# Kartra vs Keap Comparison

| | Kartra | Keap | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 62 | 28 | 
| **Largest Market Segment** | Small-Business (91.8% of reviews) | Small-Business (76.0% of reviews) | 
| **Entry Level Price** | Free Trial With One-Time Purchase | Starting at $249.00 1500 Contacts Per Month | 

---
## Top Pros & Cons

### Kartra

Pros:
- Affordable (1 reviews)
- Customer Support (1 reviews)

Cons:
- CRM Limitations (1 reviews)
- Interface Improvement (1 reviews)

### Keap

Pros:
- Automation (8 reviews)
- Automation Features (8 reviews)

Cons:
- Complexity (3 reviews)
- Expensive (3 reviews)

---
## Ratings Comparison
| Rating | Kartra | Keap | 
|---|---|---|
  | **Meets Requirements** | 7.9 (47 reviews) | 8.2 (16 reviews) | 
  | **Ease of Use** | 7.3 (47 reviews) | 8.3 (18 reviews) | 
  | **Ease of Setup** | 7.1 (22 reviews) | 8.1 (18 reviews) | 
  | **Ease of Admin** | 7.3 (18 reviews) | Not enough data | 
  | **Quality of Support** | 7.2 (46 reviews) | 8.3 (15 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.3 (18 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 7.8 (42 reviews) | 5.6 (16 reviews) | 

---
## Pricing

### Kartra

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial With One-Time Purchase

Description: The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses. 

Key Features:
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses

[Browse all 4 editions](https://www.g2.com/products/kartra/pricing)

#### Free Trial

No

### Keap

#### Entry-Level Pricing

Plan: Keap

Price: Starting at $249.00 1500 Contacts Per Month

Description: Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.

Key Features:
- 1,500 Contacts
- 2 Users
- 5 Proven Automations

[Learn more about Keap](https://www.g2.com/products/thryv-keap/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | 8.9/10 | 19 |

#### Sales Force Automation

| Feature | Kartra | Keap | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 9.3 (9 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 9.2 (6 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 9.3 (5 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | Feature Not Available | 
| **Desktop Integration** | Not enough data | Not enough data | 
| **Product & Price List Management** | Not enough data | Not enough data | 
| **Quote & Order Management** | Not enough data | Not enough data | 
| **Customer Contract Management** | Not enough data | Not enough data | 

#### Marketing Automation

| Feature | Kartra | Keap | 
|---|---|---|
| **Email Marketing** | Not enough data | 9.3 (10 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 9.0 (7 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 9.0 (7 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | Not enough data | 

#### Customer Support

| Feature | Kartra | Keap | 
|---|---|---|
| **Case Management** | Not enough data | Not enough data | 
| **Customer Support Portal** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Call Center Features** | Not enough data | Not enough data | 
| **Support Analytics** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Kartra | Keap | 
|---|---|---|
| **Reporting** | Not enough data | 7.7 (5 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (6 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | Not enough data | 

#### Mobile & Social

| Feature | Kartra | Keap | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Not enough data | 
| **Social Network Integration** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

#### Platform

| Feature | Kartra | Keap | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | 9.4 (8 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Document & Content Mgmt.** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.0 (5 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Integration

| Feature | Kartra | Keap | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Kartra | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Kartra | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | 6.9/10 | 25 |
| **Keap** | N/A | N/A |

#### Email Marketing

| Feature | Kartra | Keap | 
|---|---|---|
| **Building and Personalizing Emails** | 7.7 (22 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 7.7 (22 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 7.7 (20 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.1 (21 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Kartra | Keap | 
|---|---|---|
| **Landing Pages and Forms** | 8.2 (19 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.5 (17 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.6 (12 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.0 (15 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.7 (8 reviews) | Not enough data | 

#### Lead Management

| Feature | Kartra | Keap | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (16 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.4 (14 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 7.9 (17 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 6.8 (12 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.2 (16 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.1 (13 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 6.9 (16 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.6 (11 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Kartra | Keap | 
|---|---|---|
| **Program Management** | 6.7 (14 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (10 reviews) | Not enough data | 
| **Calendaring** | 6.4 (15 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 5.3 (10 reviews) | Not enough data | 

#### Social

| Feature | Kartra | Keap | 
|---|---|---|
| **Social Listening** | 3.9 (6 reviews) | Not enough data | 
| **Social Sharing** | 4.7 (10 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 5.0 (8 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 5.3 (10 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 4.6 (8 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Kartra | Keap | 
|---|---|---|
| **Basic Reporting** | 7.4 (17 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.4 (13 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.4 (12 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.2 (11 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 5.4 (9 reviews) | Not enough data | 

