# Kaspr vs ZoomInfo Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Kaspr excels in **ease of use** , with many users appreciating its simple and fast integration with LinkedIn. The Chrome extension allows for quick retrieval of work emails and phone numbers, making it particularly beneficial for recruiters and sales development representatives.
- **Users say** that ZoomInfo Marketing shines in its **comprehensive marketing capabilities** , enabling users to run various campaigns such as B2B demand generation and lead generation. Reviewers highlight the effectiveness of its AI-driven targeting, which helps identify high-intent prospects based on buying signals.
- **According to verified reviews** , Kaspr offers a **cost-effective solution** with its free credits, making it an attractive option for small businesses. Users have noted that the tool delivers precise leads, which has helped them close important roles through LinkedIn.
- **Reviewers mention** that while both products have similar star ratings, ZoomInfo Marketing benefits from a stronger overall **market presence** and a wider range of features, which may appeal more to mid-market companies looking for robust data solutions.
- **G2 reviewers highlight** that both platforms provide quality support, but ZoomInfo Marketing's extensive resources and data capabilities may offer a more **holistic approach** for businesses looking to enhance their marketing strategies.
- **Users express** that while Kaspr is praised for its quick setup and user-friendly interface, ZoomInfo Marketing's advanced features and reporting capabilities provide a more **comprehensive toolset** for those needing in-depth analytics and campaign management.



| | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 836 | 182 | 
| **Largest Market Segment** | Small-Business (69.3% of reviews) | Mid-Market (43.6% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | Contact Us 1 Seats | 

---
## Top Pros & Cons

### Kaspr

Pros:
- Ease of Use (14 reviews)
- Contact Information (10 reviews)

Cons:
- Limited Credits (7 reviews)
- Expensive (5 reviews)

### ZoomInfo Marketing

Pros:
- Features (28 reviews)
- Lead Generation (27 reviews)

Cons:
- Expensive (17 reviews)
- Data Inaccuracy (13 reviews)

---
## Ratings Comparison
| Rating | Kaspr | ZoomInfo Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.6 (650 reviews) | 8.8 (141 reviews) | 
  | **Ease of Use** | 9.2 (676 reviews) | 8.7 (148 reviews) | 
  | **Ease of Setup** | 9.0 (283 reviews) | 8.7 (102 reviews) | 
  | **Ease of Admin** | 8.8 (164 reviews) | 8.6 (60 reviews) | 
  | **Quality of Support** | 8.6 (501 reviews) | 8.7 (140 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (161 reviews) | 8.8 (61 reviews) | 
  | **Product Direction (% positive)** | 8.9 (648 reviews) | 9.3 (140 reviews) | 

---
## Pricing

### Kaspr

#### Entry-Level Pricing

Plan: Free Plan

Price: $0.00 Per Month

Description: Unlimited B2B email credits*
5 Phone credits
5 Direct email credits
10 Export credits

Key Features:
- LinkedIn Chrome extension
- Save, edit & export leads
- Task management

[Browse all 4 editions](https://www.g2.com/products/kaspr/pricing)

#### Free Trial

Yes

### ZoomInfo Marketing

#### Entry-Level Pricing

Plan: Marketing Demand

Price: Contact Us 1 Seats

Description: Build, segment, and reach your next best customers with powerful B2B data and audience targeting.

Key Features:
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences

[Browse all 3 editions](https://www.g2.com/products/zoominfo-marketing/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | 8.1/10 | 263 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Data Availability

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Contact Data Availability** | 8.3 (234 reviews) | Not enough data | 
| **Company Data Availability** | 8.3 (221 reviews) | Not enough data | 
| **Industry Research Availability** | 8.2 (206 reviews) | Not enough data | 
| **Technographic Data Availability** | 7.8 (52 reviews) | Not enough data | 

#### Data Accuracy

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (230 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.2 (210 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 7.9 (52 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Internationalization** | 8.0 (178 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.0 (185 reviews) | Not enough data | 
| **Performance and Reliability** | 8.2 (190 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (175 reviews) | Not enough data | 
| **Mobile User Support** | Feature Not Available | Not enough data | 
| **APIs** | 7.8 (161 reviews) | Not enough data | 

#### Features

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Lead Builder** | 8.4 (187 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 7.9 (175 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 8.1 (177 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (174 reviews) | Not enough data | 
| **Search** | Feature Not Available | Not enough data | 
| **News/People Alerts** | 7.8 (167 reviews) | Not enough data | 
| **Connections** | 8.2 (177 reviews) | Not enough data | 
| **Reporting** | 8.0 (172 reviews) | Not enough data | 
| **Messaging** | 8.0 (170 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | 8.5/10 | 35 |

#### Messenger

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Sequencing** | Not enough data | 8.3 (26 reviews) | 
| **AI** | Not enough data | 8.8 (25 reviews) | 
| **Live Chat** | Not enough data | 8.6 (26 reviews) | 
| **Customization Interface** | Not enough data | 8.4 (26 reviews) | 

