Compare Keap and Ortto 
At a Glance
Market Segments
Keap
Small-Business (88.8% of reviews)
Ortto
Small-Business (71.6% of reviews)
Entry-Level Pricing
Keap
Starting at $249.00 1500 Contacts Per MonthOrtto
Starting at $509.00 10000 ContactsFeatured Products
Sponsored
Croct
(24)
Personalization
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Method CRM
(289)
CRM
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Attio
(16)
CRM
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Keap vs Ortto
When assessing the two solutions, reviewers found Ortto easier to use, set up, and administer. Reviewers also preferred doing business with Ortto overall.
- Reviewers felt that Ortto meets the needs of their business better than Keap.
- When comparing quality of ongoing product support, reviewers felt that Ortto is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ortto over Keap.
Pricing
Entry-Level Pricing
Keap
Ignite
Starting at $249.00
1500 Contacts Per Month
For smaller teams
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Ortto
Professional
Starting at $509.00
10000 Contacts
A complete marketing automation solution, connected to customer data and analytics.
- Journey builder
- Customer data platform (CDP)
- Report & dashboard builder
Free Trial
Keap
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.3
1,223
8.5
528
Ease of Use
7.2
1,236
8.7
533
Ease of Setup
6.6
708
8.6
282
Ease of Admin
7.5
700
8.8
282
Quality of Support
8.3
1,207
8.9
497
Has the product been a good partner in doing business?
8.3
697
8.9
273
Product Direction (% positive)
7.7
1,186
8.8
526
Features by Category
Sales Force Automation
8.4
319
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
284
|
Verified
Not enough data
8.0
305
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
262
|
Verified
Not enough data
7.6
228
|
Verified
Not enough data
7.4
213
|
Verified
Not enough data
7.3
225
|
Verified
Not enough data
Marketing Automation
8.8
336
|
Verified
Not enough data
8.8
325
|
Verified
Not enough data
8.5
315
|
Verified
Not enough data
7.4
246
|
Verified
Not enough data
Customer Support
7.5
235
Not enough data
7.6
257
Not enough data
7.7
268
Not enough data
7.2
230
Not enough data
7.4
228
Not enough data
Reporting & Analytics
7.7
299
|
Verified
Not enough data
8.0
324
|
Verified
Not enough data
6.8
219
Not enough data
Mobile & Social
6.4
61
Not enough data
6.4
65
Not enough data
7.1
222
|
Verified
Not enough data
Platform
8.0
204
|
Verified
Not enough data
8.2
198
|
Verified
Not enough data
8.3
217
|
Verified
Not enough data
7.0
139
Not enough data
7.3
157
|
Verified
Not enough data
7.4
167
|
Verified
Not enough data
8.2
218
|
Verified
Not enough data
7.1
160
Not enough data
Integration
7.8
213
|
Verified
Not enough data
7.8
204
|
Verified
Not enough data
7.9
185
|
Verified
Not enough data
Generative AI
6.0
68
Not enough data
Email Marketing
8.4
433
|
Verified
8.3
375
|
Verified
8.7
424
|
Verified
8.9
361
|
Verified
8.1
416
|
Verified
8.3
355
|
Verified
8.7
413
|
Verified
9.1
322
|
Verified
Online Marketing
7.7
384
|
Verified
7.0
177
|
Verified
7.7
334
7.9
182
|
Verified
7.0
253
8.2
189
|
Verified
7.3
343
8.3
245
|
Verified
7.5
255
7.6
147
|
Verified
Lead Management
8.4
368
|
Verified
8.2
275
|
Verified
8.1
353
|
Verified
7.7
249
|
Verified
8.4
364
|
Verified
8.5
300
|
Verified
7.8
291
|
Verified
7.8
216
|
Verified
8.6
355
|
Verified
8.8
298
|
Verified
7.5
289
|
Verified
8.5
267
|
Verified
8.3
354
|
Verified
8.7
258
|
Verified
8.4
349
|
Verified
8.3
238
|
Verified
Campaign Management
8.2
327
|
Verified
7.9
195
|
Verified
8.0
291
7.6
123
7.6
237
7.9
42
|
Verified
7.1
212
7.4
31
Social
6.2
182
6.7
95
6.9
214
|
Verified
7.5
76
|
Verified
6.8
198
8.3
42
6.6
198
|
Verified
7.9
35
6.4
186
|
Verified
8.0
82
|
Verified
Reporting & Analytics
