Compare Kenshoo vs Marin Software

See this
comparison of Kenshoo vs. Marin Software
based on data from user reviews. Kenshoo rates 4.0/5 stars with 231 reviews. Marin Software rates 3.9/5 stars with 430 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Kenshoo
Free Trial Unavailable
Marin Software
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
7.9
7.7
Ease of Use
Ease of Use
7.5
7.6
Ease of Setup
Ease of Setup
7.3
7.1
Ease of Admin
Ease of Admin
7.7
7.8
Quality of Support
Quality of Support
8.1
7.7
Ease of Doing Business With
Ease of Doing Business With
8.3
8.0
Product Direction (% positive)
Product Direction (% positive)
8.0
6.9
Meets Requirements
Kenshoo
7.9
Marin Software
7.7
Ease of Use
Kenshoo
7.5
Marin Software
7.6
Ease of Setup
Kenshoo
7.3
Marin Software
7.1
Ease of Admin
Kenshoo
7.7
Marin Software
7.8
Quality of Support
Kenshoo
8.1
Marin Software
7.7
Ease of Doing Business With
Kenshoo
8.3
Marin Software
8.0
Product Direction (% positive)
Kenshoo
8.0
Marin Software
6.9

Features

Campaign Management & Optimization
Paid Keyword Optimization
Kenshoo
8.5
Marin Software
8.2
Bid Rules
Kenshoo
8.2
Marin Software
8.0
Ad Creation and Editing
Kenshoo
7.5
Marin Software
7.4
Ad and Landing Page Scheduling
Kenshoo
7.6
Marin Software
7.7
Scenario Planning
Kenshoo
7.0
Marin Software
6.8
Portfolio Bid Optimization
Kenshoo
8.2
Marin Software
7.8
Advanced Targeting Options
Kenshoo
7.4
Marin Software
7.3
Offline Capabilities
Kenshoo
6.9
Marin Software
6.1
Extensions
Kenshoo
6.5
Marin Software
6.3
Product Listing Ads
Kenshoo
7.4
Marin Software
7.3
Budget Execution & Monitoring
Kenshoo
8.0
Marin Software
7.7
Analytics & Administration
Ad and Conversion Tracking
Kenshoo
8.6
Marin Software
7.9
Attribution
Kenshoo
8.2
Marin Software
7.5
Reports
Kenshoo
8.0
Marin Software
8.2
Social Functionality
Social Functionality
Kenshoo
8.0
Marin Software
6.9
Platform
APIs
Kenshoo
7.6
Marin Software
7.6
Notifications
Kenshoo
7.8
Marin Software
7.6
Customization
Kenshoo
7.6
Marin Software
7.6
User, Role, and Access Management
Kenshoo
8.1
Marin Software
8.3
Performance and Reliability
Kenshoo
8.0
Marin Software
7.6
Enterprise Scalability
Kenshoo
8.2
Marin Software
8.1
Workflow Capability
Kenshoo
7.8
Marin Software
7.7
Internationalization
Kenshoo
7.9
Marin Software
7.9
Mobile Functionality
Mobile Functionality
Kenshoo
7.9
Marin Software
7.5
Campaign Management
Campaign Dashboard
Kenshoo
7.7
Marin Software
8.0
Campaign Optimization
Kenshoo
7.9
Marin Software
8.3
Reach
Kenshoo
7.9
Marin Software
8.0
Bulk Editing
Kenshoo
8.1
Marin Software
8.1
Batch Uploading
Kenshoo
7.9
Marin Software
8.1
Brand Safety
Kenshoo
7.8
Marin Software
8.0
Fraud Protection
Kenshoo
7.6
Marin Software
7.9
Frequency Capping
Kenshoo
8.0
Marin Software
8.0
Budget Pacing
Kenshoo
8.1
Marin Software
8.0
Creative Optimization
Kenshoo
7.6
Marin Software
7.6
Rich Media Capabilties
Kenshoo
7.4
Marin Software
7.3
In-App Ads
Kenshoo
8.2
Marin Software
7.6
Mobile Rich Media Capabilities
Kenshoo
7.8
Marin Software
7.6
Targeting
Targeting
Kenshoo
8.2
Marin Software
8.0
Retargeting
Kenshoo
7.9
Marin Software
7.9
Geo-Targeting
Kenshoo
8.2
Marin Software
7.6
Contextual Targeting
Kenshoo
7.7
Marin Software
7.6
Mobile
Mobile Tracking
Kenshoo
8.3
Marin Software
8.0
In-App Ads
Kenshoo
8.2
Marin Software
7.6
Mobile Rich Media Capabilities
Kenshoo
7.8
Marin Software
7.6
Platform
API / Integrations
Kenshoo
7.7
Marin Software
7.9
Custom Reports
Kenshoo
7.6
Marin Software
8.4
User, Role, and Access Management
Kenshoo
8.1
Marin Software
8.6
Performance and Reliability
Kenshoo
7.6
Marin Software
8.0
Enterprise Scalability
Kenshoo
8.2
Marin Software
8.4
Customization
Kenshoo
7.9
Marin Software
7.9
Workflow Capability
Kenshoo
7.8
Marin Software
8.1
Internationalization
Kenshoo
7.8
Marin Software
8.2
Notifications
Kenshoo
7.6
Marin Software
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
21.6%
24.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
44.6%
51.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
33.8%
24.4%
Kenshoo
Small-Business
21.6%
Mid-Market
44.6%
Enterprise
33.8%
Marin Software
Small-Business
24.0%
Mid-Market
51.6%
Enterprise
24.4%

