Compare Kartra and Shopify 
At a Glance
Market Segments
Small-Business (91.7% of reviews)
Small-Business (79.9% of reviews)
Entry-Level Pricing
Free Trial With One-Time Purchase
$29/ per month
Kartra
Star Rating
(61)3.9 out of 5
Market Segments
Small-Business (91.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plansShopify
Star Rating
(5,068)4.4 out of 5
Market Segments
Small-Business (79.9% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansKartra vs Shopify
When assessing the two solutions, reviewers found Shopify easier to use, set up, and administer. Reviewers also preferred doing business with Shopify overall.
- Reviewers felt that Shopify meets the needs of their business better than Kartra.
- When comparing quality of ongoing product support, reviewers felt that Shopify is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Shopify over Kartra.
Pricing
Entry-Level Pricing
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
Free Trial
Kartra
No trial information availableShopify
No trial information availableRatings
Meets Requirements
7.9
46
8.8
4,254
Ease of Use
7.3
46
8.9
4,280
Ease of Setup
7.1
21
8.8
2,567
Ease of Admin
7.3
18
8.9
2,315
Quality of Support
7.3
45
8.4
3,993
Has the product been a good partner in doing business?
7.3
18
8.8
2,273
Product Direction (% positive)
7.7
41
8.8
4,130
Features by Category
Email Marketing
7.7
21
|
Verified
Not enough data
7.8
21
|
Verified
Not enough data
7.7
20
|
Verified
Not enough data
8.2
20
|
Verified
Not enough data
Online Marketing
8.2
19
|
Verified
Not enough data
7.5
17
|
Verified
Not enough data
7.6
12
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
8
Not enough data
Lead Management
8.3
16
|
Verified
Not enough data
7.4
14
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
6.8
12
|
Verified
Not enough data
8.4
15
|
Verified
Not enough data
6.9
12
|
Verified
Not enough data
6.9
16
|
Verified
Not enough data
7.6
11
|
Verified
Not enough data
Campaign Management
6.7
14
|
Verified
Not enough data
8.3
10
Not enough data
6.4
15
|
Verified
Not enough data
5.3
10
Not enough data
Social
3.9
6
Not enough data
4.7
10
|
Verified
Not enough data
5.0
8
|
Verified
Not enough data
5.3
10
|
Verified
Not enough data
4.6
8
|
Verified
Not enough data
Reporting & Analytics
7.4
17
|
Verified
Not enough data
6.4
13
|
Verified
Not enough data
6.4
12
|
Verified
Not enough data
6.2
11
|
Verified
Not enough data
5.4
9
Not enough data
Platform
5.4
8
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
8.0
9
|
Verified
Not enough data
Not enough data
Not enough data
6.3
5
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
7.1
7
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.3
8
|
Verified
Not enough data
7.1
8
|
Verified
Not enough data
6.4
6
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
Page Optimization
7.3
5
Not enough data
7.8
6
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
8.2
454
Not enough data
8.4
470
Not enough data
8.3
489
Not enough data
8.3
582
Not enough data
8.5
532
Generative AI
Not enough data
8.0
232
Not enough data
7.9
227
Agentic AI - E-Commerce Platforms
Not enough data
7.8
79
Not enough data
8.0
79
Not enough data
7.9
77
Not enough data
7.8
77
Not enough data
7.8
77
Not enough data
7.9
78
Merchandising/Marketing
Not enough data
8.6
3482
Not enough data
8.6
3489
Not enough data
8.3
3410
Not enough data
8.3
3375
Not enough data
8.4
3195
Not enough data
8.4
3131
Not enough data
8.2
3110
Product Catalog
Not enough data
8.6
3401
Not enough data
8.5
3325
Not enough data
8.5
3371
Not enough data
8.4
2737
Order Process
Not enough data
8.8
3475
Not enough data
8.6
3385
Not enough data
8.6
3328
Not enough data
8.9
3450
Not enough data
8.8
3430
Not enough data
8.5
3125
Not enough data
8.6
3213
Not enough data
8.5
2803
Multi-Channel Support
Not enough data
8.5
2999
Not enough data
8.8
3222
Not enough data
8.7
3024
Not enough data
8.5
3145
Not enough data
8.3
2446
Not enough data
8.4
2505
Not enough data
8.2
2325
Platform
Not enough data
8.3
2527
Not enough data
8.4
3245
Not enough data
8.6
3112
Not enough data
8.7
3176
Not enough data
8.5
3228
Not enough data
8.9
3190
Not enough data
8.4
2490
Not enough data
8.8
3100
Not enough data
8.4
2577
Not enough data
8.5
2556
Not enough data
8.7
2905
Not enough data
8.9
3225
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Payment processing - Merchant of Record
Not enough data
8.6
29
Not enough data
8.5
28
Not enough data
8.5
28
Not enough data
8.1
28
Not enough data
8.3
27
Not enough data
7.9
28
Tax management - Merchant of Record
Not enough data
8.4
26
Not enough data
8.4
26
Not enough data
8.2
26
Security and Compliance - Merchant of Record
Not enough data
8.3
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.5
26
Administration - Merchant of Record
Not enough data
8.3
29
Not enough data
8.4
27
Not enough data
8.4
27
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kartra and Shopify share no categories
Unique Categories
Kartra is categorized as Email Template Builder, Online Form Builder, Landing Page Builders, A/B Testing, Website Builder, Live Chat, Marketing Automation, Pop-Up Builder, Lead Capture, and Lead Scoring
Shopify is categorized as E-Commerce Platforms and Merchant of Record
Reviews
Reviewers' Company Size
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.8%
Health, Wellness and Fitness
13.8%
Professional Training & Coaching
12.1%
Information Technology and Services
5.2%
Design
3.4%
Other
32.8%
Retail
26.1%
Apparel & Fashion
8.8%
Marketing and Advertising
7.5%
Consumer Goods
5.4%
Information Technology and Services
3.6%
Other
48.6%
Alternatives
Discussions
How do I learn the platform with ease?
6 Comments
DR
Ease and "learn Kartra" do not belong in the same sentence :) While it's an incredibly robust platform and so good and efficient at what it provides, the...Read more
What does Kartra cost?
1 Comment
NM
Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basisRead more
What is Shopify used for?
6 Comments
NR
CMS to manage store content, build custom landing pages, and run marketing campaigns.Read more
How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?
4 Comments
NR
Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as...Read more
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