | 8.2 (70 reviews) | 

---
## Pricing

### Kentico

#### Entry-Level Pricing

Plan: Kentico Xperience 13 – Business

Price: Starting at $12,500.00 1 License Per Year

Description: Ideal for small to mid-sized businesses, this entry-level license offers robust CMS capabilities and extensibility.

Key Features:
- CMS
- Forms
- Content workflows

[Browse all 4 editions](https://www.g2.com/products/kentico/pricing)

#### Free Trial

Yes

### Mura CMS

#### Entry-Level Pricing

Plan: Mura Core

Price: Contact Us

Description: Deliver content-driven experiences to the web, mobile, applications, and more. Go coupled (traditional), decoupled, or headless.

Mura is fast and flexible for developers, easy to use for everyone else.

Key Features:
- Content as a Service (CaaS)
- Docker-Ready (Containerized)
- Robust & Flexible API

[Browse all 2 editions](https://www.g2.com/products/mura-cms/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Kentico** | 8.3/10 | 265 |
| **Mura CMS** | 8.4/10 | 75 |

#### Content

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Content Authoring** | 8.7 (224 reviews) ✓ Verified | 9.3 (65 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.5 (224 reviews) ✓ Verified | 9.0 (65 reviews) ✓ Verified | 
| **Versioning** | 8.4 (205 reviews) ✓ Verified | 9.2 (62 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 7.9 (210 reviews) ✓ Verified | 7.6 (62 reviews) ✓ Verified | 
| **Approval Process** | 8.5 (203 reviews) ✓ Verified | 9.1 (51 reviews) ✓ Verified | 
| **Content Scheduling** | 8.5 (205 reviews) ✓ Verified | 9.0 (47 reviews) ✓ Verified | 
| **Asset Management** | 8.2 (213 reviews) ✓ Verified | 8.4 (61 reviews) ✓ Verified | 
| **Internal Search** | 7.7 (209 reviews) ✓ Verified | 8.3 (60 reviews) ✓ Verified | 
| **Content Repository** | 8.5 (211 reviews) ✓ Verified | 8.6 (58 reviews) ✓ Verified | 

#### Design

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.6 (190 reviews) ✓ Verified | 6.4 (57 reviews) ✓ Verified | 
| **Mobile** | 7.8 (190 reviews) | 8.2 (57 reviews) ✓ Verified | 
| **Branding/Themes** | 8.2 (191 reviews) | 7.8 (57 reviews) ✓ Verified | 
| **Customization** | 8.6 (211 reviews) | 9.1 (63 reviews) ✓ Verified | 

#### Platform

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **User Community** | 8.3 (188 reviews) ✓ Verified | 7.4 (59 reviews) ✓ Verified | 
| **SEO** | 8.2 (204 reviews) ✓ Verified | 8.9 (54 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 8.3 (198 reviews) ✓ Verified | 8.6 (59 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (216 reviews) ✓ Verified | 8.8 (60 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.7 (197 reviews) ✓ Verified | 8.8 (45 reviews) | 
| **Internationalization** | 8.6 (183 reviews) ✓ Verified | 8.6 (28 reviews) ✓ Verified | 
| **Dashboards and Reports** | 8.0 (185 reviews) ✓ Verified | 7.3 (49 reviews) ✓ Verified | 
| **API / Integrations** | 8.5 (197 reviews) ✓ Verified | 8.0 (50 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Cross-system Integration** | 7.6 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (19 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Kentico** | 8.6/10 | 132 |
| **Mura CMS** | 7.6/10 | 9 |

#### Analytics

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Web Analytics** | 8.8 (98 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (97 reviews) | Not enough data | 
| **Audience Insights** | 8.9 (96 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.9 (98 reviews) | Not enough data | 
| **Personalization** | 8.9 (57 reviews) | Not enough data | 
| **Marketing Automation** | 8.7 (57 reviews) | Not enough data | 

#### Content Management

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Customizable Templated Workflows** | 8.9 (99 reviews) | 6.3 (5 reviews) | 
| **Asset Management** | 8.9 (100 reviews) | 8.3 (6 reviews) | 
| **Portals and Sites** | 9.1 (104 reviews) | 8.1 (6 reviews) | 

#### Design & Development

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **No-Code App Development** | 8.3 (99 reviews) | 7.7 (5 reviews) | 
| **Low-Code App Development** | 8.4 (98 reviews) | 7.3 (5 reviews) | 
| **Self-Service Capabilities** | 8.7 (97 reviews) | 7.7 (5 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.4 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (17 reviews) | Not enough data | 
| **Decision Making** | 8.3 (17 reviews) | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Kentico** | 9.4/10 | 46 |
| **Mura CMS** | N/A | N/A |

