# Kentico, Umbraco vs Kontent.ai Comparison

| | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 365 | 969 | 195 | 
| **Largest Market Segment** | Mid-Market (40.2% of reviews) | Small-Business (52.4% of reviews) | Mid-Market (41.6% of reviews) | 
| **Entry Level Price** | Starting at $12,500.00 1 License Per Year | Starting at $0.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Kentico

Pros:
- Content Management (18 reviews)
- Ease of Use (16 reviews)

Cons:
- Expensive (6 reviews)
- Learning Curve (4 reviews)

### Umbraco

Pros:
- Ease of Use (104 reviews)
- Content Management (65 reviews)

Cons:
- Learning Curve (25 reviews)
- Limited Features (22 reviews)

### Kontent.ai

Pros:
- Ease of Use (10 reviews)
- Content Management (9 reviews)

Cons:
- Learning Curve (4 reviews)
- Limited Features (4 reviews)

---
## Ratings Comparison
| Rating | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (282 reviews) | 8.6 (775 reviews) | 8.7 (147 reviews) | 
  | **Ease of Use** | 8.4 (284 reviews) | 8.8 (786 reviews) | 8.9 (148 reviews) | 
  | **Ease of Setup** | 7.9 (157 reviews) | 8.6 (649 reviews) | 8.5 (99 reviews) | 
  | **Ease of Admin** | 8.4 (148 reviews) | 8.9 (610 reviews) | 8.7 (92 reviews) | 
  | **Quality of Support** | 8.7 (258 reviews) | 8.2 (655 reviews) | 9.1 (122 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (140 reviews) | 8.8 (524 reviews) | 9.0 (90 reviews) | 
  | **Product Direction (% positive)** | 8.5 (280 reviews) | 8.8 (733 reviews) | 8.9 (137 reviews) | 

---
## Pricing

### Kentico

#### Entry-Level Pricing

Plan: Kentico Xperience 13 – Business

Price: Starting at $12,500.00 1 License Per Year

Description: Ideal for small to mid-sized businesses, this entry-level license offers robust CMS capabilities and extensibility.

Key Features:
- CMS
- Forms
- Content workflows

[Browse all 4 editions](https://www.g2.com/products/kentico/pricing)

#### Free Trial

Yes

### Umbraco

#### Entry-Level Pricing

Plan: Umbraco CMS

Price: Starting at $0.00 Per Month

Description: This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products.

Key Features:
- Open Source CMS
- Web Content Management with Infinite editing
- Language Variants

[Browse all 3 editions](https://www.g2.com/products/umbraco/pricing)

#### Free Trial

Yes

### Kontent.ai

#### Entry-Level Pricing

Plan: Flexible prcing

Price: Contact Us

Description: No complicated tiers. No excessive add-ons. No unexpected price jumps. Achieve an unparalleled return on your content with Kontent.ai Flex pricing, a plan that adapts to fit your business needs, both now and in the future.

Key Features:
- Content Assist :
- Collections 
- Environments 

[Learn more about Kontent.ai](https://www.g2.com/products/kontent-ai/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Kentico** | 8.3/10 | 265 |
| **Umbraco** | 7.9/10 | 655 |
| **Kontent.ai** | 8.4/10 | 77 |

#### Content

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Content Authoring** | 8.7 (224 reviews) ✓ Verified | 8.8 (604 reviews) ✓ Verified | 9.0 (64 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.5 (224 reviews) ✓ Verified | 8.4 (605 reviews) ✓ Verified | 8.5 (59 reviews) ✓ Verified | 
| **Versioning** | 8.4 (205 reviews) ✓ Verified | 7.9 (575 reviews) ✓ Verified | 8.9 (53 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 7.9 (210 reviews) ✓ Verified | 7.6 (563 reviews) | 7.6 (43 reviews) ✓ Verified | 
| **Approval Process** | 8.5 (203 reviews) ✓ Verified | 7.7 (469 reviews) | 8.6 (50 reviews) ✓ Verified | 
| **Content Scheduling** | 8.5 (205 reviews) ✓ Verified | 8.1 (544 reviews) ✓ Verified | 9.0 (45 reviews) ✓ Verified | 
| **Asset Management** | 8.2 (213 reviews) ✓ Verified | 8.0 (574 reviews) ✓ Verified | 8.1 (58 reviews) ✓ Verified | 
| **Internal Search** | 7.7 (209 reviews) ✓ Verified | 7.6 (573 reviews) ✓ Verified | 8.1 (56 reviews) ✓ Verified | 
| **Content Repository** | 8.5 (211 reviews) ✓ Verified | 8.3 (567 reviews) ✓ Verified | 8.5 (53 reviews) ✓ Verified | 

