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Compare Kentico and Optimizely One 
Featured Products
At a Glance
Market Segments
Mid-Market (38.8% of reviews)
Mid-Market (38.5% of reviews)
Entry-Level Pricing
Starting at $12,500.00 1 License Per Year
No pricing available
Kentico
Star Rating
(355)4.4 out of 5
Market Segments
Mid-Market (38.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12,500.00 1 License Per Year
Free Trial is available
Browse all 4 pricing plansOptimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Kentico excels in user satisfaction, boasting a higher overall score compared to Optimizely One. Users appreciate its intuitive WYSIWYG editor, which allows non-technical teams to easily create and update content, enhancing their digital experiences.
- According to verified reviews, Kentico's implementation process is straightforward, making it easier for teams to get started. Users highlight the platform's versatility in tailoring content to meet specific customer needs, which is a significant advantage over Optimizely One.
- Users say that Kentico provides superior support quality, with many praising the responsiveness and helpfulness of the support team. This contrasts with Optimizely One, where users have noted that support could be improved, indicating a potential area of concern for those needing assistance.
- Reviewers mention that Kentico offers robust analytics and reporting features, with high ratings for web analytics and audience insights. This capability allows users to track engagement effectively, whereas Optimizely One's analytics features are seen as less comprehensive.
- G2 reviewers highlight Kentico's strong marketing automation capabilities, which are well-received for their effectiveness in creating personalized campaigns. In comparison, while Optimizely One does offer automation tools, users feel they are not as powerful or user-friendly as those in Kentico.
- According to recent user feedback, Kentico's customizable templated workflows and asset management features are particularly praised, enabling teams to streamline their processes. Optimizely One, while offering a comprehensive operating system, does not match the level of customization and ease of use that Kentico provides.
Pricing
Entry-Level Pricing
Kentico
Kentico Xperience 13 – Business
Starting at $12,500.00
1 License Per Year
Ideal for small to mid-sized businesses, this entry-level license offers robust CMS capabilities and extensibility.
- CMS
- Forms
- Content workflows
Optimizely One
No pricing availableFree Trial
Kentico
Free Trial is available
Optimizely One
No trial information availableRatings
Meets Requirements
8.8
273
8.5
33
Ease of Use
8.4
275
8.2
34
Ease of Setup
7.9
148
7.3
18
Ease of Admin
8.4
147
8.2
10
Quality of Support
8.6
249
7.9
30
Has the product been a good partner in doing business?
8.5
139
7.8
9
Product Direction (% positive)
8.5
271
7.7
31
Features by Category
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
8.7
217
|
Verified
Not enough data
8.4
218
|
Verified
Not enough data
8.3
199
|
Verified
Not enough data
7.9
204
|
Verified
Not enough data
8.4
195
|
Verified
Not enough data
8.4
197
|
Verified
Not enough data
8.2
206
|
Verified
Not enough data
7.6
204
|
Verified
Not enough data
8.4
203
|
Verified
Not enough data
Design
7.6
185
|
Verified
Not enough data
7.8
184
Not enough data
8.2
186
Not enough data
8.6
204
Not enough data
Platform
8.3
182
|
Verified
Not enough data
8.2
198
|
Verified
Not enough data
8.3
193
|
Verified
Not enough data
8.7
211
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.5
177
|
Verified
Not enough data
8.0
182
|
Verified
Not enough data
8.4
191
|
Verified
Not enough data
Agentic AI - Web Content Management
6.8
15
Not enough data
7.4
14
Not enough data
Analytics
8.8
95
6.7
20
8.7
95
7.2
19
8.9
93
7.3
21
8.9
97
7.6
22
8.9
53
7.7
18
8.6
53
7.3
17
Content Management
8.9
97
7.1
21
8.9
96
7.0
19
9.1
98
7.5
20
Design & Development
8.2
95
7.0
18
8.3
95
7.0
18
8.6
95
7.1
21
Agentic AI - Digital Experience Platforms
8.2
15
Not enough data
8.0
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.7
40
Not enough data
9.4
40
Not enough data
9.4
40
Not enough data
Management
9.3
40
Not enough data
9.2
39
Not enough data
9.4
41
Not enough data
Support
9.3
40
Not enough data
Feature Not Available
Not enough data
9.6
39
Not enough data
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kentico and Optimizely One are categorized as Digital Experience Platforms (DXP) and Web Content Management
Unique Categories
Kentico is categorized as WebOps Platforms
Optimizely One is categorized as Personalization Engines, Customer Data Platform (CDP), Digital Asset Management, E-Commerce Personalization, and Digital Experience Orchestration (DXO) Platforms
Reviews
Reviewers' Company Size
Kentico
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
11.7%
Pharmaceuticals
11.1%
Marketing and Advertising
9.8%
Computer Software
7.9%
Hospital & Health Care
3.8%
Other
55.7%
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Alternatives
Discussions
Who uses Kentico?
2 Comments
JK
Kentico has more than 500 digital solution partners and powers over 35,000 websites across 120 countries. Customers working with Kentico include Allergan,...Read more
Is kentico a good CMS?
1 Comment
MR
Out of the box, I wouldn't say good. It has the potential to be good, but with incompatible and incomplete major releases you are somewhat left to filling...Read more
Is kentico free?
1 Comment
BK
Kentico does have sevaral license options. One of them is the FREE option, however, it does have limitations. You can download the free version by creating...Read more
Optimizely One has no discussions with answers
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