#### Functionality

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Developer Tools** | 9.7 (41 reviews) | Not enough data | 
| **Automation** | 9.4 (40 reviews) | Not enough data | 
| **Website Staging** | 9.4 (40 reviews) | Not enough data | 

#### Management

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Web Content Dedication** | 9.3 (40 reviews) | Not enough data | 
| **Website Hosting** | 9.2 (39 reviews) | Not enough data | 
| **Role-Based Permissions** | 9.4 (41 reviews) | Not enough data | 

#### Support

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **CMS Variety** | 9.3 (40 reviews) | Not enough data | 
| **Multi-CMS Support** | Feature Not Available | Not enough data | 
| **Compliance** | 9.6 (39 reviews) | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Kentico** | N/A | N/A |
| **Mura CMS** | N/A | N/A |

#### Publishing

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Automated Publishing** | Not enough data | Not enough data | 
| **Multi-language** | Not enough data | Not enough data | 
| **AR/VR Capability** | Not enough data | Not enough data | 

#### Development

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Image Management** | Not enough data | Not enough data | 
| **Reuseable Content** | Not enough data | Not enough data | 
| **Unlimited Environments** | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | 

#### Analytics

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Content Performance** | Not enough data | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | Kentico | Mura CMS | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Kentico (1):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms)

**Unique to Mura CMS (1):** [Headless CMS Software](https://www.g2.com/categories/headless-cms)


---
## Reviewer Demographics

### By Company Size

| Segment | Kentico | Mura CMS | 
|---|---|---|
| **Small-Business** | 27.4% | 55.0% | 
| **Mid-Market** | 40.2% | 23.8% | 
| **Enterprise** | 32.3% | 21.3% | 

### By Industry

#### Kentico

- **Information Technology and Services:** 13.2%
- **Pharmaceuticals:** 10.8%
- **Marketing and Advertising:** 9.5%
- **Computer Software:** 7.4%
- **Financial Services:** 4.3%
- **Hospital & Health Care:** 4.0%
- **Non-Profit Organization Management:** 3.4%
- **Telecommunications:** 3.1%
- **Internet:** 3.1%
- **Insurance:** 3.1%
- **Other:** 38.2%

#### Mura CMS

- **Information Technology and Services:** 16.3%
- **Computer Software:** 15.0%
- **Internet:** 13.8%
- **Education Management:** 6.3%
- **Government Administration:** 5.0%
- **Management Consulting:** 5.0%
- **Higher Education:** 5.0%
- **Financial Services:** 3.8%
- **Non-Profit Organization Management:** 3.8%
- **Marketing and Advertising:** 3.8%
- **Other:** 22.5%

---
## Alternatives

### Alternatives to Kentico

- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1010 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (619 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (547 reviews)
- [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) — 4.3/5 stars (195 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) — 4.0/5 stars (197 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9535 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)

### Alternatives to Mura CMS

- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (619 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9535 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.3/5 stars (329 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1010 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (547 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Joomla](https://www.g2.com/products/joomla/reviews) — 4.0/5 stars (387 reviews)

---
## Top Discussions

### Kentico

- Title: [Who uses Kentico?](https://www.g2.com/discussions/kentico-who-uses-kentico) — 2 comments
  > **Top comment:** "Kentico has more than 500 digital solution partners and powers over 35,000 websites across 120 countries. Customers working with Kentico include Allergan,..."
- Title: [Is kentico free?](https://www.g2.com/discussions/is-kentico-free) — 1 comment
  > **Top comment:** "Kentico does have sevaral license options.  One of them is the FREE option, however, it does have limitations.  You can download the free version by creating..."
- Title: [Is kentico a good CMS?](https://www.g2.com/discussions/is-kentico-a-good-cms) — 1 comment
  > **Top comment:** "Out of the box, I wouldn't say good.  It has the potential to be good, but with incompatible and incomplete major releases you are somewhat left to filling..."
- Title: [Is there any way how I can share content automatically?](https://www.g2.com/discussions/is-there-any-way-how-i-can-share-content-automatically) — 1 comment, 1 upvote
  > **Top comment:** "With the frequency of social media changing their API's, it's not viable to have a CMS support this as a major feature when other tools can do similar..."

### Mura CMS

- Title: [Are there any plans to drop CK Editor?](https://www.g2.com/discussions/27161-are-there-any-plans-to-drop-ck-editor) — 1 comment
  > **Top comment:** "That is a question for Matt and team at blueriver

https://getmura.com/contact/

but there is also an active google group"
- Title: [Do I need to find a "Mura developer" to be successful with Mura?](https://www.g2.com/discussions/finding-developers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No.

Mura supports web standards in HTML and CSS, including Bootstrap 4 and Foundation (or whatever you prefer), as well as common Javascript frameworks..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kentico-vs-mura-cms)