# Kartra vs Unbounce Landing Pages Comparison

| | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 62 | 386 | 
| **Largest Market Segment** | Small-Business (91.8% of reviews) | Small-Business (59.9% of reviews) | 
| **Entry Level Price** | Free Trial With One-Time Purchase | $22.00 Per Month | 

---
## Top Pros & Cons

### Kartra

Pros:
- Affordable (1 reviews)
- Customer Support (1 reviews)

Cons:
- CRM Limitations (1 reviews)
- Interface Improvement (1 reviews)

### Unbounce Landing Pages

Pros:
- Ease of Use (9 reviews)
- Integrations (7 reviews)

Cons:
- Poor Customer Support (5 reviews)
- Billing Issues (3 reviews)

---
## Ratings Comparison
| Rating | Kartra | Unbounce Landing Pages | 
|---|---|---|
  | **Meets Requirements** | 7.9 (47 reviews) | 8.5 (327 reviews) | 
  | **Ease of Use** | 7.3 (47 reviews) | 8.6 (327 reviews) | 
  | **Ease of Setup** | 7.1 (22 reviews) | 8.7 (188 reviews) | 
  | **Ease of Admin** | 7.3 (18 reviews) | 8.6 (175 reviews) | 
  | **Quality of Support** | 7.2 (46 reviews) | 8.4 (289 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.3 (18 reviews) | 8.8 (172 reviews) | 
  | **Product Direction (% positive)** | 7.8 (42 reviews) | 8.4 (308 reviews) | 

---
## Pricing

### Kartra

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial With One-Time Purchase

Description: The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses. 

Key Features:
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses

[Browse all 4 editions](https://www.g2.com/products/kartra/pricing)

#### Free Trial

No

### Unbounce Landing Pages

#### Entry-Level Pricing

Plan: Starter

Price: $22.00 Per Month

Description: Set up and launch your first landing pages

Key Features:
- Drag-and-drop builder
- Lead gen forms
- Free hosting

[Browse all 5 editions](https://www.g2.com/products/unbounce-unbounce-landing-pages/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Unbounce Landing Pages** | N/A | N/A |

#### Email Marketing

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | Not enough data | 
| **Manage Email Lists** | Not enough data | Not enough data | 
| **High-Volume Sending** | Not enough data | Not enough data | 
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 
| **Multi-user Account** | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Basic Reporting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | 6.9/10 | 25 |
| **Unbounce Landing Pages** | N/A | N/A |

#### Email Marketing

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Building and Personalizing Emails** | 7.7 (22 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 7.7 (22 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 7.7 (20 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.1 (21 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Landing Pages and Forms** | 8.2 (19 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.5 (17 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.6 (12 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.0 (15 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.7 (8 reviews) | Not enough data | 

#### Lead Management

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (16 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.4 (14 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 7.9 (17 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 6.8 (12 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.2 (16 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.1 (13 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 6.9 (16 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.6 (11 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Program Management** | 6.7 (14 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (10 reviews) | Not enough data | 
| **Calendaring** | 6.4 (15 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 5.3 (10 reviews) | Not enough data | 

#### Social

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Social Listening** | 3.9 (6 reviews) | Not enough data | 
| **Social Sharing** | 4.7 (10 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 5.0 (8 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 5.3 (10 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 4.6 (8 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Basic Reporting** | 7.4 (17 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.4 (13 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.4 (12 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.2 (11 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 5.4 (9 reviews) | Not enough data | 

#### Platform

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Customization ** | 5.4 (8 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.3 (10 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.0 (9 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | 6.3 (5 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.2 (11 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.1 (7 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Data Import & Export Tools** | 7.3 (8 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.1 (8 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.4 (6 reviews) ✓ Verified | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Unbounce Landing Pages** | N/A | N/A |

#### Lead Generation

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Unbounce Landing Pages** | N/A | N/A |

#### Templates

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | Feature Not Available | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 

#### Edit

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | 

#### Logistics

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Unbounce Landing Pages** | 7.6/10 | 27 |