7.8
387
|
Verified
8.2
324
|
Verified
7.1
271
|
Verified
7.6
226
|
Verified
6.9
254
|
Verified
7.0
168
|
Verified
7.3
247
|
Verified
6.7
140
|
Verified
6.2
209
6.1
102
Platform
7.8
262
|
Verified
8.0
183
|
Verified
8.1
239
|
Verified
8.6
134
|
Verified
8.1
252
|
Verified
8.3
194
|
Verified
7.1
158
|
Verified
7.7
28
7.3
161
|
Verified
7.0
98
|
Verified
8.1
250
|
Verified
8.6
203
|
Verified
7.2
181
|
Verified
7.4
80
|
Verified
Integration
7.9
248
|
Verified
8.5
199
|
Verified
7.8
234
|
Verified
8.4
195
|
Verified
7.8
229
|
Verified
7.9
154
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
103
8.0
76
|
Verified
6.4
86
7.0
47
|
Verified
6.9
86
7.9
52
|
Verified
7.4
94
8.7
54
Edit
7.4
92
8.5
57
|
Verified
8.0
101
8.6
77
|
Verified
7.5
87
Feature Not Available
Logistics
7.3
95
8.2
78
|
Verified
7.1
91
7.3
62
|
Verified
7.7
92
7.7
76
|
Verified
7.7
89
7.8
41
Generative AI
5.5
47
Feature Not Available
5.5
47
Feature Not Available
Customer Requirements
8.7
10
Not enough data
7.9
8
Not enough data
8.9
9
Not enough data
Contracts
8.8
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
Revenue
9.2
10
Not enough data
8.1
9
Not enough data
8.7
9
Not enough data
Text Messaging
7.9
42
Not enough data
7.3
37
Not enough data
8.1
35
Not enough data
7.4
30
Not enough data
7.0
33
Not enough data
7.2
31
Not enough data
8.5
40
Not enough data
7.9
32
Not enough data
SMS Platform
7.6
30
Not enough data
8.4
37
Not enough data
6.5
25
Not enough data
6.0
25
Not enough data
6.5
26
Not enough data
7.4
30
Not enough data
Invoice Generation
7.8
41
Not enough data
7.8
41
Not enough data
8.0
38
Not enough data
Invoice Processing
7.2
33
Not enough data
7.3
34
Not enough data
7.1
32
Not enough data
7.4
31
Not enough data
Analytics
7.8
36
Not enough data
7.3
32
Not enough data
7.3
30
Not enough data
7.9
37
Not enough data
Integration
7.1
36
Not enough data
8.4
40
Not enough data
6.7
27
Not enough data
7.7
30
Not enough data
Data Sourcing
Not enough data
7.8
21
Not enough data
8.2
25
Not enough data
9.0
30
Not enough data
8.3
22
Intelligence
Not enough data
8.4
30
Not enough data
7.0
14
Not enough data
7.7
16
Platform Basics
Not enough data
7.7
65
Not enough data
8.0
54
Not enough data
8.5
56
Not enough data
8.2
40
Not enough data
7.8
44
Design and Customization
Not enough data
6.8
11
Not enough data
8.6
11
Not enough data
7.8
10
Not enough data
9.0
7
Campaigns
Not enough data
9.5
7
Not enough data
9.4
11
Not enough data
9.0
8
Not enough data
8.3
11
Integrations
Not enough data
7.3
11
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Feature Not Available
Page Customization
8.0
62
Not enough data
7.8
66
Not enough data
7.4
60
Not enough data
7.5
60
Not enough data
Page Optimization
7.1
44
Not enough data
7.5
57
Not enough data
6.8
46
Not enough data
6.2
42
Not enough data
Integrations
7.2
54
Not enough data
8.5
60
Not enough data
7.7
53
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Monitoring
8.3
97
8.5
29
8.0
92
8.2
30
7.1
80
7.6
19
Data Capture
7.4
83
8.7
21
8.0
89
8.9
19
6.4
69
8.1
15
7.4
84
8.4
22
Analytics
8.3
89
8.1
25
7.7
92
7.9
30
Customization
7.8
96
8.4
25
8.2
93
8.4
26
7.9
93
7.9
27
7.9
87
7.9
25
Development
Not enough data
6.8
17
Not enough data
7.3
13
Management
Not enough data
8.8
17
Not enough data
7.9
15
Integration Options
Not enough data
8.3
7
Not enough data
8.7
5
Not enough data
7.8
16
Not enough data
8.3
5
Customization
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
8.6
6
Additional Functionality
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
8.3
5
Data Sourcing
7.1
46
Not enough data
7.7
52
Not enough data
6.9
43
Not enough data
7.4
52
Not enough data
7.5
48
Not enough data
Predictive Analytics
7.6
51
Not enough data
7.6
48
Not enough data
6.5
37
Not enough data
7.0
46
Not enough data
Sales Management
