Link copied to clipboard # Keap vs Zoho CRM Comparison - What are their main differences? Share [ Export ](/compare/thryv-keap/zoho-crm/export.csv) KeapZoho[+ Add Product](#) Pricing **Keap** Free Trial **$299.00** Usage Based Per Month · Basic **Zoho CRM** Free Trial **Free** · Free Edition **$23.00** 1 User Per Month · Professional **$40.00** 1 User Per Month · Enterprise **$14.00** 1 per user/ per month Per Year · Standard **$52.00** 1 per user/ per month Per Year · Ultimate Show more **Pricing Insights** from reviews Perceived Cost **Keap** Not enough reviews yet **Zoho CRM** $$$$$ Average Discount **Keap** Not enough reviews yet **Zoho CRM** 10% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Keap** 6 months Based on 100 responses **Zoho CRM** 6 months Based on 100 responses Return on Investment **Keap** 6 months Based on 100 responses **Zoho CRM** 6 months Based on 100 responses ![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap") ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Keap** Automation (8) Automation Features (8) Complexity (3) Expensive (3) **Zoho CRM** Easy Daily Navigation (153) Connected Business Tools (104) Steep Advanced Learning Curve (50) Slow Loading And Lag (45) Integrations **Keap** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0842b3d44f7faa7a89436f2be6ff1fa4/40nuggets.png "Product Avatar Image") 40Nuggets ](https://www.g2.com/products/40nuggets/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7ddcaf3646ff8eeaafd0f1f84d42ffb1/adespresso-by-hootsuite.png "Product Avatar Image") AdEspresso by Hootsuite ](https://www.g2.com/products/adespresso-by-hootsuite/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a9cc2a74a5ac39a3c820409ca416ea77/appointmentcore.jpeg "Product Avatar Image") AppointmentCore ](https://www.g2.com/products/appointmentcore/reviews)[ View all ](https://www.g2.com/products/thryv-keap/integrations) **Zoho CRM** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image") 3CX ](https://www.g2.com/products/3cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-lambda.jpg "Product Avatar Image") AWS Lambda ](https://www.g2.com/products/aws-lambda/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image") Calendly Sales ](https://www.g2.com/products/calendly/reviews)[ View all ](https://www.g2.com/products/zoho-crm/integrations) Screenshots **Keap** ![Keap screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1214865/CRM-Data-in-one-place.png) **Zoho CRM** ![Zoho CRM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/53683/Predictive-Sales.jpg) **Ratings** from reviews Meets Requirements **Keap** **8.1** /10 Based on 18 responses **Zoho CRM** **8.4** /10 Based on 2,507 responses Ease of Use **Keap** **8.2** /10 Based on 20 responses **Zoho CRM** **8.3** /10 Based on 2,530 responses Ease of Setup **Keap** **7.8** /10 Based on 20 responses **Zoho CRM** **8.0** /10 Based on 1,300 responses Ease of Admin **Keap** Not enough data **Zoho CRM** **8.0** /10 Based on 1,034 responses Quality of Support **Keap** **8.1** /10 Based on 16 responses **Zoho CRM** **7.7** /10 Based on 2,298 responses Has the product been a good partner in doing business? **Keap** Not enough data **Zoho CRM** **8.0** /10 Based on 1,009 responses Product Direction (% positive) **Keap** **5.5** /10 Based on 18 responses **Zoho CRM** **8.0** /10 Based on 2,428 responses **Features** ratings from reviews CRM **8.8** /10 Based on 21 responses **8.2** /10 Based on 1,994 responses CPQ Not enough data **7.7** /10 Based on 121 responses Sales Gamification Not enough data **8.7** /10 Based on 75 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free AI Sales Assistant Not enough data **8.5** /10 Based on 80 responses Sales Engagement Not enough data **8.2** /10 Based on 170 responses Quote-to-Cash Not enough data **8.4** /10 Based on 56 responses Customer Journey Mapping Not enough data **8.4** /10 Based on 106 responses Client Portal Not enough data **8.7** /10 Based on 89 responses Lead Capture Not enough data **8.5** /10 Based on 44 responses Lead Scoring Not enough data **7.9** /10 Based on 23 responses Sales Performance Management Not enough data **8.3** /10 Based on 198 responses Email Tracking Not enough data **8.0** /10 Based on 161 responses Sales Analytics Not enough data **8.1** /10 Based on 174 responses Sales Enablement Not enough data **7.8** /10 Based on 12 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 80.0% Mid-Market(51-1000 emp.) 16.7% Enterprise(\> 1000 emp.) 3.3% Small-Business(50 or fewer emp.) 80.0% Mid-Market(51-1000 emp.) 16.7% Enterprise(\> 1000 emp.) 3.3% Small-Business(50 or fewer emp.) 61.5% Mid-Market(51-1000 emp.) 32.5% Enterprise(\> 1000 emp.) 6.0% Small-Business(50 or fewer emp.) 61.5% Mid-Market(51-1000 emp.) 32.5% Enterprise(\> 1000 emp.) 6.0% **Reviewers' Industry** [![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap")](https://www.g2.com/products/thryv-keap/reviews) Keap Marketing and Advertising 20.0% Consulting 15.0% Information Technology and Services 10.0% Health, Wellness and Fitness 10.0% Manufacturing 5.0% Other 40.0% [![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM")](https://www.g2.com/products/zoho-crm/reviews) Zoho CRM Information Technology and Services 16.1% Computer Software 9.9% Marketing and Advertising 8.8% Financial Services 3.6% Real Estate 3.5% Other 58.1% Alternatives **Keap Alternatives** ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![LocaliQ](https://images.g2crowd.com/uploads/product/hd_favicon/069083f4b8b3549c8478d32c6707cdd6/localiq.svg "LocaliQ") [ LocaliQ ](/products/localiq/reviews) ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) **Zoho CRM Alternatives** ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") [ HubSpot Sales Hub ](/products/hubspot-sales-hub/reviews) ![OnePageCRM](https://images.g2crowd.com/uploads/product/hd_favicon/1487565605/onepagecrm.svg "OnePageCRM") [ OnePageCRM ](/products/onepagecrm/reviews) ## Keap vs Zoho FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Zoho vs Keap? Zoho stands out for its higher G2 rating, broader feature set, and stronger reviewer-cited strengths, while Keap is noted for automation and ease of use but has a lower overall rating and fewer reviews. | [Zoho](https://www.g2.com/products/zoho-crm/reviews) | [Keap](https://www.g2.com/products/thryv-keap/reviews) | | --- | --- | | 4.1/5 (2947 reviews) | 3.8/5 (30 reviews) | | Small-Business | Small-Business | | 8.0 | 7.6 | | 7.7 | 8.1 | | Ease of Use (271 all-time mentions) | Automation (8 all-time mentions) | ### How do the pricing models of Zoho and Keap compare? Zoho is considered the stronger value by reviewers, with more positive sentiment on affordability and cost-effectiveness compared to Keap. - **Zoho:** In recent reviews, many cite Zoho as affordable and a good value for money, especially for small businesses and startups. - **Keap:** Recent reviewers frequently mention Keap as expensive, with several switching to alternatives due to rising costs and less generous limits. - **Switching Reason:** Multiple reviewers report switching from Keap to other CRMs because of increasing costs and better value found elsewhere. ### What are the best alternatives to Zoho and Keap? The top 3 alternatives to Zoho and Keap are ActiveCampaign, Agentforce Sales (formerly Salesforce Sales Cloud), and HubSpot Sales Hub. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Zoho](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5 (2947 reviews) | Small-Business | Affordable and good value for money | Ease of Use (271 all-time mentions) | | [Keap](https://www.g2.com/products/thryv-keap/reviews) | 3.8/5 (30 reviews) | Small-Business | Expensive, rising costs noted in recent reviews | Automation (8 all-time mentions) | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14780 reviews) | Small-Business | — | — | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25876 reviews) | Mid-Market | — | — | | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13909 reviews) | Small-Business | — | — | ### Which CRM features should I prioritize when comparing Zoho and Keap? Buyers should prioritize automation, integrations, customization, reporting, and ease of use when comparing Zoho and Keap. - **Automation:** Zoho (74 all-time mentions), Keap (8 all-time mentions) - **Integrations:** Zoho (140 all-time mentions), Keap (3 recent mentions) - **Customization:** Zoho (99 all-time mentions for customizability, 95 for customization), Keap (limited customization noted in recent reviews) - **Reporting:** Zoho (86 all-time mentions), Keap (recent reviews cite basic reporting and dashboards) - **Ease of Use:** Zoho (271 all-time mentions), Keap (7 all-time mentions) ### What are the pros and cons of Zoho vs Keap? Zoho's headline strength is its ease of use and feature richness, while Keap's is automation and workflow efficiency. - **Zoho strengths:** Ease of Use (271 all-time mentions), Features (172), Integrations (140), Customizability (99), Reporting (86), Automation (74), Affordable (68), Flexibility (59) - **Zoho trade-offs:** Learning Curve (112), Complexity (68), Slow Loading (62), Slow Performance (59) - **Keap strengths:** Automation (8), Ease of Use (7), Automation Efficiency (5), Email Marketing (5), Customer Support (4), Lead Management (4) - **Keap trade-offs:** Complexity (3), Expensive (3), Lack of Flexibility (3), Learning Curve (3), Limitations (3) ### Is Zoho or Keap better for small businesses? Zoho is the better fit for small businesses, supported by its dominant small-business segment and strong value sentiment. - **Zoho:** Small-Business is the largest segment, with reviewers consistently highlighting affordability, ease of use, and value for small teams and startups. - **Keap:** Small-Business is also the largest segment, but recent reviews frequently cite high costs and complexity as barriers for small business adoption. ### Which CRM platform has better integrations? Zoho is favored by reviewers for integrations, with significantly more mentions and broader third-party tool support than Keap. - **Zoho:** 140+ G2 reviews mention integrations, with Slack (8 all-time mentions), Zoho Social (8), and Google Workspace (6) as commonly cited tools. - **Keap:** Recent reviews mention integrations with Calendly and Zapier, but with fewer than 3 all-time mentions each. ### How do Zoho and Keap compare on customer support? Keap and Zoho are rated at parity on Quality of Support, with Keap at 8.1 and Zoho at 7.7, a difference below the materiality threshold. - **Zoho:** Reviewers frequently mention responsive support, though some note occasional delays or inconsistent experiences. - **Keap:** Recent reviews highlight helpful and accessible support, with several citing positive experiences and quick resolutions. ### Which is easier to implement, Zoho or Keap? Zoho and Keap are rated at parity on Ease of Setup, with Zoho at 8.0 and Keap at 7.6, a difference below the materiality threshold. - **Zoho:** Many reviewers describe the setup as straightforward and easy for basic use, though advanced customization can increase complexity. - **Keap:** Recent reviews note that setup is generally easy, especially with team assistance, but some cite a learning curve for advanced automation and onboarding. ### Which product has better Features? Zoho is rated higher for Features, with more reviewer-cited strengths and broader functionality than Keap. - **Zoho:** Features (172 all-time mentions), Feature Richness (76), Meets Requirements score 8.4, and unique offerings like Partner Relationship Management and Territory & Quota Management. - **Keap:** Features (3 all-time mentions), Meets Requirements score 8.0, with reviewers highlighting automation and workflow tools as key strengths.