#### Design

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Breadth of Pre-Built Templates** | 7.6 (190 reviews) ✓ Verified | 6.8 (500 reviews) ✓ Verified | 8.0 (31 reviews) ✓ Verified | 
| **Mobile** | 7.8 (190 reviews) | 7.4 (516 reviews) ✓ Verified | 7.9 (32 reviews) ✓ Verified | 
| **Branding/Themes** | 8.2 (191 reviews) | 7.5 (509 reviews) ✓ Verified | 8.0 (37 reviews) ✓ Verified | 
| **Customization** | 8.6 (211 reviews) | 8.6 (568 reviews) ✓ Verified | 8.4 (47 reviews) ✓ Verified | 

#### Platform

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **User Community** | 8.3 (188 reviews) ✓ Verified | 8.4 (549 reviews) | 7.6 (41 reviews) ✓ Verified | 
| **SEO** | 8.2 (204 reviews) ✓ Verified | 8.3 (541 reviews) ✓ Verified | 8.4 (48 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 8.3 (198 reviews) ✓ Verified | 8.5 (555 reviews) ✓ Verified | 8.4 (45 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (216 reviews) ✓ Verified | 8.6 (575 reviews) ✓ Verified | 8.7 (54 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.7 (197 reviews) ✓ Verified | 8.3 (516 reviews) ✓ Verified | 8.3 (48 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (183 reviews) ✓ Verified | 8.3 (513 reviews) ✓ Verified | 8.6 (42 reviews) ✓ Verified | 
| **Dashboards and Reports** | 8.0 (185 reviews) ✓ Verified | 7.5 (507 reviews) | 7.9 (36 reviews) ✓ Verified | 
| **API / Integrations** | 8.5 (197 reviews) ✓ Verified | 8.2 (531 reviews) ✓ Verified | 8.9 (53 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Cross-system Integration** | 7.6 (20 reviews) | 6.0 (66 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (19 reviews) | 6.0 (62 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Kentico** | 8.6/10 | 132 |
| **Umbraco** | 7.7/10 | 35 |
| **Kontent.ai** | 8.2/10 | 28 |

#### Analytics

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Web Analytics** | 8.8 (98 reviews) | 7.6 (31 reviews) | 7.6 (14 reviews) | 
| **Campaign Tracking** | 8.7 (97 reviews) | 7.2 (31 reviews) | 7.3 (13 reviews) | 
| **Audience Insights** | 8.9 (96 reviews) | 7.2 (30 reviews) | 7.9 (14 reviews) | 
| **Reports & Dashboards** | 8.9 (98 reviews) | 7.3 (31 reviews) | 7.8 (15 reviews) | 
| **Personalization** | 8.9 (57 reviews) | 7.5 (31 reviews) | Not enough data | 
| **Marketing Automation** | 8.7 (57 reviews) | 7.3 (30 reviews) | Not enough data | 

#### Content Management

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Customizable Templated Workflows** | 8.9 (99 reviews) | 8.7 (33 reviews) | 8.6 (19 reviews) | 
| **Asset Management** | 8.9 (100 reviews) | 8.2 (33 reviews) | 8.3 (19 reviews) | 
| **Portals and Sites** | 9.1 (104 reviews) | 9.1 (33 reviews) | 8.5 (18 reviews) | 

#### Design & Development

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **No-Code App Development** | 8.3 (99 reviews) | 6.8 (32 reviews) | 8.5 (16 reviews) | 
| **Low-Code App Development** | 8.4 (98 reviews) | 7.2 (31 reviews) | 8.8 (16 reviews) | 
| **Self-Service Capabilities** | 8.7 (97 reviews) | 7.8 (29 reviews) | 8.8 (17 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (17 reviews) | 6.9 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (19 reviews) | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.4 (17 reviews) | 7.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (17 reviews) | 8.3 (7 reviews) | Not enough data | 
| **Decision Making** | 8.3 (17 reviews) | 7.4 (7 reviews) | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Kentico** | 9.4/10 | 46 |
| **Umbraco** | 8.7/10 | 66 |
| **Kontent.ai** | N/A | N/A |

#### Functionality

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Developer Tools** | 9.7 (41 reviews) | 8.9 (58 reviews) | Not enough data | 
| **Automation** | 9.4 (40 reviews) | 8.5 (58 reviews) | Not enough data | 
| **Website Staging** | 9.4 (40 reviews) | 8.8 (59 reviews) | Not enough data | 

