# GTM Workspace - Powered by ZoomInfo vs Kaspr Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GTM Workspace - Powered by ZoomInfo excels in providing a comprehensive and reliable platform for sales intelligence, with users highlighting its ability to consolidate information and keep them updated on market trends. This is particularly beneficial for those looking to find decision-makers and new contact information efficiently.
- **Users say** that Kaspr offers a cost-effective solution, especially for small businesses, with its free version being a significant draw. The integration with LinkedIn allows users to quickly access verified contact details, making it a convenient tool for B2B contact discovery.
- **Reviewers mention** that GTM Workspace - Powered by ZoomInfo has a more intuitive interface that helps streamline daily tasks, with features like natural language search and HubSpot integration praised for saving time and enhancing productivity.
- **According to verified reviews** , while Kaspr is appreciated for its speed and low-effort approach to contact discovery, some users feel it may lack the depth of data and features that larger organizations might require, which could limit its effectiveness in more complex sales environments.
- **G2 reviewers highlight** that GTM Workspace - Powered by ZoomInfo has a significantly higher overall satisfaction score, reflecting its strong market presence and user trust, which is bolstered by a large volume of recent reviews that speak to its ongoing improvements and reliability.
- **Users report** that both platforms have their strengths in data accuracy, but Kaspr's users particularly appreciate the accuracy of contact information, which is crucial for effective outreach. However, GTM Workspace - Powered by ZoomInfo offers a broader range of features that may better serve mid-market companies looking for comprehensive sales intelligence solutions.



| | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 9,103 | 837 | 
| **Largest Market Segment** | Mid-Market (48.3% of reviews) | Small-Business (69.2% of reviews) | 
| **Entry Level Price** | Contact Us 1 Seat | $0.00 Per Month | 

---
## Top Pros & Cons

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

### Kaspr

Pros:
- Ease of Use (9 reviews)
- Contact Information (6 reviews)

Cons:
- Limited Credits (5 reviews)
- Lead Management Issues (3 reviews)

---
## Ratings Comparison
| Rating | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
  | **Meets Requirements** | 8.7 (7432 reviews) | 8.6 (650 reviews) | 
  | **Ease of Use** | 8.8 (7513 reviews) | 9.2 (676 reviews) | 
  | **Ease of Setup** | 8.9 (2263 reviews) | 9.0 (283 reviews) | 
  | **Ease of Admin** | 8.7 (1488 reviews) | 8.8 (164 reviews) | 
  | **Quality of Support** | 8.7 (6640 reviews) | 8.6 (501 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (1504 reviews) | 8.7 (161 reviews) | 
  | **Product Direction (% positive)** | 8.7 (7188 reviews) | 8.9 (648 reviews) | 

---
## Pricing

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

### Kaspr

#### Entry-Level Pricing

Plan: Free Plan

Price: $0.00 Per Month

Description: Unlimited B2B email credits*
5 Phone credits
5 Direct email credits
10 Export credits

Key Features:
- LinkedIn Chrome extension
- Save, edit & export leads
- Task management

[Browse all 4 editions](https://www.g2.com/products/kaspr/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4709 |
| **Kaspr** | 8.1/10 | 263 |

#### Data Availability

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Contact Data Availability** | 8.3 (4359 reviews) ✓ Verified | 8.3 (234 reviews) | 
| **Company Data Availability** | 8.5 (4289 reviews) ✓ Verified | 8.3 (221 reviews) | 
| **Industry Research Availability** | 8.2 (2912 reviews) ✓ Verified | 8.2 (206 reviews) | 
| **Technographic Data Availability** | 7.9 (418 reviews) | 7.8 (52 reviews) | 