#### Design and Customization

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 7.6 (21 reviews) | 
| **Pop-Up Types** | Not enough data | 7.7 (24 reviews) | 
| **No-Code Customization** | Not enough data | 8.3 (24 reviews) | 
| **Mobile Optimized** | Not enough data | 7.7 (25 reviews) | 

#### Campaigns

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Targeting** | Not enough data | 7.4 (16 reviews) | 
| **Triggered Campaigns** | Not enough data | 7.6 (13 reviews) | 
| **A/B Testing** | Not enough data | 8.5 (21 reviews) | 
| **Analytics** | Not enough data | 7.1 (21 reviews) | 

#### Integrations

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 8.0 (23 reviews) | 
| **WCM Integrations** | Not enough data | 6.7 (11 reviews) | 
| **E-Commerce Integrations** | Not enough data | 6.9 (14 reviews) | 
| **Social Media Integrations** | Not enough data | 7.2 (13 reviews) | 

#### Generative AI

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | 7.7/10 | 8 |
| **Unbounce Landing Pages** | 7.7/10 | 78 |

#### Page Customization

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Drag and Drop** | 7.9 (7 reviews) ✓ Verified | 8.8 (71 reviews) ✓ Verified | 
| **Templates** | 8.1 (7 reviews) ✓ Verified | 7.7 (69 reviews) ✓ Verified | 
| **Advanced Customization** | 7.5 (6 reviews) ✓ Verified | 7.4 (67 reviews) ✓ Verified | 
| **Content Library** | 7.2 (6 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **A/B Testing** | 7.3 (5 reviews) | 8.9 (67 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.8 (6 reviews) ✓ Verified | 8.0 (70 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (5 reviews) ✓ Verified | 7.6 (62 reviews) ✓ Verified | 
| **SEO** | Not enough data | 6.4 (57 reviews) ✓ Verified | 

#### Integrations

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.1 (34 reviews) ✓ Verified | 
| **Email Marketing Integration** | 8.3 (6 reviews) ✓ Verified | 7.9 (50 reviews) ✓ Verified | 
| **Domain Integration** | 7.5 (6 reviews) ✓ Verified | 8.6 (66 reviews) ✓ Verified | 

#### Generative AI

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.8 (12 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Unbounce Landing Pages** | N/A | N/A |

#### Lead Monitoring

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Mobile** | Feature Not Available | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Unbounce Landing Pages** | N/A | N/A |

#### Customization

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 
| **Multi-page Forms** | Not enough data | Not enough data | 
| **Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | 
| **Offline Capability** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Unbounce Landing Pages** | 7.5/10 | 31 |

#### Computing

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **WYSIWYG** | Not enough data | 7.8 (22 reviews) | 
| **AI/Machine Learning** | Not enough data | 6.9 (15 reviews) | 
| **Little to No Coding** | Not enough data | 8.1 (27 reviews) | 

#### Experimental Design

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.0 (23 reviews) | 
| **Concurrent Testing** | Not enough data | 7.8 (23 reviews) | 
| **Mobile Testing** | Not enough data | 8.1 (24 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 7.1 (25 reviews) | 
| **Heatmaps** | Feature Not Available | 5.9 (15 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Unbounce Landing Pages** | N/A | N/A |

#### Generative AI

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

#### Communication

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Pop-up Chat** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Targeted Emails** | Not enough data | Not enough data | 
| **In-App Messaging** | Not enough data | Not enough data | 
| **Co-Browsing** | Not enough data | Not enough data | 

####  Internal Use

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Conversation Archiving** | Not enough data | Not enough data | 
| **Lead Development** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Team Inbox ** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Unbounce Landing Pages** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 

#### Discovery

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Scoring/Ranking** | Not enough data | Not enough data | 
| **Lead Context** | Not enough data | Not enough data | 

#### Management

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 

#### Platform

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Unbounce Landing Pages** | N/A | N/A |

#### Customizations

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | 
| **HTML Input** | Not enough data | Not enough data | 
| **Domain Name** | Not enough data | Not enough data | 

#### Growth

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **Site Analytics** | Not enough data | Not enough data | 
| **Marketing Tools** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Hosting** | Feature Not Available | Not enough data | 

#### Content

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Email Integrations** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **WordPress Tool** | Not enough data | Not enough data | 