#### Platform

| Feature | Kartra | Keap | 
|---|---|---|
| **Customization ** | 5.4 (8 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.3 (10 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.0 (9 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | 6.3 (5 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.2 (11 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.1 (7 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Kartra | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Kartra | Keap | 
|---|---|---|
| **Data Import & Export Tools** | 7.3 (8 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.1 (8 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.4 (6 reviews) ✓ Verified | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Lead Generation

| Feature | Kartra | Keap | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Templates

| Feature | Kartra | Keap | 
|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | Feature Not Available | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 

#### Edit

| Feature | Kartra | Keap | 
|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | 

#### Logistics

| Feature | Kartra | Keap | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Kartra | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Kartra | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Customer Requirements

| Feature | Kartra | Keap | 
|---|---|---|
| **Quoting** | Not enough data | Not enough data | 
| **Configuration** | Not enough data | Not enough data | 
| **Pricing** | Not enough data | Not enough data | 

#### Contracts

| Feature | Kartra | Keap | 
|---|---|---|
| **Creation** | Not enough data | Not enough data | 
| **Negotiation** | Not enough data | Not enough data | 
| **Execution** | Not enough data | Not enough data | 

#### Revenue

| Feature | Kartra | Keap | 
|---|---|---|
| **Invoicing** | Not enough data | Not enough data | 
| **Matching** | Not enough data | Not enough data | 
| **Recognition** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Text Messaging

| Feature | Kartra | Keap | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Kartra | Keap | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Kartra | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Invoice Management

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Invoice Generation

| Feature | Kartra | Keap | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Digital Invoices** | Not enough data | Not enough data | 
| **Recurring Invoices** | Not enough data | Not enough data | 

#### Invoice Processing

| Feature | Kartra | Keap | 
|---|---|---|
| **Approvals** | Not enough data | Not enough data | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Not enough data | 
| **Match Invoices** | Not enough data | Not enough data | 

#### Analytics

| Feature | Kartra | Keap | 
|---|---|---|
| **Due Dates** | Not enough data | Not enough data | 
| **Cashflow** | Not enough data | Not enough data | 
| **KPIs** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 

#### Integration

| Feature | Kartra | Keap | 
|---|---|---|
| **Accounting** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **ERP** | Not enough data | Not enough data | 
| **Account Sync** | Not enough data | Not enough data | 

#### Agentic AI - Invoice Management

| Feature | Kartra | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Design and Customization

| Feature | Kartra | Keap | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | 
| **Pop-Up Types** | Not enough data | Not enough data | 
| **No-Code Customization** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Kartra | Keap | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Triggered Campaigns** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Kartra | Keap | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 
| **Social Media Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Kartra | Keap | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Kartra | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | 7.7/10 | 8 |
| **Keap** | N/A | N/A |

#### Page Customization

| Feature | Kartra | Keap | 
|---|---|---|
| **Drag and Drop** | 7.9 (7 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.1 (7 reviews) ✓ Verified | Not enough data | 
| **Advanced Customization** | 7.5 (6 reviews) ✓ Verified | Not enough data | 
| **Content Library** | 7.2 (6 reviews) ✓ Verified | Not enough data | 

#### Page Optimization

| Feature | Kartra | Keap | 
|---|---|---|
| **A/B Testing** | 7.3 (5 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (6 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.7 (5 reviews) ✓ Verified | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | Kartra | Keap | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | 8.3 (6 reviews) ✓ Verified | Not enough data | 
| **Domain Integration** | 7.5 (6 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Kartra | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Kartra | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Lead Monitoring

| Feature | Kartra | Keap | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Kartra | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Kartra | Keap | 
|---|---|---|
| **Mobile** | Feature Not Available | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | Kartra | Keap | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | Kartra | Keap | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Customization

| Feature | Kartra | Keap | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 
| **Multi-page Forms** | Not enough data | Not enough data | 
| **Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kartra | Keap | 
|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | 
| **Offline Capability** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Computing

| Feature | Kartra | Keap | 
|---|---|---|
| **WYSIWYG** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Little to No Coding** | Not enough data | Not enough data | 

#### Experimental Design

| Feature | Kartra | Keap | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | Not enough data | 
| **Concurrent Testing** | Not enough data | Not enough data | 
| **Mobile Testing** | Not enough data | Not enough data | 

#### Analytics

| Feature | Kartra | Keap | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 
| **Heatmaps** | Feature Not Available | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Kartra | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Generative AI

| Feature | Kartra | Keap | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

#### Communication

| Feature | Kartra | Keap | 
|---|---|---|
| **Pop-up Chat** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Targeted Emails** | Not enough data | Not enough data | 
| **In-App Messaging** | Not enough data | Not enough data | 
| **Co-Browsing** | Not enough data | Not enough data | 