#### Data Accuracy

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Contact Data Accuracy** | 7.7 (4350 reviews) ✓ Verified | 8.1 (230 reviews) | 
| **Company Data Accuracy** | 8.2 (4248 reviews) ✓ Verified | 8.2 (210 reviews) | 
| **Technographic Data Accuracy** | 7.9 (404 reviews) | 7.9 (52 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (132 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (131 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (132 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (135 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (131 reviews) | Not enough data | 
| **Decision Making** | 7.5 (132 reviews) | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Internationalization** | 7.8 (424 reviews) | 8.0 (178 reviews) | 
| **User, Role, and Access Management** | 8.6 (1317 reviews) ✓ Verified | 8.0 (185 reviews) | 
| **Performance and Reliability** | 8.6 (1625 reviews) ✓ Verified | 8.2 (190 reviews) | 
| **Reporting/Dashboards** | 8.2 (1362 reviews) ✓ Verified | 8.1 (175 reviews) | 
| **Mobile User Support** | 7.7 (1052 reviews) ✓ Verified | Feature Not Available | 
| **APIs** | 8.2 (1235 reviews) ✓ Verified | 7.8 (161 reviews) | 

#### Features

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Lead Builder** | 8.4 (3441 reviews) ✓ Verified | 8.4 (187 reviews) | 
| **Integration to CRM/Marketing Automation** | 8.4 (3451 reviews) ✓ Verified | 7.9 (175 reviews) | 
| **Data Cleaning/Enrichment** | 8.0 (3173 reviews) ✓ Verified | 8.1 (177 reviews) | 
| **Data Segmentation/Filtering** | 8.3 (3475 reviews) ✓ Verified | 8.0 (174 reviews) | 
| **Search** | 8.6 (4206 reviews) ✓ Verified | Feature Not Available | 
| **News/People Alerts** | 8.1 (3342 reviews) ✓ Verified | 7.8 (167 reviews) | 
| **Connections** | Feature Not Available | 8.2 (177 reviews) | 
| **Reporting** | 8.0 (2702 reviews) ✓ Verified | 8.0 (172 reviews) | 
| **Messaging** | 7.8 (1244 reviews) ✓ Verified | 8.0 (170 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1535 |
| **Kaspr** | N/A | N/A |

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Market Insights ** | 8.6 (1264 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.7 (1292 reviews) | Not enough data | 
| **Lead Analysis ** | 8.6 (1274 reviews) | Not enough data | 

#### Lead Management

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Segmentation ** | 8.6 (1250 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.3 (1214 reviews) | Not enough data | 
| **Account Identification ** | 8.8 (1305 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.0 (1098 reviews) | Not enough data | 
| **Revenue Planning ** | 7.8 (1090 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (1045 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (1091 reviews) | Not enough data | 
| **Customization ** | 8.3 (1142 reviews) | Not enough data | 

#### Campaign Execution

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Website Personalization ** | 8.0 (1061 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.6 (1201 reviews) | Not enough data | 
| **Trending Accounts ** | 8.5 (1185 reviews) | Not enough data | 
| **Email Campaigns ** | 8.3 (1142 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (31 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (30 reviews) | Not enough data | 
| **Decision Making** | 7.2 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |
| **Kaspr** | N/A | N/A |

#### Lead Generation

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 |
| **Kaspr** | N/A | N/A |

#### Lead Facilitation

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Customer-facing Chatbot** | 8.0 (333 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (466 reviews) ✓ Verified | Not enough data | 
| **Lead Follow-up** | 8.5 (462 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.0 (435 reviews) ✓ Verified | Not enough data | 

#### Organization

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.3 (450 reviews) | Not enough data | 
| **Data Entry** | 8.5 (471 reviews) | Not enough data | 
| **Integrations / APIs** | 8.5 (460 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Coaching ** | 8.3 (454 reviews) | Not enough data | 
| **Peformance Tracking** | 8.3 (449 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **ROI Forecasting ** | 8.0 (440 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.3 (450 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **AI Text Generation** | 7.9 (262 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (262 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (29 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (29 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (28 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (28 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (28 reviews) | Not enough data | 
| **Decision Making** | 8.1 (28 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1020 |
| **Kaspr** | N/A | N/A |