#### Channels

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Social Media** | Not enough data | 8.3 (24 reviews) | 
| **Website** | Not enough data | 8.7 (27 reviews) | 
| **Text Message (SMS)** | Not enough data | 7.8 (21 reviews) | 
| **Voice Assistants** | Not enough data | 7.7 (22 reviews) | 
| **Other** | Not enough data | 8.1 (23 reviews) | 

#### Customers

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Targeting** | Not enough data | 9.0 (28 reviews) | 
| **Profiles** | Not enough data | 9.1 (27 reviews) | 
| **Analytics** | Not enough data | 8.5 (27 reviews) | 
| **Lead Gathering** | Not enough data | 8.6 (26 reviews) | 
| **Sales Conversion** | Not enough data | 8.5 (26 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Lead Generation

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | 8.5/10 | 36 |

#### Platform Basics

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Centralization** | Not enough data | 8.5 (24 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 9.0 (29 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.8 (23 reviews) | 
| **Multichannel Engagement** | Not enough data | 9.0 (10 reviews) | 
| **Personalized Content and Messaging** | Not enough data | 8.8 (12 reviews) | 

#### Platform Data

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Measurement** | Not enough data | 8.6 (21 reviews) | 
| **Revenue Analytics** | Not enough data | 8.4 (21 reviews) | 

#### Platform Additional Functionality 

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Integrations** | Not enough data | 8.3 (24 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (10 reviews) | 

#### Artificial Intelligence

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | 8.6 (14 reviews) | 
| **AI Personalization** | Not enough data | 8.3 (10 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | 8.4/10 | 54 |

#### Platform Basics

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Retargeting** | Not enough data | 8.6 (51 reviews) | 

#### Platform Data

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Campaign Measurement** | Not enough data | 8.2 (47 reviews) | 
| **Attribution** | Not enough data | 7.9 (48 reviews) | 

#### Platform Additional Functionality

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Multivariate Testing** | Not enough data | 7.7 (46 reviews) | 
| **Integrations** | Not enough data | 8.3 (45 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.7 (5 reviews) | 
| **Decision Making** | Not enough data | 7.7 (5 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | 8.5/10 | 147 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Lead Intelligence

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Lead Validation** | 8.4 (123 reviews) | Not enough data | 
| **Lead Enrichment** | 8.5 (122 reviews) | Not enough data | 
| **Lead Quality** | 8.4 (124 reviews) | Not enough data | 
| **Lead Analysis** | 8.3 (119 reviews) | Not enough data | 
| **Browser Extension** | 8.7 (124 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | 8.6/10 | 11 |

#### Responses

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Customization** | Not enough data | 8.7 (9 reviews) | 
| **Control** | Not enough data | 8.1 (8 reviews) | 
| **Route To Human** | Not enough data | 8.5 (9 reviews) | 
| **Menu bars** | Not enough data | 9.0 (10 reviews) | 
| **Drip sequences** | Not enough data | 9.2 (8 reviews) | 

#### Platform

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Live chat** | Not enough data | 8.3 (9 reviews) | 
| **Integrations** | Not enough data | 9.4 (9 reviews) | 
| **Branding** | Not enough data | 8.5 (8 reviews) | 
| **Analytics** | Not enough data | 8.9 (9 reviews) | 
| **A/B testing** | Not enough data | 8.3 (6 reviews) | 
| **Role-based access** | Not enough data | 8.5 (9 reviews) | 
| **Collection of information** | Not enough data | 8.3 (10 reviews) | 

#### Generative AI

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | 8.2/10 | 343 |
| **ZoomInfo Marketing** | 8.7/10 | 59 |

#### Lead Monitoring

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Features** | 8.4 (275 reviews) | 8.8 (50 reviews) ✓ Verified | 
| **Performance** | 8.6 (298 reviews) | 8.8 (52 reviews) | 
| **Identification** | Feature Not Available | 8.6 (50 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 9.1 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 8.7 (9 reviews) | 

#### Data Capture

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Mobile** | 8.0 (263 reviews) | 8.4 (43 reviews) | 
| **Websites** | 8.4 (265 reviews) | 8.9 (47 reviews) ✓ Verified | 
| **Social Media** | 8.1 (259 reviews) | 8.5 (41 reviews) | 
| **Data** | 8.3 (265 reviews) | 8.5 (48 reviews) ✓ Verified | 

#### Analytics

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Export/Import** | 8.2 (247 reviews) | 8.6 (52 reviews) | 
| **Reporting** | 8.0 (232 reviews) | 8.7 (49 reviews) | 

#### Customization

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Forms** | Feature Not Available | 8.5 (46 reviews) | 
| **Personalization** | Feature Not Available | 8.8 (45 reviews) | 
| **Templates** | 7.9 (222 reviews) | 8.4 (43 reviews) | 
| **Integration** | 8.1 (226 reviews) | 8.9 (50 reviews) ✓ Verified | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | 7.8/10 | 7 |

#### Conversational Platform

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Personalization** | Not enough data | 8.1 (7 reviews) | 
| **Omnichannel** | Not enough data | 8.3 (7 reviews) | 
| **Contextual Engagement** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Engagement** | Not enough data | 7.8 (6 reviews) | 