#### Management

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Web Content Dedication** | 9.3 (40 reviews) | 8.8 (59 reviews) | Not enough data | 
| **Website Hosting** | 9.2 (39 reviews) | 8.7 (57 reviews) | Not enough data | 
| **Role-Based Permissions** | 9.4 (41 reviews) | 8.8 (63 reviews) | Not enough data | 

#### Support

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **CMS Variety** | 9.3 (40 reviews) | 8.7 (60 reviews) | Feature Not Available | 
| **Multi-CMS Support** | Feature Not Available | Feature Not Available | Not enough data | 
| **Compliance** | 9.6 (39 reviews) | Feature Not Available | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Kentico** | N/A | N/A |
| **Umbraco** | 7.9/10 | 179 |
| **Kontent.ai** | 8.0/10 | 68 |

#### Publishing

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Automated Publishing** | Not enough data | 8.7 (151 reviews) | 8.8 (47 reviews) ✓ Verified | 
| **Multi-language** | Not enough data | 8.6 (164 reviews) | 8.9 (45 reviews) ✓ Verified | 
| **AR/VR Capability** | Not enough data | 6.4 (111 reviews) | 6.6 (18 reviews) | 

#### Development

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Image Management** | Not enough data | 8.2 (167 reviews) | 8.2 (45 reviews) ✓ Verified | 
| **Reuseable Content** | Not enough data | 8.0 (156 reviews) | 8.9 (52 reviews) ✓ Verified | 
| **Unlimited Environments** | Not enough data | 8.5 (146 reviews) | 7.8 (44 reviews) ✓ Verified | 
| **Form Builder** | Not enough data | 8.1 (152 reviews) | 7.3 (30 reviews) ✓ Verified | 

#### Analytics

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Personalization** | Not enough data | 7.6 (140 reviews) | 7.4 (27 reviews) ✓ Verified | 
| **Content Performance** | Not enough data | 7.9 (154 reviews) | 8.6 (32 reviews) ✓ Verified | 

#### Agentic AI - Headless CMS

| Feature | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | 7.4 (14 reviews) | 7.0 (9 reviews) | 

---
## Categories
**Shared Categories (3):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Web Content Management Software](https://www.g2.com/categories/web-content-management), [WebOps Platforms](https://www.g2.com/categories/webops-platforms)


**Unique to Umbraco (1):** [Headless CMS Software](https://www.g2.com/categories/headless-cms)

**Unique to Kontent.ai (1):** [Headless CMS Software](https://www.g2.com/categories/headless-cms)


---
## Reviewer Demographics

### By Company Size

| Segment | Kentico | Umbraco | Kontent.ai | 
|---|---|---|---|
| **Small-Business** | 27.4% | 52.4% | 36.4% | 
| **Mid-Market** | 40.2% | 35.0% | 41.6% | 
| **Enterprise** | 32.3% | 12.6% | 22.0% | 

### By Industry

#### Kentico

- **Information Technology and Services:** 13.2%
- **Pharmaceuticals:** 10.8%
- **Marketing and Advertising:** 9.5%
- **Computer Software:** 7.4%
- **Financial Services:** 4.3%
- **Hospital & Health Care:** 4.0%
- **Non-Profit Organization Management:** 3.4%
- **Telecommunications:** 3.1%
- **Internet:** 3.1%
- **Insurance:** 3.1%
- **Other:** 38.2%

#### Umbraco

- **Computer Software:** 17.0%
- **Information Technology and Services:** 11.3%
- **Marketing and Advertising:** 9.3%
- **Program Development:** 3.3%
- **Hospital & Health Care:** 2.5%
- **Government Administration:** 2.5%
- **Non-Profit Organization Management:** 2.4%
- **Leisure, Travel & Tourism:** 2.3%
- **Computer & Network Security:** 2.3%
- **Education Management:** 2.3%
- **Other:** 44.6%

#### Kontent.ai

- **Computer Software:** 12.4%
- **Information Technology and Services:** 10.6%
- **Marketing and Advertising:** 5.9%
- **Insurance:** 5.9%
- **Financial Services:** 4.7%
- **Retail:** 2.9%
- **Higher Education:** 2.9%
- **Education Management:** 2.4%
- **Hospital & Health Care:** 2.4%
- **Construction:** 2.4%
- **Other:** 47.6%

