# Kartra vs Shopify Comparison | | Kartra | Shopify | |---|---|---| | **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | | **Total Reviews** | 62 | 5,112 | | **Largest Market Segment** | Small-Business (91.8% of reviews) | Small-Business (79.9% of reviews) | | **Entry Level Price** | Free Trial With One-Time Purchase | $29/ per month | --- ## Top Pros & Cons ### Kartra Pros: - Affordable (1 reviews) - Customer Support (1 reviews) Cons: - CRM Limitations (1 reviews) - Interface Improvement (1 reviews) ### Shopify Pros: - Ease of Use (282 reviews) - Easy Integration (104 reviews) Cons: - Expensive (156 reviews) - Limited Customization (98 reviews) --- ## Ratings Comparison | Rating | Kartra | Shopify | |---|---|---| | **Meets Requirements** | 7.9 (47 reviews) | 8.8 (4290 reviews) | | **Ease of Use** | 7.3 (47 reviews) | 8.9 (4318 reviews) | | **Ease of Setup** | 7.1 (22 reviews) | 8.8 (2605 reviews) | | **Ease of Admin** | 7.3 (18 reviews) | 8.9 (2317 reviews) | | **Quality of Support** | 7.2 (46 reviews) | 8.4 (4027 reviews) | | **Has the product been a good partner in doing business?** | 7.3 (18 reviews) | 8.8 (2275 reviews) | | **Product Direction (% positive)** | 7.8 (42 reviews) | 8.8 (4164 reviews) | --- ## Pricing ### Kartra #### Entry-Level Pricing Plan: Free Trial Price: Free Trial With One-Time Purchase Description: The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses. Key Features: - Email Marketing Automation - Landing Page Builder - Memberships & Online Courses [Browse all 4 editions](https://www.g2.com/products/kartra/pricing) #### Free Trial No ### Shopify #### Entry-Level Pricing Plan: Basic Price: $29 / per month [Browse all 3 editions](https://www.g2.com/products/shopify/pricing) #### Free Trial No --- ## Features Comparison By Category ### Email Marketing | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | N/A | N/A | #### Email Marketing | Feature | Kartra | Shopify | |---|---|---| | **Email and Mobile Preview** | Not enough data | Not enough data | | **Manage Email Lists** | Not enough data | Not enough data | | **High-Volume Sending** | Not enough data | Not enough data | | **Building and Personalizing Emails** | Not enough data | Not enough data | | **Sending Outbound Emails** | Not enough data | Not enough data | | **Manage Email Deliverability** | Not enough data | Not enough data | | **Automated Email Responses** | Not enough data | Not enough data | | **Multi-user Account** | Not enough data | Not enough data | | **Surveys** | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Kartra | Shopify | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Basic Reporting** | Not enough data | Not enough data | #### Generative AI | Feature | Kartra | Shopify | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Email Marketing | Feature | Kartra | Shopify | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | #### Integration | Feature | Kartra | Shopify | |---|---|---| | **Data Import & Export Tools** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **E-Commerce Integration** | Not enough data | Not enough data | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Kartra** | 6.9/10 | 25 | | **Shopify** | N/A | N/A | #### Email Marketing | Feature | Kartra | Shopify | |---|---|---| | **Building and Personalizing Emails** | 7.7 (22 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 7.7 (22 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 7.7 (20 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 8.1 (21 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | Kartra | Shopify | |---|---|---| | **Landing Pages and Forms** | 8.2 (19 reviews) ✓ Verified | Not enough data | | **Dynamic Content** | 7.5 (17 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 7.6 (12 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 8.0 (15 reviews) ✓ Verified | Not enough data | | **Search Tracking and Optimization** | 7.7 (8 reviews) | Not enough data | #### Lead Management | Feature | Kartra | Shopify | |---|---|---| | **Marketing Lead Database** | 8.3 (16 reviews) ✓ Verified | Not enough data | | **Data Quality Management** | 7.4 (14 reviews) ✓ Verified | Not enough