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Compare Kartra and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (91.1% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
Free Trial With One-Time Purchase
No pricing available
Kartra
Star Rating
(57)3.9 out of 5
Market Segments
Small-Business (91.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plansKlaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user satisfaction, boasting a significantly higher overall rating compared to Kartra. Users appreciate Klaviyo's intuitive interface and powerful marketing analytics tools, which help streamline their email campaigns and enhance customer engagement.
- Users say that Klaviyo's email template builder is a standout feature, making it easy to create visually appealing campaigns. Reviewers highlight the beauty and attractiveness of the templates, which contribute to higher engagement rates with subscribers.
- According to verified reviews, Klaviyo's implementation process is praised for its efficiency, with many users noting the straightforward onboarding experience. This contrasts with Kartra, where some users have expressed challenges in navigating the setup process.
- Reviewers mention that Klaviyo's customer support is highly rated, with users feeling well-supported in their marketing efforts. In comparison, while Kartra users appreciate the customer support, they note that it may not be as responsive or comprehensive as Klaviyo's.
- Users highlight Klaviyo's robust segmentation capabilities, allowing for targeted marketing strategies that resonate with specific customer groups. This feature is particularly beneficial for small businesses looking to maximize their marketing ROI, a point that Kartra users feel could be improved.
- G2 reviewers indicate that while Kartra serves as a versatile all-in-one platform, it may not match the specialized features of Klaviyo in email marketing. Users value Kartra's ability to manage various business needs in one place, but they also recognize that Klaviyo's focused tools lead to better results in email campaigns.
Pricing
Entry-Level Pricing
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
Klaviyo
No pricing availableFree Trial
Kartra
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
7.8
44
9.0
892
Ease of Use
7.3
44
8.6
897
Ease of Setup
7.0
18
8.5
549
Ease of Admin
7.3
17
8.9
492
Quality of Support
7.2
43
8.4
849
Has the product been a good partner in doing business?
7.3
17
9.0
495
Product Direction (% positive)
7.6
39
9.0
841
Features by Category
Email Marketing
7.7
21
|
Verified
9.0
525
|
Verified
7.8
21
|
Verified
9.2
520
|
Verified
7.7
20
|
Verified
8.9
495
|
Verified
8.1
19
|
Verified
8.9
462
|
Verified
Online Marketing
8.2
19
|
Verified
7.8
375
|
Verified
7.5
17
|
Verified
8.3
400
|
Verified
7.6
12
|
Verified
8.7
429
|
Verified
8.2
14
|
Verified
8.6
446
7.7
8
8.2
252
Lead Management
8.3
16
|
Verified
8.5
347
7.4
14
|
Verified
8.4
273
8.0
16
|
Verified
9.0
475
|
Verified
6.8
12
|
Verified
7.8
219
8.4
15
|
Verified
8.5
354
|
Verified
6.9
12
|
Verified
8.5
395
|
Verified
6.9
16
|
Verified
8.4
333
|
Verified
7.6
11
|
Verified
8.2
283
|
Verified
Campaign Management
6.7
14
|
Verified
8.7
348
|
Verified
8.3
10
8.0
200
6.4
15
|
Verified
8.1
290
|
Verified
5.3
10
7.6
200
Social
3.9
6
Feature Not Available
4.7
10
|
Verified
7.8
197
5.0
8
|
Verified
7.7
190
5.3
10
|
Verified
7.4
185
4.6
8
|
Verified
7.8
260
|
Verified
Reporting & Analytics
7.4
17
|
Verified
8.5
468
|
Verified
6.4
13
|
Verified
8.3
416
|
Verified
6.4
12
|
Verified
8.3
425
|
Verified
6.2
11
|
Verified
8.4
438
|
Verified
5.4
9
7.5
202
Platform
5.4
8
|
Verified
8.5
325
|
Verified
6.9
8
|
Verified
8.7
309
|
Verified
8.0
9
|
Verified
8.9
315
|
Verified
Not enough data
8.3
208
|
Verified
6.3
5
|
Verified
7.8
194
|
Verified
8.1
9
|
Verified
8.9
316
|
Verified
7.1
7
|
Verified
8.0
160
Agentic AI - Marketing Automation
Not enough data
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Integration
7.3
8
|
Verified
8.4
317
|
Verified
7.1
8
|
Verified
8.6
312
|
Verified
6.4
6
|
Verified
8.4
261
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Templates
Not enough data
8.5
425
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Feature Not Available
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
142
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
131
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Feature Not Available
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
16
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Page Customization
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
Page Optimization
7.3
5
Not enough data
7.8
6
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kartra and Klaviyo are categorized as Email Template Builder, Online Form Builder, Marketing Automation, and Pop-Up Builder
Unique Categories
Kartra is categorized as Landing Page Builders, A/B Testing, Website Builder, Live Chat, Lead Capture, and Lead Scoring
Reviews
Reviewers' Company Size
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.1%
Health, Wellness and Fitness
14.3%
Professional Training & Coaching
8.9%
Information Technology and Services
5.4%
E-Learning
3.6%
Other
35.7%
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Alternatives
Discussions
How do I learn the platform with ease?
6 Comments
SB
You dont. There is no live support tech that can help you. It is complicated and has many failures. Its ok for email but thats about it. I don’t recommend...Read more
What is Kartra used for?
1 Comment
KM
Email server and membership platform. Can create leadpages for checkout and coursesRead more
What does Kartra cost?
1 Comment
NM
Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basisRead more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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