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Compare Kentico and Optimizely Content Management System 
At a Glance
Market Segments
Mid-Market (38.8% of reviews)
Mid-Market (46.7% of reviews)
Entry-Level Pricing
Starting at $12,500.00 1 License Per Year
No pricing available
Kentico
Star Rating
(355)4.4 out of 5
Market Segments
Mid-Market (38.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12,500.00 1 License Per Year
Free Trial is available
Browse all 4 pricing plansOptimizely Content Management System
Star Rating
(196)4.0 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Optimizely Content Management System excels in customer support, with users highlighting the availability of assistance even on weekends, making it a reliable choice for teams needing consistent help.
- Users say that Kentico offers a more user-friendly experience for non-technical teams, allowing them to easily edit and update content. This flexibility has reportedly transformed how organizations manage their digital experiences.
- Reviewers mention that while Optimizely is praised for its powerful personalization capabilities and integration with digital marketing tools, it sometimes struggles with specific workflow needs, leading to configuration challenges.
- According to verified reviews, Kentico's WYSIWYG editor is particularly appreciated for its simplicity, enabling users to create and manage content effortlessly, which contributes to a more dynamic engagement with audiences.
- Users highlight that Optimizely's ease of use is a significant advantage, with many finding the interface intuitive and easy to navigate, which can be a crucial factor for teams with varying technical skills.
- G2 reviewers note that Kentico's implementation process is straightforward, allowing organizations to tailor content effectively to meet customer needs, which is a key benefit for businesses looking to enhance their digital marketing strategies.
Pricing
Entry-Level Pricing
Kentico
Kentico Xperience 13 – Business
Starting at $12,500.00
1 License Per Year
Ideal for small to mid-sized businesses, this entry-level license offers robust CMS capabilities and extensibility.
- CMS
- Forms
- Content workflows
Optimizely Content Management System
No pricing availableFree Trial
Kentico
Free Trial is available
Optimizely Content Management System
No trial information availableRatings
Meets Requirements
8.8
273
8.2
168
Ease of Use
8.4
275
7.9
170
Ease of Setup
7.9
148
7.3
125
Ease of Admin
8.4
147
7.5
109
Quality of Support
8.6
249
7.8
149
Has the product been a good partner in doing business?
8.5
139
8.1
98
Product Direction (% positive)
8.5
271
7.8
156
Features by Category
Content
8.7
217
|
Verified
8.3
143
|
Verified
8.4
218
|
Verified
8.0
143
|
Verified
8.3
199
|
Verified
8.0
137
|
Verified
7.9
204
|
Verified
7.2
135
|
Verified
8.4
195
|
Verified
7.7
127
|
Verified
8.4
197
|
Verified
7.9
135
|
Verified
8.2
206
|
Verified
7.6
136
|
Verified
7.6
204
|
Verified
6.9
139
|
Verified
8.4
203
|
Verified
7.9
134
|
Verified
Design
7.6
185
|
Verified
6.4
119
|
Verified
7.8
184
7.1
123
|
Verified
8.2
186
7.5
120
|
Verified
8.6
204
7.8
130
|
Verified
Platform
8.3
182
|
Verified
7.2
126
8.2
198
|
Verified
7.7
131
8.3
193
|
Verified
7.8
133
|
Verified
8.7
211
|
Verified
8.0
137
|
Verified
8.7
192
|
Verified
8.2
116
|
Verified
8.5
177
|
Verified
8.2
120
|
Verified
8.0
182
|
Verified
6.9
125
|
Verified
8.4
191
|
Verified
7.7
125
|
Verified
Agentic AI - Web Content Management
6.8
15
Not enough data
7.4
14
Not enough data
Analytics
8.8
95
Not enough data
8.7
95
Not enough data
8.9
93
Not enough data
8.9
97
Not enough data
8.9
53
Not enough data
8.6
53
Not enough data
Content Management
8.9
97
Not enough data
8.9
96
Not enough data
9.1
98
Not enough data
Design & Development
8.2
95
Not enough data
8.3
95
Not enough data
8.6
95
Not enough data
Agentic AI - Digital Experience Platforms
8.2
15
Not enough data
8.0
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
Functionality
9.7
40
7.3
13
9.4
40
6.3
12
9.4
40
7.2
13
Management
9.3
40
7.6
14
9.2
39
8.3
14
9.4
41
7.7
13
Support
9.3
40
7.4
14
Feature Not Available
7.8
12
9.6
39
7.4
13
Publishing
Not enough data
8.2
14
Not enough data
8.8
14
Not enough data
6.4
14
Development
Not enough data
7.8
15
Not enough data
7.7
14
Not enough data
7.4
14
Not enough data
7.9
15
Analytics
Not enough data
8.2
15
Not enough data
8.0
15
Agentic AI - Headless CMS
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kentico and Optimizely Content Management System are categorized as Web Content Management and WebOps Platforms
Unique Categories
Kentico is categorized as Digital Experience Platforms (DXP)
Optimizely Content Management System is categorized as Headless CMS
Reviews
Reviewers' Company Size
Kentico
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
11.7%
Pharmaceuticals
11.1%
Marketing and Advertising
9.8%
Computer Software
7.9%
Hospital & Health Care
3.8%
Other
55.7%
Information Technology and Services
19.0%
Computer Software
8.9%
Marketing and Advertising
5.6%
Financial Services
5.6%
Higher Education
5.0%
Other
55.9%
Alternatives
Discussions
Who uses Kentico?
2 Comments
JK
Kentico has more than 500 digital solution partners and powers over 35,000 websites across 120 countries. Customers working with Kentico include Allergan,...Read more
Is kentico a good CMS?
1 Comment
MR
Out of the box, I wouldn't say good. It has the potential to be good, but with incompatible and incomplete major releases you are somewhat left to filling...Read more
Is kentico free?
1 Comment
BK
Kentico does have sevaral license options. One of them is the FREE option, however, it does have limitations. You can download the free version by creating...Read more
Does Episerver offer product education?
2 Comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
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