Introducing G2.ai, the future of software buying.Try now
Compare Kartra and Shopify 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
GetResponse
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Quizell
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
ServiceNow Customer Service Management
Visit Website
At a Glance
Market Segments
Small-Business (91.1% of reviews)
Small-Business (80.2% of reviews)
Entry-Level Pricing
Free Trial With One-Time Purchase
$29/ per month
Kartra
Star Rating
(57)3.9 out of 5
Market Segments
Small-Business (91.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plansShopify
Star Rating
(4,858)4.4 out of 5
Market Segments
Small-Business (80.2% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansKartra vs Shopify
When assessing the two solutions, reviewers found Shopify easier to use, set up, and administer. Reviewers also preferred doing business with Shopify overall.
- Reviewers felt that Shopify meets the needs of their business better than Kartra.
- When comparing quality of ongoing product support, reviewers felt that Shopify is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Shopify over Kartra.
Pricing
Entry-Level Pricing
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
Free Trial
Kartra
No trial information availableShopify
No trial information availableRatings
Meets Requirements
7.8
44
8.8
4,112
Ease of Use
7.3
44
8.9
4,137
Ease of Setup
7.0
18
8.8
2,428
Ease of Admin
7.3
17
8.9
2,277
Quality of Support
7.2
43
8.4
3,854
Has the product been a good partner in doing business?
7.3
17
8.8
2,234
Product Direction (% positive)
7.6
39
8.8
4,003
Features by Category
Email Marketing
7.7
21
|
Verified
Not enough data
7.8
21
|
Verified
Not enough data
7.7
20
|
Verified
Not enough data
8.1
19
|
Verified
Not enough data
Online Marketing
8.2
19
|
Verified
Not enough data
7.5
17
|
Verified
Not enough data
7.6
12
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
8
Not enough data
Lead Management
8.3
16
|
Verified
Not enough data
7.4
14
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
6.8
12
|
Verified
Not enough data
8.4
15
|
Verified
Not enough data
6.9
12
|
Verified
Not enough data
6.9
16
|
Verified
Not enough data
7.6
11
|
Verified
Not enough data
Campaign Management
6.7
14
|
Verified
Not enough data
8.3
10
Not enough data
6.4
15
|
Verified
Not enough data
5.3
10
Not enough data
Social
3.9
6
Not enough data
4.7
10
|
Verified
Not enough data
5.0
8
|
Verified
Not enough data
5.3
10
|
Verified
Not enough data
4.6
8
|
Verified
Not enough data
Reporting & Analytics
7.4
17
|
Verified
Not enough data
6.4
13
|
Verified
Not enough data
6.4
12
|
Verified
Not enough data
6.2
11
|
Verified
Not enough data
5.4
9
Not enough data
Platform
5.4
8
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
8.0
9
|
Verified
Not enough data
Not enough data
Not enough data
6.3
5
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
7.1
7
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.3
8
|
Verified
Not enough data
7.1
8
|
Verified
Not enough data
6.4
6
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
Page Optimization
7.3
5
Not enough data
7.8
6
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
8.2
449
Not enough data
8.4
464
Not enough data
8.3
484
Not enough data
8.3
573
Not enough data
8.5
526
Generative AI
Not enough data
8.0
224
Not enough data
7.9
223
Agentic AI - E-Commerce Platforms
Not enough data
8.0
74
Not enough data
8.2
74
Not enough data
8.1
73
Not enough data
8.0
73
Not enough data
8.0
73
Not enough data
8.1
74
Merchandising/Marketing
Not enough data
8.6
3421
Not enough data
8.6
3469
Not enough data
8.3
3396
Not enough data
8.3
3352
Not enough data
8.4
3177
Not enough data
8.4
3112
Not enough data
8.2
3088
Product Catalog
Not enough data
8.6
3364
Not enough data
8.5
3312
Not enough data
8.5
3358
Not enough data
8.4
2726
Order Process
Not enough data
8.8
3442
Not enough data
8.6
3359
Not enough data
8.6
3316
Not enough data
8.9
3400
Not enough data
8.8
3390
Not enough data
8.5
3109
Not enough data
8.6
3181
Not enough data
8.5
2797
Multi-Channel Support
Not enough data
8.5
2983
Not enough data
8.8
3208
Not enough data
8.7
3012
Not enough data
8.5
3112
Not enough data
8.3
2439
Not enough data
8.4
2496
Not enough data
8.2
2309
Platform
Not enough data
8.3
2511
Not enough data
8.4
3178
Not enough data
8.6
3030
Not enough data
8.7
3163
Not enough data
8.5
3199
Not enough data
8.9
3166
Not enough data
8.4
2483
Not enough data
8.8
3089
Not enough data
8.4
2573
Not enough data
8.5
2539
Not enough data
8.7
2898
Not enough data
8.9
3188
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Payment processing - Merchant of Record
Not enough data
8.6
28
Not enough data
8.6
27
Not enough data
8.6
27
Not enough data
8.5
26
Not enough data
8.3
26
Not enough data
8.0
27
Tax management - Merchant of Record
Not enough data
8.3
25
Not enough data
8.4
25
Not enough data
8.3
25
Security and Compliance - Merchant of Record
Not enough data
8.4
25
Not enough data
8.6
25
Not enough data
8.8
25
Not enough data
8.7
25
Administration - Merchant of Record
Not enough data
8.4
26
Not enough data
8.5
26
Not enough data
8.5
26
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kartra and Shopify share no categories
Unique Categories
Kartra is categorized as Email Template Builder, Online Form Builder, Landing Page Builders, A/B Testing, Website Builder, Live Chat, Marketing Automation, Pop-Up Builder, Lead Capture, and Lead Scoring
Shopify is categorized as E-Commerce Platforms and Merchant of Record
Reviews
Reviewers' Company Size
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.1%
Health, Wellness and Fitness
14.3%
Professional Training & Coaching
8.9%
Information Technology and Services
5.4%
E-Learning
3.6%
Other
35.7%
Retail
26.2%
Apparel & Fashion
8.9%
Marketing and Advertising
7.5%
Consumer Goods
5.4%
Information Technology and Services
3.4%
Other
48.6%
Alternatives
Discussions
How do I learn the platform with ease?
6 Comments
SB
You dont. There is no live support tech that can help you. It is complicated and has many failures. Its ok for email but thats about it. I don’t recommend...Read more
What is Kartra used for?
1 Comment
KM
Email server and membership platform. Can create leadpages for checkout and coursesRead more
What does Kartra cost?
1 Comment
NM
Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basisRead more
What are the features of Shopify?
5 Comments
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
5 Comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 Comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