---
## Alternatives

### Alternatives to Kentico

- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (589 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (549 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews)
- [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) — 4.0/5 stars (197 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9528 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Joomla](https://www.g2.com/products/joomla/reviews) — 4.0/5 stars (387 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)

### Alternatives to Umbraco

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (589 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (549 reviews)
- [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) — 4.0/5 stars (197 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (992 reviews)

### Alternatives to Kontent.ai

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (589 reviews)
- [Agility CMS](https://www.g2.com/products/agility-cms/reviews) — 4.4/5 stars (199 reviews)
- [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (204 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews)

---
## Top Discussions

### Kentico

- Title: [Who uses Kentico?](https://www.g2.com/discussions/kentico-who-uses-kentico) — 2 comments
  > **Top comment:** "Kentico has more than 500 digital solution partners and powers over 35,000 websites across 120 countries. Customers working with Kentico include Allergan,..."
- Title: [Is kentico free?](https://www.g2.com/discussions/is-kentico-free) — 1 comment
  > **Top comment:** "Kentico does have sevaral license options.  One of them is the FREE option, however, it does have limitations.  You can download the free version by creating..."
- Title: [Is kentico a good CMS?](https://www.g2.com/discussions/is-kentico-a-good-cms) — 1 comment
  > **Top comment:** "Out of the box, I wouldn't say good.  It has the potential to be good, but with incompatible and incomplete major releases you are somewhat left to filling..."
- Title: [Is there any way how I can share content automatically?](https://www.g2.com/discussions/is-there-any-way-how-i-can-share-content-automatically) — 1 comment, 1 upvote
  > **Top comment:** "With the frequency of social media changing their API's, it's not viable to have a CMS support this as a major feature when other tools can do similar..."

### Umbraco

- Title: [Can I get some swag?  I haven't seen anybody with Umbraco swag in more than 4 years since working with it!](https://www.g2.com/discussions/26900-can-i-get-some-swag-i-haven-t-seen-anybody-with-umbraco-swag-in-more-than-4-years-since-working-with-it) — 3 comments
  > **Top comment:** "I have not seen Umbraco HQ selling their "swag" outside of the conferences, if you've never been to their annual CodeGarden conference in Denmark, once we..."
- Title: [How much does umbraco cost?](https://www.g2.com/discussions/how-much-does-umbraco-cost) — 2 comments
  > **Top comment:** "Free"
- Title: [Is umbraco better than WordPress?](https://www.g2.com/discussions/is-umbraco-better-than-wordpress) — 2 comments
  > **Top comment:** "Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way."
- Title: [Is umbraco any good?](https://www.g2.com/discussions/is-umbraco-any-good) — 2 comments
  > **Top comment:** "No, there are platforms that are MUCH easier to learn in a fraction of the time that allow even a novice to provide a professional looking product. "
- Title: [What is Umbraco used for?](https://www.g2.com/discussions/umbraco-what-is-umbraco-used-for) — 1 comment
  > **Top comment:** "Content Management for Websites and Web Applications. Has default content delivery API to easily consume content from external sources."

### Kontent.ai

- Title: [Can we use it with angular](https://www.g2.com/discussions/50833-can-we-use-it-with-angular) — 2 comments, 1 upvote
  > **Top comment:** "Yes. There is the @kentico/kontent-delivery package that you can use. We use it in react app but it should be framework agnostic."
- Title: [Is kentico open source?](https://www.g2.com/discussions/is-kentico-open-source) — 1 comment
  > **Top comment:** "No, the CMS is SaaS and hence the source is closed. The frontend web app examples are open sourced and available in GitHub."
- Title: [How do I create multiple projects and copy/sync content?](https://www.g2.com/discussions/34055-how-do-i-create-multiple-projects-and-copy-sync-content) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "There are two options for sharing content between projects—synchronization script and custom element. To avoid manual synchronization, firstly, you can use..."
- Title: [Would there be appetite for developing a restricted developer plan?](https://www.g2.com/discussions/25227-would-there-be-appetite-for-developing-a-restricted-developer-plan) — 1 comment, 2 upvotes
  > **Top comment:** "Hi Billy, there definitely is the plan for developers. Check: https://kontent.ai/pricing#developer-plan-banner"
- Title: [What is included in the trial?](https://www.g2.com/discussions/trial-61c1f467-0558-43e7-89f5-1718ae7dce25) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The trial includes everything from the Starter plan, plus Content Management API, Secured Delivery API, Scheduled Publishing, and Support, which are included..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kentico-vs-umbraco-vs-kontent-ai)