8.0
55
Not enough data
7.2
43
Not enough data
7.6
46
Not enough data
8.1
56
Not enough data
Analysis
Not enough data
8.8
16
|
Verified
Not enough data
9.5
20
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.1
19
|
Verified
Campaigns
Not enough data
7.8
19
Not enough data
9.0
15
Not enough data
8.3
17
Not enough data
8.9
14
|
Verified
Not enough data
9.4
23
|
Verified
Not enough data
9.0
21
|
Verified
Engagement
Not enough data
8.6
16
|
Verified
Platform
Not enough data
8.7
21
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.3
18
|
Verified
Attribution
7.6
26
8.6
11
7.6
25
8.2
10
7.3
25
8.1
9
Discovery
7.7
26
8.3
11
7.2
25
9.0
13
7.0
20
8.5
10
Management
6.9
20
8.7
9
7.7
21
9.2
12
Platform
7.0
21
8.7
14
7.0
24
8.3
13
Marketing Operations
Not enough data
8.2
26
|
Verified
Not enough data
8.6
37
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
8.9
32
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
46
|
Verified
Not enough data
8.6
46
|
Verified
Not enough data
8.3
35
|
Verified
Not enough data
8.5
35
|
Verified
Not enough data
8.6
37
|
Verified
Not enough data
Feature Not Available
Analytics
8.7
104
Not enough data
8.5
103
Not enough data
8.0
91
Not enough data
Customizations
8.2
95
Not enough data
8.9
104
Not enough data
8.2
100
Not enough data
8.4
89
Not enough data
8.3
105
Not enough data
Generative AI
6.0
43
Not enough data
Categories
Categories
Shared Categories
Keap and Ortto are categorized as Email Template Builder, Lead Scoring, Lead Capture, and Marketing Automation
Unique Categories
Keap is categorized as SMS Marketing, Quote-to-Cash, Invoice Management, Landing Page Builders, Sales Analytics, Email Tracking, and CRM
Reviews
Reviewers' Company Size
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Health, Wellness and Fitness
7.5%
Professional Training & Coaching
6.7%
Real Estate
5.6%
Management Consulting
4.1%
Other
59.4%
Marketing and Advertising
13.6%
Computer Software
12.4%
Information Technology and Services
8.6%
Financial Services
4.7%
Internet
4.0%
Other
56.7%
Most Helpful Reviews
Keap
Most Helpful Favorable Review
Brooke B.
Verified User in Marketing and Advertising
I've gone automation crazy. As a busy CEO who is both marketing and sales, Keap has helped me take a lot of follow-up tasks off my plate. Huge win.
Most Helpful Critical Review
Alfred R.
Verified User in Management Consulting
1. You can't trust Infusionsoft. 1a. The sales person gave me incorrect information: "You've got everything you need". to find out I ALSO needed to buy 'customerhub'. 1b. Finally, I escalated my case to a manager to promised he would take care of me....
Ortto
Most Helpful Favorable Review
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Most Helpful Critical Review
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Brooke B.
Verified User in Marketing and Advertising
I've gone automation crazy. As a busy CEO who is both marketing and sales, Keap has helped me take a lot of follow-up tasks off my plate. Huge win.
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Alfred R.
Verified User in Management Consulting
1. You can't trust Infusionsoft. 1a. The sales person gave me incorrect information: "You've got everything you need". to find out I ALSO needed to buy 'customerhub'. 1b. Finally, I escalated my case to a manager to promised he would take care of me....
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Alternatives
Discussions
Is KEAP an Infusionsoft?
4 comments
TN
Keap is an Infusionsoft product.Read more
What else should I be using to fully benefit from the platform?
3 comments
MS
Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
What Integrations does Ortto have?
1 comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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