#### Integrated Workflows

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Task Management** | 8.1 (912 reviews) ✓ Verified | Not enough data | 
| **Email Tracking/Automation** | 8.2 (919 reviews) ✓ Verified | Not enough data | 
| **Calls and Voice** | 7.7 (884 reviews) ✓ Verified | Not enough data | 
| **Other Outreach Options ** | 8.0 (861 reviews) | Not enough data | 
| **CRM Integration** | 8.6 (930 reviews) ✓ Verified | Not enough data | 
| **Calendar** | 7.8 (859 reviews) ✓ Verified | Not enough data | 
| **Shared Records** | 8.1 (877 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Content Management** | 8.3 (888 reviews) ✓ Verified | Not enough data | 
| **Workflow Management** | 8.3 (888 reviews) ✓ Verified | Not enough data | 
| **Workflow Performance** | 8.3 (871 reviews) ✓ Verified | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (867 reviews) | Not enough data | 
| **Gamification** | 7.4 (818 reviews) | Not enough data | 

#### AI and Automation

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Lead Prioritization** | 8.3 (866 reviews) | Not enough data | 
| **Lead Scoring** | 8.3 (876 reviews) ✓ Verified | Not enough data | 
| **Best Time of Day Scheduling** | 7.9 (825 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.5 (875 reviews) | Not enough data | 
| **Machine Learning** | 7.9 (817 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **AI Text Generation** | 7.5 (660 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (59 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (59 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (57 reviews) | Not enough data | 
| **Decision Making** | 8.0 (59 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |
| **Kaspr** | N/A | N/A |

#### Dialing Options

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Preview Dialing** | 8.9 (118 reviews) ✓ Verified | Not enough data | 
| **Progressive Dialing** | 8.7 (118 reviews) ✓ Verified | Not enough data | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Whisper Coaching ** | Feature Not Available | Not enough data | 
| **Callback Scheduling ** | 8.5 (113 reviews) ✓ Verified | Not enough data | 
| **Call Recording ** | 8.4 (109 reviews) ✓ Verified | Not enough data | 

#### Automation

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Voice Activity Detection** | 8.3 (100 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | Feature Not Available | Not enough data | 
| **Call Scrubbing** | 8.5 (103 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1163 |
| **Kaspr** | N/A | N/A |

#### Data Availability

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Contact Data Availability** | 8.4 (1047 reviews) | Not enough data | 
| **Account Data Availability** | 8.6 (1046 reviews) | Not enough data | 
| **Offline Data** | 7.7 (704 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Integrations** | 8.7 (1011 reviews) | Not enough data | 
| **Topic Customization** | 8.4 (754 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 8.0 (699 reviews) | Not enough data | 
| **Alerts** | 8.5 (781 reviews) | Not enough data | 
| **Real-time Intent** | 8.3 (791 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1421 |
| **Kaspr** | 8.5/10 | 147 |

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Lead Validation** | 8.6 (1289 reviews) | 8.4 (123 reviews) | 
| **Lead Enrichment** | 8.6 (1274 reviews) ✓ Verified | 8.5 (122 reviews) | 
| **Lead Quality** | 8.5 (1316 reviews) ✓ Verified | 8.4 (124 reviews) | 
| **Lead Analysis** | 8.5 (1240 reviews) | 8.3 (119 reviews) | 
| **Browser Extension** | 8.7 (1264 reviews) | 8.7 (124 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Cross-system Integration** | 7.7 (83 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 |
| **Kaspr** | 8.2/10 | 343 |

#### Lead Monitoring

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Features** | 8.8 (1418 reviews) ✓ Verified | 8.4 (275 reviews) | 
| **Performance** | 8.7 (1346 reviews) ✓ Verified | 8.6 (298 reviews) | 
| **Identification** | 8.5 (1317 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Lead Capture

