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Compare Kartra and VBOUT 
Featured Products
At a Glance
Market Segments
Small-Business (91.1% of reviews)
Small-Business (88.3% of reviews)
Entry-Level Pricing
Free Trial With One-Time Purchase
Free
Kartra
Star Rating
(57)3.9 out of 5
Market Segments
Small-Business (91.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plansVBOUT
Star Rating
(258)4.7 out of 5
Market Segments
Small-Business (88.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansKartra vs VBOUT
When assessing the two solutions, reviewers found VBOUT easier to use, set up, and administer. Reviewers also preferred doing business with VBOUT overall.
- Reviewers felt that VBOUT meets the needs of their business better than Kartra.
- When comparing quality of ongoing product support, reviewers felt that VBOUT is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of VBOUT over Kartra.
Pricing
Entry-Level Pricing
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
VBOUT
Free
Free
Basic email marketing and automation to help you grow.
- Lead Management
- Email Marketing (500 emails/mo)
- Marketing Automation
Free Trial
Kartra
No trial information availableVBOUT
Free Trial is available
Ratings
Meets Requirements
7.8
44
9.3
188
Ease of Use
7.3
44
9.0
192
Ease of Setup
7.0
18
9.0
109
Ease of Admin
7.3
17
9.0
105
Quality of Support
7.2
43
9.7
187
Has the product been a good partner in doing business?
7.3
17
9.7
103
Product Direction (% positive)
7.6
39
9.6
172
Features by Category
Sales Force Automation
Not enough data
9.1
13
Not enough data
8.3
8
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
7.6
9
Not enough data
8.3
10
Not enough data
7.6
9
Not enough data
7.7
8
Not enough data
8.0
9
Marketing Automation
Not enough data
9.7
15
Not enough data
9.6
15
Not enough data
9.5
14
Not enough data
8.9
12
Customer Support
Not enough data
8.8
12
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
7.9
12
Not enough data
8.8
11
Reporting & Analytics
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
8.1
8
Mobile & Social
Not enough data
9.3
12
Not enough data
9.6
12
Not enough data
8.8
10
Platform
Not enough data
9.1
18
Not enough data
8.6
18
Not enough data
9.4
17
Not enough data
8.9
14
Not enough data
8.2
12
Not enough data
8.8
15
Not enough data
9.2
17
Not enough data
8.7
15
Integration
Not enough data
8.8
17
Not enough data
8.7
18
Not enough data
9.2
16
Generative AI
Not enough data
8.3
8
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
7.7
21
|
Verified
9.3
133
|
Verified
7.8
21
|
Verified
9.3
128
|
Verified
7.7
20
|
Verified
9.3
125
|
Verified
8.1
19
|
Verified
9.3
120
|
Verified
Online Marketing
8.2
19
|
Verified
8.9
122
|
Verified
7.5
17
|
Verified
8.9
103
|
Verified
7.6
12
|
Verified
9.1
99
|
Verified
8.2
14
|
Verified
9.0
108
|
Verified
7.7
8
9.0
91
|
Verified
Lead Management
8.3
16
|
Verified
9.0
111
|
Verified
7.4
14
|
Verified
9.0
67
|
Verified
8.0
16
|
Verified
9.2
107
|
Verified
6.8
12
|
Verified
9.3
102
|
Verified
8.4
15
|
Verified
9.3
95
|
Verified
6.9
12
|
Verified
9.2
101
|
Verified
6.9
16
|
Verified
9.2
99
|
Verified
7.6
11
|
Verified
9.1
83
|
Verified
Campaign Management
6.7
14
|
Verified
8.9
65
|
Verified
8.3
10
8.8
57
|
Verified
6.4
15
|
Verified
9.3
87
|
Verified
5.3
10
8.3
39
Social
3.9
6
8.9
91
|
Verified
4.7
10
|
Verified
9.2
99
|
Verified
5.0
8
|
Verified
9.1
97
|
Verified
5.3
10
|
Verified
9.1
93
|
Verified
4.6
8
|
Verified
8.7
47
Reporting & Analytics
7.4
17
|
Verified
9.0
117
|
Verified
6.4
13
|
Verified
9.2
104
|
Verified
6.4
12
|
Verified
8.8
78
|
Verified
6.2
11
|
Verified
8.9
76
|
Verified
5.4
9
8.7
47
Platform
5.4
8
|
Verified
9.2
69
|
Verified
6.9
8
|
Verified
9.1
68
|
Verified
8.0
9
|
Verified
9.2
71
|
Verified
Not enough data
8.8
26
6.3
5
|
Verified
8.1
26
8.1
9
|
Verified
9.2
38
7.1
7
|
Verified
8.5
28
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.3
8
|
Verified
9.3
71
|
Verified
7.1
8
|
Verified
9.1
63
|
Verified
6.4
6
|
Verified
9.0
63
|
Verified
Social Analytics
Not enough data
8.8(won by default)
7
Not enough data
8.8(won by default)
8
Not enough data
9.2(won by default)
8
Not enough data
8.8(won by default)
7
Not enough data
8.6(won by default)
6
Not enough data
7.3(won by default)
8
Not enough data
8.6(won by default)
7
Reports & Dashboards
Not enough data
8.9(won by default)
9
Not enough data
8.9(won by default)
9
Not enough data
9.4(won by default)
8
Not enough data
9.1(won by default)
9
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
Not enough data
9.2
14
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
9.4
13
Not enough data
9.0
13
Social Management
Not enough data
9.2
13
Not enough data
8.9
14
Not enough data
8.9
12
Not enough data
9.2
13
Not enough data
8.0
11
Not enough data
9.0
13
Not enough data
9.3
5
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.9
7
|
Verified
8.5
17
8.1
7
|
Verified
8.4
16
7.5
6
|
Verified
8.6
14
7.2
6
|
Verified
8.8
13
Page Optimization
7.3
5
9.5
11
7.8
6
|
Verified
9.0
10
7.7
5
|
Verified
9.5
11
Not enough data
8.5
8
Integrations
Not enough data
8.9
12
8.3
6
|
Verified
9.3
19
7.5
6
|
Verified
9.5
17
Generative AI
Not enough data
7.6
7
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kartra and VBOUT are categorized as Landing Page Builders and Marketing Automation
Unique Categories
Kartra is categorized as Email Template Builder, Online Form Builder, A/B Testing, Website Builder, Live Chat, Pop-Up Builder, Lead Capture, and Lead Scoring
Reviews
Reviewers' Company Size
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VBOUT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.1%
Health, Wellness and Fitness
14.3%
Professional Training & Coaching
8.9%
Information Technology and Services
5.4%
E-Learning
3.6%
Other
35.7%
Marketing and Advertising
33.1%
Information Technology and Services
5.4%
E-Learning
3.9%
Retail
3.5%
Financial Services
3.5%
Other
50.6%
Alternatives
Discussions
How do I learn the platform with ease?
6 Comments
SB
You dont. There is no live support tech that can help you. It is complicated and has many failures. Its ok for email but thats about it. I don’t recommend...Read more
What is Kartra used for?
1 Comment
KM
Email server and membership platform. Can create leadpages for checkout and coursesRead more
What does Kartra cost?
1 Comment
NM
Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basisRead more
How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
1 Comment
EG
Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences...Read more
Do you help me with the setup process?
1 Comment
PS
The onboarding is a tremendous help and the VBOUT team is outstanding.Read more
Do you have a WordPress plug-in?
1 Comment
MM
Yeah, they have. https://wordpress.org/plugins/marketing-automation/Read more
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