data | | **Segmentation** | 7.9 (17 reviews) ✓ Verified | Not enough data | | **Lead Scoring and Grading** | 6.8 (12 reviews) ✓ Verified | Not enough data | | **Lead Nurturing** | 8.2 (16 reviews) ✓ Verified | Not enough data | | **Online Behavior Tracking** | 7.1 (13 reviews) ✓ Verified | Not enough data | | **Automated Alerts and Tasks** | 6.9 (16 reviews) ✓ Verified | Not enough data | | **CRM Lead Integration** | 7.6 (11 reviews) ✓ Verified | Not enough data | #### Campaign Management | Feature | Kartra | Shopify | |---|---|---| | **Program Management** | 6.7 (14 reviews) ✓ Verified | Not enough data | | **Event / Webinar Marketing** | 8.3 (10 reviews) | Not enough data | | **Calendaring** | 6.4 (15 reviews) ✓ Verified | Not enough data | | **Budgeting** | 5.3 (10 reviews) | Not enough data | #### Social | Feature | Kartra | Shopify | |---|---|---| | **Social Listening** | 3.9 (6 reviews) | Not enough data | | **Social Sharing** | 4.7 (10 reviews) ✓ Verified | Not enough data | | **Social Campaigns** | 5.0 (8 reviews) ✓ Verified | Not enough data | | **Social Media Engagement** | 5.3 (10 reviews) ✓ Verified | Not enough data | | **Social Media Advertising** | 4.6 (8 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | Kartra | Shopify | |---|---|---| | **Basic Reporting** | 7.4 (17 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 6.4 (13 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 6.4 (12 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 6.2 (11 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | 5.4 (9 reviews) | Not enough data | #### Platform | Feature | Kartra | Shopify | |---|---|---| | **Customization ** | 5.4 (8 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 7.3 (10 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.0 (9 reviews) ✓ Verified | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | 6.3 (5 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 8.2 (11 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 7.1 (7 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Automation | Feature | Kartra | Shopify | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Kartra | Shopify | |---|---|---| | **Data Import & Export Tools** | 7.3 (8 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 7.1 (8 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 6.4 (6 reviews) ✓ Verified | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | N/A | N/A | #### Lead Generation | Feature | Kartra | Shopify | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Email Template Builder | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | N/A | N/A | #### Templates | Feature | Kartra | Shopify | |---|---|---| | **Text and Themes** | Not enough data | Not enough data | | **Stock Images** | Feature Not Available | Not enough data | | **Proofing** | Feature Not Available | Not enough data | | **Mobile Responsive** | Not enough data | Not enough data | #### Edit | Feature | Kartra | Shopify | |---|---|---| | **Pre-Made** | Not enough data | Not enough data | | **Build** | Not enough data | Not enough data | | **HTML** | Not enough data | Not enough data | #### Logistics | Feature | Kartra | Shopify | |---|---|---| | **Analytics** | Not enough data | Not enough data | | **Issues** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | | **Shareable Link** | Not enough data | Not enough data | #### Generative AI | Feature | Kartra | Shopify | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Feature Not Available | Not enough data | #### Agentic AI - Email Template Builder | Feature | Kartra | Shopify | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | ### Pop-Up Builder | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | N/A | N/A | #### Design and Customization | Feature | Kartra | Shopify | |---|---|---| | **Pre-Designed Templates** | Not enough data | Not enough data | | **Pop-Up Types** | Not enough data | Not enough data | | **No-Code Customization** | Not enough data | Not enough data | | **Mobile Optimized** | Not enough data | Not enough data | #### Campaigns | Feature | Kartra | Shopify | |---|---|---| | **Targeting** | Not enough data | Not enough