Link copied to clipboard # Kentico vs Sanity Comparison - What are their main differences? Share [ Export ](/compare/kentico/sanity/export.csv) KenticoSanity[+ Add Product](#) Pricing **Kentico** Free Trial **Contact Us** 1 License Per Month · Xperience by Kentico **Sanity** Free Trial **Free** · Free forever **Pricing Insights** from reviews Time to Implement **Kentico** 5 months Based on 48 responses **Sanity** 2 monthsFaster Based on 203 responses Return on Investment **Kentico** 15 months Based on 42 responses **Sanity** 8 months7 months sooner Based on 144 responses Perceived Cost **Kentico** $$$$$ **Sanity** $$$$$ Average Discount **Kentico** 14%4% more **Sanity** 10% ![Kentico](https://images.g2crowd.com/uploads/product/hd_favicon/78738ab1fd0593db4d733d5381901e74/kentico.svg "Kentico") ![Sanity](https://images.g2crowd.com/uploads/product/hd_favicon/8ad945ed33d9d2bb3fd0fddbe8ce5524/sanity.svg "Sanity") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Kentico** [ Content Management (21) ](https://www.g2.com/products/kentico/reviews?filters%5Bsentiment_snippet%5D=1503930&qs=pros-and-cons#reviews)[ Ease of Use (21) ](https://www.g2.com/products/kentico/reviews?filters%5Bsentiment_snippet%5D=1503789&qs=pros-and-cons#reviews)[ Expensive (8) ](https://www.g2.com/products/kentico/reviews?filters%5Bsentiment_snippet%5D=1503490&qs=pros-and-cons#reviews)[ Limited Features (5) ](https://www.g2.com/products/kentico/reviews?filters%5Bsentiment_snippet%5D=1503198&qs=pros-and-cons#reviews) **Sanity** [ Customizability (93) ](https://www.g2.com/products/sanity/reviews?filters%5Bsentiment_snippet%5D=1875038&qs=pros-and-cons#reviews)[ Features (85) ](https://www.g2.com/products/sanity/reviews?filters%5Bsentiment_snippet%5D=1875553&qs=pros-and-cons#reviews)[ Learning Curve (66) ](https://www.g2.com/products/sanity/reviews?filters%5Bsentiment_snippet%5D=1875602&qs=pros-and-cons#reviews)[ Learning Difficulty (32) ](https://www.g2.com/products/sanity/reviews?filters%5Bsentiment_snippet%5D=1874101&qs=pros-and-cons#reviews) Integrations **Kentico** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4d24860788aa63c8600f8f07a49ab7b4/acquia-dam-widen.png "Product Avatar Image") Acquia DAM (Widen) ](https://www.g2.com/products/acquia-dam-widen/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e8b7928d2e1cefffe2f9fb20febf2898/algolia.png "Product Avatar Image") Algolia ](https://www.g2.com/products/algolia/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-portal.jpg "Product Avatar Image") Azure Portal ](https://www.g2.com/products/azure-portal/reviews)[ View all ](https://www.g2.com/products/kentico/integrations) **Sanity** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e8b7928d2e1cefffe2f9fb20febf2898/algolia.png "Product Avatar Image") Algolia ](https://www.g2.com/products/algolia/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af1daed7deed7793dd8d0a6780b96c63/bynder.png "Product Avatar Image") Bynder ](https://www.g2.com/products/bynder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ View all ](https://www.g2.com/products/sanity/integrations) Screenshots **Kentico** ![Kentico screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1352959/dashboard-overview%282%29.png) **Sanity** ![Sanity screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1372007/Studio.png) **Ratings** from reviews Meets Requirements **Kentico** 8.7 8.7305 **Sanity** 9.1 9.1718 Ease of Use **Kentico** 8.4 8.4307 **Sanity** 8.6 8.6731 Ease of Setup **Kentico** 7.9 7.9177 **Sanity** 8.7 8.7585 Ease of Admin **Kentico** 8.4 8.4169 **Sanity** 9.0 9.0552 Quality of Support **Kentico** 8.6 8.6279 **Sanity** 8.9 8.9574 Has the product been a good partner in doing business? **Kentico** 8.5 8.5160 **Sanity** 9.2 9.2490 Product Direction (% positive) **Kentico** 8.5 8.5300 **Sanity** 9.4 9.4643 **Features** ratings from reviews Digital Experience Platforms (DXP) 8.6 145 7.7 64 Web Content Management 8.3 286 8.4 327 WebOps Platforms 9.4 47 8.7 39 Enterprise Content Management (ECM) Not enough data 8.0 53 Headless CMS Not enough data 8.1 493 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 29.7% Mid-Market(51-1000 emp.) 39.5% Enterprise(\> 1000 emp.) 30.8% Small-Business(50 or fewer emp.) 29.7% Mid-Market(51-1000 emp.) 39.5% Enterprise(\> 1000 emp.) 30.8% Small-Business(50 or fewer emp.) 72.4% Mid-Market(51-1000 emp.) 18.3% Enterprise(\> 