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Cross-system Integration** | 7.8 (55 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (55 reviews) | Not enough data | 

#### Data Capture

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Mobile** | 8.0 (902 reviews) | 8.0 (263 reviews) | 
| **Websites** | 8.6 (1281 reviews) ✓ Verified | 8.4 (265 reviews) | 
| **Social Media** | 8.1 (1206 reviews) ✓ Verified | 8.1 (259 reviews) | 
| **Data** | 8.6 (1338 reviews) ✓ Verified | 8.3 (265 reviews) | 

#### Analytics

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Export/Import** | 8.8 (1434 reviews) ✓ Verified | 8.2 (247 reviews) | 
| **Reporting** | 8.5 (1316 reviews) ✓ Verified | 8.0 (232 reviews) | 

#### Customization

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Forms** | 8.2 (1159 reviews) ✓ Verified | Feature Not Available | 
| **Personalization** | 8.2 (1209 reviews) ✓ Verified | Feature Not Available | 
| **Templates** | 8.1 (1179 reviews) ✓ Verified | 7.9 (222 reviews) | 
| **Integration** | 8.7 (1361 reviews) ✓ Verified | 8.1 (226 reviews) | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 916 |
| **Kaspr** | N/A | N/A |

#### Data collection

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Natural Language Processing (NLP)** | 8.1 (639 reviews) | Not enough data | 
| **Data Sources** | 8.5 (764 reviews) ✓ Verified | Not enough data | 
| **Custom Research Sources** | 8.5 (752 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 8.7 (789 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Collection** | 8.7 (770 reviews) ✓ Verified | Not enough data | 

#### Segment Trending

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Web** | 8.3 (699 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.1 (666 reviews) | Not enough data | 
| **Benchmarks** | 8.1 (651 reviews) ✓ Verified | Not enough data | 
| **Finance ** | 8.1 (673 reviews) | Not enough data | 

#### Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Custom Dashboards** | 8.2 (697 reviews) | Not enough data | 
| **Reports** | 8.5 (734 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.6 (756 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Search** | 8.8 (825 reviews) ✓ Verified | Not enough data | 
| **User, Role, And Access Management** | 8.7 (772 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.9 (667 reviews) ✓ Verified | Not enough data | 
| **Alerts** | 8.4 (745 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.3 (700 reviews) ✓ Verified | Not enough data | 
| **Compliance** | 8.4 (693 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Cross-system Integration** | 7.5 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (36 reviews) | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 631 |
| **Kaspr** | N/A | N/A |

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **AI Text Generation** | 7.7 (613 reviews) | Not enough data | 
| **AI Text-to-Speech** | 7.4 (611 reviews) | Not enough data | 

#### Agentic AI - Email Verification

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Decision Making** | 8.1 (63 reviews) | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.1/10 | 68 |
| **Kaspr** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Cross-system Integration** | 7.1 (63 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (64 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |
| **Kaspr** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Cross-system Integration** | 8.1 (24 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |
| **Kaspr** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (11 reviews) | Not enough data | 
| **Decision Making** | 7.1 (11 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 |
| **Kaspr** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.5 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (22 reviews) | Not enough data | 
| **Decision Making** | 8.7 (22 reviews) | Not enough data | 

#### Analytics

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Open Rates** | 8.5 (508 reviews) | Not enough data | 
| **Link Activity** | 8.6 (501 reviews) | Not enough data | 
| **Attachment Activity** | 8.6 (463 reviews) | Not enough data | 

#### Customizations

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Email Platform Integration** | 8.8 (510 reviews) | Not enough data | 
| **Email Scheduling** | 8.9 (498 reviews) | Not enough data | 
| **Notifications** | 8.7 (515 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (498 reviews) | Not enough data | 
| **Templates** | 8.6 (505 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **AI Text Generation** | 8.2 (296 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |
| **Kaspr** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (14 reviews) | Not enough data | 