data | | **Triggered Campaigns** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | #### Integrations | Feature | Kartra | Shopify | |---|---|---| | **CRM/Email Integrations** | Not enough data | Not enough data | | **WCM Integrations** | Not enough data | Not enough data | | **E-Commerce Integrations** | Not enough data | Not enough data | | **Social Media Integrations** | Not enough data | Not enough data | #### Generative AI | Feature | Kartra | Shopify | |---|---|---| | **AI Text Generation** | Feature Not Available | Not enough data | #### Agentic AI - Vulnerability Scanner | Feature | Kartra | Shopify | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Landing Page Builders | Product | Score | Reviews | |---|---|---| | **Kartra** | 7.7/10 | 8 | | **Shopify** | N/A | N/A | #### Page Customization | Feature | Kartra | Shopify | |---|---|---| | **Drag and Drop** | 7.9 (7 reviews) ✓ Verified | Not enough data | | **Templates** | 8.1 (7 reviews) ✓ Verified | Not enough data | | **Advanced Customization** | 7.5 (6 reviews) ✓ Verified | Not enough data | | **Content Library** | 7.2 (6 reviews) ✓ Verified | Not enough data | #### Page Optimization | Feature | Kartra | Shopify | |---|---|---| | **A/B Testing** | 7.3 (5 reviews) | Not enough data | | **Mobile Responsive** | 7.8 (6 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 7.7 (5 reviews) ✓ Verified | Not enough data | | **SEO** | Not enough data | Not enough data | #### Integrations | Feature | Kartra | Shopify | |---|---|---| | **E-Commerce Integration** | Not enough data | Not enough data | | **Email Marketing Integration** | 8.3 (6 reviews) ✓ Verified | Not enough data | | **Domain Integration** | 7.5 (6 reviews) ✓ Verified | Not enough data | #### Generative AI | Feature | Kartra | Shopify | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - Landing Page Builders | Feature | Kartra | Shopify | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | N/A | N/A | #### Lead Monitoring | Feature | Kartra | Shopify | |---|---|---| | **Features** | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | | **Identification** | Not enough data | Not enough data | #### Agentic AI - Lead Capture | Feature | Kartra | Shopify | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Capture | Feature | Kartra | Shopify | |---|---|---| | **Mobile** | Feature Not Available | Not enough data | | **Websites** | Not enough data | Not enough data | | **Social Media** | Not enough data | Not enough data | | **Data** | Not enough data | Not enough data | #### Analytics | Feature | Kartra | Shopify | |---|---|---| | **Export/Import** | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | #### Customization | Feature | Kartra | Shopify | |---|---|---| | **Forms** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | N/A | N/A | #### Customization | Feature | Kartra | Shopify | |---|---|---| | **Custom Fields** | Not enough data | Not enough data | | **Conditional Logic** | Not enough data | Not enough data | | **Multi-page Forms** | Not enough data | Not enough data | | **Design** | Not enough data | Not enough data | #### Additional Functionality | Feature | Kartra | Shopify | |---|---|---| | **Embedded Forms** | Not enough data | Not enough data | | **Offline Capability** | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | | **Payments** | Not enough data | Not enough data | | **Mobile Forms** | Not enough data | Not enough data | ### A/B Testing | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | N/A | N/A | #### Computing | Feature | Kartra | Shopify | |---|---|---| | **WYSIWYG** | Not enough data | Not enough data | | **AI/Machine Learning** | Not enough data | Not enough data | | **Little to No Coding** | Not enough data | Not enough data | #### Experimental Design | Feature | Kartra | Shopify | |---|---|---| | **Multivariate testing capacities** | Not enough data | Not enough data | | **Concurrent Testing** | Not enough data | Not enough data | | **Mobile Testing** | Not enough data | Not enough data | | **AI Assisted Testing** | Not enough data | Not enough data | | **AI Generated Variations** | Not enough data | Not enough data | #### Analytics | Feature | Kartra | Shopify | |---|---|---| | **Reporting and Analytics** | Not enough data | Not enough data | | **Heatmaps** | Feature Not Available | Not enough data | #### Agentic AI - A/B Testing | Feature | Kartra | Shopify | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### E-Commerce Platforms | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | 8.4/10 | 3919 | #### Headless Commerce | Feature | Kartra | Shopify | |---|---|---| | **Decoupling** | Not enough data | 8.2 (456 reviews) | | **REST APIs** | Not enough data | 8.4 (472 reviews) | | **Data Orchestration** | Not enough data | 8.3 (491 reviews) | | **Customization** | Not enough data | 8.3 (584 reviews) | | **Extensibility** | Not enough data | 8.5 (534 reviews) | #### Generative AI | Feature | Kartra | Shopify | |---|---|---| | **AI Text Generation** | Not enough data | 8.0 (235 reviews) | | **AI Text Summarization** | Not enough data | 7.9 (229 reviews) | #### Agentic AI - E-Commerce Platforms | Feature | Kartra | Shopify | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.8 (81 reviews) | | **Cross-system Integration** | Not enough data | 8.0 (81 reviews) | | **Adaptive Learning** | Not enough data | 7.9 (78 reviews) | | **Natural Language Interaction** | Not enough data | 7.8 (78 reviews) | | **Proactive Assistance** | Not enough data | 7.8 (78 reviews) | | **Decision Making** | Not enough data | 8.0 (79 reviews) | #### Merchandising/Marketing | Feature | Kartra | Shopify | |---|---|---| | **Storefront Design Tools** | Not enough data | 8.6 (3497 reviews) | | **Product Visualization** | Not enough data | 8.6 (3493 reviews) | | **Recommendations / Personalization** | Not enough data | 8.3 (3414 reviews) | | **Promotions and Discounts** | Not enough data | 8.3 (3380 reviews) | | **Shopping Cart Abandonment** | Not enough data | 8.4 (3199 reviews) | | **Product Reviews** | Not enough data | 8.4 (3136 reviews) | | **SEO** | Not enough data | 8.2 (3114 reviews) | #### Product Catalog | Feature | Kartra | Shopify | |---|---|---| | **Content Management** | Not enough data | 8.6 (3408 reviews) | | **Product Configuration** | Not enough data | 8.5 (3328 reviews) | | **Product Search and Filtering** | Not enough data | 8.5 (3377 reviews) | | **Intangible Products** | Not enough data | 8.4 (2741 reviews) | #### Order Process | Feature | Kartra | Shopify | |---|---|---| | **Checkout Process** | Not enough data | 8.8 (3484 reviews) | | **Shipping Options** | Not enough data | 8.6 (3393 reviews) | | **Tax Display and Processing** | Not enough data | 8.6 (3330 reviews) | | **Payment Processing** | Not enough data | 8.9 (3462 reviews) | | **Order Management** | Not enough data | 8.8 (3436 reviews) | | **Returns / Refunds** | Not enough data | 8.5 (3128 reviews) | | **Inventory Management** | Not enough data | 8.6 (3224 reviews) | | **Multi-Channel Fulfillment** | Not enough data | 8.5 (2805 reviews) | #### Multi-Channel Support | Feature | Kartra | Shopify | |---|---|---| | **Omnichannel** | Not enough data | 8.5 (3006 reviews) | | **Mobile** | Not enough data | 8.8 (3228 reviews) | | **Social Commerce** | Not enough data | 8.7 (3027 reviews) | | **Customer Service** | Not enough data | 8.5 (3153 reviews) | | **Store Locator** | Not enough data | 8.3 (2447 reviews) | | **3rd-Party Store Integration** | Not enough data | 8.4 (2507 reviews) | | **B2B** | Not enough data | 8.2 (2327 reviews) | #### Platform | Feature | Kartra | Shopify | |---|---|---| | **APIs** | Not enough data | 8.3 (2531 reviews) | | **Customization** | Not enough data | 8.4 (3263 reviews) | | **Integrations to Add-on Tools** | Not enough data | 8.6 (3130 reviews) | | **User Management** | Not enough data | 8.7 (3179 reviews) | | **Reporting / Analytics** | Not enough data | 8.5 (3241 reviews) | | **Security** | Not enough data | 8.9 (3197 reviews) | | **Multi-Site Management** | Not enough data | 8.4 (2493 reviews) | | **Admin Access Rights** | Not enough data | 8.8 (3103 reviews) | | **Test-to-Product Migration** | Not enough data | 8.4 (2579 reviews) | | **Internationalization** | Not enough data | 8.5 (2557 reviews) | | **Cross Browser Support** | Not