1000 emp.) 9.3% Small-Business(50 or fewer emp.) 72.4% Mid-Market(51-1000 emp.) 18.3% Enterprise(\> 1000 emp.) 9.3% **Reviewers' Industry** [![Kentico](https://images.g2crowd.com/uploads/product/hd_favicon/78738ab1fd0593db4d733d5381901e74/kentico.svg "Kentico")](https://www.g2.com/products/kentico/reviews) Kentico Information Technology and Services 12.9% Marketing and Advertising 10.6% Pharmaceuticals 10.1% Computer Software 7.2% Financial Services 5.2% Other 54.0% [![Sanity](https://images.g2crowd.com/uploads/product/hd_favicon/8ad945ed33d9d2bb3fd0fddbe8ce5524/sanity.svg "Sanity")](https://www.g2.com/products/sanity/reviews) Sanity Computer Software 19.7% Information Technology and Services 12.2% Marketing and Advertising 6.9% Design 4.5% Retail 3.1% Other 53.7% Alternatives **Kentico Alternatives** ![Umbraco](https://images.g2crowd.com/uploads/product/hd_favicon/47781f40bcbf144905208205f4e2d632/umbraco.svg "Umbraco") [ Umbraco ](/products/umbraco/reviews) ![Sitecore Digital Experience Platform](https://images.g2crowd.com/uploads/product/hd_favicon/770a3ce4f4ecfe957b22dae9bd132c26/sitecore-digital-experience-platform.svg "Sitecore Digital Experience Platform") [ Sitecore Digital Experience... ](/products/sitecore-digital-experience-platform/reviews) ![Progress Sitefinity](https://images.g2crowd.com/uploads/product/hd_favicon/5b00e6dcd9914c9bcd5d86a4aeac7af2/progress-sitefinity.svg "Progress Sitefinity") [ Progress Sitefinity ](/products/progress-sitefinity/reviews) ![Kontent.ai](https://images.g2crowd.com/uploads/product/hd_favicon/911d95fe2926396c0b43384868972d2f/kontent-ai.svg "Kontent.ai") [ Kontent.ai ](/products/kontent-ai/reviews) **Sanity Alternatives** ![Storyblok](https://images.g2crowd.com/uploads/product/hd_favicon/4b8041cd8ae250b60855fc7d90ee7bac/storyblok.svg "Storyblok") [ Storyblok ](/products/storyblok/reviews) ![Contentstack](https://images.g2crowd.com/uploads/product/hd_favicon/693c157ebf406f8272e68329ec0efbb6/contentstack.svg "Contentstack") [ Contentstack ](/products/contentstack/reviews) ![Umbraco](https://images.g2crowd.com/uploads/product/hd_favicon/47781f40bcbf144905208205f4e2d632/umbraco.svg "Umbraco") [ Umbraco ](/products/umbraco/reviews) ![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/b9b1b51e8da0cd8fb03bab3e24b9a565/contentful.svg "Contentful") [ Contentful ](/products/contentful/reviews) ## Kentico vs Sanity FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Kentico vs Sanity? Sanity stands out for its higher reviewer satisfaction scores and stronger customization, while Kentico is favored for its all-in-one DXP capabilities and robust support for marketers. | [Kentico](https://www.g2.com/products/kentico/reviews) | [Sanity](https://www.g2.com/products/sanity/reviews) | | --- | --- | | 4.4/5 (365 reviews) | 4.7/5 (926 reviews) | | Mid-Market | Small-Business | | 7.9 | 8.7 | | 8.7 | 8.9 | | Content Management (18 all-time mentions) | Customizability (93 all-time mentions) | ### How do the pricing models of Kentico and Sanity compare? Sanity is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Kentico. - **Kentico:** Reviewers frequently cite Kentico as expensive, with 6 all-time mentions of cost as a trade-off, and note that licensing and advanced features can be costly for smaller teams. - **Sanity:** Reviewers highlight Sanity's transparent pricing and generous free tier, though some mention that per-seat pricing can add up for larger teams. - **Switching reasons:** In recent reviews, buyers switching to Sanity mention the appeal of its developer-friendly pricing model and the absence of "get a quote" barriers. ### What are the best alternatives to Kentico and Sanity? The top three alternatives to Kentico and Sanity are Storyblok, Umbraco, and Sitecore Digital Experience Platform. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Kentico](https://www.g2.com/products/kentico/reviews) | 4.4/5 (365) | Mid-Market | Reviewers cite high cost for advanced features | Content Management (18 all-time mentions) | | [Sanity](https://www.g2.com/products/sanity/reviews) | 4.7/5 (926) | Small-Business | Transparent pricing, generous free tier | Customizability (93 all-time mentions) | | [Storyblok](https://www.g2.com/products/storyblok/reviews) | 4.5/5 (592) | Small-Business | — | Flexible content management | | [Umbraco](https://www.g2.com/products/umbraco/reviews) | 4.5/5 (1011) | Small-Business | — | Open-source flexibility | | [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) | 4.2/5 (663) | Enterprise | — | Enterprise-grade DXP capabilities | ### Which Digital Experience Platforms (DXP) features should I prioritize when comparing Kentico and Sanity? Buyers comparing Kentico and Sanity should prioritize Customization, Integrations, Ease of Setup, Content Management, and Flexibility. - **Customization:** Sanity leads with 93 all-time mentions for customizability and 76 for customization, while Kentico has 7 all-time mentions for customizability. - **Integrations:** Sanity is cited in 58 reviews for integrations and 51 for easy integrations; Kentico is noted for integration flexibility in recent reviews. - **Ease of Setup:** Sanity scores 8.7, Kentico 7.9 on Ease of Setup. - **Content Management:** Kentico has 18 all-time mentions for content management; Sanity has 66. - **Flexibility:** Sanity is mentioned 84 times for flexibility, Kentico 3 times. ### What are the pros and cons of Kentico vs Sanity? Sanity's headline strength is customizability, while Kentico is recognized for its all-in-one DXP capabilities and robust content management. - **Kentico strengths:** Content Management (18 all-time mentions), Ease of Use (16), Features (10), Customizability (7), Personalization (7), All-in-one Solutions (2). - **Kentico trade-offs:** Expensive (6 all-time mentions), Learning Curve (4), Limited Customization (3), Limited Features (3). - **Sanity strengths:** Customizability (93 all-time mentions), Features (85), Flexibility (84), Ease of Use (81), Content Management (66), Integrations (58), Easy Setup (52), API Integration (37), Collaboration (29). - **Sanity trade-offs:** Learning Curve (66 all-time mentions), Learning Difficulty (32), some reviewers note basic features not provided out of the box. ### Is Kentico or Sanity better for small businesses? Sanity is the better fit for small businesses, as it is most popular in the Small-Business segment and receives strong positive sentiment from small-business reviewers. - **Kentico:** Largest segment is Mid-Market; reviewers note Kentico's robust features but mention higher costs and complexity as trade-offs for smaller teams. - **Sanity:** Largest segment is Small-Business; reviewers consistently highlight ease of setup, flexibility, and value for small teams. ### Which Digital Experience Platforms (DXP) platform has better integrations? Sanity is favored by reviewers for integrations, with higher mention counts and more frequent references to third-party tools. - **Kentico:** Reviewers mention integration flexibility and ease of connecting with other tools, including CRM and marketing platforms, in recent reviews. - **Sanity:** Next.js (42 all-time mentions), Shopify (29), Vercel (16); reviewers highlight easy integrations and API-first architecture. ### How do Kentico and Sanity compare on customer support? Sanity and Kentico are rated in near-parity for Quality of Support, with Sanity at 8.9 and Kentico at 8.7, a difference below the materiality threshold. - **Kentico:** Reviewers describe support as helpful, knowledgeable, and responsive, with several citing "on-point" technical support and comprehensive documentation. - **Sanity:** Reviewers consistently praise customer support, with 47 all-time mentions, and highlight the active support community and clear documentation. ### Which is easier to implement, Kentico or Sanity? Sanity is rated higher for Ease of Setup, scoring 8.7 versus Kentico's 7.9, a difference of 0.8 points. - **Kentico:** Reviewers note that setup can be complex, especially for smaller teams, but becomes straightforward with experience and documentation. - **Sanity:** Reviewers highlight easy initial setup, clear documentation, and rapid onboarding, with 52 all-time mentions of easy setup. ### Which product has better Customization? Sanity is the stronger platform for Customization, with significantly higher reviewer-cited mention counts and satisfaction scores. - **Kentico:** Customizability (7 all-time mentions), Customization (—), supports low-code and no-code app development. - **Sanity:** Customizability (93 all-time mentions), Customization (76), Flexibility (84), and a 9.0 Ease of Admin score, with reviewers consistently citing schema-as-code and tailored editorial experiences.