#### Support Automation

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Intelligent Routing** | Not enough data | 8.1 (6 reviews) | 
| **Seamless Escalation** | Not enough data | 8.3 (6 reviews) | 
| **Transcripts** | Not enough data | 6.9 (6 reviews) | 
| **Self-Serve Support** | Not enough data | 7.2 (6 reviews) | 

#### Generative AI

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | 8.2/10 | 15 |

#### Generative AI

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.7 (5 reviews) | 

#### Communication

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 8.8 (12 reviews) | 
| **Notifications** | Not enough data | 8.3 (12 reviews) | 
| **Targeted Emails** | Not enough data | 8.6 (11 reviews) | 
| **In-App Messaging** | Not enough data | 8.1 (12 reviews) ✓ Verified | 
| **Co-Browsing** | Not enough data | 8.5 (8 reviews) | 

####  Internal Use

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Customization ** | Not enough data | 8.3 (11 reviews) | 
| **Conversation Archiving** | Not enough data | 8.0 (11 reviews) | 
| **Lead Development** | Not enough data | 8.8 (12 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 7.8 (12 reviews) | 
| **Team Inbox ** | Not enough data | 8.2 (11 reviews) | 
| **Customer Profiles** | Not enough data | 8.8 (12 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | 8.8/10 | 35 |

#### Agentic AI - Lead Scoring

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (9 reviews) | 
| **Decision Making** | Not enough data | 9.1 (9 reviews) | 

#### Attribution

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 9.0 (32 reviews) | 
| **Lead Assignment** | Not enough data | 9.1 (32 reviews) ✓ Verified | 
| **Pipeline Acceleration** | Not enough data | 8.8 (32 reviews) | 

#### Discovery

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Lead Management** | Not enough data | 9.3 (32 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.9 (30 reviews) | 
| **Lead Context** | Not enough data | 9.3 (32 reviews) ✓ Verified | 

#### Management

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.9 (30 reviews) | 
| **Workflow** | Not enough data | 8.9 (31 reviews) | 

#### Platform

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.4 (32 reviews) ✓ Verified | 
| **Analysis** | Not enough data | 8.9 (30 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | 8.2/10 | 41 |

#### Agentic AI - Account-Based Analytics

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (39 reviews) | 
| **Account-level Insights ** | Not enough data | 8.7 (39 reviews) | 
| **Lead Analysis ** | Not enough data | 8.3 (37 reviews) | 

#### Lead Management

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.5 (40 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (38 reviews) | 
| **Account Identification ** | Not enough data | 8.7 (40 reviews) | 

#### Marketing Campaigns

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.3 (36 reviews) | 
| **Revenue Planning ** | Not enough data | 7.8 (37 reviews) | 
| **Media Attribution ** | Not enough data | 7.7 (38 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (34 reviews) | 
| **Customization ** | Not enough data | 8.3 (36 reviews) | 
| **Journey Analytics** | Not enough data | 8.0 (34 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Kaspr** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Marketing Distribution

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to Kaspr (3):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)

**Unique to ZoomInfo Marketing (9):** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Live Chat Software](https://www.g2.com/categories/live-chat), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Chatbots Software](https://www.g2.com/categories/chatbots), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Conversational Support Software](https://www.g2.com/categories/conversational-support)


---
## Reviewer Demographics

### By Company Size

| Segment | Kaspr | ZoomInfo Marketing | 
|---|---|---|
| **Small-Business** | 69.3% | 32.5% | 
| **Mid-Market** | 23.5% | 43.6% | 
| **Enterprise** | 7.2% | 23.9% | 

### By Industry

#### Kaspr

- **Information Technology and Services:** 9.7%
- **Staffing and Recruiting:** 8.8%
- **Computer Software:** 8.6%
- **Marketing and Advertising:** 7.1%
- **Human Resources:** 5.0%
- **Financial Services:** 4.3%
- **Accounting:** 3.4%
- **Consulting:** 2.9%
- **Management Consulting:** 2.6%
- **Computer & Network Security:** 2.5%
- **Other:** 45.0%

#### ZoomInfo Marketing

- **Information Technology and Services:** 20.2%
- **Computer Software:** 19.6%
- **Marketing and Advertising:** 12.3%
- **Hospital & Health Care:** 5.5%
- **Real Estate:** 3.1%
- **Accounting:** 1.8%
- **Computer & Network Security:** 1.8%
- **Consumer Services:** 1.8%
- **Education Management:** 1.8%
- **Financial Services:** 1.8%
- **Other:** 30.1%

---
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### Alternatives to ZoomInfo Marketing

- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1428 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1946 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14745 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9647 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1476 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13799 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews)
- [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) — 4.4/5 stars (1106 reviews)

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## Top Discussions

### Kaspr

- Title: [What is Kaspr used for?](https://www.g2.com/discussions/what-is-kaspr-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Kaspr automatically retrieves contact details on LinkedIn. Simply sign up for free and start using our Chrome Extension to get instant access to the contact..."

### ZoomInfo Marketing

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kaspr-vs-zoominfo-marketing)