#### Support

| Feature | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Customer Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)

**Unique to Kartra (8):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Website Builder Software](https://www.g2.com/categories/website-builder), [Live Chat Software](https://www.g2.com/categories/live-chat), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Marketing Software](https://www.g2.com/categories/email-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | Kartra | Unbounce Landing Pages | 
|---|---|---|
| **Small-Business** | 91.8% | 59.9% | 
| **Mid-Market** | 4.9% | 34.0% | 
| **Enterprise** | 3.3% | 6.1% | 

### By Industry

#### Kartra

- **Marketing and Advertising:** 32.2%
- **Health, Wellness and Fitness:** 13.6%
- **Professional Training & Coaching:** 11.9%
- **Information Technology and Services:** 5.1%
- **Computer Software:** 3.4%
- **Design:** 3.4%
- **E-Learning:** 3.4%
- **Alternative Medicine:** 1.7%
- **Apparel & Fashion:** 1.7%
- **Arts and Crafts:** 1.7%
- **Other:** 22.0%

#### Unbounce Landing Pages

- **Marketing and Advertising:** 29.7%
- **Computer Software:** 13.3%
- **Internet:** 7.2%
- **Information Technology and Services:** 6.6%
- **Financial Services:** 4.5%
- **Higher Education:** 2.4%
- **Human Resources:** 2.1%
- **Health, Wellness and Fitness:** 1.9%
- **Professional Training & Coaching:** 1.9%
- **Real Estate:** 1.6%
- **Other:** 28.9%

---
## Alternatives

### Alternatives to Kartra

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- [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) — 4.6/5 stars (417 reviews)
- [Leadpages](https://www.g2.com/products/leadpages/reviews) — 4.3/5 stars (232 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (995 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14763 reviews)
- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (413 reviews)

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## Top Discussions

### Kartra

- Title: [How do I learn the platform with ease?](https://www.g2.com/discussions/how-do-i-learn-the-platform-with-ease) — 6 comments, 1 upvote
  > **Top comment:** "Ease and "learn Kartra" do not belong in the same sentence :) While it's an incredibly robust platform and so good and efficient at what it provides, the..."
- Title: [Does Kartra have a CRM?](https://www.g2.com/discussions/does-kartra-have-a-crm) — 1 comment
  > **Top comment:** "NO "
- Title: [What does Kartra cost?](https://www.g2.com/discussions/what-does-kartra-cost) — 1 comment
  > **Top comment:** "Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basis"
- Title: [What is Kartra used for?](https://www.g2.com/discussions/what-is-kartra-used-for) — 1 comment
  > **Top comment:** "Email server and membership platform. Can create leadpages for checkout and courses"

### Unbounce Landing Pages

- Title: [What is unbounce used for?](https://www.g2.com/discussions/what-is-unbounce-used-for) — 3 comments
  > **Top comment:** "Landing Pages & Leadshook Quizzes for our clients! 
Just pay per click ads!"
- Title: [What is Unbouncepages?](https://www.g2.com/discussions/what-is-unbouncepages) — 2 comments
  > **Top comment:** "It is a marketing tool that makes easy create, manage and measure landing pages, and is capable to connect  with other tools."
- Title: [Are Unbounce landing pages mobile-responsive?](https://www.g2.com/discussions/are-unbounce-landing-pages-mobile-responsive) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. All Unbounce landing pages are mobile-responsive, and you can customize layouts for desktop and mobile to make sure your pages look great on any device."
- Title: [Can I integrate Unbounce with my CRM to send leads after a form fill?](https://www.g2.com/discussions/can-i-integrate-unbounce-with-my-crm-to-send-leads-after-a-form-fill) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Unbounce integrates directly with many CRMs, including our own Insightly CRM. You can also use Zapier or webhooks to automatically send leads wherever..."
- Title: [How does Unbounce help me optimize conversion?](https://www.g2.com/discussions/how-does-unbounce-help-me-optimize-conversion) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We make optimization easy with A/B testing, detailed conversion reporting, and Smart Traffic, which uses AI to send visitors to the page variant they’re most..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kartra-vs-unbounce-unbounce-landing-pages)