####  Internal Use

| Feature | Kartra | Keap | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Conversation Archiving** | Not enough data | Not enough data | 
| **Lead Development** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Team Inbox ** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Kartra | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Kartra | Keap | 
|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 

#### Discovery

| Feature | Kartra | Keap | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Scoring/Ranking** | Not enough data | Not enough data | 
| **Lead Context** | Not enough data | Not enough data | 

#### Management

| Feature | Kartra | Keap | 
|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 

#### Platform

| Feature | Kartra | Keap | 
|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Kartra | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Kartra | Keap | 
|---|---|---|
| **Open Rates** | Not enough data | Not enough data | 
| **Link Activity** | Not enough data | Not enough data | 
| **Attachment Activity** | Not enough data | Not enough data | 

#### Customizations

| Feature | Kartra | Keap | 
|---|---|---|
| **Email Platform Integration** | Not enough data | Not enough data | 
| **Email Scheduling** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Email Categorization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Kartra | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Kartra | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Kartra | Keap | 
|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 
| **Interactive Dashboards** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | Kartra | Keap | 
|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 
| **Opportunity Scoring** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 
| **Live Forecasting** | Not enough data | Not enough data | 

#### Sales Management

| Feature | Kartra | Keap | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 
| **Sales Gamification** | Not enough data | Not enough data | 
| **Account-Based Analytics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | Kartra | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Kartra | Keap | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Kartra | Keap | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Kartra | Keap | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | Kartra | Keap | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Kartra** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Customizations

| Feature | Kartra | Keap | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | 
| **HTML Input** | Not enough data | Not enough data | 
| **Domain Name** | Not enough data | Not enough data | 

#### Growth

| Feature | Kartra | Keap | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **Site Analytics** | Not enough data | Not enough data | 
| **Marketing Tools** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Hosting** | Feature Not Available | Not enough data | 

#### Content

| Feature | Kartra | Keap | 
|---|---|---|
| **Email Integrations** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **WordPress Tool** | Not enough data | Not enough data | 

#### Support

| Feature | Kartra | Keap | 
|---|---|---|
| **Customer Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring)

**Unique to Kartra (5):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Website Builder Software](https://www.g2.com/categories/website-builder), [Live Chat Software](https://www.g2.com/categories/live-chat), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)

**Unique to Keap (7):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Invoice Management Software](https://www.g2.com/categories/invoice-management), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [CRM Software](https://www.g2.com/categories/crm), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Kartra | Keap | 
|---|---|---|
| **Small-Business** | 91.8% | 76.0% | 
| **Mid-Market** | 4.9% | 20.0% | 
| **Enterprise** | 3.3% | 4.0% | 

### By Industry

#### Kartra

- **Marketing and Advertising:** 32.2%
- **Health, Wellness and Fitness:** 13.6%
- **Professional Training & Coaching:** 11.9%
- **Information Technology and Services:** 5.1%
- **Computer Software:** 3.4%
- **Design:** 3.4%
- **E-Learning:** 3.4%
- **Alternative Medicine:** 1.7%
- **Apparel & Fashion:** 1.7%
- **Arts and Crafts:** 1.7%
- **Other:** 22.0%

#### Keap

- **Consulting:** 16.7%
- **Marketing and Advertising:** 16.7%
- **Information Technology and Services:** 11.1%
- **Manufacturing:** 5.6%
- **Real Estate:** 5.6%
- **Professional Training & Coaching:** 5.6%
- **Market Research:** 5.6%
- **Leisure, Travel & Tourism:** 5.6%
- **Health, Wellness and Fitness:** 5.6%
- **Financial Services:** 5.6%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to Kartra

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14691 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14760 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5421 reviews)
- [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) — 4.6/5 stars (417 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2569 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)

### Alternatives to Keap

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14691 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1067 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25797 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13815 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

---
## Top Discussions

### Kartra

- Title: [How do I learn the platform with ease?](https://www.g2.com/discussions/how-do-i-learn-the-platform-with-ease) — 6 comments, 1 upvote
  > **Top comment:** "Ease and "learn Kartra" do not belong in the same sentence :) While it's an incredibly robust platform and so good and efficient at what it provides, the..."
- Title: [Does Kartra have a CRM?](https://www.g2.com/discussions/does-kartra-have-a-crm) — 1 comment
  > **Top comment:** "NO "
- Title: [What does Kartra cost?](https://www.g2.com/discussions/what-does-kartra-cost) — 1 comment
  > **Top comment:** "Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basis"
- Title: [What is Kartra used for?](https://www.g2.com/discussions/what-is-kartra-used-for) — 1 comment
  > **Top comment:** "Email server and membership platform. Can create leadpages for checkout and courses"

### Keap

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kartra-vs-thryv-keap)