enough data | 8.7 (2907 reviews) | | **Performance and Reliability** | Not enough data | 8.8 (3235 reviews) | ### Live Chat | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | N/A | N/A | #### Generative AI | Feature | Kartra | Shopify | |---|---|---| | **AI Text Generation** | Feature Not Available | Not enough data | | **AI Text Summarization** | Feature Not Available | Not enough data | | **AI Text-to-Speech** | Feature Not Available | Not enough data | #### Communication | Feature | Kartra | Shopify | |---|---|---| | **Pop-up Chat** | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | | **Targeted Emails** | Not enough data | Not enough data | | **In-App Messaging** | Not enough data | Not enough data | | **Co-Browsing** | Not enough data | Not enough data | #### Internal Use | Feature | Kartra | Shopify | |---|---|---| | **Customization ** | Not enough data | Not enough data | | **Conversation Archiving** | Not enough data | Not enough data | | **Lead Development** | Not enough data | Not enough data | | **Knowledge Base** | Not enough data | Not enough data | | **Team Inbox ** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | ### Merchant of Record | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | 8.4/10 | 31 | #### Payment processing - Merchant of Record | Feature | Kartra | Shopify | |---|---|---| | **Automation** | Not enough data | 8.6 (29 reviews) | | **Cross Border ** | Not enough data | 8.5 (28 reviews) | | **Payment Options** | Not enough data | 8.5 (28 reviews) | | **Multi-Currency** | Not enough data | 8.1 (28 reviews) | | **Reconciliation** | Not enough data | 8.3 (27 reviews) | | **Chargeback** | Not enough data | 7.9 (28 reviews) | #### Tax management - Merchant of Record | Feature | Kartra | Shopify | |---|---|---| | **Automated tax calculation** | Not enough data | 8.4 (26 reviews) | | **Standard compliance** | Not enough data | 8.4 (26 reviews) | | **Tax reporting** | Not enough data | 8.2 (26 reviews) | #### Security and Compliance - Merchant of Record | Feature | Kartra | Shopify | |---|---|---| | **AML-KYC** | Not enough data | 8.3 (26 reviews) | | **Secure SLC** | Not enough data | 8.5 (26 reviews) | | **PCI-DSS** | Not enough data | 8.7 (26 reviews) | | **Encryption and tokenization** | Not enough data | 8.5 (26 reviews) | #### Administration - Merchant of Record | Feature | Kartra | Shopify | |---|---|---| | **E-commerce Integration** | Not enough data | 8.3 (29 reviews) | | **Reporting & Analytics** | Not enough data | 8.4 (27 reviews) | | **Customer support** | Not enough data | 8.4 (27 reviews) | ### Lead Scoring | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | N/A | N/A | #### Agentic AI - Lead Scoring | Feature | Kartra | Shopify | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Attribution | Feature | Kartra | Shopify | |---|---|---| | **Lead Opportunity** | Not enough data | Not enough data | | **Lead Assignment** | Not enough data | Not enough data | | **Pipeline Acceleration** | Not enough data | Not enough data | #### Discovery | Feature | Kartra | Shopify | |---|---|---| | **Lead Management** | Not enough data | Not enough data | | **Scoring/Ranking** | Not enough data | Not enough data | | **Lead Context** | Not enough data | Not enough data | #### Management | Feature | Kartra | Shopify | |---|---|---| | **Conversion Viability** | Not enough data | Not enough data | | **Workflow** | Not enough data | Not enough data | #### Platform | Feature | Kartra | Shopify | |---|---|---| | **Data Synchronization** | Not enough data | Not enough data | | **Analysis** | Not enough data | Not enough data | ### Website Builder | Product | Score | Reviews | |---|---|---| | **Kartra** | N/A | N/A | | **Shopify** | N/A | N/A | #### Customizations | Feature | Kartra | Shopify | |---|---|---| | **Templates** | Not enough data | Not enough data | | **Drag and Drop** | Not enough data | Not enough data | | **HTML Input** | Not enough data | Not enough data | | **Domain Name** | Not enough data | Not enough data | #### Growth | Feature | Kartra | Shopify | |---|---|---| | **SEO** | Not enough data | Not enough data | | **Site Analytics** | Not