#### Calling

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Record Calls** | 8.1 (284 reviews) ✓ Verified | Not enough data | 
| **Generate Location** | 8.6 (267 reviews) ✓ Verified | Not enough data | 
| **Call Types** | 8.5 (286 reviews) ✓ Verified | Not enough data | 
| **Click-to-Call** | 8.5 (297 reviews) ✓ Verified | Not enough data | 
| **Auto Dialer** | 8.2 (12 reviews) | Not enough data | 

#### Contacts

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Personalization** | 8.6 (256 reviews) ✓ Verified | Not enough data | 
| **Information Locater** | 8.7 (287 reviews) ✓ Verified | Not enough data | 
| **Record Prospect Data** | 8.8 (290 reviews) ✓ Verified | Not enough data | 

#### Insights

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Notes** | 8.4 (286 reviews) ✓ Verified | Not enough data | 
| **Daily Summary** | 8.6 (291 reviews) ✓ Verified | Not enough data | 
| **Automated Voicemails** | 8.2 (283 reviews) ✓ Verified | Not enough data | 
| **Automated Emails** | 8.5 (293 reviews) ✓ Verified | Not enough data | 
| **Sorts Prospects** | 8.6 (287 reviews) | Not enough data | 
| **Automated Note Taking** | 8.1 (12 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1213 |
| **Kaspr** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (17 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Market Insights ** | 8.4 (978 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (997 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (970 reviews) | Not enough data | 

#### Lead Management

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Segmentation ** | 8.4 (911 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.2 (650 reviews) | Not enough data | 
| **Account Identification ** | 8.5 (924 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (128 reviews) | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | Feature Not Available | Not enough data | 
| **Opportunity Timeline ** | 8.3 (130 reviews) | Not enough data | 
| **Customization ** | 8.0 (335 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Technographic Data Availability** | 8.5 (72 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Technographic Data Accuracy** | 8.4 (72 reviews) | Not enough data | 

---
## Categories
**Shared Categories (4):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to GTM Workspace - Powered by ZoomInfo (12):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)



---
## Reviewer Demographics

### By Company Size

| Segment | GTM Workspace - Powered by ZoomInfo | Kaspr | 
|---|---|---|
| **Small-Business** | 25.8% | 69.2% | 
| **Mid-Market** | 48.3% | 23.6% | 
| **Enterprise** | 25.9% | 7.2% | 

### By Industry

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.7%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.4%

#### Kaspr

- **Information Technology and Services:** 9.7%
- **Staffing and Recruiting:** 8.8%
- **Computer Software:** 8.6%
- **Marketing and Advertising:** 7.1%
- **Human Resources:** 5.0%
- **Financial Services:** 4.3%
- **Accounting:** 3.4%
- **Consulting:** 2.9%
- **Management Consulting:** 2.6%
- **Computer & Network Security:** 2.5%
- **Other:** 45.0%

---
## Alternatives

### Alternatives to GTM Workspace - Powered by ZoomInfo

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9697 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (656 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1664 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4132 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (151 reviews)
- [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (345 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1375 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1047 reviews)

### Alternatives to Kaspr

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9697 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1664 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1375 reviews)
- [Surfe](https://www.g2.com/products/surfe/reviews) — 4.6/5 stars (465 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1354 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1179 reviews)
- [Hunter](https://www.g2.com/products/hunter/reviews) — 4.4/5 stars (654 reviews)
- [Wiza](https://www.g2.com/products/wiza/reviews) — 4.5/5 stars (1247 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)

---
## Top Discussions

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

### Kaspr

- Title: [What is Kaspr used for?](https://www.g2.com/discussions/what-is-kaspr-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Kaspr automatically retrieves contact details on LinkedIn. Simply sign up for free and start using our Chrome Extension to get instant access to the contact..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-kaspr)