Compare Kartra and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (91.7% of reviews)
Small-Business (82.2% of reviews)
Entry-Level Pricing
Free Trial With One-Time Purchase
No pricing available
Kartra
Star Rating
(61)3.9 out of 5
Market Segments
Small-Business (91.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plansKlaviyo
Star Rating
(1,339)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many users praising its intuitive design and ease of use. One user mentioned, "I find Klaviyo easy to use, which is great because our social media managers have been able to use it for email marketing without needing a dedicated email marketing specialist."
- Users say that Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, making it a highly functional tool for eCommerce. A reviewer highlighted, "It's very helpful to have email & SMS under one umbrella," showcasing its versatility in managing marketing campaigns.
- According to verified reviews, Kartra is recognized for its all-in-one platform capabilities, which many users find beneficial for managing various business needs. One user noted, "I like that Kartra is a most in one platform and most of my business needs can be housed in one platform," emphasizing its time and cost-saving features.
- Reviewers mention that Klaviyo's implementation process is quick and straightforward, with users appreciating the progressive design that anticipates their needs. A user stated, "Klaviyo provides solutions before there is even a problem, which is incredible," reflecting its proactive approach to user challenges.
- Users highlight that while Kartra offers excellent customer support, it faces challenges in usability compared to Klaviyo. A reviewer remarked on its "user-friendly interface," but also noted that it doesn't match the overall satisfaction and ease of use that Klaviyo provides.
- G2 reviewers indicate that Klaviyo's robust features for email marketing, such as building and personalizing emails, are superior, with a score of 9.0. Users have expressed satisfaction with its capabilities, stating, "I use Klaviyo for all my email marketing needs," which underscores its effectiveness in this area.
Pricing
Entry-Level Pricing
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
Klaviyo
No pricing availableFree Trial
Kartra
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
7.9
46
9.0
978
Ease of Use
7.3
46
8.6
986
Ease of Setup
7.1
21
8.5
634
Ease of Admin
7.3
18
8.9
522
Quality of Support
7.3
45
8.4
930
Has the product been a good partner in doing business?
7.3
18
8.9
526
Product Direction (% positive)
7.7
41
8.9
926
Features by Category
Email Marketing
7.7
21
|
Verified
9.0
566
|
Verified
7.8
21
|
Verified
9.3
556
|
Verified
7.7
20
|
Verified
8.9
504
|
Verified
8.2
20
|
Verified
9.0
492
|
Verified
Online Marketing
8.2
19
|
Verified
7.9
382
|
Verified
7.5
17
|
Verified
8.3
406
|
Verified
7.6
12
|
Verified
8.7
439
|
Verified
8.2
14
|
Verified
8.7
454
7.7
8
8.2
253
Lead Management
8.3
16
|
Verified
8.5
356
7.4
14
|
Verified
8.4
273
8.0
16
|
Verified
9.0
519
|
Verified
6.8
12
|
Verified
7.8
221
8.4
15
|
Verified
8.5
359
|
Verified
6.9
12
|
Verified
8.5
400
|
Verified
6.9
16
|
Verified
8.4
333
|
Verified
7.6
11
|
Verified
8.2
288
|
Verified
Campaign Management
6.7
14
|
Verified
8.7
348
|
Verified
8.3
10
8.0
199
6.4
15
|
Verified
8.1
288
|
Verified
5.3
10
7.6
198
Social
3.9
6
Feature Not Available
4.7
10
|
Verified
7.8
196
5.0
8
|
Verified
7.8
189
5.3
10
|
Verified
7.5
184
4.6
8
|
Verified
7.8
258
|
Verified
Reporting & Analytics
7.4
17
|
Verified
8.5
491
|
Verified
6.4
13
|
Verified
8.3
416
|
Verified
6.4
12
|
Verified
8.4
428
|
Verified
6.2
11
|
Verified
8.4
442
|
Verified
5.4
9
7.6
200
Platform
5.4
8
|
Verified
8.5
336
|
Verified
7.2
9
|
Verified
8.7
326
|
Verified
8.0
9
|
Verified
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
6.3
5
|
Verified
7.8
194
|
Verified
8.2
10
|
Verified
8.9
324
|
Verified
7.1
7
|
Verified
8.0
160
Agentic AI - Marketing Automation
Not enough data
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Integration
7.3
8
|
Verified
8.5
324
|
Verified
7.1
8
|
Verified
8.6
322
|
Verified
6.4
6
|
Verified
8.5
271
|
Verified
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Templates
Not enough data
8.6
427
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Logistics
Not enough data
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
66
Feature Not Available
7.4
52
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Feature Not Available
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Page Customization
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
Page Optimization
7.3
5
Not enough data
7.8
6
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kartra and Klaviyo are categorized as Email Template Builder, Online Form Builder, Marketing Automation, and Pop-Up Builder
Unique Categories
Kartra is categorized as Landing Page Builders, A/B Testing, Website Builder, Live Chat, Lead Capture, and Lead Scoring
Reviews
Reviewers' Company Size
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.8%
Health, Wellness and Fitness
13.8%
Professional Training & Coaching
12.1%
Information Technology and Services
5.2%
Design
3.4%
Other
32.8%
Retail
19.3%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.3%
Other
36.6%
Alternatives
Discussions
How do I learn the platform with ease?
6 Comments
DR
Ease and "learn Kartra" do not belong in the same sentence :) While it's an incredibly robust platform and so good and efficient at what it provides, the...Read more
What does Kartra cost?
1 Comment
NM
Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basisRead more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
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