enough data | Not enough data | | **Marketing Tools** | Not enough data | Not enough data | | **E-Commerce** | Not enough data | Not enough data | | **Hosting** | Feature Not Available | Not enough data | #### Content | Feature | Kartra | Shopify | |---|---|---| | **Email Integrations** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Permissions** | Not enough data | Not enough data | | **WordPress Tool** | Not enough data | Not enough data | #### Support | Feature | Kartra | Shopify | |---|---|---| | **Customer Support** | Not enough data | Not enough data | --- ## Categories **Unique to Kartra (11):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Website Builder Software](https://www.g2.com/categories/website-builder), [Live Chat Software](https://www.g2.com/categories/live-chat), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Unique to Shopify (2):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record) --- ## Reviewer Demographics ### By Company Size | Segment | Kartra | Shopify | |---|---|---| | **Small-Business** | 91.8% | 79.9% | | **Mid-Market** | 4.9% | 15.3% | | **Enterprise** | 3.3% | 4.8% | ### By Industry #### Kartra - **Marketing and Advertising:** 32.2% - **Health, Wellness and Fitness:** 13.6% - **Professional Training & Coaching:** 11.9% - **Information Technology and Services:** 5.1% - **Computer Software:** 3.4% - **Design:** 3.4% - **E-Learning:** 3.4% - **Alternative Medicine:** 1.7% - **Apparel & Fashion:** 1.7% - **Arts and Crafts:** 1.7% - **Other:** 22.0% #### Shopify - **Retail:** 26.1% - **Apparel & Fashion:** 8.9% - **Marketing and Advertising:** 7.4% - **Consumer Goods:** 5.4% - **Information Technology and Services:** 3.7% - **Internet:** 3.2% - **Computer Software:** 2.6% - **Health, Wellness and Fitness:** 2.5% - **Food & Beverages:** 2.2% - **Design:** 1.9% - **Other:** 36.0% --- ## Alternatives ### Alternatives to Kartra - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1127 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews) - [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) — 4.6/5 stars (417 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2570 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews) - [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews) - [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1880 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) ### Alternatives to Shopify - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews) - [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews) - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4829 reviews) - [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1880 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (612 reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews) --- ## Top Discussions ### Kartra - Title: [How do I learn the platform with ease?](https://www.g2.com/discussions/how-do-i-learn-the-platform-with-ease) — 6 comments, 1 upvote > **Top comment:** "Ease and "learn Kartra" do not belong in the same sentence :) While it's an incredibly robust platform and so good and efficient at what it provides, the..." - Title: [Does Kartra have a CRM?](https://www.g2.com/discussions/does-kartra-have-a-crm) — 1 comment > **Top comment:** "NO " - Title: [What does Kartra cost?](https://www.g2.com/discussions/what-does-kartra-cost) — 1 comment > **Top comment:** "Kartra charges $1 for 14 days then $99 per Month Gives discounts on annual basis" - Title: [What is Kartra used for?](https://www.g2.com/discussions/what-is-kartra-used-for) — 1 comment > **Top comment:** "Email server and membership platform. Can create leadpages for checkout and courses" ### Shopify - Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns." - Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote > **Top comment:** "Shuffle-style music" - Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..." - Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..." - Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments > **Top comment:** "Shopify is the software. It is accessed via the web. " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kartra-vs-shopify)