Reviewers' Industry

 
Marketing and Advertising
58.9%
Marketing and Advertising
51.4%
 
Internet
13.0%
Internet
7.2%
 
Retail
7.4%
Retail
6.5%
 
Computer Software
1.7%
Financial Services
4.9%
 
Computer Hardware
1.7%
Information Technology and Services
2.6%
 
Other
17.3%
Other
27.4%
Kenshoo
Marketing and Advertising
58.9%
Internet
13.0%
Retail
7.4%
Computer Software
1.7%
Computer Hardware
1.7%
Other
17.3%
Marin Software
Marketing and Advertising
51.4%
Internet
7.2%
Retail
6.5%
Financial Services
4.9%
Information Technology and Services
2.6%
Other
27.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Dmitry A.
Administrator in Financial Services

Personally, as a manager of multiple SEM teams I enjoy Kenshoo's "user management" features which allow me to pick and choose which accounts users see when they login. Moreover, Kenshoo's "dimension" settings allow for me to add labels to profiles and...

Erica C.
Agency in Marketing and Advertising

To be transparent - I initially had a hard time transitioning to Marin. I had been using Kenshoo for three years prior and was skeptical about Marin's capabilities. Fast forward three months and my viewpoint on the matter had done a complete 180. The UI...

Most Helpful Critical Review
Most Helpful Critical Review
Vanessa P.
Agency in Marketing and Advertising

Kenshoo is expensive for the value it provides. In my specific experience, we've tested automated bidding features several times, and they have never been able to adapt quickly enough to changing trends, increases in competition, and other outside factors...

G2 User in Hospital & Health Care

I dislike the amount of time it takes to get a response from Marin's billing department. There is little to no consistency in response time or answers on billing policy.

 
Kenshoo
Most Helpful Favorable Review
Dmitry A.
Administrator in Financial Services

Personally, as a manager of multiple SEM teams I enjoy Kenshoo's "user management" features which allow me to pick and choose which accounts users see when they login. Moreover, Kenshoo's "dimension" settings allow for me to add labels to profiles and...

Most Helpful Critical Review
Vanessa P.
Agency in Marketing and Advertising

Kenshoo is expensive for the value it provides. In my specific experience, we've tested automated bidding features several times, and they have never been able to adapt quickly enough to changing trends, increases in competition, and other outside factors...

Marin Software
Most Helpful Favorable Review
Erica C.
Agency in Marketing and Advertising

To be transparent - I initially had a hard time transitioning to Marin. I had been using Kenshoo for three years prior and was skeptical about Marin's capabilities. Fast forward three months and my viewpoint on the matter had done a complete 180. The UI...

Most Helpful Critical Review
G2 User in Hospital & Health Care

I dislike the amount of time it takes to get a response from Marin's billing department. There is little to no consistency in response time or answers on billing policy.

Screenshots

 
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Videos

 No videos provided

MarinOne is a unified platform that combines buying signals to retarget your most profitable customers. See how it works.

Kenshoo
No videos provided
Marin Software

MarinOne is a unified platform that combines buying signals to retarget your most profitable customers. See how it works.

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